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New book tells the story of the closure of the corner shop

Stephen Waddington

I’ve worked with my Mum on a new edition of A Shop on Every Corner, a book that she originally wrote with my Dad in 2007. The social history and stories contained within the book were gathered from friends and neighbours in the Leeman Road and wider York area following an appeal via the shop and York Press.

Local 78
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The 1?Page PR Strategy

Doctor Spin

The book, published in 2011, clearly distinguishes between what constitutes a good strategy and what falls into the category of a bad strategy. The book provides insights into how to craft and implement a strategy, emphasizing the need for clear thinking, insightful diagnosis, and decisive actions. “A 1 Rumelt, R. 3 Rumelt, R.

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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

While at Google, Lecinski wrote the bestseller, “ Winning the Zero Moment of Truth ” (Vook, Inc, June 2011), an indispensable playbook for marketers who are looking to understand and leverage the digital landscape to capture consumers’ attention and influence their decision-making process.

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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. We invite you to check out our book for more practical advice on building relationships and how to become more influential. She served as the chair for the Southwest District of PRSA in 2011.

Internal 208
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Discovering the Roadmap in Teaching Social Media

Deirdre Breakenridge

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. What should you expect to see in this book?

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Tracing the measurement origins of PESO

PR Conversations

There were many other iterations of the overlapping, multi-media concept – such as the Edelman Media Clover Leaf launched in 2011 and later developed into the Edelman Cloverleaf. Another model I remember sharing in my academic and professional teaching is the Social Media Brandsphere by Brian Solis , published in August 2011.

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Spin Doesn’t Suck- A PRBC Book Review

PR Breakfast Club

When I was given the opportunity to review the book, “ Spin Sucks: Communication and Reputation Management in the Digital Age ,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich , I was excited. My only concern was that the book would be a collection of blog posts from her blog of the same name. It’s that good.