PR Breakfast Club

MAY 19, 2014

When I was given the opportunity to review the book, “ Spin Sucks: Communication and Reputation Management in the Digital Age ,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich , I was excited. Gini has great respect in the PR/marketing/social media world. It’s that good.

Case Study 49

Case Study Television Radio Social Media 49

Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

Measurement 42

Measurement Blogging Tourism Twitter 42

5W PR

SEPTEMBER 10, 2020

PR books are filled with other failures. In July 2011, it began a series of announcements, apologies, and turnarounds that negatively affected the brand and company reputation for over a year. They fail to test market their plan with a focus group or among others whose judgment they value. Pre-Pandemic.

Publicity 128

Publicity Retail Policies YouTube 128

Stephen Waddington

MAY 14, 2018

The US is the largest market accounting for almost 70% of sales. Siri was launched in 2011 on Apple hardware. The market for home assistants started to take off with the launch of the purpose-built Amazon Echo in 2014. There’s still some way for the technology to go before it becomes truly mainstream.

Publicity 84

Publicity Marketing Google Radio 84

wiredPRworks

SEPTEMBER 11, 2021

2011 Update. Last month our book group read The Submission, a novel by Amy Waldman. In fact, I enjoyed the book so much I read it cover to cover one rainy Sunday afternoon. During our discussion, our book group found many tangents and avenues to explore. Each year, I write a brief reflection on the year’s main events.

Communications 105

Communications Community Crisis Film 105

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

Deirdre Breakenridge

MAY 1, 2017

Stephanie Abrams Cartin is the Co-CEO of Socialfly, a New York City-based Social Media Marketing & Influencer Agency. While helping friends launch entrepreneurial endeavors, she recognized the tremendous positive impact social media could have on a business’ sales and marketing efforts.

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Video Facebook Social Media Creativity 283

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

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Tools Marketing Nonprofit Mobile 99

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

wiredPRworks

SEPTEMBER 11, 2021

2011 Update. Last month our book group read The Submission, a novel by Amy Waldman. In fact, I enjoyed the book so much I read it cover to cover one rainy Sunday afternoon. During our discussion, our book group found many tangents and avenues to explore. Each year, I write a brief reflection on the year’s main events.

Communications 81

Communications Community Crisis Film 81

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

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Social Media Marketing Pinterest Media 120

Bianchi Biz Blog

OCTOBER 9, 2023

The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering.

Transportation 100

Transportation Meeting Newspapers Media 100

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Our biggest growth spurt was 150 percent between 2010 and 2011.

Community 120

Community Mobile Blogging Publicity 120

Solo PR Pro

MAY 17, 2022

She had always been interested in the labor movement and migrant worker issues — one of her favorite books in ninth grade was about Cesar Chavez — so she enrolled at Cornell University, where she earned a master’s degree in industrial and labor relations. Daria blogged regularly until 2017, when both her parents passed away. Solo PR Pro No.

Meeting 98

Meeting Agriculture Energy Travel 98

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

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Agency Trends Marketing Survey 97

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

Landis PR

APRIL 4, 2022

The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Related articles: 5 Brand Marketing Efforts That Took Newsjacking to the Next Level. The Inbound Marketer’s Complete Guide to Newsjacking.

Case Study 52

Case Study Television Video Pitching 52

Karen Freberg

JANUARY 14, 2021

Now, it’s more specific to focusing on insights, influencer marketing, creative executions, and more. Books in social media have gotten more strategic, insightful, and comprehensive. I know there were not many books out there specifically on social media, or how I would like to approach the field. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Mindful Marketing

JANUARY 15, 2016

Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. She has founded two measurement companies, KDPaine & Partners Inc., and The Delahaye Group.

Analytics 52

Analytics Measurement Interviews Social Media 52

Karen Freberg

DECEMBER 30, 2019

The economy and job market were pretty intense during this time – many jobs and positions were being cut or frozen due to the budget cuts many universities were facing. As I was finishing my PhD and working on my dissertation, I was active on the job market. 2011 marked the moment I became Dr. Freberg 2.0 (Mom

Social Media 56

Social Media Conference Travel Internal 56

Karen Freberg

SEPTEMBER 20, 2021

Some reach out to me about guidance for the job market, and others about how they can formulate a research agenda. Case in point: When I was on the job market and when I was brought on board to the University of Louisville, I had two articles to my name. Back in 2011, the industry was talking about influencers – but academia?

Measurement 83

Measurement Study Conference Industry 83

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Learn more about Professor O’Connor’s book here.

Insurance 45

Insurance Insurance Healthcare Communications 45

NewsWhip

FEBRUARY 19, 2021

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

Reputation 88

Reputation Social Media Reddit Media 88

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Learn more about Professor O’Connor’s book here.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). Patagonia Books.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Don explains why (and how to do this right).

Measurement 49

Measurement Tourism Social Media Blogging 49

wiredPRworks

SEPTEMBER 11, 2018

Here's what I wrote back in 2011 on the tenth anniversary. 2011 Update. Last month our book group read The Submission, a novel by Amy Waldman. In fact, I enjoyed the book so much I read it cover to cover on one rainy Sunday afternoon. During our discussion, our book group found many tangents and avenues to explore.

Communications 40

Communications Community Crisis Film 40

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. There are a ton of books being published on community and how social media plays into that. our last book tour update, we talked PR 2.0 Do share your thoughts below.

Community 82

Community Publicity Web Social Media 82

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9.

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Government Education Print Ethics 103

PR 20/20

MARCH 6, 2020

In February 2011, two of Jeopardy!’s At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. So they invited marketing change agents.

Ethics 52

Ethics Conference Technology Employee 52

Contently - Strategy

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. After evaluating over 6.9

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Course SMB B2B Analytics 132

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] Functional level – Public relations should be an integrated communication function and separate from other management functions including marketing.

Communications 60

Communications Analysis Web Handbook 60

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

JANUARY 4, 2011

As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. says: January 4, 2011 at 10:01 am [.] How Pink Panties Heralded India's Social Media Movement | Waxing … | Dr-Net says: January 4, 2011 at 1:20 pm [.]

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. 5 Ways To Spice Up Your WordPress Blog | Waxing UnLyrical says: January 14, 2011 at 6:03 am [.] Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Blogging 86

Blogging Writing Facebook Twitter 86

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. Craig Mackey – Deputy Commissioner of the Metropolitan Police since 2011 and Acting Commissioner during the Westminster terrorism attack. FuturePRoof has become part of the lexicon of modern public relations.

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Publicity Corporate Reputation Community 118

Waxing UnLyrical

JANUARY 20, 2011

But anything more than that risks repeating the mistakes committed by many a marketer; putting too much emphasis on the channel and not enough on people and content. A Little Birdy Told Me…Week of 1/17/11 « PR in Pink says: January 21, 2011 at 9:59 am [.] Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Social Media 60

Social Media Media Twitter Measurement 60