PR Conversations

JUNE 28, 2020

At this point we should step back to the early 1990s and the work of Don E Schultz (who died earlier this month) for pioneering the concept of Integrated Marketing Communications as PESO is tactical channel execution of this strategy. A book based on Don Bartholomew’s blog posts was published posthumously.

Measurement 133

Measurement Social Media Blogging Mobile 133

PR Breakfast Club

MAY 19, 2014

When I was given the opportunity to review the book, “ Spin Sucks: Communication and Reputation Management in the Digital Age ,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich , I was excited. My only concern was that the book would be a collection of blog posts from her blog of the same name.

Case Study 49

Case Study Television Radio Social Media 49

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Learn more about Professor O’Connor’s book here.

Insurance 45

Insurance Insurance Healthcare Communications 45

Mark My Words

MARCH 3, 2021

Whether it’s books or TV, the money has followed her. She launched her cable channel Oprah Winfrey Network in 2011 and maintains a 25.5 She signed a £70million deal with Apple for TV, apps, books and other content, and has a magazine called O which attracts eight million readers, and a successful website.

Film 60

Film Interviews Exercises Radio 60

Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. Not only because it helps me immensely in terms of creating content, but because it gives readers a range of opinion and insight into the business of communication. That can make us feel like losers.

Measurement 42

Measurement Blogging Tourism Twitter 42

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Here's what I wrote back in 2011 on the tenth anniversary. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. 2011 Update.

Communications 40

Communications Community Crisis Film 40

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Learn more about Professor O’Connor’s book here.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] i] The model describes the different forms of communication between an organisation and its stakeholders.

Communications 60

Communications Analysis Web Handbook 60

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Solo PR Pro

MAY 17, 2022

She had always been interested in the labor movement and migrant worker issues — one of her favorite books in ninth grade was about Cesar Chavez — so she enrolled at Cornell University, where she earned a master’s degree in industrial and labor relations. Daria launched Steigman Communications in 1989. Solo PR Pro No. And fun fact?

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Meeting Agriculture Energy Travel 98

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. An Open Letter to the PR Community to Help Restore the Credibility of Journalists.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. One technique has an entertaining name, but it’s nothing to laugh about and relatively easy to pull off.

Case Study 52

Case Study Television Video Pitching 52

Solo PR Pro

DECEMBER 10, 2019

This post first appeared on The Association for Women In Communications blog. Goleman’s 1995 book Emotional Intelligence was on the New York times best seller list for over a year and a half with more than 5,000,000 copies in print worldwide in 40 languages. This is a guest post from Solo PR Pro Premium Member, Karen Couf-Cohen.

Crisis 57

Crisis Leadership Case Study Nonprofit 57

PRSay

APRIL 19, 2023

Souza captured some of the most iconic images of the Obama presidency, including the photo of the president and his national security team in the Situation Room receiving live updates during the raid on Osama bin Laden’s compound in May 2011. 1 on the New York Times bestseller list. I always liked the newness of the places we went to.

Travel 67

Travel Tourism Storytelling Newspapers 67

Mindful Marketing

JANUARY 15, 2016

Co-sponsored by SeeDepth, PRSA Boston , The Publicity Club of New England and Bullhorn , this event promises to enlighten you on the importance of PR measurement today, how it’s changed over the years, and what you can do to ensure your team or agency is capturing and analyzing results to improve campaigns and communicate ROI.

Analytics 52

Analytics Measurement Interviews Social Media 52

NewsWhip

FEBRUARY 19, 2021

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. So, how are communications professionals stepping up to the challenges of this new, wider media ecosystem?

Reputation 88

Reputation Social Media Reddit Media 88

Stephen Waddington

MAY 14, 2018

A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications. Siri was launched in 2011 on Apple hardware. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. unsplash-logo Kevin Bhagat

Publicity 84

Publicity Marketing Google Radio 84

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Regardless, thanks for visiting!

Measurement 49

Measurement Tourism Social Media Blogging 49

Doctor Spin

APRIL 17, 2023

In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). Please support my blog by sharing it with other PR- and communication professionals. Patagonia Books. 2011, August 19). Morton’s Steakhouse.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Karen Freberg

DECEMBER 30, 2019

2011 marked the moment I became Dr. Freberg 2.0 (Mom I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. This class also was the foundation for my social media book. I fully embraced this view and still do to this day.

Social Media 56

Social Media Conference Travel Internal 56

PR Conversations

OCTOBER 19, 2014

We have also asked the book’s content editor Angie Voluti, to share her ‘biased memoir’ of helping Toni produce this masterpiece. Here is her response: You’d not think that editing a book may turn into an emotionally-charged activity, would you? Does an Italian communicate more effectively with another?

Automotive 97

Automotive eBook Exercises Writing 97

5W PR

NOVEMBER 28, 2018

The book Marketing Metrics estimates the probability of selling to a new customer is between 5-20%, while the probability of selling to an existing customer ranges between 60-70%. According to Pew Research Centre, 77% of Americans owned smartphones in 2017, a rise from 35% in 2011. Strictly focusing on customer acquisition.

Marketing 68

Marketing Mobile Measurement YouTube 68

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. They ensure everything we do is transparent, honest and accurate; they build confidence amongst our stakeholders and engage billions globally through proactive and innovative communications.

Publicity 118

Publicity Corporate Reputation Community 118

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]

Tools 99

Tools Marketing Nonprofit Mobile 99

Melissa Agnes

OCTOBER 16, 2014

So, in this changing world, especially in crisis and emergency communication, could a “profession” of emergency management do the job, or will the “field” of emergency management succeed by cooperating, coordinating and collaborating with specialists from many disciplines who can gather and provide what is needed by all stakeholders in a disaster?

Education 270

Education Government Policies Wikipedia 270

Waxing UnLyrical

NOVEMBER 22, 2010

I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary). There are a ton of books being published on community and how social media plays into that. What’s different about Open Community ?

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Wanna Subscribe?

Tourism 64

Tourism Measurement Twitter Blogging 64

PR Breakfast Club

AUGUST 3, 2014

So for any of you who have ever questioned a history major as to why he or she entered into communications, here is a look at what the past taught me about my future career: 1. “It Honesty is the first chapter in the book of wisdom.” – Thomas Jefferson, 3rd President of the United States (1801–1809).

Reputation 68

Reputation Education Instagram Social Media 68

Waxing UnLyrical

JANUARY 4, 2011

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Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. 5 Ways To Spice Up Your WordPress Blog | Waxing UnLyrical says: January 14, 2011 at 6:03 am [.] Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? Here is to an even more amazing 2011!!!! Bring it on!

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? In 2011, let’s make our stories terrific. I actually have a bunch of them.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

JANUARY 14, 2011

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention 5 Ways To Spice Up Your WordPress Blog | Waxing UnLyrical -- Topsy.com says: January 14, 2011 at 8:47 am [.] Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Blogging 93

Blogging Facebook Twitter Measurement 93

Cision

JUNE 29, 2015

Good communication is predicated on goodwill that you generate with many different stakeholders. A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Want more crisis communication tips? I thought to myself: this isn’t supposed to be. Click here now! Ask for advice.

Study 120

Study Writing Facebook Groups 120

PR Conversations

JULY 5, 2016

Once you get your head into the slightly dusty atmosphere of paper files, books and publications, diaries and whatever else (including expenses claims for dry cleaning, in one case), you have to follow your instincts and let multiple stories unfold. Would I be interested in the “old papers” and various publications and books?

Ethics 75

Ethics Software Meeting Policies 75

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Measurement 102

Measurement Blogging Tourism Social Media 102