In 2011 The PR World Puffs Up Its Chest

Bad Pitch Blog

The media is and will continue to be a mess. forever. For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream. Anyone can affect, drive or create news now.

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The Three Legged Stool of Career Management

PR Job Coach

Effectively managing your career in the economy of 2011 is a vastly different world than it was just a few short years ago. No longer does it suffice to have just a resume of qualifications and access to job boards and a few connections to executive search firms.

Trending Sources

Connectiquette - The Etiquette of Managing Connections

PR Job Coach

Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world.

Can You Hear me Now? How to Handle “Radio Silence.

PR Job Coach

There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter.

Radio 61

How Best to Employ Your Inner Voice in the Job Search - Respect Your Gut

PR Job Coach

You just finished three job interviews in a week and are still Monday quarterbacking about how well you did or did not.

How to Get Valuable Insight on Your Career and Digital Footprint

PR Job Coach

There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement.

Saying “No” Is Better Than Saying Nothing

Bad Pitch Blog

[Guest Post by Jonathan Rick] All we are saying is: practice deftness , not deafness! In a recent post, Chris Brogan describes one scenario familiar to anyone not living under a well-hidden rock: “Today I sheepishly deleted several e-mails. that were waiting for a quick response. maybe 100 overall.

How Netflix Could Solve its Price Increase Debacle

Waxing UnLyrical

Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes.

Local 40

A PR Time Capsule Can Take You Back to the Future

Bad Pitch Blog

Some PR anthropology on my part has me fascinated with William G. Werner. I’ll spare you the back story on why I’m digging. But I will note it’s required me to use something other than Google and the Interwebs to unearth information. So who’s Werner and why should you care?

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15 Reasons Your PR Pitches Suck [Redux]

Waxing UnLyrical

This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy! In the genes?

The Difference Between Experts and Expertise

Waxing UnLyrical

“How do you become a social media expert?” ” That was one of the questions I was asked when I was in Lincoln, Neb., last week.

Deirdre Breakenridge on 3 Things You Need to Know about Social Media

Bad Pitch Blog

As we noted in an earlier post, Deirdre Breakenridge did a quick guest post for the Bad Pitch blog.

Snooki v. Toni Morrison

Waxing UnLyrical

Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#.

You Are The Company You Keep

Waxing UnLyrical

Guest post by Nancy Davis. Tell me who your friends are and I will tell you who you are.”. That is a very apt way of saying that we often hang out with people who are like us. Like attracts like. Who we choose to spend time with says a lot about who we are as people and what we value.

How Bees Make Me a Better Business Owner

Waxing UnLyrical

Guest post by Ken Mueller. A bee in my bonnet. Often when my wife and I are taking our dog, Shadow, for a walk, we go past a house in our neighborhood that has grabbed my attention. There are two vehicles parked out front bearing license plates that include variations on the word “beeswax.”

How Not to Pitch Anyone

Waxing UnLyrical

Give… no, Take. You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it?

Influence is Not a Number

Waxing UnLyrical

Here I go again: Klout does not equal Clout. And while it may in the future, it certainly does not right now. Yesterday Klout introduced “the new Klout.com.&#. I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out.

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Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

It didn’t take long for Gary Hart to drop out of the Democratic race once busted for adultery in 1976, so it shouldn’t take this long for Cain to feel the effects of a sexual harassment scandal in 2011. Guest post by Daniel J. Cohen. Politics was my first love, but she broke my heart.

Two Twitter Accounts: Yea or Nay?

Waxing UnLyrical

Guest post by Sanjiva Persad. My Twitter experience began over three years ago with an anonymous account. As time went on, and I started working in the social media industry, I was faced with a conundrum. I liked my anonymity, but I had to practise what I preached.

Why Klout Should Not Be A Synonym For Influence

Waxing UnLyrical

Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are!

Are You a Social Media BarfShiner?

Waxing UnLyrical

Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is.

The Business Lie About Free DIY

Waxing UnLyrical

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). The numbers reflected. the impact of the economy on SMBs and the impact of SMBS on the economy.

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The Secret World Of Enthusiasm

Bad Pitch Blog

There’s a breed of PR people out there that can get the meeting, do the interview and chat the darn thing all day long on the phone with journalists, email every producer and blogger on earth and yet.they have an anemic list of coverage, though, and the buzz-o-meter isn’t reporting the faintest blip.

How to Fail in Business Without Really Trying

Waxing UnLyrical

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media.

Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

Guest post by Pierre-Loic Assayag. I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”. Of course, I could always ask Shonali to the rescue.

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Can You Pass The Social Media Relations Quiz?

Bad Pitch Blog

But I''ve edited it a bit to better reflect 2011. In 2007, I wrote a post called " Ready to Pitch a Blog? Take This Quiz First." Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday.

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Don’t Do “The Seinfeld&# | Alex G says: February 20, 2011 at 12:16 pm [.]

Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. measurepr -12:07 PM Apr 12th, 2011. measurepr -12:29 PM Apr 12th, 2011. Q3 #measurepr -12:51 PM Apr 12th, 2011. measurepr -12:21 PM Apr 12th, 2011.

“Community Manager” Confusion

Waxing UnLyrical

Guest post by Maggie McGary. Are you confused. about what the difference is between “community manager&# and “social media manager?&# Or whether the two terms are synonymous? I know I am – and I am both a community manager and a social media manager!

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways.

Add “Welcome to the Fifth Estate” to Your Summer Reading List

Bad Pitch Blog

Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. The pile’s a bit shorter now thanks to Geoff Livingston’s PR-page-turner: “Welcome to The Fifth Estate.”

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Professional Bragging Tips

Waxing UnLyrical

Let me tell you a story I’ve never told anyone else. I was a pharmacy technician at Wal-Mart years ago, and one day when a customer and his wife showed up, I began automatically tapping his name into the touchscreen before they reached the counter. Johnson?”*

6 Things The Army Taught Me About PR

Waxing UnLyrical

Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed.

My World Isn’t Necessarily Your World

Waxing UnLyrical

When the devastating earthquake and tsunami hit Japan last week, I watched my Twitter and Facebook streams with some fascination (Twitter more than Facebook… in terms of watching, I mean, not fascinating).

Transparency, QR Codes & LinkedIn

Bad Pitch Blog

We''re called spin doctors, flacks, turd polishers.a copywriter friend once referred to me as a lie merchant (I replied by calling him a comma jockey). The Bad Pitch blog was created to help dampen the loud examples that seem to punctuate our industry and reinforce the above half jokes.

HAPPO Days Are Here Again

Waxing UnLyrical

Sorry, couldn’t resist that. I felt a bit punny. What is HAPPO? Oh, how quickly one forgets!

The Challenge of Authenticity in Social Networking

Waxing UnLyrical

Guest post by Erica Holt. How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online.

Tradition or Fear: Which Drives Your Marketing?

Waxing UnLyrical

Guest post by Ken Mueller. Tradition and Fear. Both are pretty powerful motivators, but both are poor reasons for making marketing decisions.

Seven Steps To A Better Facebook Business Page

Waxing UnLyrical

Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology.

How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

If you read the news or popular blogs, you get a lot of numbers thrown at you. Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses.