In 2011 The PR World Puffs Up Its Chest

Bad Pitch Blog

The media is and will continue to be a mess. forever. For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream. Anyone can affect, drive or create news now.

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Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I will try to make wellness a part of my everyday life. My 2011 plans are much the same as yours, as you saw on my resolutions post.

Public relations 2011: PR primer for (social) networking

PR Conversations

Public relations 2011: issues, insights and ideas, edited by Craig Pearce (free e-report). Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails , detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features a roster of international authors and original articles.

How Best to Employ Your Inner Voice in the Job Search - Respect Your Gut

PR Job Coach

You just finished three job interviews in a week and are still Monday quarterbacking about how well you did or did not.

Connectiquette - The Etiquette of Managing Connections

PR Job Coach

Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world.

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Can You Hear me Now? How to Handle “Radio Silence.

PR Job Coach

There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter.

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How to Get Valuable Insight on Your Career and Digital Footprint

PR Job Coach

There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement.

Cover Your Bases and Home Runs - The Job Pitch Letter

PR Job Coach

Cover letters and resumes play critical roles in career management and job search. You can argue that one trumps the other but the fact is they work together as a team.

Ten Steps to a Resonant Personal Brand Statement

PR Job Coach

As public relations experts we strive to successfully deliver the goods for our customers and clients. Brand” for us is critical and a solid reputation is what is important at the end of the day.

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Membership has its Privileges – Why Joining is Essential to Staying in Touch!

PR Job Coach

In this age when knowledge and information are king and social infrastructure platforms are proliferating, professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals.

Eight Tips to Reboot Your Resume

PR Job Coach

You are what you write. I recently did a search on resume tips on a popular search engine that starts with a “G” and to no surprise found more than 37 million pages dedicated to some form of tips for resumes. Everyone has an opinion and I am no different.

What Would Mickey Measure?

Waxing UnLyrical

tomorrow, for PRSA’s 2011 International Conference. By the way, an easy way to save my session info is to download the nifty conference app that Meltwater created for PRSA 2011 , and just save it to your calendar. Shonali Burke #prsaicon Measurement prsa 2011

Momentous Moments

Waxing UnLyrical

We’ve crossed the halfway mark for 2011. But as we look towards the end of 2011, I can try to make my own momentous moments – because we all have them – count. Personal Shonali Burke halfway through 2011 make every moment count

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Weekly Roundup: The New Year Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities.

How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011.

This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

Christmas Communication Plan 2011. Communication Guest Posts Marketing Shanan Sorochynski christmas 2011 elves Christmas communication plan Santa's WorkshopWithout the input of communicators and marketers far and wide I fear Christmas may be doomed.

“K” is King in Brand and Company Naming

Waxing UnLyrical

Thirteen percent of companies in the 2011 top 100 brands start or end with a “K” or the “K” sound (hard “C” included) or have the sound in the middle of the name. Guest post by Donna Vincent Roa. The power of the letter “K” has always fascinated me.

Gee, Beav, Isn't PR Just Like Advertising?

Bad Pitch Blog

It''s been a while since we first discussed this topic here and I think it''s time it returned. I have toiled in Public Relations for around 95 years now and it still seems as if most of my friends — not to mention immediate family — have an innate trouble understanding exactly what I do.

Weekly Roundup: Magic Moments

Waxing UnLyrical

The video of the 2011 World Cup’s official anthem. Personal Weekly Roundup #cwc2011 2011 cricket world cupI know your Weekly Roundup is late today. My bad; I spent most of yesterday watching the cricket World Cup finals and have been on a bit of a high ever since.

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Don’t Do “The Seinfeld&# | Alex G says: February 20, 2011 at 12:16 pm [.]

When Stories and Numbers Collide

Waxing UnLyrical

What struck me most about the PRSA 2011 Conference – which was just terrific, I got to see so many old friends and meet new ones – was that there were two things you couldn’t get away from.

The Worst Reason to Hire a PR Pro

Waxing UnLyrical

Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on.

Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients. But after a lot of thought, and validation from Gini Dietrich , I decided I would. Because it’s important.

Are You a Social Media BarfShiner?

Waxing UnLyrical

Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is.

My Wake Up Call

Waxing UnLyrical

Guest post by Martin Waxman. I remember a time not too long ago when I knew how to do my job really well. I’d get up in the morning, scour the media and go to work, confident that when a client would call, I could help them out. I knew what worked by doing; that is, based on success.

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Is Your Attempt at Inclusion an Insult?

Waxing UnLyrical

Guest post by Katrina Esco. Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). Other times, despite our best intentions, we really step in it.

Lessons From a Very Public Break-Up

Waxing UnLyrical

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year. Do you have any favorite campaigns from 2011?

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Quora) says: January 28, 2011 at 6:14 pm [.]

Influence is Not a Number

Waxing UnLyrical

Here I go again: Klout does not equal Clout. And while it may in the future, it certainly does not right now. Yesterday Klout introduced “the new Klout.com.&#. I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out.

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Saying “No” Is Better Than Saying Nothing

Bad Pitch Blog

[Guest Post by Jonathan Rick] All we are saying is: practice deftness , not deafness! In a recent post, Chris Brogan describes one scenario familiar to anyone not living under a well-hidden rock: “Today I sheepishly deleted several e-mails. that were waiting for a quick response. maybe 100 overall.

Can You Pass The Social Media Relations Quiz?

Bad Pitch Blog

But I''ve edited it a bit to better reflect 2011. In 2007, I wrote a post called " Ready to Pitch a Blog? Take This Quiz First." Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday.

Should You Use a QR Code?

Waxing UnLyrical

Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream.

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

Another ebook: Public Relations 2011: issues, insights, ideas. There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. The daily PR & Marketing calendar of event hashtags.

6 Things The Army Taught Me About PR

Waxing UnLyrical

Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed.

Austin Beckons

Waxing UnLyrical

There’s been a lot of chatter recently over conferences that have a voting component to their submissions. That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept.

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Todays digital marketing digest - Spunje says: January 24, 2011 at 7:11 am [.] conversion rate | Flipping | profits | value websites | Website says: January 25, 2011 at 3:42 am [.]

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In Public Relations, The Customer Is Your Media

Waxing UnLyrical

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Image: han Soete via Flickr, CC 2.0.

The Difference Between Experts and Expertise

Waxing UnLyrical

“How do you become a social media expert?” ” That was one of the questions I was asked when I was in Lincoln, Neb., last week.

Snooki v. Toni Morrison

Waxing UnLyrical

Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#.

Add “Welcome to the Fifth Estate” to Your Summer Reading List

Bad Pitch Blog

Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. The pile’s a bit shorter now thanks to Geoff Livingston’s PR-page-turner: “Welcome to The Fifth Estate.”

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