Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on. MORE
There’s been a lot of chatter recently over conferences that have a voting component to their submissions. That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. MORE
tomorrow, for PRSA’s 2011 International Conference. By the way, an easy way to save my session info is to download the nifty conference app that Meltwater created for PRSA 2011 , and just save it to your calendar. Shonali Burke #prsaicon Measurement prsa 2011 MORE
Effectively managing your career in the economy of 2011 is a vastly different world than it was just a few short years ago. No longer does it suffice to have just a resume of qualifications and access to job boards and a few connections to executive search firms. MORE
As public relations experts we strive to successfully deliver the goods for our customers and clients. Brand” for us is critical and a solid reputation is what is important at the end of the day. MORE
Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are! MORE
Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology. MORE
We’ve crossed the halfway mark for 2011. But as we look towards the end of 2011, I can try to make my own momentous moments – because we all have them – count. Personal Shonali Burke halfway through 2011 make every moment count MORE
If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Image: han Soete via Flickr, CC 2.0. MORE
There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter. MORE
Thirteen percent of companies in the 2011 top 100 brands start or end with a “K” or the “K” sound (hard “C” included) or have the sound in the middle of the name. Guest post by Donna Vincent Roa. The power of the letter “K” has always fascinated me. MORE
Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. MORE
Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. MORE
The video of the 2011 World Cup’s official anthem. Personal Weekly Roundup #cwc2011 2011 cricket world cupI know your Weekly Roundup is late today. My bad; I spent most of yesterday watching the cricket World Cup finals and have been on a bit of a high ever since. MORE
Public relations 2011: issues, insights and ideas, edited by Craig Pearce (free e-report). Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails , detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features a roster of international authors and original articles. MORE
The media is and will continue to be a mess. forever. For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream. Anyone can affect, drive or create news now. MORE
For certain we are enduring one of the worst job markets since the 1930s. Unemployment is still near double digits and we are now only seeing early buds of a recovery. MORE
Guest post by Martin Waxman. I remember a time not too long ago when I knew how to do my job really well. I’d get up in the morning, scour the media and go to work, confident that when a client would call, I could help them out. I knew what worked by doing; that is, based on success. MORE
You just finished three job interviews in a week and are still Monday quarterbacking about how well you did or did not. MORE
There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement. MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. MORE
For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients. But after a lot of thought, and validation from Gini Dietrich , I decided I would. Because it’s important. MORE
As government bickering and inaction continues, job seekers are growing ever restless, frustrated and annoyed because, for many folks, there just are no jobs to be had. You are either too old, too young, suffering the stigma of no job or you have run out of runway in your network. MORE
Here I go again: Klout does not equal Clout. And while it may in the future, it certainly does not right now. Yesterday Klout introduced “the new Klout.com.&#. I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out. MORE
Guest post by Katrina Esco. Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). Other times, despite our best intentions, we really step in it. MORE
Another ebook: Public Relations 2011: issues, insights, ideas. There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. The daily PR & Marketing calendar of event hashtags. MORE
“How do you become a social media expert?” ” That was one of the questions I was asked when I was in Lincoln, Neb., last week. MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Todays digital marketing digest - Spunje says: January 24, 2011 at 7:11 am [.] conversion rate | Flipping | profits | value websites | Website says: January 25, 2011 at 3:42 am [.] MORE
Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes. MORE
Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world. MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Don’t Do “The Seinfeld&# | Alex G says: February 20, 2011 at 12:16 pm [.] MORE
You are what you write. I recently did a search on resume tips on a popular search engine that starts with a “G” and to no surprise found more than 37 million pages dedicated to some form of tips for resumes. Everyone has an opinion and I am no different. MORE
What struck me most about the PRSA 2011 Conference – which was just terrific, I got to see so many old friends and meet new ones – was that there were two things you couldn’t get away from. MORE
January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Quora) says: January 28, 2011 at 6:14 pm [.] MORE
Christmas Communication Plan 2011. Communication Guest Posts Marketing Shanan Sorochynski christmas 2011 elves Christmas communication plan Santa's WorkshopWithout the input of communicators and marketers far and wide I fear Christmas may be doomed. MORE
In this age when knowledge and information are king and social infrastructure platforms are proliferating, professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. MORE
Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is. MORE
Cover letters and resumes play critical roles in career management and job search. You can argue that one trumps the other but the fact is they work together as a team. MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. MORE
We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year. Do you have any favorite campaigns from 2011? MORE
While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I will try to make wellness a part of my everyday life. My 2011 plans are much the same as yours, as you saw on my resolutions post. MORE
Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#. MORE
2011 Related Topics Waxing UnLyrical
JANUARY 1, 2011
While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I will try to make wellness a part of my everyday life. My 2011 plans are much the same as yours, as you saw on my resolutions post.
PR Conversations
AUGUST 4, 2011
Public relations 2011: issues, insights and ideas, edited by Craig Pearce (free e-report). Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails , detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features a roster of international authors and original articles.
Bad Pitch Blog
JANUARY 28, 2011
The media is and will continue to be a mess. forever. For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream. Anyone can affect, drive or create news now.
PR Job Coach
DECEMBER 19, 2011
You just finished three job interviews in a week and are still Monday quarterbacking about how well you did or did not.
PR Job Coach
JUNE 29, 2011
Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world.
PR Job Coach
SEPTEMBER 24, 2011
There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter.
PR Job Coach
FEBRUARY 9, 2011
There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement.
PR Job Coach
AUGUST 19, 2011
Cover letters and resumes play critical roles in career management and job search. You can argue that one trumps the other but the fact is they work together as a team.
PR Job Coach
JANUARY 14, 2011
As public relations experts we strive to successfully deliver the goods for our customers and clients. Brand” for us is critical and a solid reputation is what is important at the end of the day.
PR Job Coach
MAY 28, 2011
In this age when knowledge and information are king and social infrastructure platforms are proliferating, professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals.
PR Job Coach
APRIL 12, 2011
You are what you write. I recently did a search on resume tips on a popular search engine that starts with a “G” and to no surprise found more than 37 million pages dedicated to some form of tips for resumes. Everyone has an opinion and I am no different.
Waxing UnLyrical
OCTOBER 14, 2011
tomorrow, for PRSA’s 2011 International Conference. By the way, an easy way to save my session info is to download the nifty conference app that Meltwater created for PRSA 2011 , and just save it to your calendar. Shonali Burke #prsaicon Measurement prsa 2011
Waxing UnLyrical
JULY 9, 2011
We’ve crossed the halfway mark for 2011. But as we look towards the end of 2011, I can try to make my own momentous moments – because we all have them – count. Personal Shonali Burke halfway through 2011 make every moment count
Waxing UnLyrical
JANUARY 2, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities.
Waxing UnLyrical
JANUARY 13, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011.
Waxing UnLyrical
NOVEMBER 30, 2011
Thirteen percent of companies in the 2011 top 100 brands start or end with a “K” or the “K” sound (hard “C” included) or have the sound in the middle of the name. Guest post by Donna Vincent Roa. The power of the letter “K” has always fascinated me.
Waxing UnLyrical
DECEMBER 20, 2011
Christmas Communication Plan 2011. Communication Guest Posts Marketing Shanan Sorochynski christmas 2011 elves Christmas communication plan Santa's WorkshopWithout the input of communicators and marketers far and wide I fear Christmas may be doomed.
Waxing UnLyrical
APRIL 3, 2011
The video of the 2011 World Cup’s official anthem. Personal Weekly Roundup #cwc2011 2011 cricket world cupI know your Weekly Roundup is late today. My bad; I spent most of yesterday watching the cricket World Cup finals and have been on a bit of a high ever since.
Waxing UnLyrical
JANUARY 27, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Don’t Do “The Seinfeld&# | Alex G says: February 20, 2011 at 12:16 pm [.]
Waxing UnLyrical
DECEMBER 8, 2011
Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on.
Waxing UnLyrical
NOVEMBER 3, 2011
What struck me most about the PRSA 2011 Conference – which was just terrific, I got to see so many old friends and meet new ones – was that there were two things you couldn’t get away from.
Waxing UnLyrical
JUNE 1, 2011
For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients. But after a lot of thought, and validation from Gini Dietrich , I decided I would. Because it’s important.
Waxing UnLyrical
MAY 12, 2011
Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is.
Waxing UnLyrical
DECEMBER 7, 2011
Guest post by Martin Waxman. I remember a time not too long ago when I knew how to do my job really well. I’d get up in the morning, scour the media and go to work, confident that when a client would call, I could help them out. I knew what worked by doing; that is, based on success.
Waxing UnLyrical
AUGUST 4, 2011
Guest post by Katrina Esco. Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). Other times, despite our best intentions, we really step in it.
Waxing UnLyrical
JANUARY 26, 2011
January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Quora) says: January 28, 2011 at 6:14 pm [.]
Waxing UnLyrical
OCTOBER 17, 2011
We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year. Do you have any favorite campaigns from 2011?
Waxing UnLyrical
APRIL 27, 2011
Here I go again: Klout does not equal Clout. And while it may in the future, it certainly does not right now. Yesterday Klout introduced “the new Klout.com.&#. I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out.
Waxing UnLyrical
JULY 27, 2011
Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream.
Waxing UnLyrical
MAY 20, 2011
Another ebook: Public Relations 2011: issues, insights, ideas. There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. The daily PR & Marketing calendar of event hashtags.
Waxing UnLyrical
MARCH 14, 2011
Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed.
Waxing UnLyrical
AUGUST 31, 2011
There’s been a lot of chatter recently over conferences that have a voting component to their submissions. That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept.
Waxing UnLyrical
JANUARY 24, 2011
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Todays digital marketing digest - Spunje says: January 24, 2011 at 7:11 am [.] conversion rate | Flipping | profits | value websites | Website says: January 25, 2011 at 3:42 am [.]
Waxing UnLyrical
FEBRUARY 16, 2011
If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Image: han Soete via Flickr, CC 2.0.
Waxing UnLyrical
OCTOBER 12, 2011
“How do you become a social media expert?” ” That was one of the questions I was asked when I was in Lincoln, Neb., last week.
Waxing UnLyrical
APRIL 4, 2011
Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#.
Waxing UnLyrical
FEBRUARY 18, 2011
Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are!
Waxing UnLyrical
FEBRUARY 17, 2011
Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology.
Waxing UnLyrical
JULY 14, 2011
Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
94 
Let's personalize your content