In 2011 The PR World Puffs Up Its Chest

Bad Pitch Blog

The media is and will continue to be a mess. forever. For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream. Anyone can affect, drive or create news now.

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Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I will try to make wellness a part of my everyday life. My 2011 plans are much the same as yours, as you saw on my resolutions post.

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Public relations 2011: PR primer for (social) networking

PR Conversations

Public relations 2011: issues, insights and ideas, edited by Craig Pearce (free e-report). Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails , detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features a roster of international authors and original articles.

Connectiquette - The Etiquette of Managing Connections

PR Job Coach

Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world. Technology has brought us all closer together, afforded the ability to create like communities, given voice to all and particularly to those who previously had no voice and enabled countless good deeds and beneficiaries.

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How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011.

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Don’t Do “The Seinfeld&# | Alex G says: February 20, 2011 at 12:16 pm [.]

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Todays digital marketing digest - Spunje says: January 24, 2011 at 7:11 am [.] conversion rate | Flipping | profits | value websites | Website says: January 25, 2011 at 3:42 am [.]

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

Another ebook: Public Relations 2011: issues, insights, ideas. There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. The daily PR & Marketing calendar of event hashtags.

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Quora) says: January 28, 2011 at 6:14 pm [.]

6 Things The Army Taught Me About PR

Waxing UnLyrical

Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed.

How to Invent Your Next Job

PR Job Coach

As government bickering and inaction continues, job seekers are growing ever restless, frustrated and annoyed because, for many folks, there just are no jobs to be had. You are either too old, too young, suffering the stigma of no job or you have run out of runway in your network. According to a recent article in The Wall Street Journal , “More than one in three of the unemployed were out of work for at least a year in a handful of U.S.

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Are You a Social Media BarfShiner?

Waxing UnLyrical

Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is.

Snooki v. Toni Morrison

Waxing UnLyrical

Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#.

Why Klout Should Not Be A Synonym For Influence

Waxing UnLyrical

Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are!

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In Public Relations, The Customer Is Your Media

Waxing UnLyrical

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Image: han Soete via Flickr, CC 2.0.

5 Ways To Spice Up Your WordPress Blog

Waxing UnLyrical

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention 5 Ways To Spice Up Your WordPress Blog | Waxing UnLyrical -- Topsy.com says: January 14, 2011 at 8:47 am [.]

My World Isn’t Necessarily Your World

Waxing UnLyrical

When the devastating earthquake and tsunami hit Japan last week, I watched my Twitter and Facebook streams with some fascination (Twitter more than Facebook… in terms of watching, I mean, not fascinating).

HAPPO Days Are Here Again

Waxing UnLyrical

Sorry, couldn’t resist that. I felt a bit punny. What is HAPPO? Oh, how quickly one forgets!

Seven Steps To A Better Facebook Business Page

Waxing UnLyrical

Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology.

Can You Hear me Now? How to Handle “Radio Silence.

PR Job Coach

There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter. You have scoured your network to find insiders at the company and you have followed their advice to the letter.

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The Three Legged Stool of Career Management

PR Job Coach

Effectively managing your career in the economy of 2011 is a vastly different world than it was just a few short years ago. No longer does it suffice to have just a resume of qualifications and access to job boards and a few connections to executive search firms.

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Acronym Acrimony: Winning The LOL War

Waxing UnLyrical

Guest post by Brian Meeks. The universe is a rapidly expanding place. The great science minds of the world will continue to unravel its mysteries. They won’t be Americans. The fourth-graders in the United States ranked just behind Lithuania and in eleventh place overall in Sciences.

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Smear Tactics: Great for BBQ, but PR? Not So Much

Waxing UnLyrical

I remember the foul quite clearly. It was a Saturday morning and your Grinnell Tigers 8 th Grade Boys “B&# team was playing its hated rival, the South Tama Trojans.

What Would Mickey Measure?

Waxing UnLyrical

tomorrow, for PRSA’s 2011 International Conference. By the way, an easy way to save my session info is to download the nifty conference app that Meltwater created for PRSA 2011 , and just save it to your calendar. Shonali Burke #prsaicon Measurement prsa 2011I’m going to Disney World! OK, I’m not really going to Disney World. I am, however, headed to Orlando, Fla., I love this conference.

Uncovering The Remarkable In Your Social Networks

Waxing UnLyrical

Social media is an interesting animal. We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Yet how much do we really know about the people behind the avatars?

PR and Social Media Measurement: A Bright Outlook

Waxing UnLyrical

Guest post by Richard Bagnall. Back in 2009, PR measurement professionals were cautious, to say the least.

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

Guest post by Andi Narvaez. During last week’s #pr20chat , Justin Goldsborough asked how PR professionals can best identify and cater to the needs of their target audience.

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Tradition or Fear: Which Drives Your Marketing?

Waxing UnLyrical

Guest post by Ken Mueller. Tradition and Fear. Both are pretty powerful motivators, but both are poor reasons for making marketing decisions.

The Challenge of Authenticity in Social Networking

Waxing UnLyrical

Guest post by Erica Holt. How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online.

Weekly Roundup: The New Year Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities.

Authenticity: At The Core Of Smarter Social Networking

Waxing UnLyrical

Smarter social networking. A few nights ago, I was part of the “ Get Geeky &# panel that Social Media Club-DC had put together. Along with Alex Howard , Frank Gruber and Shana Glickfield , we talked about “ smarter social networking.&#.

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Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.:

The Secret Behind Good Networking

Waxing UnLyrical

Guest post by Matt LaCasse. I hear a lot of people talking about networking. How to do it, what are the do’s and don’ts, how much booze can I drink at a conference, on and on and on the list goes. Image: takomabibelot via Flickr, CC 2.0.

How Best to Employ Your Inner Voice in the Job Search - Respect Your Gut

PR Job Coach

You just finished three job interviews in a week and are still Monday quarterbacking about how well you did or did not. You are analyzing every question and answer to grade your performance with the hope that you got a touchdown and will soon be on your second interview cycle with the offer letter close behind. Then reality sets in and you hear nothing for the next several weeks except the sound of your own criticism and an occasional heartbeat. What to do? Did you answer all the questions well?

How to Get Valuable Insight on Your Career and Digital Footprint

PR Job Coach

There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement. But what these tools really help with is perspective and insight.

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Look Before You Leap: Factors to Consider before Accepting a Job Offer

PR Job Coach

For certain we are enduring one of the worst job markets since the 1930s. Unemployment is still near double digits and we are now only seeing early buds of a recovery. Jobs are far and few between and those landing are bolstered by solid networks and a great ability to communicate their accomplishments to employers only too willing to hire the best, the brightest and the most economical.

12 Ways To Make Your WordPress Blog Cleaner And Cuter

Waxing UnLyrical

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention 12 Ways To Make Your WordPress Blog Cleaner And Cuter | Waxing UnLyrical -- Topsy.com says: January 18, 2011 at 11:31 am [.]

How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

If you read the news or popular blogs, you get a lot of numbers thrown at you. Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses.

This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

Christmas Communication Plan 2011. Communication Guest Posts Marketing Shanan Sorochynski christmas 2011 elves Christmas communication plan Santa's WorkshopWithout the input of communicators and marketers far and wide I fear Christmas may be doomed. Let me explain … The other night in a haze of nog and toddies I noticed that the table next to mine had elves – two of them. They were intense little creatures that smelt like cinnamon and cloves.

What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

Rumors ran rampant. around the Twitterverse last week with the news that Twitter is in talks with TweetDeck to purchase the ridiculously popular third-party service for the low, low price of just $50 million. Note to self: invent something people love and then buy an island).