It didn’t take long for Gary Hart to drop out of the Democratic race once busted for adultery in 1976, so it shouldn’t take this long for Cain to feel the effects of a sexual harassment scandal in 2011. Guest post by Daniel J. Cohen. Politics was my first love, but she broke my heart. MORE
Guest post by Pierre-Loic Assayag. I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”. Of course, I could always ask Shonali to the rescue. MORE
Guest post by Nancy Davis. Tell me who your friends are and I will tell you who you are.”. That is a very apt way of saying that we often hang out with people who are like us. Like attracts like. Who we choose to spend time with says a lot about who we are as people and what we value. MORE
As we noted in an earlier post, Deirdre Breakenridge did a quick guest post for the Bad Pitch blog. MORE
Effectively managing your career in the economy of 2011 is a vastly different world than it was just a few short years ago. No longer does it suffice to have just a resume of qualifications and access to job boards and a few connections to executive search firms. MORE
Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are! MORE
Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology. MORE
Sorry, couldn’t resist that. I felt a bit punny. What is HAPPO? Oh, how quickly one forgets! MORE
There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter. MORE
Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. The pile’s a bit shorter now thanks to Geoff Livingston’s PR-page-turner: “Welcome to The Fifth Estate.” MORE
When the devastating earthquake and tsunami hit Japan last week, I watched my Twitter and Facebook streams with some fascination (Twitter more than Facebook… in terms of watching, I mean, not fascinating). MORE
It is very rare that social media is used to propel or hurt brands in significant business-altering ways. MORE
Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. MORE
This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy! In the genes? MORE
The media is and will continue to be a mess. forever. For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream. Anyone can affect, drive or create news now. MORE
Guest post by Ken Mueller. A bee in my bonnet. Often when my wife and I are taking our dog, Shadow, for a walk, we go past a house in our neighborhood that has grabbed my attention. There are two vehicles parked out front bearing license plates that include variations on the word “beeswax.” MORE
But I''ve edited it a bit to better reflect 2011. In 2007, I wrote a post called " Ready to Pitch a Blog? Take This Quiz First." Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. MORE
Give… no, Take. You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it? MORE
Some PR anthropology on my part has me fascinated with William G. Werner. I’ll spare you the back story on why I’m digging. But I will note it’s required me to use something other than Google and the Interwebs to unearth information. So who’s Werner and why should you care? MORE
You just finished three job interviews in a week and are still Monday quarterbacking about how well you did or did not. MORE
There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement. MORE
As government bickering and inaction continues, job seekers are growing ever restless, frustrated and annoyed because, for many folks, there just are no jobs to be had. You are either too old, too young, suffering the stigma of no job or you have run out of runway in your network. MORE
Here I go again: Klout does not equal Clout. And while it may in the future, it certainly does not right now. Yesterday Klout introduced “the new Klout.com.&#. I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out. MORE
We''re called spin doctors, flacks, turd polishers.a copywriter friend once referred to me as a lie merchant (I replied by calling him a comma jockey). The Bad Pitch blog was created to help dampen the loud examples that seem to punctuate our industry and reinforce the above half jokes. MORE
If you read the news or popular blogs, you get a lot of numbers thrown at you. Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. MORE
“How do you become a social media expert?” ” That was one of the questions I was asked when I was in Lincoln, Neb., last week. MORE
Guest post by Ken Mueller. Tradition and Fear. Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. MORE
Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes. MORE
There’s a breed of PR people out there that can get the meeting, do the interview and chat the darn thing all day long on the phone with journalists, email every producer and blogger on earth and yet.they have an anemic list of coverage, though, and the buzz-o-meter isn’t reporting the faintest blip. MORE
Let me tell you a story I’ve never told anyone else. I was a pharmacy technician at Wal-Mart years ago, and one day when a customer and his wife showed up, I began automatically tapping his name into the touchscreen before they reached the counter. Johnson?”* MORE
Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world. MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Don’t Do “The Seinfeld&# | Alex G says: February 20, 2011 at 12:16 pm [.] MORE
Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). The numbers reflected. the impact of the economy on SMBs and the impact of SMBS on the economy. MORE
Yes, the author of Ocean Marketing''s email exchange turned meme is an idiot -- at best. But is this a public relations mistake or is this a customer service mistake? I''m dead serious. Paul has zero credibility and I''m not trying to give him any. But I also refuse to become a part of the pile on. MORE
Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is. MORE
Guest post by Sanjiva Persad. My Twitter experience began over three years ago with an anonymous account. As time went on, and I started working in the social media industry, I was faced with a conundrum. I liked my anonymity, but I had to practise what I preached. MORE
This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. MORE
Guest post by Erica Holt. How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online. MORE
Cover letters and resumes play critical roles in career management and job search. You can argue that one trumps the other but the fact is they work together as a team. MORE
[Guest Post by Jonathan Rick] All we are saying is: practice deftness , not deafness! In a recent post, Chris Brogan describes one scenario familiar to anyone not living under a well-hidden rock: “Today I sheepishly deleted several e-mails. that were waiting for a quick response. maybe 100 overall. MORE
for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. measurepr -12:07 PM Apr 12th, 2011. measurepr -12:29 PM Apr 12th, 2011. Q3 #measurepr -12:51 PM Apr 12th, 2011. measurepr -12:21 PM Apr 12th, 2011. MORE
Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#. MORE
Guest post by Maggie McGary. Are you confused. about what the difference is between “community manager&# and “social media manager?&# Or whether the two terms are synonymous? I know I am – and I am both a community manager and a social media manager! MORE
2011 Related Topics Bad Pitch Blog
JANUARY 28, 2011
The media is and will continue to be a mess. forever. For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream. Anyone can affect, drive or create news now.
PR Job Coach
NOVEMBER 1, 2011
Effectively managing your career in the economy of 2011 is a vastly different world than it was just a few short years ago. No longer does it suffice to have just a resume of qualifications and access to job boards and a few connections to executive search firms.
PR Job Coach
JUNE 29, 2011
Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world.
PR Job Coach
SEPTEMBER 24, 2011
There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter.
PR Job Coach
DECEMBER 19, 2011
You just finished three job interviews in a week and are still Monday quarterbacking about how well you did or did not.
PR Job Coach
FEBRUARY 9, 2011
There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement.
Bad Pitch Blog
OCTOBER 5, 2011
[Guest Post by Jonathan Rick] All we are saying is: practice deftness , not deafness! In a recent post, Chris Brogan describes one scenario familiar to anyone not living under a well-hidden rock: “Today I sheepishly deleted several e-mails. that were waiting for a quick response. maybe 100 overall.
Waxing UnLyrical
JULY 14, 2011
Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes.
Bad Pitch Blog
AUGUST 4, 2011
Some PR anthropology on my part has me fascinated with William G. Werner. I’ll spare you the back story on why I’m digging. But I will note it’s required me to use something other than Google and the Interwebs to unearth information. So who’s Werner and why should you care?
Waxing UnLyrical
DECEMBER 28, 2011
This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy! In the genes?
Waxing UnLyrical
OCTOBER 12, 2011
“How do you become a social media expert?” ” That was one of the questions I was asked when I was in Lincoln, Neb., last week.
Bad Pitch Blog
OCTOBER 20, 2011
As we noted in an earlier post, Deirdre Breakenridge did a quick guest post for the Bad Pitch blog.
Waxing UnLyrical
APRIL 4, 2011
Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#.
Waxing UnLyrical
NOVEMBER 10, 2011
Guest post by Nancy Davis. Tell me who your friends are and I will tell you who you are.”. That is a very apt way of saying that we often hang out with people who are like us. Like attracts like. Who we choose to spend time with says a lot about who we are as people and what we value.
Waxing UnLyrical
NOVEMBER 28, 2011
Guest post by Ken Mueller. A bee in my bonnet. Often when my wife and I are taking our dog, Shadow, for a walk, we go past a house in our neighborhood that has grabbed my attention. There are two vehicles parked out front bearing license plates that include variations on the word “beeswax.”
Waxing UnLyrical
JUNE 14, 2011
Give… no, Take. You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it?
Waxing UnLyrical
APRIL 27, 2011
Here I go again: Klout does not equal Clout. And while it may in the future, it certainly does not right now. Yesterday Klout introduced “the new Klout.com.&#. I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out.
Waxing UnLyrical
NOVEMBER 15, 2011
It didn’t take long for Gary Hart to drop out of the Democratic race once busted for adultery in 1976, so it shouldn’t take this long for Cain to feel the effects of a sexual harassment scandal in 2011. Guest post by Daniel J. Cohen. Politics was my first love, but she broke my heart.
Waxing UnLyrical
MARCH 31, 2011
Guest post by Sanjiva Persad. My Twitter experience began over three years ago with an anonymous account. As time went on, and I started working in the social media industry, I was faced with a conundrum. I liked my anonymity, but I had to practise what I preached.
Waxing UnLyrical
FEBRUARY 18, 2011
Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are!
Waxing UnLyrical
MAY 12, 2011
Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is.
Waxing UnLyrical
AUGUST 19, 2011
Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). The numbers reflected. the impact of the economy on SMBs and the impact of SMBS on the economy.
Bad Pitch Blog
AUGUST 20, 2011
There’s a breed of PR people out there that can get the meeting, do the interview and chat the darn thing all day long on the phone with journalists, email every producer and blogger on earth and yet.they have an anemic list of coverage, though, and the buzz-o-meter isn’t reporting the faintest blip.
Waxing UnLyrical
OCTOBER 27, 2011
This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media.
Waxing UnLyrical
NOVEMBER 21, 2011
Guest post by Pierre-Loic Assayag. I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”. Of course, I could always ask Shonali to the rescue.
Bad Pitch Blog
JANUARY 9, 2011
But I''ve edited it a bit to better reflect 2011. In 2007, I wrote a post called " Ready to Pitch a Blog? Take This Quiz First." Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday.
Waxing UnLyrical
JANUARY 27, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Don’t Do “The Seinfeld&# | Alex G says: February 20, 2011 at 12:16 pm [.]
Waxing UnLyrical
APRIL 14, 2011
for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. measurepr -12:07 PM Apr 12th, 2011. measurepr -12:29 PM Apr 12th, 2011. Q3 #measurepr -12:51 PM Apr 12th, 2011. measurepr -12:21 PM Apr 12th, 2011.
Waxing UnLyrical
JUNE 3, 2011
Guest post by Maggie McGary. Are you confused. about what the difference is between “community manager&# and “social media manager?&# Or whether the two terms are synonymous? I know I am – and I am both a community manager and a social media manager!
Waxing UnLyrical
NOVEMBER 8, 2011
It is very rare that social media is used to propel or hurt brands in significant business-altering ways.
Bad Pitch Blog
MAY 31, 2011
Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. The pile’s a bit shorter now thanks to Geoff Livingston’s PR-page-turner: “Welcome to The Fifth Estate.”
Waxing UnLyrical
JULY 1, 2011
Let me tell you a story I’ve never told anyone else. I was a pharmacy technician at Wal-Mart years ago, and one day when a customer and his wife showed up, I began automatically tapping his name into the touchscreen before they reached the counter. Johnson?”*
Waxing UnLyrical
MARCH 14, 2011
Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed.
Waxing UnLyrical
MARCH 19, 2011
When the devastating earthquake and tsunami hit Japan last week, I watched my Twitter and Facebook streams with some fascination (Twitter more than Facebook… in terms of watching, I mean, not fascinating).
Bad Pitch Blog
MARCH 25, 2011
We''re called spin doctors, flacks, turd polishers.a copywriter friend once referred to me as a lie merchant (I replied by calling him a comma jockey). The Bad Pitch blog was created to help dampen the loud examples that seem to punctuate our industry and reinforce the above half jokes.
Waxing UnLyrical
FEBRUARY 23, 2011
Sorry, couldn’t resist that. I felt a bit punny. What is HAPPO? Oh, how quickly one forgets!
Waxing UnLyrical
MARCH 21, 2011
Guest post by Erica Holt. How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online.
Waxing UnLyrical
MAY 25, 2011
Guest post by Ken Mueller. Tradition and Fear. Both are pretty powerful motivators, but both are poor reasons for making marketing decisions.
Waxing UnLyrical
FEBRUARY 17, 2011
Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology.
Waxing UnLyrical
APRIL 11, 2011
If you read the news or popular blogs, you get a lot of numbers thrown at you. Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses.
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