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Pioneer Dorothy E. Brunson (1939-2011)

Institute for Public Relations

Brunson (1939-2011) → She was raised in Harlem, N.Y., and graduated from SUNY Empire State College in 1960. After graduating, Brunson began working as an assistant controller on … Continue reading Pioneer Dorothy E.

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Paul Ronge: "Digitaliseringen kommer medföra en mycket större kreativ rörlighet över geografi och kulturella gränser"

Cision

Först ut är PR-konsulten och medierådgivaren Paul Ronge som vann 2011. Cision PR Influencer Award firar 10 år och här på bloggen publicerar vi nu löpande intervjuer med tidigare vinnare.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. What is PR Attribution ?

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Pioneer Ofield Dukes (1932-2011)

Institute for Public Relations

In … Continue reading Pioneer Ofield Dukes (1932-2011) → Ofield Dukes was born in Rutledge, Alabama, in 1932. He graduated with a journalism degree from Wayne State University in 1958 after serving in the Army.

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Pioneer Wangari Maathai (1940-2011)

Institute for Public Relations

Scholastica College in Atchison, Kansas, a Master … Continue reading Pioneer Wangari Maathai (1940-2011) → In 1964, she obtained a degree in Biological Sciences from Mount St.

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011. As that 2011 Burson team learned, if you throw mud, you’re likely to get dirty. And this isn’t the first time it has been called out for questionable PR tactics.

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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

2011: “According to a 2011 survey, only 4% of corporate directors consider marketing an important type of experience for a board member, as opposed to 47% who believe finance experience, for example, is important (National Association of Corporate Directors 2011).”

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