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2011 Related Topics 
Bad Pitch Blog
JANUARY 28, 2011
The media is and will continue to be a mess. forever. For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream. Anyone can affect, drive or create news now.
Waxing UnLyrical
JANUARY 1, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Shaping My World In 2011: Tackling The Triangle January 1st, 2011 Tweet Taking a cue from Robin Ferrier’s Women Grow Business (disclosure: client) post on “ un-resolutions for the New Year ,&# I’ve been thinking about what my un-resolutions would be. In 2011, I will try to make wellness a part of my everyday life.
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PR Conversations
AUGUST 4, 2011
Public relations 2011: issues, insights and ideas, edited by Craig Pearce (free e-report). Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails , detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features a roster of international authors and original articles.
PR Job Coach
JUNE 29, 2011
Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world. Technology has brought us all closer together, afforded the ability to create like communities, given voice to all and particularly to those who previously had no voice and enabled countless good deeds and beneficiaries.
PR Job Coach
JULY 29, 2011
As government bickering and inaction continues, job seekers are growing ever restless, frustrated and annoyed because, for many folks, there just are no jobs to be had. You are either too old, too young, suffering the stigma of no job or you have run out of runway in your network. According to a recent article in The Wall Street Journal , “More than one in three of the unemployed were out of work for at least a year in a handful of U.S.
PR Job Coach
SEPTEMBER 24, 2011
There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter. You have scoured your network to find insiders at the company and you have followed their advice to the letter.
Waxing UnLyrical
OCTOBER 14, 2011
tomorrow, for PRSA’s 2011 International Conference. By the way, an easy way to save my session info is to download the nifty conference app that Meltwater created for PRSA 2011 , and just save it to your calendar. Shonali Burke #prsaicon Measurement prsa 2011I’m going to Disney World! OK, I’m not really going to Disney World. I am, however, headed to Orlando, Fla., I love this conference.
Waxing UnLyrical
DECEMBER 20, 2011
Christmas Communication Plan 2011. Communication Guest Posts Marketing Shanan Sorochynski christmas 2011 elves Christmas communication plan Santa's WorkshopWithout the input of communicators and marketers far and wide I fear Christmas may be doomed. Let me explain … The other night in a haze of nog and toddies I noticed that the table next to mine had elves – two of them. They were intense little creatures that smelt like cinnamon and cloves.
PR Job Coach
DECEMBER 19, 2011
You just finished three job interviews in a week and are still Monday quarterbacking about how well you did or did not. You are analyzing every question and answer to grade your performance with the hope that you got a touchdown and will soon be on your second interview cycle with the offer letter close behind. Then reality sets in and you hear nothing for the next several weeks except the sound of your own criticism and an occasional heartbeat. What to do? Did you answer all the questions well?
PR Job Coach
FEBRUARY 9, 2011
There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement. But what these tools really help with is perspective and insight.
PR Job Coach
FEBRUARY 28, 2011
For certain we are enduring one of the worst job markets since the 1930s. Unemployment is still near double digits and we are now only seeing early buds of a recovery. Jobs are far and few between and those landing are bolstered by solid networks and a great ability to communicate their accomplishments to employers only too willing to hire the best, the brightest and the most economical.
Waxing UnLyrical
NOVEMBER 30, 2011
Thirteen percent of companies in the 2011 top 100 brands start or end with a “K” or the “K” sound (hard “C” included) or have the sound in the middle of the name. Guest post by Donna Vincent Roa. The power of the letter “K” has always fascinated me. In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds. The first time I heard this word, it resonated with me, and I wanted to say it again and again. There was something special about it. “K”
Bad Pitch Blog
SEPTEMBER 18, 2011
It''s been a while since we first discussed this topic here and I think it''s time it returned. I have toiled in Public Relations for around 95 years now and it still seems as if most of my friends — not to mention immediate family — have an innate trouble understanding exactly what I do. When I am speaking about a media interview, say on television, they assume I’m on camera.
Waxing UnLyrical
JANUARY 27, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention 15 Reasons Your PR Pitches Suck | Waxing UnLyrical -- Topsy.com says: January 27, 2011 at 8:24 am [.]
Waxing UnLyrical
DECEMBER 8, 2011
Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on. He is doing this because so far, at least, he’s been unsuccessful in securing funding to build a prototype for what sounds like an interesting invention in the energy field. So now he’s turning to crowd-funding.
Waxing UnLyrical
JANUARY 13, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. Tweets that mention How To Get Your Blog Project Approved | Waxing UnLyrical -- Topsy.com says: January 14, 2011 at 5:43 am [.]
Waxing UnLyrical
JULY 9, 2011
We’ve crossed the halfway mark for 2011. But as we look towards the end of 2011, I can try to make my own momentous moments – because we all have them – count. Personal Shonali Burke halfway through 2011 make every moment countAnd as we did… A space shuttle lifted off on its final mission. A new nation has been born. A woman who helped remove at least some of the stigma surrounding alcoholism and addiction died.
Waxing UnLyrical
JUNE 1, 2011
For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients. But after a lot of thought, and validation from Gini Dietrich , I decided I would. Because it’s important. So before we go any further, please know that this post is about a client campaign I’m working on.
Waxing UnLyrical
MAY 12, 2011
Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is.
Bad Pitch Blog
JANUARY 9, 2011
But I''ve edited it a bit to better reflect 2011. In 2007, I wrote a post called " Ready to Pitch a Blog? Take This Quiz First." Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. While I thought I''d be noting how much has changed since it was written, it still holds up. Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching.
PR Job Coach
APRIL 12, 2011
You are what you write. I recently did a search on resume tips on a popular search engine that starts with a “G” and to no surprise found more than 37 million pages dedicated to some form of tips for resumes. Everyone has an opinion and I am no different. As I coach though, I have seen literally hundreds of resumes and have come to consensus about their content.
Waxing UnLyrical
JULY 27, 2011
Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. From giant billboards in Times Square to tiny boxes of Sun-Maid raisins, these little buggers are popping up everywhere. In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. But here’s the thing: QR codes are only cool to other marketing-minded people.
PR Job Coach
JANUARY 14, 2011
As public relations experts we strive to successfully deliver the goods for our customers and clients. Brand” for us is critical and a solid reputation is what is important at the end of the day. Words are the vital threads that we weave together in a cohesive statement that fully and succinctly describes the organization so that it strongly resonates with customers and other audiences.
Waxing UnLyrical
JANUARY 26, 2011
January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Waxing UnLyrical -- Topsy.com says: January 26, 2011 at 7:34 am [.] Quora) says: January 28, 2011 at 6:14 pm [.]
Waxing UnLyrical
MARCH 14, 2011
Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. Twitter, which was founded in 2006, didn’t exist when I left.
Waxing UnLyrical
SEPTEMBER 1, 2011
It’s been a month since I embarked on redefining my life from the inside out – getting healthy and fit – with Grant Hill. One month since I’ve been getting up at 5 am every day (well, every weekday, I sometimes sleep in a little on the weekends) to get my butt kicked in what is aptly called #mybootcamp. Those of you who were kind enough to comment and cheer me on (thank you!) wanted an update. First, the bare numbers. In one month , I have: Dropped 10 lbs.
Bad Pitch Blog
OCTOBER 5, 2011
[Guest Post by Jonathan Rick] All we are saying is: practice deftness , not deafness! In a recent post, Chris Brogan describes one scenario familiar to anyone not living under a well-hidden rock: “Today I sheepishly deleted several e-mails. that were waiting for a quick response. maybe 100 overall. So that means almost 100 people got my attention , got me to read something,” and then never heard back." Why does this happen all the time?
Waxing UnLyrical
OCTOBER 12, 2011
“How do you become a social media expert?” ” That was one of the questions I was asked when I was in Lincoln, Neb., last week. I was speaking to several students at UNL, and while I didn’t get a chance to speak to each of them one-on-one, I could tell that they are serious about being the best professional communicators they can be (this was at the College of Journalism & Mass Communications). I paused, and threw a question back at them.
Waxing UnLyrical
MAY 20, 2011
Another ebook: Public Relations 2011: issues, insights, ideas. There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. The daily PR & Marketing calendar of event hashtags. Time was there was a “season&# for conferences. Now, it seems there’s a conference pretty much every day of the week, sometimes more than one.
Waxing UnLyrical
DECEMBER 7, 2011
Guest post by Martin Waxman. I remember a time not too long ago when I knew how to do my job really well. I’d get up in the morning, scour the media and go to work, confident that when a client would call, I could help them out. I knew what worked by doing; that is, based on success. Soon I had a proven blueprint I could apply to virtually any situation that came my way, knowing that if I stayed with it, the results would be positive. And (mostly) they were.
Waxing UnLyrical
JANUARY 24, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Tweets that mention Four Free Digital Marketing Tools for Non-Profits | Waxing UnLyrical -- Topsy.com says: January 24, 2011 at 7:38 am [.]
Waxing UnLyrical
APRIL 4, 2011
Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#. And yet, I feel like I want to write a lengthy rant, mocking her and the show, because of my perceptions. That would be unfair. It was announced that Snooki would be speaking at a major college on the East Coast. She was to receive $32,000. I applaud her for getting the gig.
Waxing UnLyrical
FEBRUARY 16, 2011
If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Image: han Soete via Flickr, CC 2.0. I’ve written before about how good customer service is the best kind of PR. And so have many other people.
Waxing UnLyrical
FEBRUARY 18, 2011
Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are! We are (insert school/team/whatever of your choosing). The mighty mighty _ (see above). YAY TEAM!!!!! Or words to that effect. The tool that’s making the most rounds these days, it seems to me, is Klout.
Waxing UnLyrical
OCTOBER 17, 2011
We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year. 47% uplift in the number of enquiries through our contact centre about opening new transaction accounts, credit cards and personal loans in February and March 2011, compared to the same period last year. Do you have any favorite campaigns from 2011?
Waxing UnLyrical
AUGUST 31, 2011
There’s been a lot of chatter recently over conferences that have a voting component to their submissions. That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. I remember the first year I paid attention to SxSW. I wasn’t anywhere close to attending, but it was new to me, and I was in awe of people who were submitting proposals. They were all sooo kewl!
Waxing UnLyrical
JULY 14, 2011
Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes. If you haven’t, it can be summarized as a discount for streaming-only customers, and a huge price hike (up to 60%) for people who like to get DVDs from them in addition to the streaming. Our family happens to enjoy both, and evidently we’re not alone.
Waxing UnLyrical
AUGUST 26, 2011
Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field.
Waxing UnLyrical
AUGUST 4, 2011
Guest post by Katrina Esco. Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). Other times, despite our best intentions, we really step in it. Summer’s Eve has been in the hot seat for its talking vagina commercial series.
Waxing UnLyrical
NOVEMBER 15, 2011
It didn’t take long for Gary Hart to drop out of the Democratic race once busted for adultery in 1976, so it shouldn’t take this long for Cain to feel the effects of a sexual harassment scandal in 2011. Guest post by Daniel J. Cohen. Politics was my first love, but she broke my heart. As a student of American University from 2002 to 2006, I found politics a bit too vicious for my liking.
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