In 2011 The PR World Puffs Up Its Chest
Bad Pitch Blog
JANUARY 28, 2011
The media is and will continue to be a mess. forever. For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream. Anyone can affect, drive or create news now.