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The 1?Page PR Strategy

Doctor Spin

The book, published in 2011, clearly distinguishes between what constitutes a good strategy and what falls into the category of a bad strategy. The book provides insights into how to craft and implement a strategy, emphasizing the need for clear thinking, insightful diagnosis, and decisive actions. “A 1 Rumelt, R. 3 Rumelt, R.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120
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Tracing the measurement origins of PESO

PR Conversations

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). Another model I remember sharing in my academic and professional teaching is the Social Media Brandsphere by Brian Solis , published in August 2011.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books.

Writing 84
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Definers Saga and the State of PR Ethics

Flack's Revenge

Longtime readers know that I like to call out misperceptions about PR, hence the name of this blog. Indeed, my post Above the FUD , covered this very topic back in 2011 (ironically, it mentioned another PR agency that spread negative stories for Facebook back then). Firm Brought Political Trickery to Tech.

Ethics 136
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Spin Doesn’t Suck- A PRBC Book Review

PR Breakfast Club

When I was given the opportunity to review the book, “ Spin Sucks: Communication and Reputation Management in the Digital Age ,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich , I was excited. My only concern was that the book would be a collection of blog posts from her blog of the same name.

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Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. If you read this blog regularly ( ahem, there’s a “subscribe&# button to your right if you don’t ), you’ll have noticed more posts from more authors on a regular basis.