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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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Experts Talk Social Media Trends for 2022 at AMA Chicago

wiredPRworks

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore.

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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Then, please return to read this Reflexivity Memo inspired by Jim’s answers to the questions that I posed in 2008: Q9. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions. I’m not convinced this has happened.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 92
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No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Flack's Revenge

Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. But the same trends can be applied to so many other industries. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. People, the press release is just a conduit, a capsule. The appetite is there.

Writing 177
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Looking for a Brighter Future? Solarpunk is the Answer

Doctor Spin

Likely first mentioned in 2008 , solarpunk is a utopian expression of a sustainable and environmentally-friendly future. The trend is about a future where we use solar power to create a more equitable and resilient world. But the trend goes way beyond just solar power. Can we communicate a brighter future? 2 Ecotopia.