Institute for Public Relations

MARCH 22, 2023

The Academic Society for Management & Communication identified five trends destined to influence communication practice in the near future. The most relevant trends found for corporate communication in 2023 were:1.)

Communications 105

Communications Corporate Trends Publicity 105

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. The increase has in turn sparked new innovations in the technology. These three top trends are shaping the streaming landscape and, thus, its communications. AVOD channels increasing their reach.

Trends 177

Trends Advertising Advertising Media 177

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. The increase has in turn sparked new innovations in the technology. These three top trends are shaping the streaming landscape and, thus, its communications. AVOD channels increasing their reach.

Trends 177

Trends Advertising Advertising Media 177

Agility PR Solutions

MAY 8, 2023

With the rise of social media and the ever-growing importance of data analytics, PR professionals must stay in touch with the latest trends and technologies to stay relevant and to help the companies that they […] The post 7 important PR trends to watch in 2023 and beyond appeared first on Agility PR Solutions.

Trends 103

Trends Social Media Analytics Publicity 103

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros.

Communications 411

Communications Trends Corporate Employee 411

The Hoyt Organization

DECEMBER 17, 2022

Technologies and methods of communication are constantly emerging as we move further into the 21st century. The public relations industry has seen many changes in recent years, and these trends are only expected to continue in the years ahead. The post Public Relations Trends For 2023 appeared first on The Hoyt Organization.

Publicity 98

Publicity Trends Communications Industry 98

Agility PR Solutions

AUGUST 16, 2022

Most social media companies had to adjust their technologies and algorithm to meet the new demands. These created new trends across […]. The post 9 social media trends to improve your PR strategy in 2022 and beyond appeared first on Agility PR Solutions.

Social Media 174

Social Media Trends Media Strategy 174

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter.

Trends 128

Trends Pitching Social Media Media Relations 128

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 194

Trends Privacy B2B Storytelling 194

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. Given the rapid changes in the marketing […].

Trends 202

Trends Digital PR Brand Branding 202

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. This created dramatic changes in workforce trends and issues. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022.

Trends 78

Trends Technology Employee Brand 78

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Here are six trends that stood out. Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. Traditional retailers were on hand, presumably having sobering discussions about what new consumer technologies are a value-add for their businesses.

B2B 215

B2B Trends Retail Privacy 215

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. 2019 Global Communication Report.

Trends 85

Trends Technology Social Media Survey 85

Agility PR Solutions

OCTOBER 24, 2022

With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. The post Top trends for 2023 for food and beverage brands appeared first on Agility PR Solutions.

Trends 97

Trends Brand Branding Consumer 97

Business Wire

DECEMBER 15, 2022

Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued. The Business Wire Global Media Relations Team shares ten trends that will impact journalists and PR professionals in 2023 and beyond.

Media Relations 490

Media Relations Media Trends Communications 490

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. But note this — crypto as a tech trend, like Bitcoin’s value, is cratering. Internet of Things.

Trends 196

Trends Media Pitching Privacy 196

Agility PR Solutions

NOVEMBER 10, 2020

Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. As financial technology moves forward, it affects all other sectors. Consequently, the consumers’ growing […].

Trends 158

Trends Industry Marketing Advertising 158

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. Technologies like augmented reality (AR) and virtual reality (VR) have made a big splash, especially over the past year.

Social Media 286

Social Media Media Trends Instagram 286

Bianchi Biz Blog

FEBRUARY 16, 2023

With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed. Automotive Views : Host Jamie Butters of Automotive News offers a one-minute update on innovations that are shaping the future of Detroit’s automotive industry.

Automotive 98

Automotive Mobile Technology Interviews 98

Agility PR Solutions

JANUARY 26, 2021

Mandated closures, concerns over the virus, and other factors led to an increase in ecommerce adoption, a rise in the use of technology to stay connected, and nearly brought […]. The post 6 trends that will impact the PR profession in 2021 appeared first on Agility PR Solutions.

Trends 180

Trends Industry Technology Analysis 180

Agility PR Solutions

JANUARY 11, 2023

For the public relations industry—one that is constantly evolving to meet the demands of current events, technology, trends and best practices—this year presents an opportunity to usher in even bigger creative ideas, streamline data and reporting and […].

Publicity 88

Publicity Trends Creativity Industry 88

Prowly

JUNE 28, 2022

We’re back with more insights revealed by our “The State of PR Technology 2022” report, which gathered the responses of two hundred PR professionals to various questions about the role of technology in their work. We wanted to get a better idea of what kinds of technology, if any, they were using to make their […].

Technology 244

Technology Report Trends Industry 244

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Digital PR Publicity SEO 88

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 68

Automotive Mobile Technology Media 68

Agility PR Solutions

DECEMBER 27, 2018

Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. The post Technology 2019—10 hot consumer trends in tech next year appeared first on Agility PR Solutions.

Trends 79

Trends Consumer Technology Report 79

Agility PR Solutions

APRIL 7, 2022

PR professionals use many new technologies to improve their work, including social media, live video streaming, and digital marketing. The best way to improve your public relations is to keep up with the latest trends in technology. […].

Technology 103

Technology Social Media Reputation Publicity 103

Agility PR Solutions

FEBRUARY 24, 2020

Even though people are embedding technology into their lives more than ever before, attempts by brands and businesses to meet their needs and expectations can easily fall short. The post 5 new technology trends for 2020—from tech-clash to trust, the focus must be on people appeared first on Agility PR Solutions.

Trends 97

Trends Technology Brand Branding 97

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends.

Trends 166

Trends Privacy Reputation Storytelling 166

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. Today, every company is a technology company.

Trends 156

Trends Communications Healthcare Consumer 156

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 83

Technology Data Publicity Analysis 83

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications.

Trends 191

Trends Storytelling Corporate Publicity 191

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy.

Technology 176

Technology Leadership Reputation Trends 176

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. Today, every company is a technology company.

Trends 156

Trends Communications Healthcare Consumer 156

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. With hybrid events!

Publicity 119

Publicity Trends Communications Marketing 119

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. A global pandemic, economic downturns, political uncertainty and broad public protest over racial inequality had an insurmountable impact. Empathy is essential.

Communications 187

Communications Trends Skype Instagram 187

NewsWhip

OCTOBER 7, 2021

Pursuing deeper engagement with consumers has led communicators to seek new methods of gathering and analyzing real-time information to inform their strategies, inspirations, and decisions, whether it’s for fall food trends or any other topic. Using NewsWhip to identify long term story trends . Fall flavors and food trends in 2021.

Trends 78

Trends Brand Branding Consumer 78