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4 trends in journalism and what they mean for the PR industry

Communications Conversations

Today I thought I’d take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years. Trend #1: Newsrooms are more barren than ever. dropped by 23% between 2008 and 2019. Trend #2: Big-time news is increasingly reported from one of three cities.

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Trends and Best Practices for Media Relations

PRSay

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. With fewer newsrooms and journalists, media placements are more difficult and, therefore, more valuable.

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Why Public Relations Is King During A Crisis

Onclusive

Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise. Understanding the news is the first step toward shaping it.

Crisis 464
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Experts Talk Social Media Trends for 2022 at AMA Chicago

wiredPRworks

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore. Her podcast, Growing Social Now, launched in 2021.

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The Great Rebuilding: Post-COVID ignites community engagement for brands and marketers

Agility PR Solutions

If 2008 gave us the Great Recession, 2021 is bringing about a Great Rebuilding, according to new research and […]. We’re entering a largely unprecedented era in American history, one in which we’re having to rebuild our culture and marketplace from the ruins of the COVID crisis and its aftermath—in many cases, from the ground up.

Community 147
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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Then, please return to read this Reflexivity Memo inspired by Jim’s answers to the questions that I posed in 2008: Q9. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions. I’m not convinced this has happened.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Future trends in marketing and PR. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. How did they meet?

Marketing 118