Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Content Marketing Institute. Marketing Land.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

Deirdre Breakenridge

FEBRUARY 15, 2017

8. What’s the best way to build your professional brand? Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Joe attended Rowan University in Glassboro, New Jersey where he graduated with a degree in Marketing in 2007.

Twitter 281

Twitter System Community Healthcare 281

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? The Rise of Agile in Marketing.

Trends 52

Trends Marketing Mobile Retail 52

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Meanwhile, layoffs are mounting in the tech sector.

Trends 124

Trends Pitching Twitter Nonprofit 124

Contently - Strategy

MARCH 3, 2020

Marketers find few things as grim as compliance. While covering Jobs’s death, for instance, the writing started in 2007. Brands have to deal with oversight groups like the Federal Trade Commission (FTC) and the Financial Industry Regulatory Authority (FINRA). Trust me.). You can still publish content at the speed of news.

Creativity 75

Creativity Marketing Insurance Insurance 75

Communications Conversations

DECEMBER 8, 2014

Is this 2007? In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. But, I just don’t see the publishing tool being a big game-changer for brands. Prediction: The native advertising backlash will intensify—but from brands, not media critics.

Social Media 152

Social Media Mobile Marketing Storytelling 152

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Communications Conversations

SEPTEMBER 12, 2017

.” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in marketing campaigns. Three reasons: 1 — Brands aren’t conversing. According to a recent Spredfast report , a whopping 89 percent of brand mentions on Twitter go unanswered.

Retail 0

Retail Social Media Customer Service Twitter 0

Communications Conversations

DECEMBER 8, 2022

Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis. Thomas in 2007-2008. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Burrelles Fresh Ideas

JANUARY 2, 2024

While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable. CLICK HERE TO REQUEST DEMONSTRATION OR CONSULTATION Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California.

SEO 84

SEO Mobile Engineering Ethics 84

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Much like that life lesson, the 80/20 rule becomes irrelevant for brands once they find what works for their audiences. (Oh, Account Manager, Marketing Technology. Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

Mark My Words

NOVEMBER 4, 2019

But if England are able to lift the Webb Ellis Cup, Mark Borkowski, a PR expert who has represented Diego Maradona, Michael Jackson and brands such as Virgin and Cadbury, predicts that England players will easily treble any earnings from sponsorship and marketing opportunities in the short term – and insists they will never be out of work again.

Sports 60

Sports Corporate Brand Branding 60

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. It was then, at midnight before the new year 1990, that the market economy was launched in Poland. And how to market them, naturally. But let me start all over again. It was a shock, even a two-way shock.

Government 52

Government Local Film Television 52

Flack's Revenge

APRIL 24, 2018

In particular one nut job named Andrew W (who seems to be a troll chiefly interested in tearing down PR and promoting search engine marketing) led the charge with cynical statements, and I did my best to try to turn him around, to no avail. Since 2007 this blog has been dedicated to educating about PR. see this post ). Many are not.

Agency 159

Agency Strategy Crisis Management Pitching 159

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

wiredPRworks

MAY 23, 2022

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. Why would anyone want 10 ways?

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR 20/20

OCTOBER 12, 2021

Attendees get access to tons of amazing speakers and thought leaders, presenting on the top marketing trends and beyond. Over the last few years, HubSpot has repositioned itself from a marketing automation solution to a true CRM platform. Business units give users a better way to manage multiple brands across one portal.

Enterprise 72

Enterprise Knowledge Base Survey Conference 72

Communications Conversations

MARCH 11, 2015

Like many of the previous new social media apps and platforms, tons of folks (especially in our world–PR and marketing) have rushed to try out the new tool. From a marketing standpoint, nothing seems hotter than video content right now. YouTube continues to be an “A platform” with marketers and advertisers.

Twitter 60

Twitter Marketing Tools Storytelling 60

Communications Conversations

JANUARY 11, 2022

Jennifer Zick (who continues to kick butt with Authentic Brand). 2 – Katie Zess, Associate Marketing Manager-Social Media, Renewal by Andersen. 4 – Laurie Blum, Vice President-Digital Marketing, CH Robinson. I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene.

Exercises 60

Exercises Meeting Energy Retail 60

wiredPRworks

FEBRUARY 8, 2017

Way back in 2007, NACE DC invited me to share futuristic “ New Age Marketing ” ideas. MACE Meeting Planner and Event Marketing Speakers to Follow – and Watch! In this multi-faceted session, we’ll breeze through a WIRED social selling strategy you can use to map out future event marketing success.

Marketing 40

Marketing Conference Meeting Social Media 40

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

Meeting 91

Meeting Retail Groups Hotels 91

Communications Conversations

JANUARY 15, 2019

In fact, I remember Richard Branson being on Twitter in 2007! And, more than half (54%) believe it’s easier to get brands to address social problems than to get government to take action. Second trend : People are looking to brands and their leaders to enact change on key issues. It simply makes the most sense for most brands.

Government 74

Government Employee LinkedIn Insurance 74

Waxing UnLyrical

APRIL 17, 2012

When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. And not every major brand sticks around forever. the market leader, for dominance in the industry. Now, it’s out of business.

Brand 85

Brand Branding Industry Education 85

5W PR

OCTOBER 7, 2019

If you also advertise, consider branding your merchandise or company at least a month out. Started in 2007 by eBay, it’s the second Monday in December. Research also shows that customers also swarm websites days through the Wednesday after Cyber Monday. Plan and prepare for an entire week of busy activity.

Advertising 68

Advertising Advertising Resources Strategy 68

PR 20/20

OCTOBER 12, 2021

Attendees get access to tons of amazing speakers and thought leaders, presenting on the top marketing trends and beyond. Over the last few years, HubSpot has repositioned itself from a marketing automation solution to a true CRM platform. Business units give users a better way to manage multiple brands across one portal.

Enterprise 52

Enterprise Knowledge Base Survey Conference 52

PRSay

NOVEMBER 25, 2020

Building on our traditional event, Building Bridges, spearheaded in 2007 by then CCNY PRSSA President Stacy-Ann Edwards Effs, we forged a strong working partnership between student leaders and faculty to network multicultural students to the profession. Our recruiters included seven CCNY alumni, now professionals at major agencies.

Interviews 93

Interviews Agency Advertising Advertising 93

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. How to Get People to Open Your Marketing Emails. Marketers know this. But the idea has legs.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. How to Get People to Open Your Marketing Emails. Marketers know this. But the idea has legs.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

SEPTEMBER 28, 2020

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. That’s why we need a great digital experience, and a tech that is powerful, easy to use, and cross-departmental friendly (think: marketing, sales, service). Marketing Hub. Team management.

Enterprise 98

Enterprise Knowledge Base Conference System 98

Critical Mention

JUNE 13, 2019

The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his brand. Beginning with the launch of “Keeping Up with the Kardashians” in 2007, the Kardashian family has since become a powerhouse on social media.

Social Media 60

Social Media YouTube Media Instagram 60

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing.

Social Media 92

Social Media Marketing Media Storytelling 92

Flack's Revenge

SEPTEMBER 28, 2016

Seth told me how he got started in blogging back in 2007, when he noted a lack of good Apple blogs and saw an opportunity. What do you think about publishing on social platforms, as many media brands are doing now? We cater to the technology enthusiast sector – what marketers call influencers. E.g. Vox gets $.25M

Google 120

Google Meeting Blogging Facebook 120

PR in High Definition

DECEMBER 13, 2017

In 2007 ‘Silent Discos’ were the next big thing. As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. The neighbours were delighted.

Trends 59

Trends How To Retail Google 59