Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity. MORE
The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It MORE
This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends. MORE
What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. The first begins with a marketer’s mindset. MORE
Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. MORE
But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy MORE
Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Let’s start with the basics: brand journalism is not journalism. MORE
With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. So why do so few brands have an account? Why haven’t more brands made use of Instagram? MORE
As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Branded Content Creators Note Important Facebook Changes. MORE
Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Readers who turn to brand newsrooms want to be in the know before their competitors. MORE
Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh. 1. Conduct Extensive Brand Research. Featured Best Practices branding MORE
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person. MORE
Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts. MORE
In today’s competitive environment, personal branding is critical if you want to be seen as a leader in your field. Your opportunities expand when you have a strong personal brand and it helps to carve out your niche as a thought leader and expert. MORE
You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. MORE
When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. Including them in marketing leads to higher engagement in ads, regardless of whether the content is sponsored. MORE
The post Six Signs Your Brand Needs a Digital Audit appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR MARKETING Pubilc Relations Ronn TorossianThe definition of a system audit is an investigation into how effectively a business operates in the digital world. MORE
If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. MORE
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . MORE
While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product. MORE
Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!), and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning. MORE
Your phone, its apps and your favorite brands are listening to you right now, whether you know it or not. Brands have thousands of touchpoints with audiences and George Sadler, Customer Marketing Insights Leaders at Adobe, has leverage points into many of them. “The MORE
Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. Best Practices Featured brand journalism personal brand MORE
But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Marketing Over Coffee. MORE
A couple weeks ago, I wrote a post about why so many Employer Brands continue to struggle with social media. As I researched these Employer Brands, I noticed a number of brands (big brands, mind you) making some fairly common missteps when it came to how they used social media. MORE
Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued. The post 5 Tips for Brands New to Influencer Marketing appeared first on PR News Blog. MORE
Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Generating credibility for the brand message. MORE
Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Revisit the brand’s roots. MORE
And it’s full of stories that bang on the “all brands are media” drum. All brands are media. Say it with me: ALL BRANDS ARE MEDIA. Why do we continue to pressure our colleagues into something that is just not going to happen for the majority of brands? MORE
Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Click here to create outside-the-box content marketing! MORE
When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? All these brands that people were lauding as having great “brand voices”–they were all snarky, hip, young, energetic voices. MORE
You—not your company, not your company’s product or service, YOU—are a brand. And though you‘re employed, you never know when that will change, so it’s vital to make certain your personal brand is as good as it can be. MORE
The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. Bean brand. MORE
Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. content marketing. Content Marketing MORE
When you’re looking at ways to market your business, one term you may have heard at one point or another is influencer marketing. If you don’t know what influencer marketing is , you could be missing out on a powerful way to reach far more of your target audience. MORE
Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. MORE
It’s easy to be swept away by the influencer marketing tide. It isn’t about what does you the most good, though that is important from a branding and business perspective. Asking those two questions can make a world of difference when it comes to implementing a sustainable influencer marketing program. Influencer marketing can accomplish all sorts of goals. It can: Build brand awareness. Align influencer marketing with them to have the most effect. MORE
Does your brand analyze what’s being said? Social intelligence is a growing necessity for communication and marketing professionals, chock full of benefits. Most brands divide audiences by the sales journey: prospects, customers and the rest of the world. Brand. MORE
When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers. MORE
When you're running a startup, you have difficult choices to make about marketing. On one hand, marketing is the lifeblood of an organization. Good marketing attracts customers and investors alike. Avoid these pitfalls in your quest for effective marketing: 1. MORE
At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. MORE
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media. MORE
Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community? Even Wikipedia incorrectly redirects a search for “brand advocate” to the “brand ambassador” page. MORE
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
ImPRessions - Crenshaw Communications
JULY 12, 2017
The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. Bean brand.
Ron Torossian
FEBRUARY 14, 2017
But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy
Cision
APRIL 21, 2017
Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
Cision
APRIL 5, 2017
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .
Cision
APRIL 6, 2017
Your phone, its apps and your favorite brands are listening to you right now, whether you know it or not. Brands have thousands of touchpoints with audiences and George Sadler, Customer Marketing Insights Leaders at Adobe, has leverage points into many of them. “The
5W PR
FEBRUARY 7, 2017
When you’re looking at ways to market your business, one term you may have heard at one point or another is influencer marketing. If you don’t know what influencer marketing is , you could be missing out on a powerful way to reach far more of your target audience.
Communications Conversations
MARCH 5, 2015
A couple weeks ago, I wrote a post about why so many Employer Brands continue to struggle with social media. As I researched these Employer Brands, I noticed a number of brands (big brands, mind you) making some fairly common missteps when it came to how they used social media.
Cision
JULY 15, 2015
Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Click here to create outside-the-box content marketing!
Cision
JUNE 14, 2017
When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers.
Cision
NOVEMBER 8, 2016
While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.
ImPRessions - Crenshaw Communications
JULY 5, 2017
Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Revisit the brand’s roots.
ImPRessions - Crenshaw Communications
MARCH 22, 2017
Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too.
Cision
JULY 7, 2015
The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It
Cision
OCTOBER 5, 2016
As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Branded Content Creators Note Important Facebook Changes.
ImPRessions - Crenshaw Communications
MAY 22, 2017
Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Generating credibility for the brand message.
Cision
JUNE 21, 2016
Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. Best Practices Featured brand journalism personal brand
Cision
DECEMBER 5, 2015
Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Let’s start with the basics: brand journalism is not journalism.
Cision
NOVEMBER 13, 2015
Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity.
Cision
APRIL 10, 2017
At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.
Cision
MARCH 31, 2017
If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media.
Cision
APRIL 26, 2017
This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.
Polaris
NOVEMBER 18, 2014
Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. content marketing. Content Marketing
Cision
DECEMBER 12, 2015
Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Readers who turn to brand newsrooms want to be in the know before their competitors.
Ron Torossian
AUGUST 3, 2015
The post Six Signs Your Brand Needs a Digital Audit appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR MARKETING Pubilc Relations Ronn TorossianThe definition of a system audit is an investigation into how effectively a business operates in the digital world.
Public Relations Sydney
AUGUST 3, 2015
In today’s competitive environment, personal branding is critical if you want to be seen as a leader in your field. Your opportunities expand when you have a strong personal brand and it helps to carve out your niche as a thought leader and expert.
PR Daily
JUNE 19, 2017
When you're running a startup, you have difficult choices to make about marketing. On one hand, marketing is the lifeblood of an organization. Good marketing attracts customers and investors alike. Avoid these pitfalls in your quest for effective marketing: 1.
Communications Conversations
JULY 23, 2015
When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? All these brands that people were lauding as having great “brand voices”–they were all snarky, hip, young, energetic voices.
PR Daily
JULY 7, 2016
You—not your company, not your company’s product or service, YOU—are a brand. And though you‘re employed, you never know when that will change, so it’s vital to make certain your personal brand is as good as it can be.
PR News
MAY 5, 2017
Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued. The post 5 Tips for Brands New to Influencer Marketing appeared first on PR News Blog.
Rock the Status Quo
APRIL 23, 2015
Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community? Even Wikipedia incorrectly redirects a search for “brand advocate” to the “brand ambassador” page.
Cision
AUGUST 5, 2016
Does your brand analyze what’s being said? Social intelligence is a growing necessity for communication and marketing professionals, chock full of benefits. Most brands divide audiences by the sales journey: prospects, customers and the rest of the world. Brand.
ImPRessions - Crenshaw Communications
MAY 17, 2016
Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques.
Cision
JULY 21, 2015
With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. So why do so few brands have an account? Why haven’t more brands made use of Instagram?
Cision
NOVEMBER 30, 2015
It’s easy to be swept away by the influencer marketing tide. It isn’t about what does you the most good, though that is important from a branding and business perspective. Asking those two questions can make a world of difference when it comes to implementing a sustainable influencer marketing program. Influencer marketing can accomplish all sorts of goals. It can: Build brand awareness. Align influencer marketing with them to have the most effect.
Cision
MAY 21, 2015
But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Marketing Over Coffee.
Cision
MAY 25, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media.
Communications Conversations
JULY 15, 2015
And it’s full of stories that bang on the “all brands are media” drum. All brands are media. Say it with me: ALL BRANDS ARE MEDIA. Why do we continue to pressure our colleagues into something that is just not going to happen for the majority of brands?
AirPR
AUGUST 1, 2017
Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!), and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning.
Cision
APRIL 20, 2015
You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
114 
Let's personalize your content