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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
Create Brand Awareness With Niche Marketing
Ronn Torossian
APRIL 6, 2020
Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market.
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This is How Brand Marketing Will Thrive in 2020
Ronn Torossian
AUGUST 12, 2019
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.
When is a Brand Connecting or Pestering?
Ronn Torossian
MAY 20, 2020
There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING Strateg
Building a Brand in 2020
Ronn Torossian
FEBRUARY 20, 2020
A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].
The Shifting in Brand-Influencer Relationships
Ronn Torossian
OCTOBER 11, 2019
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Influencer marketing is a very real niche of digital marketing, and it’s here to stay. The post The Shifting in Brand-Influencer Relationships appeared first on.
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The power Amazon marketing holds for brands today
Agility PR Solutions
MARCH 22, 2020
As a consumer brand, your job […]. The post The power Amazon marketing holds for brands today appeared first on Agility PR Solutions. Marketing Public Relations marketing
5 Problems Brands Come to you to Solve: Influencer marketing
Cision
MARCH 10, 2020
What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place. influencer marketing
U.S. brands see growth in surprising new markets during COVID
Agility PR Solutions
JUNE 1, 2020
brands are seeing significant global e-commerce growth when quickly tapping new markets outside the U.S. brands saw the highest volume growth in April in Israel (up 178 […]. brands see growth in surprising new markets during COVID appeared first on Agility PR Solutions.
Food Brands Face Tough Decisions
Ronn Torossian
APRIL 20, 2020
The post Food Brands Face Tough Decisions appeared first on. Business Media Relations Insights MARKETING StrategySmithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees.
Public Relations Strategy to Boost Art Marketing
Ronn Torossian
MARCH 27, 2020
In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. Due to the internet, the playing field for artists and their marketing campaigns […]. The post Public Relations Strategy to Boost Art Marketing appeared first on.
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UGC a great option for brands during the coronavirus crisis
PR Daily
MAY 15, 2020
User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. Kaplan: Aggregating content from users is a good way for brands to stay connected to their loyalists by inviting them to participate with the brand.
Marketing Ideas: ‘New’ Product Marketing?
Ronn Torossian
MAY 9, 2019
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing?
Brands Start To Open Up
ImPRessions - Crenshaw Communications
MAY 21, 2020
The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do?
Mastering Influencer Marketing
Ronn Torossian
NOVEMBER 29, 2018
The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy
Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness
Ronn Torossian
SEPTEMBER 13, 2019
When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on.
How Brands Create Fans
ImPRessions - Crenshaw Communications
MAY 28, 2019
In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. What about more mundane brands and businesses?
Corporate Marketing in 2020
Ronn Torossian
APRIL 29, 2020
The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict.
COVID-19 stats every brand and marketing team need to know
Agility PR Solutions
MAY 26, 2020
The post COVID-19 stats every brand and marketing team need to know appeared first on Agility PR Solutions. Covid-19 Marketing Public Relations influencersIf you’ve been tuning in daily to watch the news and pluck a few insights from press conferences, you’re in the majority.
How brand managers can build lasting relationships during COVID-19
PR Daily
MAY 28, 2020
Marketing has been sidelined with directives not to sell to anxious and weary consumers. Going dark is also a bad strategy; the data show over and over again that once a brand falls out of the public eye in a crisis, it struggles to regain market share once the panic has subsided.
Brands Tackling Social Issues
5W PR
FEBRUARY 21, 2020
According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).
Influencer Marketing For B2B Brands
ImPRessions - Crenshaw Communications
MARCH 22, 2017
Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too.
Tips for encouraging employees to share brand messages
PR Daily
MAY 20, 2020
Your workers are key ambassadors for your brand, especially on social media. In fact, 90% of brands use social media platforms to increase their visibility on the market. s brand, we realized the key to its success was first and foremost our employees, the people who make.ME
Use Digital PR to Give Brands Identity
Ronn Torossian
MARCH 5, 2020
Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content.
What is the Future of Influencer Marketing?
Ronn Torossian
FEBRUARY 3, 2020
Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. But, as we all know, markets aren’t stagnant.
Is Your Marketing Myopic?
Ronn Torossian
SEPTEMBER 18, 2019
Marketing myopia, on the other hand, doesn’t confine itself to geography and companies anywhere can lose sight of their goal by becoming self-confident and comfortable by relying […]. The post Is Your Marketing Myopic?
5 best practices for brands and individuals on LinkedIn
PR Daily
FEBRUARY 19, 2020
There are a number of ways to get your brand that “new year, new you” look. Here are five tools and approaches: Self-audit: The start of a calendar year is a great time to reevaluate your brand’s content. Remember to consider your purpose and why you’re using LinkedIn for your brand.
Brand tips for tapping Twitter’s video marketing explosion
Agility PR Solutions
JUNE 1, 2020
The post Brand tips for tapping Twitter’s video marketing explosion appeared first on Agility PR Solutions. How big is the blast when a star larger than the sun explodes? That describes the skyrocketing popularity of video on social media platforms.
Social Media Marketing for Fashion Brands
Brand24
SEPTEMBER 10, 2018
How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy!
Marketable Skills Job Applicants Should Focus On
Ronn Torossian
NOVEMBER 18, 2019
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. The post Marketable Skills Job Applicants Should Focus On appeared first on.
How to Turn Your Personal Story Into a Compelling Brand
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
Health & Wellness Brands Demonstrating Modern Marketing
5W PR
JANUARY 30, 2020
Is it possible health and wellness brands are missing the mark on messaging to this generation? Here are four modern marketing practices to reach the Millennial masses and some great brands that are already executing these strategies.
How brand managers can lean into ‘wellness’ during COVID-19
PR Daily
MAY 13, 2020
We spoke with Mary Zalla, global president of consumer brands for Landor, who shared how she and her U.K. marketing and advertising firm are thinking about well-being and wellness for audiences and clients. Zalla recommends finding a way for your brand to promote calm.
Brands Bring Substance To COVID-19 Response
ImPRessions - Crenshaw Communications
APRIL 20, 2020
The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands.
Building Consumer Loyalty Through Brand Transparency
Ronn Torossian
APRIL 18, 2019
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING
Forgotten Elements of Digital Marketing Strategy
Ronn Torossian
JANUARY 31, 2020
When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on.
How To Brand When Expanding into the American Market
Ronn Torossian
FEBRUARY 5, 2019
Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? But, while the market is thriving, breaking into […].
Gen Z Marketing
Ronn Torossian
FEBRUARY 24, 2020
Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. The post Gen Z Marketing appeared first on.
How the power of perception helps energy companies market their brands
Agility PR Solutions
MAY 4, 2020
Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. The post How the power of perception helps energy companies market their brands appeared first on Agility PR Solutions.
For food and beverage brands, COVID-19 creates unique litmus test
PR Daily
MAY 13, 2020
Forward-thinking brands are demonstrating their ability to nimbly pivot and provide creative solutions that address new consumer needs. Brands who took the initiative to make proactive adjustments in the first month of the pandemic have wowed us with their responses.
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