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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
This is How Brand Marketing Will Thrive in 2020
Ronn Torossian
AUGUST 12, 2019
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.
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Building a Brand in 2020
Ronn Torossian
FEBRUARY 20, 2020
A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].
The Shifting in Brand-Influencer Relationships
Ronn Torossian
OCTOBER 11, 2019
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Influencer marketing is a very real niche of digital marketing, and it’s here to stay. The post The Shifting in Brand-Influencer Relationships appeared first on.
What shaving my head can teach you about content marketing for personal branding purposes
PR Warrior
MARCH 28, 2018
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.
Gen Z Marketing
Ronn Torossian
FEBRUARY 24, 2020
Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. The post Gen Z Marketing appeared first on.
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3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]
Sword and the Script
FEBRUARY 15, 2020
To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. 1) Improving CX is the best way to distinguish your brand. That’s according to the State of Branding Report 2020 by Bynder.
Marketing Ideas: ‘New’ Product Marketing?
Ronn Torossian
MAY 9, 2019
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing?
How Brands Create Fans
ImPRessions - Crenshaw Communications
MAY 28, 2019
In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. What about more mundane brands and businesses?
Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness
Ronn Torossian
SEPTEMBER 13, 2019
When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on.
Mastering Influencer Marketing
Ronn Torossian
NOVEMBER 29, 2018
The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy
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Forgotten Elements of Digital Marketing Strategy
Ronn Torossian
JANUARY 31, 2020
When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on.
Influencer Marketing For B2B Brands
ImPRessions - Crenshaw Communications
MARCH 22, 2017
Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too.
Is Your Marketing Myopic?
Ronn Torossian
SEPTEMBER 18, 2019
Marketing myopia, on the other hand, doesn’t confine itself to geography and companies anywhere can lose sight of their goal by becoming self-confident and comfortable by relying […]. The post Is Your Marketing Myopic?
Brands Tackling Social Issues
5W PR
FEBRUARY 21, 2020
According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).
Marketable Skills Job Applicants Should Focus On
Ronn Torossian
NOVEMBER 18, 2019
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. The post Marketable Skills Job Applicants Should Focus On appeared first on.
Social Media Marketing for Fashion Brands
Brand24
SEPTEMBER 10, 2018
How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy!
Building Consumer Loyalty Through Brand Transparency
Ronn Torossian
APRIL 18, 2019
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING
5 best practices for brands and individuals on LinkedIn
PR Daily
FEBRUARY 19, 2020
There are a number of ways to get your brand that “new year, new you” look. Here are five tools and approaches: Self-audit: The start of a calendar year is a great time to reevaluate your brand’s content. Remember to consider your purpose and why you’re using LinkedIn for your brand.
How to Turn Your Personal Story Into a Compelling Brand
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
How To Brand When Expanding into the American Market
Ronn Torossian
FEBRUARY 5, 2019
Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? But, while the market is thriving, breaking into […].
Persona: Guide and History of Persona Marketing
Ronn Torossian
DECEMBER 2, 2019
The post Persona: Guide and History of Persona Marketing appeared first on. Brand PR Business PR Inspiration Insights MARKETING Ronn Torossian Strategy
4 Pitfalls of Brand Journalism to Avoid
Onclusive
AUGUST 13, 2015
Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.
Brand managers snap up ‘Avengers: Endgame’ marketing opportunities
PR Daily
APRIL 29, 2019
Vans, Walmart, Google, Epic Games and more offered products and services tied into the latest Marvel film, while many other marketers shared super hero-themed ads and tweeted tie-ins. Several large marketing partners launched makeup, shoes, games and apps to promote Marvel’s latest film.
4 Ways PR Creates Brand Attachment
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.
Working with Influencers to Boost Marketing Reach
Ronn Torossian
OCTOBER 10, 2019
Influencer marketing seems to be all the rage among brands today, and for good reason. The post Working with Influencers to Boost Marketing Reach appeared first on. Brand PR Business Featured Public Relations Insights MARKETING Pubilc Relations Strategy
Photography Matters: Why Investing in Quality Photos Boosts Marketing
Ronn Torossian
JUNE 5, 2019
Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on. Sandra is a small business owner.
Brand intimacy in 2020—which brands and industries are making emotional connections?
Agility PR Solutions
FEBRUARY 18, 2020
With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons. Public Relations brandin
Brand Awareness: It’s All About Content
Onclusive
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.
The New Breed of Aspirational Marketing
Ronn Torossian
OCTOBER 31, 2019
In the name of aspiration, marketers continue to turn to those […]. The post The New Breed of Aspirational Marketing appeared first on. 5WPR Brand PR Business Entrepreneur 5W Public Relations 5WPR CEO Insights MARKETING PR Agency Public Relations Ronn Torossian
The New Breed of Aspirational Marketing
Ronn Torossian
OCTOBER 31, 2019
In the name of aspiration, marketers continue to turn to those […]. The post The New Breed of Aspirational Marketing appeared first on. 5WPR Brand PR Business Entrepreneur 5W Public Relations 5WPR CEO Insights MARKETING PR Agency Public Relations Ronn Torossian
Influencer marketing tactics to take your brand center stage
Agility PR Solutions
JUNE 2, 2019
As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy—influencer marketing. The post Influencer marketing tactics to take your brand center stage appeared first on Agility PR Solutions.
What to Do When a Marketing Plan Backfires
Ronn Torossian
AUGUST 25, 2019
It happens to even the best, most well-known brands. For a brand that was only seeking to elevate its marketing and make a splash, this can easily be panic-inducing. The post What to Do When a Marketing Plan Backfires appeared first on.
Marketing And Brand Activism
5W PR
SEPTEMBER 4, 2019
We’ve seen some large companies take positions on controversial issues and even brand some of their product lines to reflect their feelings. One study reported that 91% of millennials said they would switch to a brand that supports a cause they embrace rather than simply feeding corporate profits. What This Means For Marketers. Branding Media Relations Public Relations 5wpr agency branding strategy
4 surefire ways PR helps to market a business or brand
Agility PR Solutions
NOVEMBER 4, 2019
PR is a critical form of marketing that every business should be on board with, as more publicity is only going to be a huge positive. The post 4 surefire ways PR helps to market a business or brand appeared first on Agility PR Solutions. Public Relations branding
Women form stronger brand intimacy bonds—which brand is #1?
Agility PR Solutions
DECEMBER 2, 2019
Which brands do women have emotional connections with in 2019? in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotion, from marketing intimacy agency MBLM. The post Women form stronger brand intimacy bonds—which brand is #1?
5 strategic tips for marketing your brand to Millennials
Agility PR Solutions
OCTOBER 3, 2018
As things stand now, there are more than 72 million Millennials living, working, earning and spending their money on the internet—making them one of the most lucrative groups to go after for any marketer or brand. Analysis Public Relations branding
Exploring the “Great Divide” between brand marketing and consumer expectations
Agility PR Solutions
MARCH 19, 2019
The study, The Great Divide: Connecting Brands to the Real Needs […]. The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions. Public Relations branding
6 Ways To Use PR To Build Brand Marketing
ImPRessions - Crenshaw Communications
MAY 22, 2017
Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Generating credibility for the brand message.
Should Brands Take A Stand?
ImPRessions - Crenshaw Communications
JULY 12, 2017
The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. Bean brand.
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