Luxury Brand Marketing

Ronn Torossian

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence.

Brand 195

Brand Narrative

Ronn Torossian

Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on.

Brand 363
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Brand Engagement Through Chat Marketing

Ronn Torossian

Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on.

Brand 195

Nike’s Marketing Strategies

Ronn Torossian

What makes the brand so special? Each of their marketing campaigns have ingredients that differentiates them. The post Nike’s Marketing Strategies appeared first on. Brand PR Business BRANDING Insights MARKETING Public Relations Strategy

How location marketing works—and the benefits for your brand

Agility PR Solutions

The post How location marketing works—and the benefits for your brand appeared first on Agility PR Solutions. Marketing Public Relations location marketing

Create Brand Awareness With Niche Marketing

Ronn Torossian

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market.

Brand 195

4 ways that video marketing boosts your brand

Agility PR Solutions

Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing. Consumers are more easily influenced by video than any other marketing method. Here are 4 reasons video marketing will give your […]. Analysis Public Relations branding

Video 141

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.

Brand 221

Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. That’s what’s made influencer marketing an especially popular […].

Adopting New Brand Identities

Ronn Torossian

Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services.

Brand 195

Marketing Virtual Events

Ronn Torossian

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. The post Marketing Virtual Events appeared first on.

How To Build A Purpose-Driven Brand

ImPRessions - Crenshaw Communications

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. A brand’s purpose depends on its customers.

Brand 232

Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. It’s 100% bad news for digital marketing. More than a proactive partner: an extension of your marketing and PR team.

Brand 141

When is a Brand Connecting or Pestering?

Ronn Torossian

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING Strateg

Brand 311

The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on. Brand PR Business 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy

Neologisms in Marketing 

Ronn Torossian

Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee. For marketing, neologisms are often wordplay centered around a brand name. Words have always been a crucial component of effective marketing.

Utilizing AI Marketing Strategies

Ronn Torossian

These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results.

Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency Strategy

Visual Content Marketing Strategies

Ronn Torossian

To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns. The post Visual Content Marketing Strategies appeared first on. Brand PR Business

Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on.

Digital Marketing Basics

Ronn Torossian

Marketing efforts are all about being available digitally to the potential consumers in the target audience, especially in the places where new clients […]. The post Digital Marketing Basics appeared first on.

4 ways marketing analytics can drive your brand’s sales

Agility PR Solutions

No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest potential. The post 4 ways marketing analytics can drive your brand’s sales appeared first on Agility PR Solutions.

The new brand voice of Victoria’s Secret

Ronn Torossian

Rebranding is also an opportunity for brands to create customer personas which allow the creation of compelling brand messaging specifically targeted at the right customers. […]. The post The new brand voice of Victoria’s Secret appeared first on.

Brand 195

3 digital marketing trends brands can’t ignore in 2021

Agility PR Solutions

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Analysis Public Relations marketing

Trends 160

Marketing Clairvoyance

Ronn Torossian

The post Marketing Clairvoyance appeared first on. Business Entrepreneur Featured 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyAccording to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977.

Environmentally friendly marketing campaigns

Ronn Torossian

Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.

Marketing activism: 3 tips to build a purpose-driven brand

Agility PR Solutions

What do you think of when you hear the term marketing activism? However, marketing activism […]. The post Marketing activism: 3 tips to build a purpose-driven brand appeared first on Agility PR Solutions. Analysis Public Relations branding

Brand 131

How important is YouTube for brand marketing in 2020?

PR Daily

But, as with all things social media, it’s never too late to start building your brand and growing your audience on this video sharing site. Here are a few reasons why your brand needs a YouTube channel: 1. The post How important is YouTube for brand marketing in 2020?

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

Brand 195

Strategies for collaborating with marketing

Onclusive

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? This means that both marketing and communications are pulling together toward supporting organizational success.

Media & entertainment industry ranks first in new brand intimacy report—which brands are leading?

Agility PR Solutions

With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year.

Where’s the fun? Consumers want fun back in news stories, brand marketing campaigns

Agility PR Solutions

What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? Consumers want fun back in news stories, brand marketing campaigns appeared first on Agility PR Solutions. Marketing Public Relations marketing

A Strategy for Content Marketing

Ronn Torossian

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones.

10 tips for building a community around your brand

PR Daily

As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix. The most successful brands communicate their values through their actions and within the communities they cultivate on social media. Is your brand ready?

Which media & entertainment brands lead in COVID brand intimacy?

Agility PR Solutions

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). Marketing Public Relations branding

Brand 124

Rebranding for better alignment: How marketing, brand & PR work together

Agility PR Solutions

Vye President Dan Soldner shares insights on how to effectively rebrand your company Branding is strategic. Branding plays a significant role in helping companies position themselves more strategically and allowing consumers to […]. Analysis Public Relations branding

Brand 145

Effective Marketing of Pet Products

Ronn Torossian

The pet market sales revenue in the US has increased with each passing year. The post Effective Marketing of Pet Products appeared first on. Brand PR Featured Insights MARKETING Ronn Torossian Strategy

Public Relations in Marketing

PR for Anyone

People often question the difference between public relations and marketing. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. This week I’m going to talk about publicity and marketing.

How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. Color is not the only aspect of your brand. I reflect that in my brand.

How To 130

Four Questions to Ask When Aligning Your Brand & Reputation

Deirdre Breakenridge

When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation.