Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 40

Journalism Tools Social Media Brand 40

PR Warrior

MARCH 28, 2018

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.

Content Marketing 183

Content Marketing Brand Branding Marketing 183

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too.

B2B 139

B2B Brand Branding Marketing 139

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

Brand 204

Brand Branding How To Storytelling 204

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand.

Brand 141

Brand Branding How To Marketing 141

Cision

NOVEMBER 8, 2016

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.

Brand 227

Brand Branding How To Social Media 227

AirPR

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

Brand 184

Brand Branding Industry eBook 184

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Branded Content Creators Note Important Facebook Changes.

Trends 258

Trends Content Marketing Marketing Video 258

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand?

Brand 191

Brand Branding Publicity Financial 191

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Let’s talk about why video is so effective and how to make it work for your brand.

Video 229

Video Strategy Marketing YouTube 229

Ron Torossian

FEBRUARY 22, 2018

The post Hospitality PR: A Guide to Expanding Your Brand’s Reach appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Entrepreneur PR Agency Public Relations Ronn Torossian 5WPR 5WPR CEO BRANDING Insights MARKETING PR Firm Strategy

Brand 130

Brand Branding Publicity Blogging 130

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Generating credibility for the brand message.

Brand 148

Brand Branding Wireless Marketing 148

AirPR

AUGUST 1, 2017

Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!), and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning.

Brand 175

Brand Branding Guidelines Journalism 175

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing.

Facebook 81

Facebook Video Brand Branding 81

Ron Torossian

FEBRUARY 14, 2017

But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy

Brand 164

Brand Branding Reputation Internal 164

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Executive Insights Featured brand identity

Brand 197

Brand Branding Film Viral 197

Cision

OCTOBER 26, 2017

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing.

Brand 167

Brand Branding Consumer Reputation 167

PR Expanded

FEBRUARY 23, 2018

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. We’re headed into March and spring is almost here.

Brand 162

Brand Branding How To Social Media 162

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. At Cision, our marketing team is all about working smarter.

Brand 166

Brand Branding How To SEO 166

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .

Brand 212

Brand Branding Analysis YouTube 212

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh. 1.    Conduct Extensive Brand Research. Featured Best Practices branding

Corporate 224

Corporate Brand Branding Guidelines 224

ImPRessions - Crenshaw Communications

JULY 5, 2017

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Revisit the brand’s roots.

Brand 139

Brand Branding Comparison Viral 139

Ron Torossian

MARCH 27, 2018

The post How Marketing Has Changed appeared first on 5WPR CEO Ronn Torossian Founder's Blog. 5WPR Brand PR Ronn Torossian PR Firm Pubilc Relations Public Relations Strategy

Television 130

Television Marketing Publicity Advertising 130

ReimaginePR

SEPTEMBER 19, 2016

The market is crowded and noisy. A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. Your brand voice is not the message.

Brand 141

Brand Branding Storytelling Content Marketing 141

SeeDepth

NOVEMBER 14, 2016

If you’re looking for marketing and branding insights, you may find interest in her speech from INBOUND16. Christine gave a Hacks, Tips and Tricks presentation on using PR, branding and positioning to take on bigger players in the market. By Seedepth.

Brand 141

Brand Branding Conference Small Business 141

Cision

DECEMBER 13, 2017

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand.

Brand 166

Brand Branding Consumer Transportation 166

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 202

Content Marketing Strategy Marketing Storytelling 202

Cision

JANUARY 21, 2016

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. The first begins with a marketer’s mindset.

Journalism 161

Journalism Brand Branding Sports 161

AirPR

AUGUST 13, 2015

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.

Journalism 172

Journalism Brand Branding Energy 172

PR Warrior

OCTOBER 14, 2017

The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. Content marketing Social media Bamboo HR Lee Odden Mark Masters Top Rank Marketing

Software 195

Software Brand Branding How To 195

Public Relations Sydney

AUGUST 3, 2015

In today’s competitive environment, personal branding is critical if you want to be seen as a leader in your field. Your opportunities expand when you have a strong personal brand and it helps to carve out your niche as a thought leader and expert.

Tools 76

Tools Brand Branding Marketing 76

PR Warrior

JULY 5, 2017

The post How to communicate your brand story through micro-content appeared first on PR Warrior | Trevor Young. Content marketing Social mediaWhen it comes to social media, let’s face it, it’s really easy to do stuff. We’ve all been there.

Communications 199

Communications Brand Branding How To 199

ImPRessions - Crenshaw Communications

JULY 14, 2017

Is your brand telling its best story? Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

Brand 139

Brand Branding Storytelling Airlines 139

ReimaginePR

MAY 30, 2016

Videos give your customers an insider’s look at who’s really behind your brand. They also showcase your brand’s personality in an easily-digestible format. Whenever you’re creating videos for your brand, remember, “winging it” wastes time.

Video 141

Video Brand Branding Advertising 141

ImPRessions - Crenshaw Communications

MAY 17, 2016

Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques.

B2C 182

B2C Brand Branding Marketing 182

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking.

B2B 153

B2B Video Marketing Film 153

Cision

APRIL 6, 2017

Your phone, its apps and your favorite brands are listening to you right now, whether you know it or not. Brands have thousands of touchpoints with audiences and George Sadler, Customer Marketing Insights Leaders at Adobe, has leverage points into many of them. “The

Analysis 190

Analysis Marketing Data Conference 190

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist. Most social media platforms give you the opportunity to visually communicate your brand message.

Social Media 149

Social Media Marketing Media Infographics 149

Ron Torossian

JUNE 17, 2016

In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even though every brand has a purpose, not all brands know how to effectively communicate their vision, voice and values to consumers. The post How Inconsistent Messaging Can Kill Your Brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Brand 149

Brand Branding Consumer Resources 149

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation.

Journalism 135

Journalism Brand Branding Storytelling 135