Luxury Brand Marketing

Ronn Torossian

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence.

Brand 195

Ways to boost brand awareness

Ronn Torossian

When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal. Brand PR PR Firm BRANDING

Brand 195
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Brand Narrative

Ronn Torossian

Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on.

Brand 363

Brand Engagement Through Chat Marketing

Ronn Torossian

Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on.

Brand 195

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset.

Brand 281

Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. adults ages 18 and older, conducted on behalf of BML Public Relations + Digital by The Harris Poll, found 85% of American consumers agree it is time for fun to return to brand marketing campaigns.

Create Brand Awareness With Niche Marketing

Ronn Torossian

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market.

Brand 195

Using Marketing Tools for Emails

Ronn Torossian

The post Using Marketing Tools for Emails appeared first on. Brand PR PR Inspiration BRANDING Insights PR FirmBlogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers.

Tools 195

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.

Brand 221

Nike’s Marketing Strategies

Ronn Torossian

What makes the brand so special? Each of their marketing campaigns have ingredients that differentiates them. The post Nike’s Marketing Strategies appeared first on. Brand PR Business BRANDING Insights MARKETING Public Relations Strategy

4 ways brands can use NFTs in marketing

PR Daily

Brands are adjusting their marketing to keep pace by offering non-fungible digital tokens (NFTs) to customers. I get to determine what data or information is shared publicly or shared with those from a marketing and advertising standpoint.”. How brands reward brand loyalty.

Brand 107

Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. That’s what’s made influencer marketing an especially popular […].

How Influencer Marketing Can Grow Your Brand

HMA Public Relations

Could influencer marketing be the key to growing your brand? Social Media Influencer Marketing Influencers social media Social Media MarketingLearn how this powerful social media tactic can provide benefits in this post from Rayna Burgett.

4 ways that video marketing boosts your brand

Agility PR Solutions

Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing. Consumers are more easily influenced by video than any other marketing method. Here are 4 reasons video marketing will give your […]. Analysis Public Relations branding

Video 141

Score a goal by leveraging soccer fans for marketing and brand engagement

Agility PR Solutions

The fall is ripe with marketing opportunities: holiday shopping, MLB playoffs, NFL season kicking off and NBA and NHL seasons underway. But this fall, a big opportunity is falling into marketers’ laps—the highly anticipated FIFA Men’s World Cup. Public Relations branding

Brand 131

Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. It’s 100% bad news for digital marketing. More than a proactive partner: an extension of your marketing and PR team.

Brand 146

Adopting New Brand Identities

Ronn Torossian

Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services.

Brand 195

Marketing Virtual Events

Ronn Torossian

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. The post Marketing Virtual Events appeared first on.

How location marketing works—and the benefits for your brand

Agility PR Solutions

The post How location marketing works—and the benefits for your brand appeared first on Agility PR Solutions. Marketing Public Relations location marketing

How to drive brand loyalty through community-based marketing

PR Daily

Competition for consumer eyeballs is as high as it’s ever been for brands. advertisements per day, with a proliferation of digital media channels inundating consumers with branded content wherever they go, be it a Google search, social media platform, streaming service or even the gas pump.

When is a Brand Connecting or Pestering?

Ronn Torossian

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING Strateg

Brand 311

Brand marketing fun-damentals consumers crave

Agility PR Solutions

brands have been gearing up […]. The post Brand marketing fun-damentals consumers crave appeared first on Agility PR Solutions. Public Relations marketing

The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on. Brand PR Business 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy

Media trends: Asians not impressed with brand marketing/advertising outreach

Agility PR Solutions

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. Marketing Public Relations marketing

How to leverage real time marketing for your brand

Agility PR Solutions

In the ever-changing digital world, staying ahead of the curve is essential for brands looking to maintain a strong presence. One way to do this is through real time marketing or reacting to current events as they happen. Public Relations marketing

Brand 130

How To Build A Purpose-Driven Brand

ImPRessions - Crenshaw Communications

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. A brand’s purpose depends on its customers.

Brand 249

Fast food brands still not delivering results in brand intimacy—which brands lead?

Agility PR Solutions

Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […].

Brand 124

Neologisms in Marketing 

Ronn Torossian

Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee. For marketing, neologisms are often wordplay centered around a brand name. Words have always been a crucial component of effective marketing.

Utilizing AI Marketing Strategies

Ronn Torossian

These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results.

Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency Strategy

Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on.

Marketing Clairvoyance

Ronn Torossian

The post Marketing Clairvoyance appeared first on. Business Entrepreneur Featured 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyAccording to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977.

Digital Marketing Basics

Ronn Torossian

Marketing efforts are all about being available digitally to the potential consumers in the target audience, especially in the places where new clients […]. The post Digital Marketing Basics appeared first on.

3 digital marketing trends brands can’t ignore in 2021

Agility PR Solutions

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Analysis Public Relations marketing

Trends 160

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

Brand 195

4 ways marketing analytics can drive your brand’s sales

Agility PR Solutions

No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest potential. The post 4 ways marketing analytics can drive your brand’s sales appeared first on Agility PR Solutions.

Visual Content Marketing Strategies

Ronn Torossian

To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns. The post Visual Content Marketing Strategies appeared first on. Brand PR Business

Twitter commands October’s brand coverage thanks to Elon Musk

NewsWhip

While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage. Twitter was the top brand in terms of engagement, earning 545k (18%) overall.

Marketing activism: 3 tips to build a purpose-driven brand

Agility PR Solutions

What do you think of when you hear the term marketing activism? However, marketing activism […]. The post Marketing activism: 3 tips to build a purpose-driven brand appeared first on Agility PR Solutions. Analysis Public Relations branding

Brand 131