5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. That’s what’s made influencer marketing an especially popular […].

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This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.

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How important is YouTube for brand marketing in 2020?

PR Daily

But, as with all things social media, it’s never too late to start building your brand and growing your audience on this video sharing site. Here are a few reasons why your brand needs a YouTube channel: 1. The post How important is YouTube for brand marketing in 2020?

Create Brand Awareness With Niche Marketing

Ronn Torossian

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market. Taking charge of a niche market is not that […]. The post Create Brand Awareness With Niche Marketing appeared first on. Brand PR Public Relations 5WPR CEO Insights MARKETING PR Agency Ronn Torossian

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Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency Strategy

4 essential branding tips for hospitality marketers

Agility PR Solutions

They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding. The post 4 essential branding tips for hospitality marketers appeared first on Agility PR Solutions. Public Relations brandin

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Rebranding for better alignment: How marketing, brand & PR work together

Agility PR Solutions

Vye President Dan Soldner shares insights on how to effectively rebrand your company Branding is strategic. Branding plays a significant role in helping companies position themselves more strategically and allowing consumers to […]. Analysis Public Relations branding

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Content Marketing Trends for 2021

Ronn Torossian

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […].

Success in Pinterest Marketing

Ronn Torossian

Not yet using Pinterest to market? alone has 98 million MAU with particularly strong interests in relevant brands, influencers, […]. The post Success in Pinterest Marketing appeared first on. Perhaps this will change some minds.

Marketing Clairvoyance

Ronn Torossian

The post Marketing Clairvoyance appeared first on. Business Entrepreneur Featured 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyAccording to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977. That may have been a given, but Dixon also predicted the assassination of JFK.

How content marketing will humanize brand connections in 2021

Agility PR Solutions

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions.

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […]. The post Building a Brand in 2020 appeared first on. Brand PR Business Featured PR Inspiration Public Relations Ronn Torossian 5WPR BRANDING Insights MARKETING PR Agency Strategy

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What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress.

Virtual Event Marketing

Ronn Torossian

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. The post Virtual Event Marketing appeared first on.

The struggle is real: Brand marketers continue to miss the mark on consumer engagement

Agility PR Solutions

Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. New research from audience engagement and earned data solutions firm 3radical suggests that marketers may be misunderstanding the goals of a winning experience.

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.

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The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Influencer marketing is a very real niche of digital marketing, and it’s here to stay. The post The Shifting in Brand-Influencer Relationships appeared first on. Brand PR Business Featured PR Inspiration Public Relations 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian Strategy

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When is a Brand Connecting or Pestering?

Ronn Torossian

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING StrategyYet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over. An increasing number of consumers have now adopted and […].

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21 Influencers Share Stellar Advice for Digital Marketing in 2021

Garrett Public Relations

But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

5 brands that struggle to connect with millennial consumers

PR Daily

They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. The post 5 brands that struggle to connect with millennial consumers appeared first on PR Daily.

The Art of Social Marketing

Ronn Torossian

Social marketing is used to develop different activities to maintain or change an audience’s behavior, for either the benefit of society as a whole or individuals themselves. The post The Art of Social Marketing appeared first on.

The 5th ‘P’ of marketing: Brands must protect us from fake products, misleading content

Agility PR Solutions

The post The 5th ‘P’ of marketing: Brands must protect us from fake products, misleading content appeared first on Agility PR Solutions. Marketing Public Relations marketing

How PR Can help shape marketing messages

PR Daily

With tightened budgets affecting many organizations, make sure that your marketing and PR efforts work in tandem to deliver the best results. PR and marketing continue to be in a relationship that works closely together, but oftentimes departments struggle to stay connected.

5 Problems Brands Come to you to Solve: Influencer marketing

Cision

What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place. influencer marketing

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The power Amazon marketing holds for brands today

Agility PR Solutions

As a consumer brand, your job […]. The post The power Amazon marketing holds for brands today appeared first on Agility PR Solutions. Marketing Public Relations marketingThe numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping on the e-commerce behemoth monthly.

Mastering Influencer Marketing

Ronn Torossian

The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency StrategyInfluencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers.

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way to stand out, requires marketing professionals to stay on top of trends, have the ability to predict consumer behavior, […]. The post Marketing Ideas: ‘New’ Product Marketing?

Branding lessons from the relaunch of the Ford Bronco

PR Daily

While the announcement of the new Ford Bronco family of vehicles was not free of controversy or mixed reactions, Ford’s marketing has nevertheless been a master class in how to rebrand a company. Since the late 1990s, Ford’s market share has been on a steady decline.

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Start Making Sense: Helping Tech Brands tell their Stories

Flack's Revenge

Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding. The post Start Making Sense: Helping Tech Brands tell their Stories appeared first on Flack's Revenge.

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Automotive industry ranks #2 in brand intimacy—which brands lead?

Agility PR Solutions

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times.

How customer experience affects your brand reputation

Agility PR Solutions

As a brand, your reputation is everything. If your brand is known for being consistently helpful, honest, and fair, you’re going to earn far more customers—and keep the ones you have. But if you want to see the best brand […]. Public Relations branding

Growing a Business With 2020 Marketing Trends

Ronn Torossian

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. The post Growing a Business With 2020 Marketing Trends appeared first on.

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Influencer Marketing For B2B Brands

ImPRessions - Crenshaw Communications

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. A niche industry analyst can have an enormous impact on brand visibility even without a large following. This is what companies like SAP do to move influencer marketing from an awareness model to one focused on demand generation.

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3 reasons why product branding is vital for your PR

Agility PR Solutions

After all, it can increase trust in your company and encourage engagement with your marketing campaigns, products, or services. The post 3 reasons why product branding is vital for your PR appeared first on Agility PR Solutions. Marketing Public Relations branding

How Brands Create Fans

ImPRessions - Crenshaw Communications

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses?

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Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

Ronn Torossian

When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on. Brand PR Business Featured PR Inspiration Ronn Torossian 5WPR CEO BRANDING Insights MARKETING Media PR Agency StrategySure, there is the part of the process that involves writing copy — but what sort of voice does this copy have?

Why and how companies are turning to brand journalism

PR Daily

Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. It differs from content marketing and a traditional corporate blog in several ways. It’s the nexus of marketing, journalism and social media.”.

What is the role of affiliate marketing for brands in 2020?

Agility PR Solutions

With people spending more time than ever online in 2020 due to lockdowns and remote working, connecting with consumers through the websites, blogs, and influencers that they follow and trust is a good way to extend a brand’s reach. Marketing Public Relations marketing

Food Brands Face Tough Decisions

Ronn Torossian

The post Food Brands Face Tough Decisions appeared first on. Business Media Relations Insights MARKETING StrategySmithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees. After hundreds of employees tested positive for coronavirus at a single Sioux Falls, SD processing plant, the company announced that it would be closing that plant “until further notice.” Local officials in Sioux Falls, as well as […].

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