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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
Mastering Influencer Marketing
Ronn Torossian
NOVEMBER 29, 2018
The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy
What shaving my head can teach you about content marketing for personal branding purposes
PR Warrior
MARCH 28, 2018
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.
Influencer Marketing For B2B Brands
ImPRessions - Crenshaw Communications
MARCH 22, 2017
Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too.
4 Ways PR Creates Brand Attachment
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.
3 employees who can harm your brand
PR Daily
JANUARY 4, 2019
As the number of channels and the volume of content grows, it’s increasingly difficult to guard your organization’s valuable brand. Product managers send out companywide emails announcing their (completely off-brand) Medium blog post.
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3 hot marketing trends for 2019
PR Daily
JANUARY 7, 2019
Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences. The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out.
Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing
Cision
DECEMBER 6, 2016
When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. Including them in marketing leads to higher engagement in ads, regardless of whether the content is sponsored.
Why People Believe Brands Should or Should Not Take a Political Stand
Sword and the Script
NOVEMBER 13, 2018
A few weeks ago, we published results to a survey of 263 respondents – Should Brands Take a Public Stand on Politics? Businesses and brands shouldn’t be affiliated with political parties they should remain neutral.”. PR brand safety brands political communication surveys
New Study: Should Brands Take a Public Stand on Politics?
Sword and the Script
OCTOBER 30, 2018
However, in this environment, businesses are increasingly finding themselves wrestling with that question: Should brands take a public stand on political issues? 1) Most respondents say brands should stay clear of politics. What Should Brands Do?
26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success
Sword and the Script
DECEMBER 11, 2018
As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 5) Alignment of marketing and customer success. “A 6) Marketing spend rationalization. 9) Brands across the aisle. “I
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Are marketing executives underestimating email-based brand risks?
Agility PR Solutions
JANUARY 7, 2019
New research from DMARC email authentication firm Valimail and the Ponemon Institute reveals that email threats tend to fly under the radar of most marketers, despite the significant risk of brand damage these threats represent. Marketing Public Relations marketing
Deborah Weinstein on the Challenges Confronting PR and Digital Marketing
Flack's Revenge
DECEMBER 20, 2018
Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are.
Social Media Marketing for Fashion Brands
Brand24
SEPTEMBER 10, 2018
How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy!
How to Turn Your Personal Story Into a Compelling Brand
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
Six Ways Psychology Can Help With Marketing
Ronn Torossian
NOVEMBER 18, 2018
Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so. The human brain and all it’s cognitive biases and tendencies are important aspects of the marketing process.
3 Content Marketing Trends for 2019
The Proactive Report
DECEMBER 4, 2018
Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. It’s that time of year again.
How to Get Your Brand Noticed in a Crowded Market
ReimaginePR
AUGUST 1, 2016
You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand.
Should Brands Take A Stand?
ImPRessions - Crenshaw Communications
JULY 12, 2017
The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. Bean brand.
Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of
Cision
OCTOBER 5, 2016
As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Branded Content Creators Note Important Facebook Changes.
Conservative coffee? That’s Black Rifle’s brand
Ronn Torossian
FEBRUARY 14, 2017
But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy
Successful Influencer Marketing Campaigns
Ronn Torossian
MAY 23, 2018
Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. The post Successful Influencer Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Redefining your marketing strategy in 2019
PR Daily
DECEMBER 18, 2018
There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year. Here are four ways to redefine your marketing tools for the new year: 1. Make video marketing a priority. A good marketing strategy looks to constantly improve your efforts.
How to Find and Work with Brand Evangelists
Cision
NOVEMBER 8, 2016
While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.
5 Tips to Nurture Your Brand Fanatics
Cision
APRIL 21, 2017
Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
Lessons in Tech Branding from Rock Icons
Flack's Revenge
AUGUST 23, 2016
Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand?
Why and how marketers should help build employee brand engagement
PR Daily
NOVEMBER 30, 2018
Employee brand engagement correlates with far more than increased productivity. For example, one grocery chain champions a health-conscious lifestyle and a charitable spirit (consistent with the essence of its brand), which helps employees feel connected to more than their paychecks.
5 Ways To Nail Your Brand Story
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal.
“Push” or “Pushy” — Here’s How to Get the Most out of Your Brand’s Digital Notices
Ronn Torossian
AUGUST 21, 2018
We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action.
4 Pitfalls of Brand Journalism to Avoid
AirPR
AUGUST 13, 2015
Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.
Brand Awareness: It’s All About Content
AirPR
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.
How Marketing Has Changed
Ronn Torossian
MARCH 27, 2018
The post How Marketing Has Changed appeared first on 5WPR CEO Ronn Torossian Founder's Blog. 5WPR Brand PR Ronn Torossian PR Firm Pubilc Relations Public Relations Strategy
Reactive PR Opportunities in Brand Mentions
ImPRessions - Crenshaw Communications
JUNE 5, 2018
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Chevrolet even incorporated ChevyGuy into its future marketing campaigns.
Brand, Image and Logos
The Proactive Report
JANUARY 4, 2015
It’s what your customers and stakeholders see as your brand. And very often the entire visual ‘look and feel’ of your web presence and marketing materials will revolve around that logo. Content Marketing Visual Content design Mike Falkow logo visual content
Next Steps in Social Media Marketing
Flack's Revenge
DECEMBER 4, 2018
If social media were a brand, it’s one that I think most would agree has been tarnished. Are the waters safe for social media marketing? Should brands hedge their bets? What about for personal interaction and brand building?
Six Signs Your Brand Needs a Digital Audit
Ronn Torossian
AUGUST 3, 2015
The post Six Signs Your Brand Needs a Digital Audit appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR MARKETING Pubilc Relations Ronn TorossianThe definition of a system audit is an investigation into how effectively a business operates in the digital world.
6 Ways To Use PR To Build Brand Marketing
ImPRessions - Crenshaw Communications
MAY 22, 2017
Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Generating credibility for the brand message.
#PRStudChat Discusses Personal Branding & How to Land A Dream Job
PR Expanded
FEBRUARY 23, 2018
Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. We’re headed into March and spring is almost here.
9 Highly Recommended Marketing Podcasts that Stand Up over Time
Sword and the Script
JUNE 26, 2018
While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. 3) Marketing Smarts .
5 Brands Share What’s Working in Social Media Marketing
Cision
OCTOBER 8, 2015
Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different industry. We arrived at a topic that appeals to every marketer active in social media.
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