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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
Marketing Ideas: ‘New’ Product Marketing?
Ronn Torossian
MAY 9, 2019
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing?
What shaving my head can teach you about content marketing for personal branding purposes
PR Warrior
MARCH 28, 2018
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.
Building Consumer Loyalty Through Brand Transparency
Ronn Torossian
APRIL 18, 2019
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING
Mastering Influencer Marketing
Ronn Torossian
NOVEMBER 29, 2018
The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy
Brand managers snap up ‘Avengers: Endgame’ marketing opportunities
PR Daily
APRIL 29, 2019
Vans, Walmart, Google, Epic Games and more offered products and services tied into the latest Marvel film, while many other marketers shared super hero-themed ads and tweeted tie-ins. Several large marketing partners launched makeup, shoes, games and apps to promote Marvel’s latest film.
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Social Media Marketing for Fashion Brands
Brand24
SEPTEMBER 10, 2018
How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy!
3 steps for using audience culture to improve brand marketing
Agility PR Solutions
MAY 6, 2019
It’s considered narcissistic behavior, but it tells us something very important—consumers want to see their reflection in whatever their brands are doing. In simple words, audiences connect with a brand that not only identifies their […]. Analysis Public Relations branding
Brand-backed cause marketing isn’t clicking with Gen Z—what’s going wrong?
Agility PR Solutions
MAY 14, 2019
Just as consumers are demanding, more brands are publicly supporting social cause platforms—but most of their efforts are not resonating with Gen Z, reveals new research from youth-focused brand engagement firm DoSomething Strategic, the social impact consulting arm of DoSomething.org.
Selling Exclusivity: Marketing to Finicky Consumers
Ronn Torossian
APRIL 29, 2019
Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. Everyone likes to feel as if they are a part of something.
Influencer Marketing For B2B Brands
ImPRessions - Crenshaw Communications
MARCH 22, 2017
Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too.
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Exploring the “Great Divide” between brand marketing and consumer expectations
Agility PR Solutions
MARCH 19, 2019
The study, The Great Divide: Connecting Brands to the Real Needs […]. The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions. Public Relations branding
The surprising origins of brand names
PR Daily
MAY 14, 2019
Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. Marketing
4 Ways PR Creates Brand Attachment
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.
Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing
Cision
DECEMBER 6, 2016
When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. Including them in marketing leads to higher engagement in ads, regardless of whether the content is sponsored.
Storytelling in Digital Marketing
Ronn Torossian
APRIL 25, 2019
Storytelling is one of the founding concepts of marketing. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business PR Firm Ronn Torossian 5WPR CEO For Immediate Release book Insights MARKETING PR Agency Public Relations Strategy
Branding Lessons from Marvel Studios’ Mythology Marketing
PR News
APRIL 25, 2019
The post Branding Lessons from Marvel Studios’ Mythology Marketing appeared first on PR News Blog. Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate watercooler conversations, and eleven years of Marvel Studios superhero films (“the Infinity Saga”) produce four of the top-grossing films of all time.
Capitalize Marketing Strategy for Trends without Losing the Long Game
Ronn Torossian
APRIL 29, 2019
Brands issue their own versions […]. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
5 strategic tips for marketing your brand to Millennials
Agility PR Solutions
OCTOBER 3, 2018
As things stand now, there are more than 72 million Millennials living, working, earning and spending their money on the internet—making them one of the most lucrative groups to go after for any marketer or brand. Analysis Public Relations branding
3 bad reasons for changing your branding
PR Daily
JANUARY 22, 2019
Clients frequently come to PR pros for help developing a new logo and brand identity. Here are three reasons NOT to change your brand identity: 1. Organizations work hard to establish a familiar logo and brand identity that connects with audiences.
Nearly 40% of B2B tech brands will boost marketing budgets in 2019
Agility PR Solutions
JANUARY 27, 2019
New research from IT industry marketplace Spiceworks suggests that a renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies this year. Marketing Public Relations marketing
How to Turn Your Personal Story Into a Compelling Brand
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
How to Get Your Brand Noticed in a Crowded Market
ReimaginePR
AUGUST 1, 2016
You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand.
Should Brands Take A Stand?
ImPRessions - Crenshaw Communications
JULY 12, 2017
The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. Bean brand.
Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of
Cision
OCTOBER 5, 2016
As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Branded Content Creators Note Important Facebook Changes.
Conservative coffee? That’s Black Rifle’s brand
Ronn Torossian
FEBRUARY 14, 2017
But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy
How to Find and Work with Brand Evangelists
Cision
NOVEMBER 8, 2016
While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.
Challenger Brands: Here’s How To Win At PR
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding.
Lessons in Tech Branding from Rock Icons
Flack's Revenge
AUGUST 23, 2016
Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand?
5 Tips to Nurture Your Brand Fanatics
Cision
APRIL 21, 2017
Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
Successful Influencer Marketing Campaigns
Ronn Torossian
MAY 23, 2018
Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. The post Successful Influencer Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
The Value of the Micro Influencer in Digital Marketing Campaigns
Ronn Torossian
MARCH 19, 2019
With all of the attention, it seems, on influencers as the newest marketing secret sauce, there is also a buzz worthy conversation surrounding the notion of the micro influencer. Brand PR PR Agency PR Firm PR Inspiration Ronn Torossian 5WPR CEO Insights MARKETING Pubilc Relations Strategy
4 Pitfalls of Brand Journalism to Avoid
Onclusive
AUGUST 13, 2015
Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.
Marketing opportunity: Be the resource content marketers rely on
PR Daily
APRIL 30, 2019
Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.
3 employees who can harm your brand
PR Daily
JANUARY 4, 2019
As the number of channels and the volume of content grows, it’s increasingly difficult to guard your organization’s valuable brand. Product managers send out companywide emails announcing their (completely off-brand) Medium blog post.
Brand Awareness: It’s All About Content
Onclusive
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.
4 Employer Brands that Get Social Media Marketing
Communications Conversations
MARCH 5, 2015
A couple weeks ago, I wrote a post about why so many Employer Brands continue to struggle with social media. As I researched these Employer Brands, I noticed a number of brands (big brands, mind you) making some fairly common missteps when it came to how they used social media.
3 hot marketing trends for 2019
PR Daily
JANUARY 7, 2019
Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences. The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out.
Brand, Image and Logos
The Proactive Report
JANUARY 4, 2015
It’s what your customers and stakeholders see as your brand. And very often the entire visual ‘look and feel’ of your web presence and marketing materials will revolve around that logo. Content Marketing Visual Content design Mike Falkow logo visual content
Six Ways Psychology Can Help With Marketing
Ronn Torossian
NOVEMBER 18, 2018
Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so. The human brain and all it’s cognitive biases and tendencies are important aspects of the marketing process.
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