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Luxury Brand Marketing

Ronn Torossian

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence.

Brand 195
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Brand Narrative

Ronn Torossian

Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on.

Brand 447
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Brand Engagement Through Chat Marketing

Ronn Torossian

Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on.

Brand 195
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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset.

Brand 347
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7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

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Nostalgia Marketing

Ronn Torossian

Nostalgia marketing is about connecting a product or service with a feeling of longing for the past. Brands are increasingly leveraging memories so that they can form an emotional connection with their customers. The post Nostalgia Marketing appeared first on.

Marketing 195
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Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. adults ages 18 and older, conducted on behalf of BML Public Relations + Digital by The Harris Poll, found 85% of American consumers agree it is time for fun to return to brand marketing campaigns.

Consumer 161
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This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.

Brand 257
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Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. That’s what’s made influencer marketing an especially popular […].

Marketing 363
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Create Brand Awareness With Niche Marketing

Ronn Torossian

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market.

Brand 195
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Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. It’s 100% bad news for digital marketing. More than a proactive partner: an extension of your marketing and PR team.

Brand 180
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Brand Awareness, Brand Visibility, and Trust

The Proactive Report

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with.

Report 130
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4 ways that video marketing boosts your brand

Agility PR Solutions

Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing. Consumers are more easily influenced by video than any other marketing method. Here are 4 reasons video marketing will give your […]. Analysis Public Relations branding

Video 173
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23 Experts Share Top Marketing and PR Advice for 2023

Garrett Public Relations

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? The post 23 Experts Share Top Marketing and PR Advice for 2023 appeared first on Garrett Public Relations.

Marketing 215
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4 ways brands can use NFTs in marketing

PR Daily

Brands are adjusting their marketing to keep pace by offering non-fungible digital tokens (NFTs) to customers. I get to determine what data or information is shared publicly or shared with those from a marketing and advertising standpoint.”. How brands reward brand loyalty.

Brand 144
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When is a Brand Connecting or Pestering?

Ronn Torossian

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING Strateg

Brand 370
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The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on. Brand PR Business 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy

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Nike’s Marketing Strategies

Ronn Torossian

What makes the brand so special? Each of their marketing campaigns have ingredients that differentiates them. The post Nike’s Marketing Strategies appeared first on. Brand PR Business BRANDING Insights MARKETING Public Relations Strategy

Strategy 195
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How location marketing works—and the benefits for your brand

Agility PR Solutions

The post How location marketing works—and the benefits for your brand appeared first on Agility PR Solutions. Marketing Public Relations location marketing

Marketing 158
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How to leverage real time marketing for your brand

Agility PR Solutions

In the ever-changing digital world, staying ahead of the curve is essential for brands looking to maintain a strong presence. One way to do this is through real time marketing or reacting to current events as they happen. Public Relations marketing

Brand 157
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How to drive brand loyalty through community-based marketing

PR Daily

Competition for consumer eyeballs is as high as it’s ever been for brands. advertisements per day, with a proliferation of digital media channels inundating consumers with branded content wherever they go, be it a Google search, social media platform, streaming service or even the gas pump.

Community 157
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How To Build A Purpose-Driven Brand

ImPRessions - Crenshaw Communications

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. A brand’s purpose depends on its customers.

Brand 296
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3 digital marketing trends brands can’t ignore in 2021

Agility PR Solutions

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Analysis Public Relations marketing

Trends 202
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Score a goal by leveraging soccer fans for marketing and brand engagement

Agility PR Solutions

The fall is ripe with marketing opportunities: holiday shopping, MLB playoffs, NFL season kicking off and NBA and NHL seasons underway. But this fall, a big opportunity is falling into marketers’ laps—the highly anticipated FIFA Men’s World Cup. Public Relations branding

Brand 158
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Marketing Virtual Events

Ronn Torossian

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. The post Marketing Virtual Events appeared first on.

Marketing 195
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Adopting New Brand Identities

Ronn Torossian

Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services.

Brand 195
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How important is YouTube for brand marketing in 2020?

PR Daily

But, as with all things social media, it’s never too late to start building your brand and growing your audience on this video sharing site. Here are a few reasons why your brand needs a YouTube channel: 1. The post How important is YouTube for brand marketing in 2020?

YouTube 190
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Using Marketing Tools for Emails

Ronn Torossian

The post Using Marketing Tools for Emails appeared first on. Brand PR PR Inspiration BRANDING Insights PR FirmBlogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers.

Tools 195
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When Brand Collabs Work and Why

Ronn Torossian

Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March.

Brand 195
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Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency Strategy

Strategy 248
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4 ways marketing analytics can drive your brand’s sales

Agility PR Solutions

No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest potential. The post 4 ways marketing analytics can drive your brand’s sales appeared first on Agility PR Solutions.

Analytics 158
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Marketing activism: 3 tips to build a purpose-driven brand

Agility PR Solutions

What do you think of when you hear the term marketing activism? However, marketing activism […]. The post Marketing activism: 3 tips to build a purpose-driven brand appeared first on Agility PR Solutions. Analysis Public Relations branding

Brand 158
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How To Market A Cannabis Business

The Hoyt Organization

The global legal cannabis market will reach $57 billion by 2026. So, to stand out from the growing competition, you need a strong marketing strategy for your cannabis business. Consumer Lifestyle Public Relations brand awarness media relations seo social media marketing

How To 100
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Environmentally friendly marketing campaigns

Ronn Torossian

Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.

Marketing 365
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How Influencer Marketing Can Grow Your Brand

HMA Public Relations

Could influencer marketing be the key to growing your brand? Social Media Influencer Marketing Influencers social media Social Media MarketingLearn how this powerful social media tactic can provide benefits in this post from Rayna Burgett.

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Rebranding for better alignment: How marketing, brand & PR work together

Agility PR Solutions

Vye President Dan Soldner shares insights on how to effectively rebrand your company Branding is strategic. Branding plays a significant role in helping companies position themselves more strategically and allowing consumers to […]. Analysis Public Relations branding

Brand 179
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A Strategy for Content Marketing

Ronn Torossian

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones.

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Utilizing AI Marketing Strategies

Ronn Torossian

These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results.

Strategy 195
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Neologisms in Marketing 

Ronn Torossian

Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee. For marketing, neologisms are often wordplay centered around a brand name. Words have always been a crucial component of effective marketing.

Marketing 195
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Fast food brands still not delivering results in brand intimacy—which brands lead?

Agility PR Solutions

Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […].

Brand 148