5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

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Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

Ronn Torossian

When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on.

Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer.

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing?

Infographic: How content marketing builds trust and brand loyalty

PR Daily

Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Mastering Influencer Marketing

Ronn Torossian

The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy

Marketing And Brand Activism 

5W PR

We’ve seen some large companies take positions on controversial issues and even brand some of their product lines to reflect their feelings. One study reported that 91% of millennials said they would switch to a brand that supports a cause they embrace rather than simply feeding corporate profits. What This Means For Marketers. Branding Media Relations Public Relations 5wpr agency branding strategy

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What to Do When a Marketing Plan Backfires

Ronn Torossian

It happens to even the best, most well-known brands. For a brand that was only seeking to elevate its marketing and make a splash, this can easily be panic-inducing. The post What to Do When a Marketing Plan Backfires appeared first on.

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING

Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.

Social Media Marketing for Fashion Brands

Brand24

How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy!

Influencer Marketing For B2B Brands

ImPRessions - Crenshaw Communications

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too.

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Photography Matters: Why Investing in Quality Photos Boosts Marketing

Ronn Torossian

Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on. Sandra is a small business owner.

How To Brand When Expanding into the American Market

Ronn Torossian

Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? But, while the market is thriving, breaking into […].

Brand 195

Brand managers snap up ‘Avengers: Endgame’ marketing opportunities

PR Daily

Vans, Walmart, Google, Epic Games and more offered products and services tied into the latest Marvel film, while many other marketers shared super hero-themed ads and tweeted tie-ins. Several large marketing partners launched makeup, shoes, games and apps to promote Marvel’s latest film.

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Are your loyal customers mispronouncing your brand name?

PR Daily

Here’s help for frustrated marketers and PR pros. How do you manage a brand when many people can’t even say it? Imagine what it must be like to be a brand manager for Givenchy. Sure, your job is to manage a French couture fashion label, but your brand name is repeatedly mangled.

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How to Get Your Brand Noticed in a Crowded Market

ReimaginePR

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand.

Brand 169

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

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Influencer marketing tactics to take your brand center stage

Agility PR Solutions

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy—influencer marketing. The post Influencer marketing tactics to take your brand center stage appeared first on Agility PR Solutions.

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Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing

Cision

When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. Including them in marketing leads to higher engagement in ads, regardless of whether the content is sponsored.

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Brand marketing with voice apps to reach 34% adoption in 2020

Agility PR Solutions

Marketers can hear the impact of voice technology coming a mile away. Voice apps, as a marketing channel, has […]. The post Brand marketing with voice apps to reach 34% adoption in 2020 appeared first on Agility PR Solutions. Marketing Public Relations marketing

Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions

The study, The Great Divide: Connecting Brands to the Real Needs […]. The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions. Public Relations branding

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.

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How to generate authentic brand advocacy from your employees

PR Daily

They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Consumers trust personal connections more than brand marketing or promotion.

Infographic: Do’s and don’ts for social media marketers

PR Daily

Every interaction with a customer poses a risk to your brand. Don’t broadcast marketing drivel. Your audience gets enough of your marketing messages elsewhere. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

5 strategic tips for marketing your brand to Millennials

Agility PR Solutions

As things stand now, there are more than 72 million Millennials living, working, earning and spending their money on the internet—making them one of the most lucrative groups to go after for any marketer or brand. Analysis Public Relations branding

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5 crucial elements of brand storytelling

PR Daily

Just like a child does not want to hear branded content, neither does your customer. Of course, that’s one of the most challenging parts of a communicator’s job—telling a story about a brand, but it doesn’t have to be that hard. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. Five parts of brand storytelling.

4 Pitfalls of Brand Journalism to Avoid

Onclusive

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Branded Content Creators Note Important Facebook Changes.

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What PR Should Know Before Their Brand Takes a Political Stand

Meltwater - PR

It used to be the exception to see brands taking a stand on social and political issues.In Enterprise Executives Marketing PR & Comms Branding Risk Managementfact, it was considered taboo for companies to come out in favor of… Read More >>>.

5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. A well-designed piece of branded print media is even more rare.

Attracting New Clients as a Freelance Marketing Professional

Ronn Torossian

Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. The post Attracting New Clients as a Freelance Marketing Professional appeared first on.

How a robotic duck calms young cancer patients and boosts Aflac’s brand

PR Daily

The beloved brand and pop culture icon, the Aflac Duck, proved to be a great jumping-off point. Aflac is a $36 billion market cap company, with the brand (of which the Aflac Duck is a large part) representing almost $20 billion of that total number.

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3 bad reasons for changing your branding

PR Daily

Clients frequently come to PR pros for help developing a new logo and brand identity. Here are three reasons NOT to change your brand identity: 1. Organizations work hard to establish a familiar logo and brand identity that connects with audiences.

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How a legacy cleaning supplies brand is using Spotify to juice engagement

PR Daily

For Jelmar President Alison Gutterman, the idea to launch a branded Spotify playlist started with her own dislike for cleaning. “I Jelmar started in 1949 and has become a storied brand in the cleaning supplies industry, more recognizable by the names of its products “Tarn-X” and “CLR.”

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Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

Brand 246

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. Everyone likes to feel as if they are a part of something.

How to Find and Work with Brand Evangelists

Cision

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.

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