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Ronn Torossian
SEPTEMBER 20, 2021
Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence.
Ronn Torossian
JANUARY 10, 2022
Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on.
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Ronn Torossian
FEBRUARY 1, 2021
Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on.
Ronn Torossian
APRIL 11, 2022
What makes the brand so special? Each of their marketing campaigns have ingredients that differentiates them. The post Nike’s Marketing Strategies appeared first on. Brand PR Business BRANDING Insights MARKETING Public Relations Strategy
Agility PR Solutions
JUNE 6, 2022
The post How location marketing works—and the benefits for your brand appeared first on Agility PR Solutions. Marketing Public Relations location marketing
Ronn Torossian
APRIL 6, 2020
Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market.
Agility PR Solutions
MARCH 20, 2022
Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing. Consumers are more easily influenced by video than any other marketing method. Here are 4 reasons video marketing will give your […]. Analysis Public Relations branding
Ronn Torossian
AUGUST 12, 2019
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.
Ronn Torossian
DECEMBER 24, 2020
Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. That’s what’s made influencer marketing an especially popular […].
Ronn Torossian
SEPTEMBER 23, 2021
Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services.
Ronn Torossian
NOVEMBER 10, 2021
One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. The post Marketing Virtual Events appeared first on.
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ImPRessions - Crenshaw Communications
APRIL 13, 2022
In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. A brand’s purpose depends on its customers.
Sword and the Script
MARCH 23, 2021
Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. It’s 100% bad news for digital marketing. More than a proactive partner: an extension of your marketing and PR team.
Ronn Torossian
MAY 20, 2020
There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING Strateg
Ronn Torossian
FEBRUARY 15, 2021
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on. Brand PR Business 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy
Ronn Torossian
AUGUST 16, 2021
Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee. For marketing, neologisms are often wordplay centered around a brand name. Words have always been a crucial component of effective marketing.
Ronn Torossian
JULY 26, 2021
These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results.
Ronn Torossian
SEPTEMBER 17, 2020
One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency Strategy
Ronn Torossian
FEBRUARY 18, 2022
To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns. The post Visual Content Marketing Strategies appeared first on. Brand PR Business
Ronn Torossian
MAY 20, 2021
Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on.
Ronn Torossian
AUGUST 30, 2021
Marketing efforts are all about being available digitally to the potential consumers in the target audience, especially in the places where new clients […]. The post Digital Marketing Basics appeared first on.
Agility PR Solutions
NOVEMBER 15, 2021
No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest potential. The post 4 ways marketing analytics can drive your brand’s sales appeared first on Agility PR Solutions.
Ronn Torossian
JANUARY 12, 2022
Rebranding is also an opportunity for brands to create customer personas which allow the creation of compelling brand messaging specifically targeted at the right customers. […]. The post The new brand voice of Victoria’s Secret appeared first on.
Agility PR Solutions
MAY 5, 2021
In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Analysis Public Relations marketing
Ronn Torossian
JUNE 26, 2020
The post Marketing Clairvoyance appeared first on. Business Entrepreneur Featured 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyAccording to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977.
Ronn Torossian
OCTOBER 4, 2021
Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.
Agility PR Solutions
JULY 27, 2021
What do you think of when you hear the term marketing activism? However, marketing activism […]. The post Marketing activism: 3 tips to build a purpose-driven brand appeared first on Agility PR Solutions. Analysis Public Relations branding
PR Daily
NOVEMBER 25, 2020
But, as with all things social media, it’s never too late to start building your brand and growing your audience on this video sharing site. Here are a few reasons why your brand needs a YouTube channel: 1. The post How important is YouTube for brand marketing in 2020?
Ronn Torossian
FEBRUARY 20, 2020
A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].
Onclusive
JUNE 23, 2022
This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? This means that both marketing and communications are pulling together toward supporting organizational success.
Agility PR Solutions
JUNE 27, 2022
With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year.
Agility PR Solutions
JUNE 30, 2022
What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? Consumers want fun back in news stories, brand marketing campaigns appeared first on Agility PR Solutions. Marketing Public Relations marketing
Ronn Torossian
APRIL 26, 2021
To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones.
PR Daily
DECEMBER 7, 2021
As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix. The most successful brands communicate their values through their actions and within the communities they cultivate on social media. Is your brand ready?
Agility PR Solutions
OCTOBER 17, 2021
Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). Marketing Public Relations branding
Agility PR Solutions
DECEMBER 9, 2020
Vye President Dan Soldner shares insights on how to effectively rebrand your company Branding is strategic. Branding plays a significant role in helping companies position themselves more strategically and allowing consumers to […]. Analysis Public Relations branding
Ronn Torossian
JULY 28, 2021
The pet market sales revenue in the US has increased with each passing year. The post Effective Marketing of Pet Products appeared first on. Brand PR Featured Insights MARKETING Ronn Torossian Strategy
PR for Anyone
NOVEMBER 11, 2021
People often question the difference between public relations and marketing. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. This week I’m going to talk about publicity and marketing.
PR for Anyone
NOVEMBER 18, 2021
There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. Color is not the only aspect of your brand. I reflect that in my brand.
Deirdre Breakenridge
NOVEMBER 8, 2021
When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation.
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