Good Morning America Says WTF!

Bad Pitch Blog

Getting your own brand of tastelessness noticed amid the infinitely tasteless Anna Nicole Smith business would seem to be an exercise in futility, or at least one attempted only by seasoned professionals such as those at Fox News.” Exploiting dead celebrities reaches to the heights.

Media Relations’ Everlasting Gobstopper

Bad Pitch Blog

The investment pays off and, leveraged correctly, it increases brand awareness more than an ad placement. ** Hitch Your Wagon to a Star: Take a look at the calendar or the latest icon of pop culture for inspiration on your big idea. As the year winds down, soft news stories fill the air.

Junk Mail, Junk News

Bad Pitch Blog

In 2007 the familiar blue Valpak® envelope will deliver savings to nearly 46 million households each month throughout the United States , Canada and Puerto Rico. The blue envelope might be branding, but it reads like a sales sheet not a news release.

Local 52

Glinda the Good Pitch Visits Ruder Finn

Bad Pitch Blog

The safety-focused ads are larger than life, flaunting color, sound, and motion at once, communicating the brand''s latest safety message, "The safest accidents are the ones that never happen." Michael Beno from Ruder Finn sent me a simple, straight forward pitch today.

Burrito Pitch Makes Star Tribune Reporter Sick

Bad Pitch Blog

If you’re claiming that a major consumer brand is still involved in a crisis, you better have proof. Minneapolis Star Tribune columnist Randy Salas has sent us two bad pitches. This lengthy one reflects on recent E.

Jesus, Is This Tacky.

Bad Pitch Blog

Galloping around Manhattan in slow cabs during Christmas time, you see brands treating it like a mini-Olympics. As I slowly made my way in, I noticed that a sponsorship had been created by Ricola "original herb" cough drop brand. They want to be “the official” Christmas sponsor of every move we make. It’s a little much.

Radio 40

Boris Johnson and what brands can learn from him

Mark My Words

I for one am not persuaded by the shambolic, blonde and much-loved “buffoon” with a relentlessly cheerful brand of racism and homophobia. Is he really the best ambassador for ‘Brand Britain’? 2007: Calls Hillary Clinton ‘a sadistic nurse in a mental hospital’.

Brand 85

3 handy tips to manage PR for your next app release

Agility PR Solutions

Since the launch of the first iPhone in 2007, demand for apps has exploded. Analysis Public Relations brandingApps are big business. Mobile app-based gaming now accounts for the majority of the multi-billion-dollar video game industry.

Mobile 102

Google eclipses Apple as most valuable brand of 2017

PR Daily

Brand Finance has released its list of the 100 most valuable American brands, and there’s a new No. It’s now considered not only the country’s most valuable brand, but the world’s, as well. Its brand value is pegged at $109 billion.

Google 116

How 5 tarnished brands made major comebacks

PR Daily

In the aftermath of its recent E.coli problems, Chipotle is counting on its loyal fans and the public at large to forgive and forget when it comes to the brand’s damaged reputation. Marketers predicted that the Tylenol brand would never recover from the sabotage.

Brand 124

Know your brand; then craft marketing strategy

Engage PR

But what’s more important is that the plan fits with the brand, tone, culture and other nuances that shape the outside perception of your business. Jack Milner, account executive, Engage PR. The power of marketing has never been stronger in the business world.

Brands get in on 'deflategate' debate

PR Daily

The Patriots were caught filming an opponent in 2007—an incident dubbed “Spygate.”). Expect brands to continue to jump all over this. They’re calling it “Deflategate,” and it''s the biggest non-domestic violence, non-murder accusation PR disaster an NFL team has faced in a very long time. Last weekend, the New England Patriots played the Indianapolis Colts for a chance to play in the Super Bowl Feb.

Brand 129

Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. RELATED: Utilities communicators: How to establish a brand that withstands a reputational crisis. as well as 31 solar farms, and has invested more than $4 billion dollars in renewable energy since 2007.

What Fantasy Dubstep Violinist Lindsey Stirling Can Teach Brands About PR

Doctor Spin

The story is that she tried to get herself signed with a record label back in 2007, but they all refused her. Their amazing cover on Thunderstruck with some 50,000,000+ views so far is worth a watch: Insight: More brands should trust the inherent power of their own niche.

Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

For a brand obsessed with speed, a few more specifics might have helped set the stage for a more compelling story. Related reading: 6 tips for brand managers shutting down a product or business. 5 new ways to tell your brand story. 25 great tactics for promoting your brand.

Viral 91

How Elon Musk built global brands with zero marketing

The Hoffman Agency

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. When your brand voice and vision are aligned, unabashed and bold, your communications strategy will have clear direction.

Your Name, Your Brand; Lessons From a High School Graduate

Waxing UnLyrical

Wittingly or unwittingly she knows a thing or two about personal branding. The Washington Post conducted an experiment and wrote about it in 2007, called Pearls before Breakfast. Guest post by Lisa Gerber, and it’s also her birthday today. Happy birthday, Lisa!

Brand 66

12 Secrets To Protecting Your Brand From Celebrity Scandals

MaccaPR

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 Jared Fogle’s actions are inexcusable and do not represent our brand’s values. Is the celebrity doing impulsive tweeting that could embarrass your brand?

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

From 2007 to 2011, dismissals attributed to ethical lapses comprised 3.9 A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed.

How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. And not every major brand sticks around forever.

Why Advertising Isn’t Dead

Cision

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. In shows like American Idol, brands had the opportunity to hawk products, while also promoting new artists.

Join #PRStudChat on February 22nd for a Career Day Twitter Chat

PR Expanded

8. What’s the best way to build your professional brand? Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts.

10 Tips for Aspiring Entrepreneurs from Larry Kim, Marketing & PR Unicorn

Social PR Chat

He’s been able to land spots on national TV sharing his expertise in marketing and tech, and generates countless valuable links for his brand by being a “unicorn in a sea of donkeys.” You need some way of making your content or brand more memorable.

Mobile 154

5 Celebrities That Are Crushing it on Social Media

Critical Mention

The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his brand. Over the years, social media has changed the way we interact with celebrities.

ConAgra to pay millions in tainted Peter Pan peanut butter case

PR Daily

ConAgra is set to pay more than $11 million in penalties nearly a decade after its Peter Pan brand peanut butter sickened hundreds with salmonella. It wasn’t until 2007 that the company recalled all of its Peter Pan and Great Value peanut butter dating back to 2004.

Did we blow our chance to change the marketing world with social media?

Communications Conversations

After all, consider the following: MySpace was the dominant social media platform in 2007. iPhones were BRAND NEW–most folks still had flip phones and Blackberries (do people still have Blackberries?). Twitter looked like this in 2007–and the President of the U.S.

SMB 111

3 lessons from Fiji’s Golden Globes win

PR Daily

The water company, a sponsor of the awards ceremony, hired models to carry trays of its product to increase the brand’s visibility on the red carpet. Time reported : Fiji has been the official water brand of the Golden Globe Awards since 2015.

Viral 170

4 PR lessons from 'Modern Family'

PR Daily

Although Haley (played by Sarah Hyland) was using her skills to stalk one of her father’s potential real estate clients, the lesson can be applied to organizations and their branding strategies. It is equally important for brand managers to understand what consumers want.

Startup PR Myths Busted, via NY Tech Meetup

Flack's Revenge

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). Since 2007 this blog has been dedicated to educating about PR.

Agency 190

Apple News-buster Seth Weintraub on the State-of-the-scoop

Flack's Revenge

Seth told me how he got started in blogging back in 2007, when he noted a lack of good Apple blogs and saw an opportunity. What do you think about publishing on social platforms, as many media brands are doing now? Seth in Paris.

30 jobs in the PR and marketing world

PR Daily

According to Business Insider , Airbnb started in 2007 as an idea to make money so two roommates could afford their rent in San Francisco. The position calls for a veteran communicator, as it requires at least 10 years’ experience with major brands and startups.

Create New Social Media Rules for 2015

Shift Communications

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Much like that life lesson, the 80/20 rule becomes irrelevant for brands once they find what works for their audiences. (Oh,

7 Best Marketing Blogs of 2019

Critical Mention

Joe Pulizzi founded Content Marketing Institute in 2007 with a mission to better educate marketers about how to promote their content online. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands.

Suffering from Facebook Newsfeed Entitlement? Stop. Here’s 26 Reasons Why

Social PR Chat

Being included in the Facebook newsfeed is something brands have come to expect as a protected constitutional right. One year later in 2007 came Facebook Pages and 100,000 brands and celebrities signed up for this complimentary and customizable microsite. Does Mark Zuckerberg owe brands the right to be seen on the Facebook newsfeed? Somehow brands quickly forget the FREE opportunity built into Facebook.

30 jobs in the PR and marketing world

PR Daily

Either [brands] hire millennials, or [they] might as well shut down.”. million people 25 to 34 years old currently hold jobs, and Steven Rothberg, founder and president of CollegeRecruiter.com said 2015 is “the strongest year of employment growth” for millennials since 2007.

How to avoid the communication destination of innovation stagnation

PR in High Definition

Perhaps the mega-brand will make incremental innovations in these markets, but I’m certainly not at the edge of my seat, anticipating something exciting. 15 years later, in 2007, the first iPhone was released with a humble 3.5”

My Name Is AT&T (Maybe, Sorta, Possibly)

Bad Pitch Blog

Here is #2 in a series of stupid branding tricks. Flashback: The consummate name change unfolded into a class A brand mess in 2007 at the same time my book Punk Marketing was coming out. Cingular – a brand I miss – stood for new and forward thinking.

May The Fourth Be With You! A Star Wars Tale

Critical Mention

On our planet, Earth Hour started in 2007 with over two million people turning off all non-essential lights in Sydney. Hosting a webinar on a popular topic showcasing successes can get your brand noticed and help your organization stay relevant.

Film 116

5 Free Blog Editorial Calendars to Improve Your Content Marketing

Polaris

Who: Joe Pulizzi, a leading evangelist for content marketing, founded the Content Marketing Institute (CMI) in 2007. He believes passionately in the potential of content marketing to build brands, and CMI is filled with insight, advice and how-to guidance from content marketing experts.

Why marketers must leverage mobile's supremacy

PR Daily

Since the day the iPhone entered the phone market in 2007, smart devices have exploded into an everyday necessity. These simple facts can help put your brand in the face of smartphone users all day long. Brands beware; these penalties will only get stricter over time.

Mobile 122