The Hoyt Organization

SEPTEMBER 19, 2023

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. The Solution The primary objective over the course of a year was to manage the brand by ensuring a seamless transition from Auction.com to Ten-X.

Real Estate 52

Real Estate Industry Customer Service Course 52

Deirdre Breakenridge

FEBRUARY 15, 2017

8. What’s the best way to build your professional brand? Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Joe attended Rowan University in Glassboro, New Jersey where he graduated with a degree in Marketing in 2007.

Twitter 281

Twitter System Community Healthcare 281

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method.

Trends 114

Trends Pitching Twitter Nonprofit 114

Communications Conversations

SEPTEMBER 12, 2017

.” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. Three reasons: 1 — Brands aren’t conversing. According to a recent Spredfast report , a whopping 89 percent of brand mentions on Twitter go unanswered. But customers really aren’t having conversations with brands.

Retail 0

Retail Social Media Customer Service Twitter 0

Communications Conversations

NOVEMBER 1, 2017

After all, consider the following: MySpace was the dominant social media platform in 2007. iPhones were BRAND NEW–most folks still had flip phones and Blackberries (do people still have Blackberries?). Twitter looked like this in 2007–and the President of the U.S. YouTube was just two years old! And to do harm.

SMB 99

SMB Social Media Case Study Marketing 99

Agility PR Solutions

APRIL 4, 2019

Since the launch of the first iPhone in 2007, demand for apps has exploded. Apps are big business. Mobile app-based gaming now accounts for the majority of the multi-billion-dollar video game industry. Businesses are also increasingly turning to proprietary apps for internal use. But apps don’t sell themselves.

Mobile 85

Mobile Internal International Video 85

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Have you ever read a book that completely changed your life? Tune into smart insights, cool tips, and lots of laughs.

Marketing 118

Marketing Social Media Trends Instagram 118

Mark My Words

NOVEMBER 4, 2019

But if England are able to lift the Webb Ellis Cup, Mark Borkowski, a PR expert who has represented Diego Maradona, Michael Jackson and brands such as Virgin and Cadbury, predicts that England players will easily treble any earnings from sponsorship and marketing opportunities in the short term – and insists they will never be out of work again.

Sports 60

Sports Corporate Brand Branding 60

Burrelles Fresh Ideas

JANUARY 2, 2024

While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable. He has been involved with search engine optimization and internet marketing since 2007. Social media platforms are becoming an integral part of SEO strategies.

SEO 85

SEO Mobile Engineering Ethics 85

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Much like that life lesson, the 80/20 rule becomes irrelevant for brands once they find what works for their audiences. (Oh, Oh, the joy and freedom to be creative!).

Social Media 165

Social Media Media Guidelines Study 165

5W PR

OCTOBER 7, 2019

If you also advertise, consider branding your merchandise or company at least a month out. Started in 2007 by eBay, it’s the second Monday in December. Research also shows that customers also swarm websites days through the Wednesday after Cyber Monday. Plan and prepare for an entire week of busy activity.

Advertising 68

Advertising Advertising Resources Strategy 68

Communications Conversations

DECEMBER 8, 2014

Is this 2007? In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. But, I just don’t see the publishing tool being a big game-changer for brands. Prediction: The native advertising backlash will intensify—but from brands, not media critics.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Critical Mention

JUNE 26, 2019

Joe Pulizzi founded Content Marketing Institute in 2007 with a mission to better educate marketers about how to promote their content online. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

PR 20/20

OCTOBER 12, 2021

Business units give users a better way to manage multiple brands across one portal. They simplify campaign management, encourage on-brand assets, and declutter marketing assets. Customer portals also require zero coding ability—simply apply your brand colors, font, and logo for an on-brand experience.

Enterprise 72

Enterprise Knowledge Base Survey Conference 72

Critical Mention

JUNE 13, 2019

The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his brand. Beginning with the launch of “Keeping Up with the Kardashians” in 2007, the Kardashian family has since become a powerhouse on social media.

Social Media 60

Social Media YouTube Media Instagram 60

Waxing UnLyrical

APRIL 17, 2012

When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. And not every major brand sticks around forever. You can read his insights on the BrightBox Brand Marketing blog.

Brand 85

Brand Branding Industry Education 85

Maxim Behar

APRIL 6, 2023

On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones. It was a shock, it required strong political support, courage, and a clear view that this was the only possible outcome for post-communism.

Government 52

Government Local Film Television 52

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

Meeting 91

Meeting Retail Groups Hotels 91

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). Since 2007 this blog has been dedicated to educating about PR. MYTH 4: Very rarely will a PR agency develop your brand.

Agency 159

Agency Strategy Crisis Management Pitching 159

wiredPRworks

MAY 23, 2022

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Why would anyone want 10 ways? How could I delete this entry??

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

NOVEMBER 25, 2020

Building on our traditional event, Building Bridges, spearheaded in 2007 by then CCNY PRSSA President Stacy-Ann Edwards Effs, we forged a strong working partnership between student leaders and faculty to network multicultural students to the profession. Our recruiters included seven CCNY alumni, now professionals at major agencies.

Interviews 86

Interviews Agency Advertising Advertising 86

Communications Conversations

JANUARY 11, 2022

Jennifer Zick (who continues to kick butt with Authentic Brand). I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene. 8 – Erin Newkirk, Head of Global Brand Strategy, Caribou Coffee. 12- Taylor Lovaas, Senior Manager-Influencer & Brand Partnerships, Fast Horse.

Exercises 60

Exercises Meeting Energy Retail 60

Communications Conversations

JANUARY 15, 2019

In fact, I remember Richard Branson being on Twitter in 2007! And, more than half (54%) believe it’s easier to get brands to address social problems than to get government to take action. Second trend : People are looking to brands and their leaders to enact change on key issues. It simply makes the most sense for most brands.

Government 74

Government Employee LinkedIn Insurance 74

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

OCTOBER 12, 2021

Business units give users a better way to manage multiple brands across one portal. They simplify campaign management, encourage on-brand assets, and declutter marketing assets. Customer portals also require zero coding ability—simply apply your brand colors, font, and logo for an on-brand experience.

Enterprise 52

Enterprise Knowledge Base Survey Conference 52

Contently - Strategy

MARCH 3, 2020

While covering Jobs’s death, for instance, the writing started in 2007. Brands have to deal with oversight groups like the Federal Trade Commission (FTC) and the Financial Industry Regulatory Authority (FINRA). When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour.

Creativity 75

Creativity Marketing Insurance Insurance 75

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Instead of playing a guessing game in order to stay ahead of the competition and give customers what they want, brands need to have access to high-quality data and use it.

Trends 52

Trends Marketing Mobile Retail 52

Flack's Revenge

SEPTEMBER 28, 2016

Seth told me how he got started in blogging back in 2007, when he noted a lack of good Apple blogs and saw an opportunity. What do you think about publishing on social platforms, as many media brands are doing now? We met at the Black Cow coffee shop, a Croton institution. People are finding us everywhere. E.g. Vox gets $.25M

Google 120

Google Meeting Blogging Facebook 120

Mark My Words

MAY 24, 2021

The Teigen source admitted that the store brands had their hands forced to sever their relationships with the model after being bombarded by customer complaints on social media. “As When people start going after brands, whether warranted or not, it creates a mess for the brands to deal with.” It’s all about authenticity.

Instagram 60

Instagram Social Media Video Interviews 60

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

PR in High Definition

DECEMBER 13, 2017

In 2007 ‘Silent Discos’ were the next big thing. It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. The users then get notified about price changes, sales or brand news. Brands must understand their core values for PRs to work on promoting their message.

Trends 59

Trends How To Retail Google 59

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. The PR 20/20 team loves INBOUND. That’s the most important caveat to this list: We’re learning and changing as we go.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. The PR 20/20 team loves INBOUND. That’s the most important caveat to this list: We’re learning and changing as we go.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions. We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

Ishmael's Corner

JANUARY 4, 2015

Elon Musk Extends Tesla Branding with Car Racing Circuit. Kudos to the Tesla PR team who convince Musk that NATCAR (National Association for Tesla Car Racing) would limit participation and brand appeal … not to mention pronouncing it sounds like someone with a speech impediment saying NASCAR.

Transportation 60

Transportation Journalism Google Employee 60