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7 Ways Marketers Can Get Creative With Compliance

Contently - Strategy

Marketers find few things as grim as compliance. While covering Jobs’s death, for instance, the writing started in 2007. And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. Marketers have started to figure out how to build better relationships with compliance teams.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118
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Know your brand; then craft marketing strategy

Engage PR

The power of marketing has never been stronger in the business world. Not least because of the burgeoning number of social media and digital marketing channels available today. Having a marketing plan that can work across new platforms as well as traditional marketing options is vital.

Strategy 111
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The Magical PR Strategy Question

Doctor Spin

Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Drive creative solutions.

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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Also spent time at Bolin Marketing in Minneapolis.

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Key Marketing Trends for 2021

Konnect Agency

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? The Rise of Agile in Marketing.

Trends 52
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10 Marketing Technologies That Should Be On Your Radar in 2021

PR 20/20

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.