2007 Advertising Brand Marketing 
wiredPRworks
APRIL 20, 2022
In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.
The Hoyt Organization
JANUARY 8, 2024
Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Let’s look at the most interesting facts about the Gen Z market and consumers: They are self-aware and socially conscious.
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Doctor Spin
DECEMBER 16, 2023
Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Commercial Research.
PRSay
DECEMBER 27, 2022
For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Meanwhile, layoffs are mounting in the tech sector.
Communications Conversations
NOVEMBER 1, 2017
After all, consider the following: MySpace was the dominant social media platform in 2007. iPhones were BRAND NEW–most folks still had flip phones and Blackberries (do people still have Blackberries?). Twitter looked like this in 2007–and the President of the U.S. YouTube was just two years old! And to do harm.
Communications Conversations
DECEMBER 8, 2014
Is this 2007? In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. But, I just don’t see the publishing tool being a big game-changer for brands. Prediction: The native advertising backlash will intensify—but from brands, not media critics.
PR 20/20
JANUARY 14, 2021
Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.
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