PR in High Definition

DECEMBER 13, 2017

In 2007 ‘Silent Discos’ were the next big thing. As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. The neighbours were delighted.

Trends 59

Trends How To Retail Google 59

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing.

Social Media 94

Social Media Marketing Media Storytelling 94

wiredPRworks

NOVEMBER 23, 2016

To help you do that, here’s a refresh of a Thanksgiving PR post originally published in 2007. When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks.

LinkedIn 40

LinkedIn Local Social Media Leadership 40

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed.

Facebook 116

Facebook Video Brand Branding 116

David PR Group

DECEMBER 20, 2016

Branding expert Bruce Turkel’s latest book, All About Them , represents an ode to change. The New Rules of Marketing and PR. When I was studying marketing and PR in college, much of the information in textbooks was dated and offered in a rote, dull manner. Visibility Marketing. In alphabetical order: All About Them.

Reputation 40

Reputation Meeting Financial Company 40

Communications Conversations

FEBRUARY 6, 2018

And, it’s served her well–in her 10-plus years with Ingersoll Rand, she’s moved up from communications specialist in 2007 to communications lead for Thermo King, and now, Trane, in the last few years. And we then must be able to help our leaders (and employees) articulate it. Let’s hear more from this Rock Star.

Energy 68

Energy Corporate Travel Internal 68

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. He once emailed an employee who missed an event saying, “We’re changing the world and changing history, and you either commit or you don’t.” Be like Elon.

Brand 53

Brand Branding Marketing Energy 53

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 83

Financial Industry Report Insurance 83

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

FEBRUARY 25, 2017

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. In marketing, it’s become the CMO playbook. The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. See these related posts: .

Marketing 70

Marketing Employee Survey Social Media 70

Cision

MAY 7, 2015

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism.

Social Media 120

Social Media Video Agency Healthcare 120