Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 177

Reddit Software B2B Technology 177

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days.

Automotive 106

Automotive Publicity Transportation Trade Shows 106

NewsWhip

JANUARY 24, 2023

We’re excited to announce a partnership with Meta to provide NewsWhip’s tools to Meta’s Third-Party Fact-Checking (3PFC) program, the largest global fact-checking network of any platform, with more than 90 independent fact-checking organizations around the world who review and rate viral misinformation in more than 60 languages globally.

Data 78

Data Viral Tools Technology 78

PRSay

MAY 10, 2021

Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications. Unfortunately for AI, concepts are what communications and public relations are all about. John Elsasser is PRSA’s publications director.

Communications 106

Communications Viral Case Study Exercises 106

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? Photo by Foto Sushi on Unsplash. To announce a new strategy.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.

Storytelling 0

Storytelling Data Communications Technology 0

NewsWhip

JANUARY 19, 2023

With North American, Latin American, Central American, and European publishers all writing in the language, it’s no wonder Spanish-language publications found great success towards the end of 2022. Spanish-language publishers achieved success because of the versatility of publications.

Viral 88

Viral Writing Trends Facebook 88

Cision

SEPTEMBER 14, 2017

There are multiple instances where fake news stories influenced public opinion, most notably 1975 stories describing a large conspiracy around the assassination of Martin Luther King, an assertion that nearly 60 percent of Americans believed. Alcott and Gentzkow also describe that the “fake news” phenomenon is not unique to current day.

Journalism 309

Journalism Study Social Media Resources 309

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. PR professionals can help make] that truthful narrative more appealing to the general public than the flashy stuff that disinformation might put out there. John Elsasser is the publications director at PRSA.

Communications 174

Communications Government Viral Radio 174

NewsWhip

OCTOBER 11, 2023

That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. Their very public refusal to meet worker demands for months was, well, noted by the public, and it could impact the studios’ reputation for years to come.

Reputation 78

Reputation Retail Nonprofit Viral 78

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. For example, MIT’s Technology Review tapped the r/ChangeMyView subreddit for expert advice on how to challenge beliefs in conspiracy theories. Understand public opinion .

Reddit 117

Reddit Viral Community Local 117

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. All publicity is good publicity or is it?

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

JUNE 7, 2017

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. Here are some reasons why. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

MAY 26, 2016

It seems there’s no end to the conversation over how public relations will change in the coming years. For all the upheaval in traditional media and the conversion to digital everything, the fundamental formula for telling stories and gaining public awareness remains the same. Nuts and bolts won’t change.

Viral 136

Viral Creativity Advertising Advertising 136

NewsWhip

SEPTEMBER 28, 2022

This and a few other stories made his team realize that even the smallest piece of so-called fake news – misinformation, which is wrong or misinterpreted information, or disinformation, which is wrong on purpose – could sway public opinion. At one point, his team found 50 different false narratives about the government and its actions. .

Government 78

Government Viral Tools Study 78

5W PR

APRIL 13, 2022

The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views. The post Top PR Strategies for SaaS Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Viral Data 88

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

PR in High Definition

APRIL 25, 2022

What they found was that the hotness of topic, time in the public sphere, and desire for a new topic vary greatly and depend on the media type. Positive content is more viral. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

ImPRessions - Crenshaw Communications

JUNE 14, 2016

Marketing and public relations professionals would be wise to take heed. If you have compelling fathers to highlight as part of your brand’s Father’s Day push, make them the centerpiece of publicity efforts whenever possible. ” Some variations on the dad joke video went viral, indicating how universal the idea was.

Retail 120

Retail Viral Video Pitching 120

Sword and the Script

NOVEMBER 19, 2019

Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. 1) How did you get into marketing?

Storytelling 85

Storytelling Brand Branding Customer Service 85

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. The irony is that I teach another course called Leveraging Social Media for Public Relations ! With Leveraging Social Media for Public Relations , “Leveraging” is a flowery form of “to use something.”

Social Media 252

Social Media Crisis Media Viral 252

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. To stand out, companies can either be using technology, such as AI or using a completely unique website theme and layout.

Brand 60

Brand Branding B2C B2B 60

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news.

How To 149

How To Social Media B2C Television 149

Landis PR

JANUARY 8, 2024

You can’t buy that kind of product placement, folks… Barbenheimer By Liza Batallones What started as a viral trend turned into a public relations win for two vastly different movies. That make-up was from her own line of cosmetics, Fenty Beauty.

Film 59

Film Twitter Viral Social Media 59

Flack's Revenge

MARCH 8, 2018

Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. You can see which publications rank highest for engagement in your niche. E.g. getting earned or paid placement in Forbes would be a great win for machine learning vendors, as the publication comes out on top.

Data 159

Data Media Software Viral 159

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology. Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Mark My Words

OCTOBER 13, 2022

The Queen’s death has given the core Royal Family members an opportunity to “reset” relations with a voracious media and explore new methods of communicating directly with the wider public, insiders say. Old enmities are being set aside under the media “reset”. When Harry talks about mental health, he makes it sound very personal.”

Social Media 60

Social Media Interviews Media YouTube 60

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Actionable tip: List all the publications that rank high in mobile or the keywords of interest. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. The Winners. Mainstream media.

Airlines 180

Airlines Reputation Journalism Crisis 180