PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Presspage

OCTOBER 24, 2023

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. In the past, PR’s impact on the bottom line was treated as ambiguous at best.

Analytics 78

Analytics Digital PR Storytelling Local 78

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation. and regulatory burdens at home.

Google 185

Google Reputation Engineering Internal 185

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. He retired in October, and Wells Fargo is still grappling with the reputation impact.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners. Mainstream media. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. PR professionals can help make] that truthful narrative more appealing to the general public than the flashy stuff that disinformation might put out there. John Elsasser is the publications director at PRSA.

Communications 174

Communications Government Viral Radio 174

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Cision

DECEMBER 26, 2017

You will know how the public and competition see you and the point of view they’re coming from. By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. The Magician.

Brand 273

Brand Branding Consumer Social Media 273

David PR Group

JULY 28, 2015

Any misstep could turn into an online reputation issue within moments. We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology. Can your reputation withstand increased surveillance?

Reputation 40

Reputation Viral Privacy Retail 40

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 79

Social Media Strategy Media Reputation 79

Flack's Revenge

JANUARY 30, 2019

Other media swarmed around the story, feeding 24 hours of breathless coverage before Team Mueller issued a rare public statement , claiming the facts did not support the BuzzFeed account. A viral video seemed to show high school kids in MAGA hats at an event, crowding and menacing a Native American. Then, Covington.

Media 120

Media Journalism Viral Twitter 120

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.

Media 74

Media Viral Video Newspapers 74

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. All publicity is good publicity or is it? The results?

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

JANUARY 17, 2022

Crisis management is the process by which an organisation responds to a potential crisis situation that threatens to harm the organisation, its stakeholders, or the wider public. These ramifications could be linked to a variety of legal, operational, and public relations concerns. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

FEBRUARY 24, 2015

Last week I was in Brussels keynoting at NATO’s Public Diplomacy Forum. That there’s a way to understand this digital landscape and what and how things go viral , in order to make this landscape more predictable and, therefore, leave you less vulnerable? What makes something go viral? Relatability. Tweet this now!).

Social Media 113

Social Media Viral Crisis Management How To 113

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). Can a good story create value for a brand? 1) How did you get into marketing?

Storytelling 85

Storytelling Brand Branding Customer Service 85

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. So are you seeing a spread of ideas, technology, methods between comms and marketing generally? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. It often takes decades to build a strong, respected brand. Unfortunately, all of that hard work can be undone in one PR disaster. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. The fact of the matter is that a crisis is a crisis.

Social Media 252

Social Media Crisis Media Viral 252

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Actionable tip: List all the publications that rank high in mobile or the keywords of interest. Being a certified digital marketer, he understands how modern technology shapes the PR industry. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. They’re prepared for a crisis to go viral. Artificial intelligence. SCHEDULE A DEMO.

How To 61

How To Media Crisis Crisis Management 61

PRSay

APRIL 6, 2018

Viral videos. It became clear during the year that technology is often driving the severity and speed of the threat. Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. Today’s empowered and entitled public. Fleeting public attention. Wells Fargo.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Then reach out to them personally and post on their public wall. You want to establish a good network of individuals that will give you a positive reputation. Provide Value.

B2B 92

B2B Community Facebook How To 92

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning.

Corporate 100

Corporate Crisis Management Crisis Government 100

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Public relations team. Information technology team. What is crisis communication? Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR in High Definition

SEPTEMBER 27, 2021

This can be showcased with reputational assets- thought leaders, delighted clients, resilient workforces- the important part is to continue to build purpose-led authentic communications. The power to bounce back is more paramount than ever, especially how we set forth with this ability. Being vulnerable to stand out in the crowd.

Viral 62

Viral Crisis Industry Reputation 62

NewsWhip

JUNE 23, 2021

Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. Brett Lofgren.

Data 78

Data Media Analytics Energy 78

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? Gamification.

Mobile 101

Mobile Community System Social Media 101

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. I recently heard Chris Gilpin, founder of Turnstyle , tell an audience of Ivey alumni how one article in a major American business publication led to subsequent coverage in major media across Canada and the U.S. So there was a happy ending … at least for the workers.

Banking 100

Banking Media Local Survey 100

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations.

Data 60

Data SEO Engineering Strategy 60

Stephen Waddington

AUGUST 27, 2018

Excellence Theory is a much debated model of public relations practice. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012.

Communications 60

Communications Analysis Web Handbook 60

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225

Beyond PR

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Actionable tip: List all the publications that rank high in mobile or the keywords of interest. Being a certified digital marketer, he understands how modern technology shapes the PR industry. The Digital and PR Evolution.

Google 64

Google Digital PR Mobile SEO 64

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. We’re in a place now of this higher awareness of the public that we’ve been describing. And, the reality is, in this digital world, relevance is even more important than reputation. My second would be technology. Paul: Let’s do that.

Healthcare 78

Healthcare Storytelling Communications Local 78