INDUSTRY INSIGHTS YOUR PEERS ARE READING
Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. MORE
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations. MORE
Technology is there to serve the body and not to confuse the brain or take its role. The post Golden Drum: Is Content More Important Than Technology? Magazine Public Relations advertising Golden Drum PR MORE
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. MORE
Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications. The post State of Martech: Will marketing jobs be threatened by technology? MORE
In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations. MORE
A new report from email marketing platform Campaign Monitor looks at the latest technology in email marketing, and provides an understanding of what strategies are working and what’s on the horizon for technology in the space. Marketing Public Relations marketing MORE
Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis. The post How Has Technology Changed the PR Practice for the Better? Public Relations PR technology MORE
The post 5 ways business communicators can use technology to their advantage appeared first on Agility PR Solutions. Analysis Public Relations professionStaying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business. MORE
Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. Emerging technologies have the […]. Marketing Public Relations trends MORE
Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR MORE
Technology is providing us with some great solutions to business obstacles, including many in comms fields—but for every solution, we seem to be left scrambling to overcome new obstacles createdby the technology. Public Relations trends MORE
If you’re working in the public relations field you may have noticed that there are increasingly more tools and data points at your disposal. In the past few years, PR has been able to leverage digital marketing technology tools and techniques. Director, Marketing Technology. MORE
However, public relations isn’t going anywhere. If you don’t believe that the PR profession is rapidly changing, it may not be your profession for much longer. PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it. MORE
To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting. MORE
If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re really making life hard for yourself. If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. MORE
There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. MORE
Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. Public Relations trendsWhat’s hot for tech enthusiasts in 2019? MORE
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. MORE
According to a survey from the Public Relations Society of America and APPrise Mobile , a sea change in how companies distribute internal content and coordinate messaging seems inevitable. Email, desktops and intranets dominate workplace communication—but for how much longer? MORE
But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. 3) PR Technology is about Customer Experience. MORE
Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. Public Relations Featured MORE
The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? MORE
If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. MORE
At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. MORE
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. MORE
Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media. MORE
While technology brings many benefits to the workplace, a new study from Randstad US and Future Workplace on the influence of technology throughout the employee lifecycle—from hiring to engagement and retention—highlights several negative effects. Public Relations branding MORE
Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. Its Tier 1 publications have high domain authorities; its Tier 2 publications middling scores and its Tier 3 outlets the lowest scores. MORE
Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. MORE
Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. Branding Marketing PR Storytelling audio technology MORE
Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Neither has gained traction with the public beyond niches such as gaming. MORE
Whether you are a smart and well-informed travel planner, a “relaxed nomad” ready to roam without stress or strife, or a deal-seeker on a budget, technology is […]. The post CMO Council study explores impact of technology on travel experience appeared first on Agility PR Solutions. MORE
The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. Embrace the Technological Future. MORE
Yesterday at HMA World Headquarters, our technology decided to take the day off. The post VPNs: The Crisis Communication Plan for Technology Failure appeared first on HMA Public Relations. These are the moments we turn to our VPNs. Click below for more]. MORE
Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline. MORE
How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. MORE
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. MORE
Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media. MORE
Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? ” This presents a challenge to the public relations industry because it leaves us with a proof problem. MORE
Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. MORE
ImPRessions - Crenshaw Communications
JUNE 5, 2019
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.
ImPRessions - Crenshaw Communications
OCTOBER 31, 2018
If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous.
Solo PR Pro
AUGUST 5, 2019
There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication.
Business Wire
JULY 2, 2019
To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting.
ImPRessions - Crenshaw Communications
SEPTEMBER 14, 2018
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs.
PR Daily
JUNE 17, 2019
Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. Branding Marketing PR Storytelling audio technology
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Marketwired
MARCH 31, 2016
In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations.
Shift Communications
MARCH 28, 2016
At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology.
Ronn Torossian
AUGUST 8, 2016
Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media.
Shift Communications
AUGUST 9, 2016
If you’re working in the public relations field you may have noticed that there are increasingly more tools and data points at your disposal. In the past few years, PR has been able to leverage digital marketing technology tools and techniques. Director, Marketing Technology.
Critical Mention
AUGUST 2, 2018
The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. Embrace the Technological Future.
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Shift Communications
MAY 3, 2016
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.
Ronn Torossian
AUGUST 8, 2016
Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media.
Sword and the Script
JUNE 8, 2019
How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown.
Agility PR Solutions
SEPTEMBER 6, 2018
Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. Emerging technologies have the […]. Marketing Public Relations trends
PR Daily
SEPTEMBER 5, 2016
However, public relations isn’t going anywhere. If you don’t believe that the PR profession is rapidly changing, it may not be your profession for much longer. PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it.
Agility PR Solutions
DECEMBER 27, 2018
Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. Public Relations trendsWhat’s hot for tech enthusiasts in 2019?
Agility PR Solutions
JULY 17, 2019
Technology is providing us with some great solutions to business obstacles, including many in comms fields—but for every solution, we seem to be left scrambling to overcome new obstacles createdby the technology. Public Relations trends
PR Expanded
SEPTEMBER 26, 2016
Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.
Sword and the Script
APRIL 23, 2019
But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. 3) PR Technology is about Customer Experience.
Shift Communications
FEBRUARY 4, 2019
Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? ” This presents a challenge to the public relations industry because it leaves us with a proof problem.
Agility PR Solutions
MAY 1, 2019
While technology brings many benefits to the workplace, a new study from Randstad US and Future Workplace on the influence of technology throughout the employee lifecycle—from hiring to engagement and retention—highlights several negative effects. Public Relations branding
PR Daily
FEBRUARY 4, 2016
The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted?
Agility PR Solutions
OCTOBER 3, 2018
Whether you are a smart and well-informed travel planner, a “relaxed nomad” ready to roam without stress or strife, or a deal-seeker on a budget, technology is […]. The post CMO Council study explores impact of technology on travel experience appeared first on Agility PR Solutions.
Scott Public Relations
MAY 13, 2019
Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.
Shift Communications
AUGUST 19, 2016
Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR
Stephen Waddington
NOVEMBER 21, 2018
Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Neither has gained traction with the public beyond niches such as gaming.
Agility PR Solutions
AUGUST 20, 2018
A new report from email marketing platform Campaign Monitor looks at the latest technology in email marketing, and provides an understanding of what strategies are working and what’s on the horizon for technology in the space. Marketing Public Relations marketing
Axia PR
JANUARY 26, 2018
Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. Public Relations Featured
Cision
JANUARY 20, 2016
If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re really making life hard for yourself. If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done.
HMA Public Relations
JANUARY 24, 2018
Yesterday at HMA World Headquarters, our technology decided to take the day off. The post VPNs: The Crisis Communication Plan for Technology Failure appeared first on HMA Public Relations. These are the moments we turn to our VPNs. Click below for more].
Agility PR Solutions
JULY 29, 2018
Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications. The post State of Martech: Will marketing jobs be threatened by technology?
Agility PR Solutions
SEPTEMBER 20, 2018
The post 5 ways business communicators can use technology to their advantage appeared first on Agility PR Solutions. Analysis Public Relations professionStaying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business.
PR Daily
JUNE 23, 2017
According to a survey from the Public Relations Society of America and APPrise Mobile , a sea change in how companies distribute internal content and coordinate messaging seems inevitable. Email, desktops and intranets dominate workplace communication—but for how much longer?
Stephen Waddington
NOVEMBER 19, 2017
Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline.
Prowly
OCTOBER 17, 2018
Technology is there to serve the body and not to confuse the brain or take its role. The post Golden Drum: Is Content More Important Than Technology? Magazine Public Relations advertising Golden Drum PR
ImPRessions - Crenshaw Communications
MAY 8, 2017
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.
Scott Public Relations
JANUARY 24, 2019
Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before.
Prowly
MAY 16, 2018
Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis. The post How Has Technology Changed the PR Practice for the Better? Public Relations PR technology
B2B PR Sense
MAY 2, 2019
Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. Its Tier 1 publications have high domain authorities; its Tier 2 publications middling scores and its Tier 3 outlets the lowest scores.
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