INDUSTRY INSIGHTS YOUR PEERS ARE READING
Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. MORE
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations. MORE
Technology is there to serve the body and not to confuse the brain or take its role. The post Golden Drum: Is Content More Important Than Technology? Magazine Public Relations advertising Golden Drum PR MORE
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. MORE
Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications. The post State of Martech: Will marketing jobs be threatened by technology? MORE
In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations. MORE
A new report from email marketing platform Campaign Monitor looks at the latest technology in email marketing, and provides an understanding of what strategies are working and what’s on the horizon for technology in the space. Marketing Public Relations marketing MORE
Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis. The post How Has Technology Changed the PR Practice for the Better? Public Relations PR technology MORE
The post 5 ways business communicators can use technology to their advantage appeared first on Agility PR Solutions. Analysis Public Relations professionStaying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business. MORE
Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. Emerging technologies have the […]. Marketing Public Relations trends MORE
Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR MORE
If you’re working in the public relations field you may have noticed that there are increasingly more tools and data points at your disposal. In the past few years, PR has been able to leverage digital marketing technology tools and techniques. Director, Marketing Technology. MORE
However, public relations isn’t going anywhere. If you don’t believe that the PR profession is rapidly changing, it may not be your profession for much longer. PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it. MORE
If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re really making life hard for yourself. If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. MORE
Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. Public Relations trendsWhat’s hot for tech enthusiasts in 2019? MORE
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. MORE
According to a survey from the Public Relations Society of America and APPrise Mobile , a sea change in how companies distribute internal content and coordinate messaging seems inevitable. Email, desktops and intranets dominate workplace communication—but for how much longer? MORE
But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. 3) PR Technology is about Customer Experience. MORE
Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. Public Relations Featured MORE
The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? MORE
If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. MORE
At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. MORE
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. MORE
Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R. MORE
Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media. MORE
While technology brings many benefits to the workplace, a new study from Randstad US and Future Workplace on the influence of technology throughout the employee lifecycle—from hiring to engagement and retention—highlights several negative effects. Public Relations branding MORE
Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. Its Tier 1 publications have high domain authorities; its Tier 2 publications middling scores and its Tier 3 outlets the lowest scores. MORE
This ability to glean information with a single click—or less—and a simple voice command is just one example of the abilities of artificial intelligence (AI) and automated technology. Thrun wondered if artificially intelligent technology could assist with this early-stage diagnosis. MORE
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR MORE
Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. MORE
Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. Branding Marketing PR Storytelling audio technology MORE
The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Public Relations inbound PR PR technology MORE
Whether you are a smart and well-informed travel planner, a “relaxed nomad” ready to roam without stress or strife, or a deal-seeker on a budget, technology is […]. The post CMO Council study explores impact of technology on travel experience appeared first on Agility PR Solutions. MORE
The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. Embrace the Technological Future. MORE
Yesterday at HMA World Headquarters, our technology decided to take the day off. The post VPNs: The Crisis Communication Plan for Technology Failure appeared first on HMA Public Relations. These are the moments we turn to our VPNs. Click below for more]. MORE
How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. MORE
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. MORE
Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media. MORE
Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. A significant portion of everyday work in public relations is dealing with unstructured text, such as: Client emails. Industry publications and articles. MORE
Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? ” This presents a challenge to the public relations industry because it leaves us with a proof problem. MORE
Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. MORE
ImPRessions - Crenshaw Communications
JUNE 5, 2019
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.
ImPRessions - Crenshaw Communications
OCTOBER 31, 2018
If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous.
PR Daily
JUNE 17, 2019
Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. Branding Marketing PR Storytelling audio technology
ImPRessions - Crenshaw Communications
SEPTEMBER 14, 2018
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs.
ImPRessions - Crenshaw Communications
OCTOBER 2, 2018
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering.
Marketwired
MARCH 31, 2016
In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations.
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Ronn Torossian
AUGUST 8, 2016
Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media.
Sword and the Script
JUNE 8, 2019
How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown.
Shift Communications
AUGUST 9, 2016
If you’re working in the public relations field you may have noticed that there are increasingly more tools and data points at your disposal. In the past few years, PR has been able to leverage digital marketing technology tools and techniques. Director, Marketing Technology.
Ronn Torossian
AUGUST 8, 2016
Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media.
Shift Communications
MAY 3, 2016
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.
|
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Agility PR Solutions
SEPTEMBER 6, 2018
Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. Emerging technologies have the […]. Marketing Public Relations trends
Agility PR Solutions
DECEMBER 27, 2018
Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. Public Relations trendsWhat’s hot for tech enthusiasts in 2019?
PR Daily
SEPTEMBER 5, 2016
However, public relations isn’t going anywhere. If you don’t believe that the PR profession is rapidly changing, it may not be your profession for much longer. PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it.
Sword and the Script
APRIL 23, 2019
But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. 3) PR Technology is about Customer Experience.
Agility PR Solutions
MAY 1, 2019
While technology brings many benefits to the workplace, a new study from Randstad US and Future Workplace on the influence of technology throughout the employee lifecycle—from hiring to engagement and retention—highlights several negative effects. Public Relations branding
Scott Public Relations
MAY 13, 2019
Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.
PR Expanded
SEPTEMBER 26, 2016
Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.
Shift Communications
FEBRUARY 4, 2019
Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? ” This presents a challenge to the public relations industry because it leaves us with a proof problem.
Agility PR Solutions
OCTOBER 3, 2018
Whether you are a smart and well-informed travel planner, a “relaxed nomad” ready to roam without stress or strife, or a deal-seeker on a budget, technology is […]. The post CMO Council study explores impact of technology on travel experience appeared first on Agility PR Solutions.
Critical Mention
AUGUST 2, 2018
The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. Embrace the Technological Future.
PR Daily
FEBRUARY 4, 2016
The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted?
Shift Communications
AUGUST 19, 2016
Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR
Agility PR Solutions
AUGUST 20, 2018
A new report from email marketing platform Campaign Monitor looks at the latest technology in email marketing, and provides an understanding of what strategies are working and what’s on the horizon for technology in the space. Marketing Public Relations marketing
Prowly
OCTOBER 17, 2018
Technology is there to serve the body and not to confuse the brain or take its role. The post Golden Drum: Is Content More Important Than Technology? Magazine Public Relations advertising Golden Drum PR
Axia PR
JANUARY 26, 2018
Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. Public Relations Featured
Agility PR Solutions
JULY 29, 2018
Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications. The post State of Martech: Will marketing jobs be threatened by technology?
Prowly
MAY 16, 2018
Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis. The post How Has Technology Changed the PR Practice for the Better? Public Relations PR technology
Cision
JANUARY 20, 2016
If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re really making life hard for yourself. If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done.
Agility PR Solutions
SEPTEMBER 20, 2018
The post 5 ways business communicators can use technology to their advantage appeared first on Agility PR Solutions. Analysis Public Relations professionStaying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business.
PR Daily
JUNE 23, 2017
According to a survey from the Public Relations Society of America and APPrise Mobile , a sea change in how companies distribute internal content and coordinate messaging seems inevitable. Email, desktops and intranets dominate workplace communication—but for how much longer?
B2B PR Sense
MAY 2, 2019
Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. Its Tier 1 publications have high domain authorities; its Tier 2 publications middling scores and its Tier 3 outlets the lowest scores.
HMA Public Relations
JANUARY 24, 2018
Yesterday at HMA World Headquarters, our technology decided to take the day off. The post VPNs: The Crisis Communication Plan for Technology Failure appeared first on HMA Public Relations. These are the moments we turn to our VPNs. Click below for more].
ImPRessions - Crenshaw Communications
MAY 8, 2017
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.
Scott Public Relations
JANUARY 24, 2019
Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before.
Prowly
MARCH 6, 2018
The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Public Relations inbound PR PR technology
Cision
SEPTEMBER 23, 2016
Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.
Media Bullseye
APRIL 25, 2017
This ability to glean information with a single click—or less—and a simple voice command is just one example of the abilities of artificial intelligence (AI) and automated technology. Thrun wondered if artificially intelligent technology could assist with this early-stage diagnosis.
ImPRessions - Crenshaw Communications
JANUARY 12, 2018
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR
Shift Communications
MAY 22, 2017
Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. A significant portion of everyday work in public relations is dealing with unstructured text, such as: Client emails. Industry publications and articles.
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