8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. It includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Technology special feature for communicators

PR Daily

One of the many lessons we’ve learned in 2020 is technology is paramount to reaching, communicating, and engaging with employees. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021. Public Relay.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

Worst PR Technology Nightmares

ImPRessions - Crenshaw Communications

If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. The post Worst PR Technology Nightmares appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations PR nightmare PR tools technology

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. A handful of companies that make software for public relations are staking a claim on the term. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>>

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change.

Israel Automotive Technologies Worth Watching

5W PR

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Here are the auto-technologies that we believe will soon be integrated into our day to day lives.

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team.

PR and Technology 2019 Trends

Solo PR Pro

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. SOURCE: Annenberg Center for Public Relations, USC & Weiss-Blatt, Nirit. PR:tech – The Future of Technology in Communication. SOURCE: Annenberg Center for Public Relations, USC & Weiss-Blatt, Nirit.

The Impact of AI, Automation, and Technology on News Gathering

Business Wire

To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting. investor relations public relations events media relationsThe use of artificial intelligence in the news industry is growing at an increasing pace.

5 innovative technologies to drive your business success

Agility PR Solutions

If you want to grow a successful small business, it helps to harness the power of the latest technologies. The following are five technologies that you should consider using to help your company grow: […]. Marketing Public Relations marketing

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations product launch tech pr technology launch

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit. The podcast explosion shows the public appetite for voice stories, and smart voice takes that convenience a step further.

Where does public relations fit in the marketing technology stack?

Shift Communications

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. A marketing technology stack is a term derived from IT, information technology. So, where does public relations fit in? Public relations isn’t a technology.

4 ways technology is transforming PR in 2020

Agility PR Solutions

Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption. The post 4 ways technology is transforming PR in 2020 appeared first on Agility PR Solutions. Public Relations profession

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. But new restrictions on public gatherings and social distancing guidelines left Alice’s Table struggling to figure out how to bring people together. Do not underestimate the power of technology in these challenging times.

Reimagining the e-tail experience: Immersive technology increases purchasing confidence

Agility PR Solutions

explores how immersive technologies such as augmented and virtual reality and 3D […]. The post Reimagining the e-tail experience: Immersive technology increases purchasing confidence appeared first on Agility PR Solutions. Public Relations trends

These were the top technology publishers in 2020

NewsWhip

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. As we have seen with nearly every publication in the beginning of this year, engagement has risen considerably through the early months of the year, in part due to coronavirus coverage. . Top technology content.

Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me.

Agency 106

Latest Technologies Every Traveler Needs

5W PR

Technological advancements have made a world of difference for the modern-day traveler. With this knowledge, it only makes sense that new technologies are being dreamt-up and created daily, supporting those looking to travel, helping them plan, save, stay safe, and ensuring they can truly have the world at their fingertips. These five travel platforms and technologies are necessary for anyone planning to take a trip.

How Digital Marketing Technology has Affected PR

Shift Communications

If you’re working in the public relations field you may have noticed that there are increasingly more tools and data points at your disposal. In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Publicly available data, such as Google Barometer can give you some initial insights as well. Second, lean on your digital marketing technology team.

COVID and disruptive technology: Which tech types will be key for redefined transformation?

Agility PR Solutions

The COVID crisis has proven to be disruptive to many business initiatives, and the adoption of disruptive technology is no exception. The post COVID and disruptive technology: Which tech types will be key for redefined transformation? Covid-19 Public Relations trends

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

Will future employees be working with technology—or replaced by it?

Agility PR Solutions

The post Will future employees be working with technology—or replaced by it? Public Relations trends

Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes.

How Has Technology Changed the PR Practice for the Better?

Prowly

Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis. The post How Has Technology Changed the PR Practice for the Better? Public Relations PR technology

How Has Technology Changed the PR Practice for the Better?

Prowly

Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis. The post How Has Technology Changed the PR Practice for the Better? Public Relations PR technology

PR and technology—how can you improve your work performance?

Agility PR Solutions

Technology is rapidly changing how everything in the world operates. The post PR and technology—how can you improve your work performance? Analysis Public Relations professionFor example, industries like manufacturing and marketing, which are some of the biggest beneficiaries of tech advances, have seen automation become a central part of their operations. Tech makes processes quicker and more efficient while also helping businesses save money and other vital resources.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. I had done research looking at how new public relations practitioners use social media in the workplace and the types of tasks they were performing, so when Marlene approached me it was a great fit for my interests. She previously worked for almost 12 years in government and nonprofit public relations.

Lesson learned: Companies turn to technology to guard against impact of future pandemics

Agility PR Solutions

The post Lesson learned: Companies turn to technology to guard against impact of future pandemics appeared first on Agility PR Solutions. Covid-19 Public Relations trends

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

As a passionate public relations professional, I am always evaluating new ideas and business models that benefit our clients and inspire creativity and growth. From my own experience, I’ve observed that innovation is often linked with technology. Ken Makovsky is a trustee and former co-chairman of the Institute for Public Relations. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily.

Consumers see a world of contradictions in emerging technologies

Agility PR Solutions

Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. This finding comes from Intel’s Next 50 study of 1,000 consumers, conducted with research firm PSB, to determine prevailing perceptions about the future of technology. Emerging technologies have the […]. Marketing Public Relations trends

CBD Technology and Products Changing the Industry

5W PR

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. 5W Public Relations launched its Cannabis practice in late 2018, and have recently been recognized by Green Market Report as one of the most effective Cannabis PR Firms in 2020. Branding Consumer PR Public Relations 5w public relations agency branding communications insights marketing PR

5 ways to help creative teams adapt to technological change

Agility PR Solutions

It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert Half. The post 5 ways to help creative teams adapt to technological change appeared first on Agility PR Solutions. Marketing Public Relations marketingChange is inevitable, but it isn’t always easy—especially in the workplace.

Emerging technologies that will transform digital marketing in 2020

Agility PR Solutions

The rapid pace of technology development has definitely ushered a new age when it comes to business. More exciting new technologies have been invented in the past half-century than in the past two millennia! The post Emerging technologies that will transform digital marketing in 2020 appeared first on Agility PR Solutions. Analysis Public Relations trends

5 ways technology is changing the events industry

Agility PR Solutions

But how is this industry being impacted by technology? The post 5 ways technology is changing the events industry appeared first on Agility PR Solutions. Public Relations trendsThe corporate communications world and the events industry are intertwined. You cannot succeed in business today without investing substantially in event planning, management, and execution. That’s why the events industry is growing unbelievably fast all around the world.

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? Prior to social media, journalists call in updates so they could inform the public. Daily and national publications and TV news channels aren’t the only ones that are deemed important in today’s society.

Technology 2019—10 hot consumer trends in tech next year

Agility PR Solutions

Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. The latest edition of the annual report evaluates consumer thoughts and predictions on near-future technology including AI, VR, 5G and automation. The post Technology 2019—10 hot consumer trends in tech next year appeared first on Agility PR Solutions. Public Relations trends

These were the top technology publishers in 2020

NewsWhip

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. As we have seen with nearly every publication in the beginning of this year, engagement has risen considerably through the early months of the year, in part due to coronavirus coverage. . Top technology content.

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Neither has gained traction with the public beyond niches such as gaming.