Melissa Agnes

FEBRUARY 24, 2015

Last week I was in Brussels keynoting at NATO’s Public Diplomacy Forum. Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. What makes something go viral? Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape.

Social Media 113

Social Media Viral Crisis Management How To 113

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.

Media 74

Media Viral Video Newspapers 74

Melissa Agnes

JULY 17, 2014

This means that a crisis is never a “social media crisis”, but rather a crisis. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. The irony is that I teach another course called Leveraging Social Media for Public Relations !

Social Media 252

Social Media Crisis Media Viral 252

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. It’s been an eye-opening experience. Make sure your media contacts easy to find. Make your media contacts easy to find.

Company 101

Company Survey Pitching Report 101

Melissa Agnes

MARCH 3, 2015

In part one of this three-part series, I began by sharing a little about my experience keynoting at NATO’s recent Public Diplomacy Forum in Brussels. Within the second part of this three-part series, I’m going to discuss what it means to be proactive and why it’s so important for successful crisis management.

Social Media 133

Social Media Crisis How To Crisis Management 133

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. It often takes decades to build a strong, respected brand. Unfortunately, all of that hard work can be undone in one PR disaster. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! It became clear during the year that technology is often driving the severity and speed of the threat. In the book, Donnelly identifies three significant consequences of the digital age that led to changes in how a traditional crisis playbook is executed: 1.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms.

Report 225

Report Media Advertising Advertising 225

PR Conversations

APRIL 27, 2015

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I enjoy the adrenaline rush of crisis communications. I discovered I was good at public relations. Who do you think has great public relations?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I enjoy the adrenaline rush of crisis communications. I discovered I was good at public relations. Who do you think has great public relations?

Film 40

Film Crisis Communications Ethics Crisis 40