Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity. Why is communication so important? Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Sword and the Script

APRIL 30, 2024

I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). The costs aside, ripping out old technology, say a new CRM system, and putting in something new is a change management problem. And was feeling a little embarrassed it took me so long to do my due diligence.

B2B 117

B2B Marketing Advertising Advertising 117

NewsWhip

NOVEMBER 22, 2023

This recent enhancement to our existing digests combines the dependability of our trusted data with the speed of GPT-technology. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time. Perfect for : Journalists, media analysts and social media managers needing to identify rapidly trending stories.

Viral 78

Viral Analysis Comparison Trends 78

NewsWhip

JANUARY 24, 2023

We’re excited to announce a partnership with Meta to provide NewsWhip’s tools to Meta’s Third-Party Fact-Checking (3PFC) program, the largest global fact-checking network of any platform, with more than 90 independent fact-checking organizations around the world who review and rate viral misinformation in more than 60 languages globally.

Data 78

Data Viral Tools Technology 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

MAY 10, 2021

Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications. AI is also pretty good at predicting patterns, like analyzing the social sharing of coverage to predict if a story will be going viral in social media.

Communications 106

Communications Viral Case Study Exercises 106

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.

Storytelling 0

Storytelling Data Communications Technology 0

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. Q: Does it take paid research to make these stories go viral such as the University President story?

Viral 120

Viral Nonprofit Software Social Media 120

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

NewsWhip

JANUARY 19, 2023

Our rankings are determined by using NewsWhip’s Spike and API technology, which accumulates the aggregated likes, shares, and comments on content produced by outlets in the rankings. We took a look back at the top publishers and articles from this time.

Viral 88

Viral Writing Trends Facebook 88

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. After all, we were in the thick of a global pandemic and relied heavily on technology (and still do). Job interviews over Zoom/MS teams have become the norm.

Agency 62

Agency Case Study Technology Viral 62

Cision

SEPTEMBER 14, 2017

A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted. Fake news utilizes the same media that journalists recognize as crucial to the promotion of content.

Journalism 309

Journalism Study Social Media Resources 309

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. For example, MIT’s Technology Review tapped the r/ChangeMyView subreddit for expert advice on how to challenge beliefs in conspiracy theories.

Reddit 117

Reddit Viral Community Local 117

NewsWhip

JUNE 2, 2020

Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting.

Case Study 78

Case Study Study Viral Data 78

NewsWhip

OCTOBER 11, 2023

That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. The issue boils down to: most brands focus on global issues that have already surfaced.

Reputation 78

Reputation Retail Nonprofit Viral 78

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. For example, companies such as Crowd Emotion are using emotional detection technology that combines algorithms and a webcam to understand facial expressions. When your target audience feels entertained and happy, they are more likely to share the content.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

JULY 15, 2021

When it comes to advertising, PepsiCo works on some huge campaigns, but the company’s major event each year is the Super Bowl, which they have also employed NewsWhip technology to help with. Being cognizant of consumer needs is integral for brands, and having a technology to monitor those needs is incredibly helpful.

Creativity 78

Creativity Data Trends Analytics 78

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? LinkedIn Content Suggestions.

Trends 61

Trends Viral Analysis Crisis 61

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. Nina Jankowicz has made a career out of misinformation — but in a positive way. She is a Disinformation Fellow at the Wilson Center in Washington, D.C.

Communications 174

Communications Government Viral Radio 174

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. And as part of that investment, a red-team exercise — which aligns people, processes and technology — can pay lasting dividends. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102

Viral Advertising Advertising Study 102

ImPRessions - Crenshaw Communications

JUNE 26, 2019

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. To announce a new strategy. It’s not always about crisis management. To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The latest technology for scaling content marketing may be the most promising. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

NewsWhip

SEPTEMBER 1, 2022

However, fifty years later, technology and our media consumption habits are almost unrecognizable. That meant we could then recreate the ‘non-football focused’ media news cycle, as it happened, across those two tournaments, isolating the key drivers of conversation and breakthrough ‘viral’ stories.

Brand 78

Brand Branding Data Viral 78

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe. Do you have a cyber-investigation company on speed dial?

Crisis 203

Crisis How To Exercises System 203

Sword and the Script

NOVEMBER 19, 2019

Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. 1) How did you get into marketing?

Storytelling 85

Storytelling Brand Branding Customer Service 85

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news.

How To 149

How To Social Media B2C Television 149

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259