Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

The Proactive Report

OCTOBER 30, 2023

Get smart and strategic, so you still meet your goals. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Now is not the time to pull back on PR and marketing efforts. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Bianchi Biz Blog

NOVEMBER 2, 2020

I led the first-to-web magazine publishing philosophy in the early 2000s that some B-to-B media businesses are now finally beginning to embrace. What advice do you have for PR people that want to pitch you? The post Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride appeared first on Bianchi PR.

Meeting 57

Meeting Automotive Mobile Transportation 57

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 126

Trends Pitching Twitter Nonprofit 126

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 78

Engineering Automotive Agriculture Media 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Sometimes it feels like there are simply not enough media outlets to meet the goals of those PR team members trying to fill their client reports with good news.

SEO 227

SEO Agency Reputation Policies 227

PRSay

OCTOBER 31, 2019

Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. She was kind enough to review pitches for members of my Inner Circle. One pitch had images pasted right into it of smoke and flames and fire trucks. One pitch had images pasted right into it of smoke and flames and fire trucks.

Pitching 138

Pitching Video Engineering Web 138

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

JULY 20, 2021

Meet buyers where they are. They Ask, You Answer content—answers to questions frequently heard in sales meetings. Optimize your web pages to ensure that your audience can easily find you. There are many digital advertising options available that meet your budget and your goals; however, it requires some experimenting.

B2B 177

B2B Company Marketing SEO 177

Onclusive

JUNE 14, 2017

But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement.

Marketing 170

Marketing Measurement Trends B2B 170

Business Wire

MARCH 20, 2018

Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles. When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. What is Millennial Media anyway?

Reddit 158

Reddit Media Analytics Trends 158

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

OCTOBER 25, 2022

Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Harder to pitch.

Communications 123

Communications Crisis Internal International 123

OnePitch

APRIL 26, 2022

During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. So we kind of scour the web and try to find great deals, great value, and just great products that people might want to buy. “??It’s Her Thoughts on Pitches. [00:06:09]

Comparison 52

Comparison Pitching Meeting YouTube 52

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 156

Software Tools Print Technology 156

The Proactive Report

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Data Driven PR.

Trends 124

Trends Data-Driven PR Data System 124

Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. ” I had heard her name but did not know Katie – it was great to e-meet and get her take. Other variables, such as awards submitted, events pitched. The Inquiry. The client wants an easy way to check in on the status of the PR program.

Measurement 120

Measurement Exercises Interviews Tools 120

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. One of their top complaints is that public relations people send them pitches that aren’t relevant.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Prakkypedia

JULY 10, 2016

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. Learn from the rejected pitch : consider for a short time why the story wasn’t newsworthy and how you can change this in the future.

Newspapers 60

Newspapers Pitching Radio Web 60

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote. Are you a nonprofit? Want to stand out with content?

Community 120

Community Mobile Blogging Publicity 120

Solo PR Pro

FEBRUARY 25, 2021

I only met with the agency team for client status calls, and any of my recommendations for other account buckets such as web and social were facilitated by my POC. Be proactive – when you initially meet with the agency, ask questions about their culture, process, expectations etc. However, I was very siloed away (red flag #1).

Agency 76

Agency Creativity Media Relations Nonprofit 76

Sword and the Script

SEPTEMBER 30, 2014

And when it does, or when it is eventually bought by a larger company, you are part of that transaction—a key line in the sales pitch. Luck usually is about preparation meeting opportunity. My first instinct over the hype was I’ve heard this before – with App.net – which was pitched as an alternative to Twitter. For $40.00

Viral 116

Viral Technology Google Pitching 116

The Proactive Report

JULY 20, 2016

There is one big caveat however: the content has to be relevant and meet the Google quality standards. And pitch content to influencers other than the mainstream media. The results showed that relevant inbound links are an almost perfect correlation to high rankings in Google. Watch this video.

Google 100

Google SEO Study Digital PR 100

Shift Communications

JANUARY 4, 2016

Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications. In the example above, on the NY Times web site, you can switch views and look at specific points in time.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Communications Conversations

JANUARY 14, 2016

Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. So, we’ve established that Crystal Knows is probably the scariest and freakiest tool you’ve seen on the web this year, right? The following come to mind: Coffee meet-ups.

Tools 60

Tools Trade Shows LinkedIn Web 60

Buzzstream

OCTOBER 21, 2021

To propose a wide implementation, I took two avenues: Formally pitched to Department Heads at the agency. Schedule a recurring meeting to discuss tasks, estimated time to complete and delivery date. from SEO to Web Dev). Try it with a small group and gather some feedback before pitching to wider teams.

Software 151

Software How To SEO System 151

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. Influencer content is exactly the kind of information an organization should promote.

Marketing 156

Marketing Guidelines Measurement Analytics 156

ImPRessions - Crenshaw Communications

MAY 3, 2017

Want to make a killer impression the next time you meet with a prospect? Charlie App combs through hundreds of sources and automatically sends you a one‐pager on who you’re going to meet with, ahead of time. Is it time for that web analytics session? Finally, who hasn’t wished their phone took better pictures?

Writing 149

Writing Education Pinterest Creativity 149

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

The Proactive Report

JUNE 18, 2021

Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. These pieces all had a link to the website or the landing page.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

JANUARY 6, 2023

Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Video alongside a tailored pitch, summarising the key details of the campaign is a great way to offer journalists something extra.

Video 62

Video Strategy SEO Engineering 62

Beyond PR

JUNE 20, 2018

Your website and email pitch template and other collateral? You could pick a new stock image every month or so and have your web team swap it out for you — that’s certainly better than nothing — but there’s an even better way to keep visitors interested. Did you meet them at a tradeshow? It’s time to change it up.

How To 40

How To Marketing Web Course 40

Prohibition

FEBRUARY 14, 2023

It’s important to have an experienced team of professionals who understand the nuances of the technology industry and can create a tailored plan that meets your goals. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

FEBRUARY 20, 2013

Not pitch stories. Now, as Cutter recaps on Tech in Asia, “Deleting a post generally entails bribing either a management-level worker at the web portal you want to delete the article from or bribing a government or police official who can then send a deletion order to the web portal.” Not (just) search engines.

Government 109

Government Reputation Web Corporate 109

The Resolution Blog

JANUARY 8, 2018

First client meeting fear? Do you or one of your team members have their first client meeting coming up? Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. If you’re not familiar with the bots it’s time to meet them. The 20 most engaging types of content.

Tools 136

Tools Publicity SEO Measurement 136