Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. Expanded expectations.

Communications 126

Communications Crisis Internal International 126

Cision

MAY 4, 2015

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Let’s jump right into some of the new ways these platforms will help you meet your communication goals: Cision Social Edition. Content Optimization Insights. Cision PR Edition.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. However, many people overlook it when they have a great story to tell and an urgent deadline to meet.

Media 149

Media Pitching Data Technology 149

Sword and the Script

JANUARY 11, 2022

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. It built its own web crawler and put a lot of emphasis on earned media attribution.

Reputation 85

Reputation Technology Tools Data 85

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. One of their top complaints is that public relations people send them pitches that aren’t relevant.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. But don’t just measure the success of your program.

Marketing 156

Marketing Guidelines Measurement Analytics 156

The Proactive Report

JUNE 18, 2021

Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. And they paid $500 a month for strategy and measurement. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. First client meeting fear? Do you or one of your team members have their first client meeting coming up? Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Marketing predictions. Time to focus on blocking and tackling. But we’ll get there.”.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. Want to make a killer impression the next time you meet with a prospect? Is it time for that web analytics session? And do some educating.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

DECEMBER 20, 2022

Regular dissemination of good communication, meeting and texting practices is also necessary. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. With hybrid workforces and a deluge of virtual meetings, people crave communities and real connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Engagement with news brands online is messy and tricky to measure. It’ll give you an invaluable steer on how to pitch and which journalists to approach.

Media Relations 115

Media Relations Media Print Newspapers 115

PR 20/20

AUGUST 22, 2017

Then you'll create content that isn't all about pitching or landing the sale.”. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Consider hosting quarterly cross-team meetings to highlight major projects and initiatives, and better align teams on an ongoing basis.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

MAY 26, 2015

The web has fundamentally changed the overall approach driving many marketing programs — it’s forced marketing integration — and content marketing incorporates core PR principles that have long been the basis of effective media relations. PR firm capabilities . Process driven PR. Process must present a balance.

Corporate 60

Corporate Communications Web Creativity 60

Communications Conversations

OCTOBER 24, 2019

Like, your web site. I don’t say yes to every person who pitches me a guest post on my blog (come to think of it, I haven’t said yes to this in at least 7 years!). Time to manage the Mastermind meetings. But, a handful of the key lessons that stand out to me are: First, don’t over-complicate things.

Social Media 79

Social Media Media Groups Blogging 79

David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. Here’s where you get to make your pitch. For example: Speaking opportunities at industry conferences or association meetings. In the PR business, this is often the Holy Grail: measurement. Look for ways to measure the cost of leads compared to other programs.

Strategy 40

Strategy Communications Real Estate Insurance 40

Stephen Waddington

FEBRUARY 12, 2019

You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. The social web is often described as the largest market research exercise that no one ever commissioned. We shouldn’t be surprised.

Publicity 79

Publicity Community Pinterest Reputation 79

PR 20/20

SEPTEMBER 19, 2017

HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. This information used correctly (be careful not to come across creepy ) can be hugely helpful to customize outreach or even to assist your sales team with targeted pitches. Talk to Us About HubSpot.

Marketing 40

Marketing Tools Report Data 40

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 2) Microtargeting augmented by social surround sound.

Social Media 96

Social Media Marketing Media Creativity 96

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Measure which verticals are performing best and where you can see the most potential for growth.

Marketing 49

Marketing eBook Case Study Comparison 49

Norton's Notes

SEPTEMBER 3, 2015

Then I could be doing anything from attending client meetings to working on our own business strategy, pitching new clients or helping the team be great at what they do. We’ve had a measurable impact on their business and we love working with them. Define your goals, and how they will be measured. Develop your strategy.

Interviews 28

Interviews B2B Blogging Real Estate 28

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. Reasons: Team has no overview of who is getting pitched.

How To 60

How To Software System Employee 60

ZudePR

JULY 20, 2016

It spokes off a coworking space, and has communal areas where the businesses meet. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. And you’ll drastically reduce your time spent pitching for work. #24: The best of both worlds.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Bad Pitch Blog

OCTOBER 5, 2008

And in the old days (say, three years ago when the media we pitch actually existed as full entities) could probably get something going in a matter of moments, hours, a day maybe. Who could care less about his Web (read: online) product. But gosh darn it – there are ways to measure everything if you work hard enough to cooperate.

Print 40

Print Web Measurement Exercises 40

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations?

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. We meet up fortnightly to demo what we’ve been working on & what we’ve learnt. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. If your content to meet that need is focused instead on them hiring you to do the content strategy for them, they will most likely bounce. You didn’t know how to measure success. Then understand how to measure revenue that comes in from the campaign first.

How To 66

How To SEO Content Marketing Data 66

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 145

eBook Product Launch Software Internal 145