Sword and the Script

OCTOBER 25, 2022

Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. From print to digital. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

JANUARY 11, 2022

For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. It built its own web crawler and put a lot of emphasis on earned media attribution. The company provides media monitoring across print, broadcast and social in New Zealand and Australia.

Reputation 85

Reputation Technology Tools Data 85

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 4, 2015

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Let’s jump right into some of the new ways these platforms will help you meet your communication goals: Cision Social Edition. Content Optimization Insights.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Prohibition

JANUARY 6, 2023

Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Every PR campaign will have a number of objectives in mind, including print and online coverage discussing the campaign and a bit about the brand.

Video 62

Video Strategy SEO Engineering 62

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Send More Multimedia in PR Pitches. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards.

Infographics 54

Infographics Print Video Real Estate 54

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. The Real Reasons Inbound Marketing Is Scary. Come Prepared.

Marketing 87

Marketing Resources Technology Internal 87

Bad Pitch Blog

OCTOBER 5, 2008

And in the old days (say, three years ago when the media we pitch actually existed as full entities) could probably get something going in a matter of moments, hours, a day maybe. Who could care less about his Web (read: online) product. To the stubborn ones I offer a solution: Want print? First, who the hell cares?

Print 40

Print Web Measurement Exercises 40

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? Print outlets have been dying, okay let''s call it changing, for a while. An Atlanta Journal-Constitution staffer tells us that they''re having daily meetings now…and that if we have any stories pending, to hurry up and get them written. Let''s all learn from print''s fall from grace.

Journalism 41

Journalism Real Estate Print Newspapers 41

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. When service organizations fail to meet customer expectations, customers call back, turn up again, or otherwise create more demand and hence more work. Reasons: Team has no overview of who is getting pitched.

How To 60

How To Software System Employee 60