Bianchi Biz Blog

MAY 3, 2021

What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I’m pretty open to things that are outside the norm, so if you’re not sure it’s really in my wheelhouse or if I’ll be willing to try something a little crazy, pitch it anyway. Any pet peeves with PR people?

Automotive 87

Automotive Meeting Media Pitching 87

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Most of us want to start our PR careers on the “right foot.” We desire to perform our work excellently with plenty of zest and zeal.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. How can you boost your staff’s diversity?

Trends 127

Trends Pitching Twitter Nonprofit 127

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. And it’s true that many PR firms have reprioritized their service offerings.

SEO 227

SEO Agency Reputation Policies 227

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 96

Pitching Print Measurement Report 96

PRSay

OCTOBER 31, 2019

Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. She was kind enough to review pitches for members of my Inner Circle. One pitch had images pasted right into it of smoke and flames and fire trucks. Get more media pitching knowledge from Michael Smart here.

Pitching 139

Pitching Video Engineering Web 139

Bianchi Biz Blog

NOVEMBER 2, 2020

I led the first-to-web magazine publishing philosophy in the early 2000s that some B-to-B media businesses are now finally beginning to embrace. What advice do you have for PR people that want to pitch you? The post Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride appeared first on Bianchi PR.

Meeting 57

Meeting Mobile Automotive Transportation 57

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Can you tell us what types of stories, trends or issues are on your radar now?

Engineering 78

Engineering Automotive Agriculture Media 78

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Journalism has also influenced my career in terms of the contacts I developed while working in news media.

Television 120

Television Pitching Journalism Interviews 120

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases?

Media 149

Media Pitching Data Technology 149

The Proactive Report

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Data Driven PR.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

JANUARY 11, 2022

PRgloo is based out of London and bills itself as a “media relations platform.” For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. Onclusive started as a dedicated media monitoring company. PRgloo was funded with bootstraps.

Reputation 85

Reputation Technology Tools Data 85

Solo PR Pro

FEBRUARY 25, 2021

I only met with the agency team for client status calls, and any of my recommendations for other account buckets such as web and social were facilitated by my POC. To the rest of the team, I was just traditional media relations. I also developed a strategic media relations plan and crisis response templates.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Prakkypedia

JULY 10, 2016

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. I don’t mass-distribute media releases, use media distribution services, BCC a whole bunch of journos with one overarching message.

Newspapers 60

Newspapers Pitching Radio Web 60

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Failing to target the right media. One of their top complaints is that public relations people send them pitches that aren’t relevant.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

DECEMBER 15, 2020

Brad Marley | Yelram Media. Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Michelle Garrett | Garrett Public Relations. Every employee needs media training.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Regular dissemination of good communication, meeting and texting practices is also necessary. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Stephen Waddington

FEBRUARY 12, 2019

You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. 1 Media relations The first area of transformation to consider is where traditional media relations programmes can be modernised.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

MAY 26, 2015

The web has fundamentally changed the overall approach driving many marketing programs — it’s forced marketing integration — and content marketing incorporates core PR principles that have long been the basis of effective media relations. Process driven PR. Process must present a balance. A PR firm’s size.

Corporate 60

Corporate Communications Web Creativity 60

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

Strategy 62

Strategy Brand Branding Technology 62

Beyond PR

MAY 17, 2018

Cision’s 2018 State of the Media report surveyed 1,355 journalists around the world about various media-related issues and one of the takeaways is that reporters and editors do believe multimedia, especially video, will become a bigger part of their jobs. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. You’re a fan of honesty. But first, you need to know who I am.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Bad Pitch Blog

APRIL 15, 2007

This pitch brought back night terrors memories from my dot com hell days. The catchy news release title says it all: SwapThing Monetizes Niche Web Sites and Provides Easy Social Networking. Well I’m not sure about certain legal loopholes, but I do know that 31 percent of the readers’ vote was enough to out this bad pitch. -

Pitching 40

Pitching Web Community Resources 40

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media.

Social Media 96

Social Media Marketing Media Creativity 96

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Now let’s be clear—the biggest media relations mistake people make is not taking the time to do their homework. This list is NOT a short cut to good media relations.

Report 40

Report Pitching Google LinkedIn 40

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibits C, D and E: Invasion of the Ad Blockers!

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. An example media relations workflow is set out below. When service organizations fail to meet customer expectations, customers call back, turn up again, or otherwise create more demand and hence more work.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. I truly believe that if you ‘share freely’ you will also ‘receive freely’ There has not been a defining moment but I am sure that reading certain blog posts, meeting people, and experiencing the benefits early on in my career all have something to do with it.

Communications 81

Communications How To Blogging Content Marketing 81