Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 105

Report Publicity Marketing Pitching 105

Communications Conversations

JUNE 6, 2016

“We’re revamping our web site–this is big news! ”): Re-launching a new web site is NOT news. Even when you relaunch a “mobile” web site. ” Now, I’m no “web expert”, but isn’t that called “responsive design”? Including launching a new web site.

Web 60

Web Mobile Pitching Writing 60

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

Shift Communications

DECEMBER 26, 2016

Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. They can also use Google Trends to help dictate the timeline within their pitch calendars. Here’s a quick overview of how each can help support your PR program.

Google 98

Google Data Pitching Tools 98

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics. Unlike Muck Rack, Qwoted is a new platform, and we are enamored!

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. Here are eight tips to help get your pitch heard by TV bookers and producers. . Whatever you do, don’t deliver your pitch right before a news show goes on the air or starts taping. So how can one break through?

Print 245

Print Pitching Television Newspapers 245

Remote PR Jobs

SEPTEMBER 25, 2023

With hundreds of thousands of reporters, contributors, and bloggers in the market at any given moment, and something close to a 30 percent rate of annual turnover, my focus was on vendors that specialized in maintaining reporter contacts rather than ones that relied on web-scraping to obtain their data.

Web 100

Web Report Pitching Google 100

Onclusive

SEPTEMBER 7, 2021

The content provided on your web assets must tell your brand and product stories clearly and concisely. Your web pages also need to be properly optimized to be easily found online, and to efficiently convert views and clicks to actions and revenue.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Update and delete bouncebacks.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. It was a very humbling experience. It was fairly routine during my tenure too.

Reddit 174

Reddit Software B2B Technology 174

Wadds Inc.

MARCH 8, 2023

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. Task 4 – Generating a pitch We also used OpenAI to generate a pitch for the press release for pitching journalists. Let us know how we can help.

Tools 98

Tools Writing Pitching Web 98

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 169

Survey Media Relations Pitching Media 169

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. In the previous post we proved this hypothesis true: Trustworthy content is linked to more on the web. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Why will they care – will our pitch help them to save money?

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. The pitches I’ve received are all highly automated.

Software 131

Software Pitching Analysis Community 131

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. Buzzstream Tool Tip: You can find relevant sites in your niche using search operators and keywords with the “Add Prospects from Web Search”.

How To 62

How To Google SEO Pitching 62

Bad Pitch Blog

APRIL 2, 2014

Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. want you to visit my web site. My first boss taught me that a pitch should focus on the audience, the recipient or both.but not on you or the topic you''re pitching. and "The Bad Pitch blog pwns.

LinkedIn 80

LinkedIn Pitching Resources Web 80

The Hoyt Organization

SEPTEMBER 8, 2023

This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. Personalized PR Pitches For a long time, personalization has been the focus of marketing. PR pros began tapping into this trend by creating personalized pitches. Today, companies expect more from their PR departments.

Trends 97

Trends Brand Branding Analytics 97

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 124

Trends Pitching Twitter Nonprofit 124

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

Flatiron Communications

NOVEMBER 5, 2015

The Web Summit in Dublin this week was no exception. Web Summit had so much to offer on its sprawling dual campuses connected by a ten-minute walk past a herd of multicolored sheep. The post Startups Shine At Web Summit appeared first on Flatiron Communications LLC. Was that Ford Motor Company scion Bill Ford on the main stage?

Web 28

Web Pinterest Facebook Corporate 28

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Rand Fishkin. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Wadds Inc.

NOVEMBER 11, 2023

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Bad Pitch Blog

AUGUST 4, 2016

In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. There’s nothing the media dislikes more than vapor (a non-story), so don’t pitch it. The danger in vapor is that it builds a name for you quickly. The wrong name.

Pitching 40

Pitching Automotive Software Web 40

Bad Pitch Blog

AUGUST 4, 2016

In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. There’s nothing the media dislikes more than vapor (a non-story), so don’t pitch it. The danger in vapor is that it builds a name for you quickly. The wrong name.

Pitching 40

Pitching Automotive Software Web 40

Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” What it means for PR: Again, no big surprise here that HuffPo, Mashable and Buzzfeed are among the more shared media properties on the social web. No big epiphany, right?

Pitching 60

Pitching How To Trends Video 60

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report. AI went mainstream following the launch of ChatGPT in November 2022.

Publicity 141

Publicity Case Study Privacy Ethics 141

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece.

Pitching 62

Pitching Mobile Examples Study 62

Bianchi Biz Blog

JUNE 19, 2023

My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. It is disappointing to get a pitch for a story that you already assigned. Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 94

Pitching Print Measurement Report 94

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8).

Meeting 75

Meeting Automotive Media Transportation 75

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. The metaverse, Web 3.0, Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Flack's Revenge

OCTOBER 17, 2014

That’s why every day, editors from dozens of the Web’s most reputable, highly trafficked business publications — Bloomberg, Business Insider, Quartz, to name just a few — pitch Dan Roth with their best, most timely stories. A tangled Web indeed, the irony is thick. In the News PR Uncategorized'

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Buzzstream

JANUARY 24, 2024

You can do link insertion in two ways: pitch your homepage or an asset you’ve already created, such as an ultimate guide post or helpful calculator tool. However, if we want to get homepage links, we may set out to find posts on the web that list link building tools but don’t include Buzzstream. Link Insertion vs Broken Link Building?

SEO 62

SEO How To Resources Pitching 62

Bad Pitch Blog

AUGUST 13, 2012

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. And since most everyone likes to publish minty fresh content, the pitches are ignored. So when I finally received a good byline article pitch, I was twice as excited.

Pitching 71

Pitching Digg Pinterest LinkedIn 71

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83