Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Engineering 78

Engineering Automotive Agriculture Media 78

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 127

Trends Pitching Twitter Nonprofit 127

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 65

Meeting Automotive Engineering Media 65

Bianchi Biz Blog

NOVEMBER 2, 2020

How long have you been in journalism and how did you get started? I led the first-to-web magazine publishing philosophy in the early 2000s that some B-to-B media businesses are now finally beginning to embrace. What advice do you have for PR people that want to pitch you? High-quality and compelling visuals.

Meeting 57

Meeting Mobile Automotive Transportation 57

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. In his “I Fired My Startup’s PR Firm” post, Web Smith got a fair amount right, but he got a few big things wrong, too.

Print 100

Print Media Pitching Writing 100

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Flack's Revenge

MAY 17, 2018

I thought about this while reading a NY Times story: When Spies Hack Journalism. By counting on American reporters to follow their usual rules, the Kremlin hacked American journalism.”. They see what’s happening on the dark web. The client’s head of PR called an urgent meeting to ask how this could happen.

Ethics 120

Ethics Banking Journalism Guidelines 120

ImPRessions - Crenshaw Communications

AUGUST 30, 2016

Between developing media strategy, taking meetings and writing press materials, the typical public relations team is crazy busy. The site is now the largest business news site on the web. We also guarantee you will become a better writer if you read the Journal. that you come across there.

Agency 149

Agency Real Estate Journalism Fashion 149

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. In the digital PR world , journalists and reporters promote our content.

Digital PR 62

Digital PR Report How To Pitching 62

Onclusive

JUNE 14, 2017

But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Business Wire

MARCH 20, 2018

Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles. When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. What is Millennial Media anyway?

Reddit 158

Reddit Media Analytics Trends 158

OnePitch

APRIL 26, 2022

During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. So basically, it’s kind of a service journalism vertical. Her Thoughts on Pitches. [00:06:09] 00:03:11] MM: Sure. It is called Scouted. 00:06:14] MM: Yes.

Comparison 52

Comparison Pitching Meeting YouTube 52

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 20, 2022

Regular dissemination of good communication, meeting and texting practices is also necessary. With hybrid workforces and a deluge of virtual meetings, people crave communities and real connections. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead. Luciana Lima , Head of PR, Reserve Parks.

Marketing 196

Marketing Content Marketing Data Social Media 196

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. Send More Multimedia in PR Pitches. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Rock the Status Quo

FEBRUARY 3, 2015

We’d shot a video, created branded props, and rehearsed all night, and the program was very solid, so I tried to talk sense to him, but he insisted on rearranging everything, and we didn’t do well in the pitch. We also have a philosophy of “continuous recruiting” – I’m always meeting with people even if we don’t have an opening.

Agency 100

Agency Advertising Advertising Twitter 100

Solo PR Pro

MAY 1, 2018

It wouldn’t matter if Ashley was a lawyer, web-designer or freelance architect, his challenge would be the same. Then, vow to meet with each one over the course of a year sharing with them case studies of previous success. Let’s face it, they are more interested in their peers’ experience than they are in being pitched by you.

How To 40

How To Case Study Technology Conference 40

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. • Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens. If you''re (still?!?)

Journalism 41

Journalism Real Estate Print Newspapers 41

Sword and the Script

APRIL 17, 2018

Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. Look for a CMS platform that meets your long-term goals and not just your short-term needs. PR, marketing, sales and journalism.

Marketing 63

Marketing Technology Data System 63

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Without paid advertising to support publishers and broadcasters, PR professionals would have no media outlets to pitch stories to.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. On distraction-fighting habits) Writing my goals in my journal daily. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. I truly believe that if you ‘share freely’ you will also ‘receive freely’ There has not been a defining moment but I am sure that reading certain blog posts, meeting people, and experiencing the benefits early on in my career all have something to do with it.

Communications 81

Communications How To Blogging Content Marketing 81