Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more!

Community 120

Community Mobile Blogging Publicity 120

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Have you factored in content marketing? What about paying for some branded content or social media ads to amp up some of your earned media efforts?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Without paid advertising to support publishers and broadcasters, PR professionals would have no media outlets to pitch stories to.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Sword and the Script

SEPTEMBER 30, 2014

And when it does, or when it is eventually bought by a larger company, you are part of that transaction—a key line in the sales pitch. Luck usually is about preparation meeting opportunity. My first instinct over the hype was I’ve heard this before – with App.net – which was pitched as an alternative to Twitter. For $40.00

Viral 117

Viral Technology Google Pitching 117

The Resolution Blog

JANUARY 8, 2018

The 20 most engaging types of content. First client meeting fear? Do you or one of your team members have their first client meeting coming up? Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. Thanks BuzzSumo :) 4. It’s a daunting first task in PR.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. The days of marketing celebrating meeting activity goals in the boardroom, while revenue targets are missed, are a thing of the past.

Social Media 96

Social Media Marketing Media Creativity 96

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. They can analyse the market, identify opportunities and develop a strategy that will help you reach your objectives.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? Not pitch stories. In fact, even those who don’t think they do it, probably do.

Government 109

Government Reputation Web Corporate 109

Sword and the Script

MAY 26, 2015

Several years ago it became apparent that marketing was beginning to look more like PR. The web has fundamentally changed the overall approach driving many marketing programs — it’s forced marketing integration — and content marketing incorporates core PR principles that have long been the basis of effective media relations.

Corporate 60

Corporate Communications Web Creativity 60

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. It would be better to ask for a 15-minute informational meeting (either in person or over the phone) even if there isn’t a current opening at the time. If we meet someone we can’t live without, we’ll create a position for them.

How To 48

How To Agency Writing Interviews 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Enlightened Self-Interest: The Pitch Email. I think so. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JULY 20, 2016

It spokes off a coworking space, and has communal areas where the businesses meet. One circle’s the people you meet/message/chat with every few months, share information, shoot the breeze. When you finally do meet the prospective client face-to-face they’ve been able to glean an awful lot about you through the power of Google. #15:

Digital PR 60

Digital PR SEO Small Business Blogging 60

Norton's Notes

SEPTEMBER 3, 2015

Content marketing (including PR) that impacts the bottom line (for B2B companies). Then I could be doing anything from attending client meetings to working on our own business strategy, pitching new clients or helping the team be great at what they do. You can follow Heather on Twitter @TopLineFounder. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. When service organizations fail to meet customer expectations, customers call back, turn up again, or otherwise create more demand and hence more work. Reasons: Team has no overview of who is getting pitched.

How To 60

How To Software System Employee 60

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. But choosing the correct topic to write about is actually one of the hardest parts of content marketing.

How To 66

How To SEO Content Marketing Data 66

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.

eBook 145

eBook Product Launch Software Internal 145