ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Attend and facilitate media interviews; network with reporters and editors.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Feedback on pitches.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

MAY 15, 2020

Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. We can’t show their actual technology but can share a glimpse of their thinking about the category. . Showcase your product with visuals . Shopify does this particularly well.

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He’s hung a shingle and runs a consultancy focused on marketing technology. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. This will allow advertisers to attribute in-store sales back to paid search efforts, giving you a clearer idea of how paid search impacts retail sales.

SEO 98

SEO Interviews Blogging Engineering 98

MaccaPR

MARCH 12, 2019

For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. Originally, a new mom would go to Babies R Us or another retailer and put a breast pump on their baby registry for someone to buy for them. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Deirdre Breakenridge

NOVEMBER 11, 2019

Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Make it Easy to Connect.

Community 206

Community Nonprofit Conference Social Media 206

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Get published.

Brand 189

Brand Branding Real Estate Tourism 189

PR for Anyone

OCTOBER 18, 2021

Free PR Interview Transcript. We have so much new technology. On Amazon, Barnes & Noble, any of those online retailers, as well as many bookstores are carrying it. People trying to raise their kids and then caring for their elderly parents. With so many boomers, this was relevant to almost any media outlet. Absolutely.

Financial 130

Financial Pitching Banking Retail 130

PRSay

NOVEMBER 21, 2022

“Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S&T Live. Comms and philanthropy both feed into that.

Leadership 60

Leadership Conference Retail Storytelling 60

Contently - Strategy

JANUARY 14, 2020

First, we use our StoryBook content strategy technology to identify the websites, social networks, content topics, formats, and channels most likely to engage our target audience. We supplement those with empathetic interviews to understand our audience at a deeper level. Find our 10-step guide here.)

Strategy 128

Strategy Exercises Content Marketing Energy 128

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example. I hope the NAIAS organizers do it again!

Meeting 79

Meeting Automotive Media Technology 79

ImPRessions - Crenshaw Communications

MAY 18, 2017

Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. When the FBI announced that it was hiring technology talent to develop a type of wearable emergency alert system, we went out with a pitch about entrepreneurs who had already done just that.

Media 212

Media Pitching Report Interviews 212

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Technology has changed the business model. What are the biggest challenges facing entertainment brands today?

Real Estate 120

Real Estate Television Technology Agency 120

Sword and the Script

FEBRUARY 1, 2020

Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads.

Sports 113

Sports Advertising Advertising Survey 113

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. How do you think an ever increasing growth in technology will change the marketing sector?

Interviews 28

Interviews SEO Blogging Writing 28

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. All powered by IBM Watson's cognitive technology. PulsePoint is a global programmatic technology company redefining digital advertising.

Tools 71

Tools Marketing Enterprise Software 71

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets.

How To 98

How To Newspapers Analytics SEO 98

Mindful Marketing

DECEMBER 28, 2019

Likewise, although they’re not as ubiquitous as MacDonald’s restaurants, these fashion retailers tend to have a decent number of brick-and-mortar locations. Spanish retailer Zara , however, has developed ultra-responsive production processes that allow it to move from product conception to consumer within a few weeks.

Fashion 67

Fashion Energy Chemicals Retail 67

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PR in High Definition

FEBRUARY 17, 2017

Working in PR or marketing, you’ve probably had to help film a company spokesperson for interview, or have been the talent yourself at least once. The saying “practice makes perfect” is definitely true when it comes to filmed interviews. We filmed and produced the video within 24 hours, and placed it that week with The HR Director.

Video 48

Video Film Interviews Retail 48

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets.

How To 52

How To Newspapers Analytics SEO 52

Bianchi Biz Blog

APRIL 5, 2021

We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials. And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends.

Automotive 66

Automotive Web Meeting Media 66

Ethical Voices

SEPTEMBER 18, 2023

You go onto any retailer page and you start reading the reviews for whatever product and they have to disclose, “Yes, I received this as part of a…,” whatever the agreement is. They’d either write a review, they would share with their friends, and they talk about it. Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. Working for an amateur or professional sports team has always been a dream of mine.

Sports 113

Sports Travel Television Agency 113

Prohibition

MAY 4, 2017

Back in 2016, Bale joined over 150 fellow players in joining a new football related social media network, Dugout.com, a site dedicated to offering exclusive content, interviews and behind the scenes footage to news hungry fans. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Beyond PR

AUGUST 25, 2016

Through that lens, AWS and Amazon retail are very similar indeed.”. Bezos outlined this thesis well himself in an interview with The Hollywood Reporter. You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter. Nobody will watch.”

Storytelling 40

Storytelling Brand Branding Wireless 40

Mindful Marketing

JULY 31, 2021

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. ” Interviewers should be prepared to talk about their organization’s culture and point to specific examples.

Employee 119

Employee Marketing Interviews Healthcare 119

Bianchi Biz Blog

APRIL 4, 2022

While there is a focus on retail EV ownership, we also have fleet and commercial coverage, future autonomy tech, and really anything that is interesting that isn’t straight petrol or diesel power. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. Current properties include EV Pulse and FlatSixes.com.

Groups 97

Groups Meeting Automotive Media 97

Marketwired

FEBRUARY 16, 2016

” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Cision

AUGUST 10, 2015

Dragon NaturallySpeaking retails for $99. With all of the technological tools that we use, there are a lot of routine tasks that we do that take up a lot of our time: social sharing, checking websites, checking multiple platforms for messages, transcribing appointments to calendars, saving local files to the cloud, et cetera.

Software 120

Software Mobile Video Examples 120

MaccaPR

AUGUST 31, 2016

Historically, a breast pump was a retail purchase decision. The Medical Alley Association , Minnesota’s only health technology trade group, wanted to create a new brand identity for the 32-year-old organization – and ultimately propel the organization as the engine to drive global health innovation. “Our

Healthcare 89

Healthcare Marketing Insurance Insurance 89

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. I’ve learned more about technology in the last three weeks than I’ve known in the last five years. I like your graphic behind you. Steve Smith: Yeah.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

SEPTEMBER 28, 2019

Schultz : “Companies are consolidating marketing duties with executives who have broader mandates that often include sales and commercial functions such as product development, retail oversight and more. That’s according to a survey by Deloitte of 575 C-suite executives and 19 interviews among the Fortune 500.

Survey 89

Survey Study Financial Trends 89

Contently - Strategy

NOVEMBER 27, 2018

When I work with large technology companies, all they want to do is reach the CMO. Interview your existing customers to find out more about their demographics, habits, and preferences. Retail companies probably want to explore Instagram. Gut instinct has a place in content marketing, but not if it goes unchecked.

Strategy 112

Strategy How To Content Marketing Analysis 112

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. After the first round of interviews we hosted “auditions” for finalists at a store and got great coverage, including WABC-TV. Do you specialize in a specific industry, niche or aspect of PR?

Agency 100

Agency Advertising Advertising Twitter 100