Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 You can see more automotive technology there than anywhere else in the world.”

Automotive 108

Automotive Technology Transportation Trade Shows 108

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 111

Mobile Technology Automotive Interviews 111

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire. While it may sound complicated, it’s very simple: They connect brands with audiences.

Technology 100

Technology Publicity Pitching Trade Shows 100

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 92

Technology Meeting Media Analytics 92

Deirdre Breakenridge

SEPTEMBER 30, 2014

Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. The post Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg appeared first on Deirdre Breakenridge. Interview PR 2.0 How did TheSkimm founders come up with the name?

Interviews 329

Interviews Social Media Technology Resources 329

Bianchi Biz Blog

FEBRUARY 6, 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Describe the craziest or most fun story you have written.

Automotive 74

Automotive Technology Meeting Transportation 74

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. People didn’t want to lead, and they were just so interested in the technology.

Interviews 107

Interviews Video Communications Leadership 107

ImPRessions - Crenshaw Communications

APRIL 11, 2017

A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. When the story direction is questionable. .

Interviews 160

Interviews Media Local Privacy 160

Bianchi Biz Blog

MARCH 17, 2022

Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market. Top 10 PR Blog Posts of 2021.

Automotive 75

Automotive Mobile Technology Transportation 75

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 122

Technology Publicity Software Print 122

Deirdre Breakenridge

DECEMBER 24, 2014

Technology is always changing and you will always have to be learning new skills to continue to be a top performer. The post Making the Job Search Easier: Q&A Interview with the Founder of Endless Job Offers appeared first on Deirdre Breakenridge. Interview Mentoring PR 2.0

Interviews 410

Interviews LinkedIn Groups Meeting 410

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 73

Mobile Technology Automotive Trade Shows 73

Critical Mention

MAY 15, 2019

The specific technologies and applications will, of course, change. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. This takes the form of word of mouth marketing, which is the most historic and effective marketing channel ever. SCHEDULE A DEMO.

Interviews 123

Interviews Facebook Software Social Media 123

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 70

Automotive Mobile Technology Trade Shows 70

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is technology being used in public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What is your organization doing to focus on measuring impact on business outcomes?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 85

Mobile Technology Automotive Meeting 85

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. B2B technology products tend to be complex. B2B technology products tend to be complex.

B2B 155

B2B Study Marketing Education 155

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Perhaps one of my recent favorites was the result of an interview with John Deere. Whenever I can tie the technology to an actual use case, the result is a winning story. Is it even practical?

Technology 56

Technology Meeting Automotive Media 56

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast.

Technology 85

Technology Automotive Trade Shows Hotels 85

Sword and the Script

APRIL 4, 2023

Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. A quick Google search says the average business book has roughly 50,000-60,000 words. How has PR Changed?

Publicity 197

Publicity Software Fashion YouTube 197

Onclusive

APRIL 12, 2018

The increasing capability and focus now is on content generation, campaign management, lead generation/demand generation operations, marketing technology and customer experience. We must continually apply new technology tools and a data-driven approach to verifying maximum influence. This blogpost was co-authored by Heidi Sullivan.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Presspage

NOVEMBER 5, 2021

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. Absolutely, thanks for the interview and let's chat again soon. Communications professionals are on the front lines for their companies.

Interviews 78

Interviews Corporate Survey Technology 78

Presspage

NOVEMBER 5, 2021

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. Absolutely, thanks for the interview and let's chat again soon. Communications professionals are on the front lines for their companies.

Interviews 78

Interviews Corporate Survey Technology 78

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Public relations efforts can help bridge this gap by creating a relatable brand story that showcases the human side of the technology.

Consumer 78

Consumer Financial Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Instead, a significant portion of its resources was dedicated to a public-relations manager who arranged interviews and managed Bankman Fried’s public appearances. Few questioned the absence of peer-reviewed research on the Theranos technology, and the culture of secrecy as a Holmes quirk. She was a business celebrity.

Government 227

Government Corporate Resources Ethics 227

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Barokas

MAY 22, 2017

Technology has changed the way we view and experience the world, and perhaps equally as important, the way we interact with and learn about each other. According to my colleague Julia, the team had done a fair amount of stalking, errr, research, in advance of my first interview with BPR. Additional points for background research?

Interviews 68

Interviews Instagram Meeting LinkedIn 68

Critical Mention

JUNE 29, 2018

Q: What’s the technology behind the platform that you find the most interesting? Matt: I think the most interesting technology about our platform is the capture network. The post Interview with Critical Mention’s VP of Engineering on Media Monitoring appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Engineering 97

Engineering Interviews Media Software 97

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. That’s also true in the startup technology reporting I do. What elements or characteristics do you look for in a story?

Technology 75

Technology Report Meeting Financial 75

ImPRessions - Crenshaw Communications

JULY 10, 2020

Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. This weekly podcast features in-depth interviews with smart marketers from all walks of life. The NewsWorthy . Marketing Smarts.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . This was not new technology and the name was virtually unknown in the States.

Agency 353

Agency Interviews Pitching Retail 353

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 111

Technology Policies Government Community 111

5W PR

MARCH 23, 2018

I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. I moved to Astoria last summer and have been quickly adjusting to the fast-paced city life ever since.

Interviews 84

Interviews Agency SEO Google 84

Sword and the Script

MARCH 19, 2024

His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. One survey of B2B technology buyers published recently found 71% of B2B marketing prospects are disappointed in the content for which they’ve traded their contact information. Why does this happen?

B2B 137

B2B Marketing eBook YouTube 137

Critical Mention

NOVEMBER 18, 2018

My gut told me this would be the way of the future and I immediately began integrating “emerging technologies” plans with clients and the guess paid off. The post Interview with PR Influencer Sarah Evans appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Interviews 80

Interviews Strategy Social Media Digital PR 80

PRSay

APRIL 9, 2024

In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new. What’s new, he said, is the speed at which falsehoods can now reach large audiences, “in part due to technology that’s available to all of us, particularly generative AI. Misinformation is affecting our lives.”

Education 94

Education Resources Interviews Study 94