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Podcast: How AI and ChatGPT are Transforming Public Relations

Sword and the Script

Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. A quick Google search says the average business book has roughly 50,000-60,000 words. How has PR Changed?

Publicity 204
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3 Tips For A Killer Media Tour

ImPRessions - Crenshaw Communications

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.

Media 207
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. I define myself as a PR generalist.

Industry 316
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“Eurkea Doesn’t Scale” – Interview with Kevin Popovi?, The Idea Guy

The Stalwart Blog

And you know, God’s forbid you can just go old fashioned and pick up the phone and call me. You know, I’m a big fan of technology but on my website and everywhere you will find me. The post “Eurkea Doesn’t Scale” – Interview with Kevin Popovi?, David : Thanks for the time. Kevin : Always.

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Tap Into These Influencer Trends For Better PR Results

ImPRessions - Crenshaw Communications

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Big PR Results Start Small, Scale with Technology. The answer seems to be yes.

Trends 149
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Behind the Headlines With Anthony Bianco

Cision

In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. One of the great benefits of being in this field is bearing witness to the evolution of technology and human interaction with it.

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28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm

Sword and the Script

First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS. It’s an older technology but I still find it useful. What books do you recommend? The second option is to set up an email address just for subscriptions.

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