Fri.Jun 14, 2024

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Juneteenth 2024: The Enduring Fight for Equality and Justice


As we approach Juneteenth, a holiday of profound historical significance, it is crucial to reflect on its importance and the continued necessity for brands to support the Black community. In the current socio-economic, political and cultural climate, it is more important than ever for organizations to stand firm in their Diversity, Equity and Inclusion (DEI) commitments.

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How Public Relations Humanizes AI Innovations


Artificial intelligence often conjures images of rogue robots from sci-fi movies. However, AI is fundamentally a collection of smart tools designed to optimize and perform tasks. These AI tools can range from automating mundane activities to assisting in complex data analysis, all intended to significantly enhance human capabilities, not replace them.


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Effective methods for enhancing your digital presence with robust public relations

Agility PR Solutions

Using the Internet to build public relations defines the major difference between traditional PR and digital PR. In the past, business owners preferred magazines and newspapers to promote their businesses. But now, the internet is everyone’s favorite because it is accessible and saves time and effort. For example, gym owners can develop a strong online […] The post Effective methods for enhancing your digital presence with robust public relations appeared first on Agility PR Solutions.

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The Importance Of Authorship In Travel Brand Content

The Hoyt Organization

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. This update emphasizes creating people-first content that satisfies users’ curiosity. This means that paraphrased, unoriginal travel content written for search engine bots, not real people, is now obsolete. The E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness) are pivotal to this update.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Digital PR and SEO: Getting The Most Value Out of Campaigns


Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. But ultimately, the goal is the same: to get high-authority links to boost rankings and brand awareness. As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands u