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What to Expect at the North American International Toy Fair

5W PR

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. They demonstrate creativity, playability, and quality. Attendees get a first look at these products.

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5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Look globally for reactive news.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Search dominates.

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Twitter commands October’s brand coverage thanks to Elon Musk

NewsWhip

More retailers commit to closing on Thanksgiving. This year the popular retailer is closing once again, this time joined by several other major players. . Retailers such as Walmart, Best Buy, and Kohl’s all made headlines in October for choosing to close, with Walmart’s addition being the newest of the mix.

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues.

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Fresh Data: The PR Answer To No News

ImPRessions - Crenshaw Communications

Use internal insights for leadership content. Sometimes organizations have internal data that can provide a potentially interesting news hook and they don’t even realize it. For example, a retail company could use existing public data in a preview whitepaper on what to expect from this year’s back-to-school shopping season.

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Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

Even C-suite executives respect public relations more than ever before as they saw how it plays a significant role in internal communications, which became much more focused during the pandemic. He is the 2022 PRSA international assembly delegate. Do you have guidelines around how far and wide you recognize religious holidays?

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