wiredPRworks

APRIL 6, 2022

A world-class audio engineering consultant, Ted designs sound systems that broadcast and connect messages, events, music, and business for conferences, churches, schools, museums, retail stores, restaurants, municipalities, and universities. How did they meet? Connect with Ted on LinkedIn. About Barbara Rozgonyi. Growing Social Now.

How To 52

How To Engineering System Insurance 52

Prohibition

SEPTEMBER 29, 2023

This discussion would be particularly beneficial for anyone looking to understand how to navigate business growth in uncertain times. In our next episode, Chris and Will are speaking to award-winning B2B specialist, Editor, and Director Tom Basgil all about ‘sexy’ side to B2B marketing and how to drive employer advocacy.

Privacy 62

Privacy Comparison B2B Retail 62

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 306

Marketing Advertising Advertising Industry 306

Shift Communications

DECEMBER 6, 2016

So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Recently, a retail property represented by SHIFT became the preferred venue for live Black Friday coverage in a number of major cities because of this kind of proactive invitation. Lauren Bigelow. Account Executive.

How To 60

How To Film Pitching Guidelines 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

Deirdre Breakenridge

NOVEMBER 11, 2019

The company even did a blog post about how important feedback was to them by detailing their inspiration for past episodes, indicating that much of it came from listeners, coworkers, businesses and PR firms. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Be Creative.

Community 206

Community Nonprofit Conference Social Media 206

PR in High Definition

DECEMBER 13, 2017

Marketers must consider how these companions will fit into their campaigns and how they can benefit consumers to stay ahead of the game. And in retail, this has also had an impact; the Amazon Dash buttons have given us a taste of one-touch automated shopping, but this is only the beginning.

Trends 59

Trends How To Retail Google 59

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. How to Implement Social Media Strategies for Ecommerce in 2024 1.

Social Media 87

Social Media Media Mobile SEO 87

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. That work then gives us a framework to think creatively about how to communicate with the customer. I started my career on the team that brought Smurfs into the American culture.

Retail 225

Retail Consumer Brand Branding 225

NewsWhip

MARCH 21, 2023

It’s a creative playground that keeps getting upgraded, and because of this it’s still in the game. View this post on Instagram A post shared by BUGATTI (@bugatti) The brand partnered with watch retailer Jacob & Co to fulfill a customer request that resulted in a watch that perfectly resembles the man’s sports car.

Instagram 78

Instagram Brand Branding Automotive 78

Solo PR Pro

OCTOBER 19, 2021

A gift card to their favorite coffee shop or online retailer A donation in their name to a meaningful charity or cause they support. The Solo PR Pro Facebook group is a great place to connect with other solopreneurs for tips on what to charge and get advice on how to handle rate changes with existing clients. Plan a business retreat.

Energy 104

Energy Retail Report Analytics 104

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Let me share two different agency experiences with you that have defined how I now approach working with agency partners. Agency A: A boutique creative and digital shop that dabbled in PR.

Agency 76

Agency Creativity Media Relations Nonprofit 76

wiredPRworks

FEBRUARY 11, 2019

I will teach you how to craft your brand’s legacy story. Everyone will learn how to go from being plain and forgettable to being fabulous and formidable. About Barbara Rozgonyi, Creative Visionary. By the end of the program, you’ll have an outline and a narrative to share with your team. Be in the room where it happens.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts). Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Cision

JUNE 21, 2016

Figure out how to best communicate your story at any time. She has 15 years of experience in public relations and marketing, touching a wide variety of industries from real estate, retail and tourism to nonprofit, health care and business services. Own your story. I often recommend carbonmade.com.” . Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

FEBRUARY 27, 2023

It’s a creative way to show the power of a strong brand. The Tommy page will sell damaged pieces from their retail stores that are unsellable, as well as ‘pre-loved’ garments sent back from customers – which will be repaired, cleaned and restyled.

Brand 62

Brand Branding Viral Fashion 62

Prohibition

AUGUST 1, 2023

FMCG PR professionals work closely with retailers, distributors, and wholesalers to ensure that these products are prominently displayed and promoted in stores. The future of food PR lies in creative storytelling, innovative campaigns, and a continuous commitment to ethical, sustainable, and delicious plant-based alternatives.

Brand 62

Brand Branding Ethics Storytelling 62

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Solo PR Pro

JUNE 22, 2021

Little did she realize that this seemingly small PR agency would give her the opportunity to get her feet wet working with creative teams for big brands like Jack Daniels and RCA. By the time I left about seven years later, we had five products on the shelf at major retailers like CVS, all of which I was part of developing,” Ellen said. “It

Meeting 62

Meeting Course Retail Media Relations 62

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2016

To riff on baseball’s most delightful news, the Chicago Cubs’ victory after a 108-year drought, we like to boost our PR batting average by taking a look at some current coverage and some “golden oldies” to spur creative thinking. Bono named Woman of the Year. Waking up a national sentiment. Simple, yet genius.

Hotels 120

Hotels Retail Report Creativity 120

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. When I watched the video, I thought, “How fantastic would it be if product manufacturers actually PARTICIPATED in the reviews? How can you engage them?

Brand 100

Brand Branding YouTube Social Media 100

Cision

MAY 26, 2017

A big part of cause marketing is knowing how to appeal to the demographic. Whatever you choose to support, be sure to do in-depth research and learn what exactly the followers value the most, as well as how they typically consume content. TOMS also sets a significant example in the retail and ecommerce space.

Blogging 150

Blogging Community Retail Consumer 150

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. Whether it’s how to work with a reporter, or asking the right questions in meetings, it all has helped mold me. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture. “Day

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Prohibition

JULY 16, 2019

The video creatively ends with the artist stepping into one of his designs, a Lilly covered pond with a lady laid in a gold gown, which then comes to life as Monreal helps the model out of the water and into his arms. Believe In Dreams’ – Tiffany & Co video Campaign.

Video 63

Video Fashion Content Marketing Product Launch 63

PR in High Definition

JANUARY 17, 2017

I remember asking an IT director at a retail firm, somewhat earlier in my career, looking for an insight into his business, possible campaign content and the like. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful.

Technology 48

Technology Automotive Retail Banking 48

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 79

Marketing Data Wireless Industry 79

Konnect Agency

FEBRUARY 16, 2021

No matter how creative and interactive a virtual trade show and/or booth might be, one thing that is impossible to recreate in this format is the face-to-face interaction and spontaneous collaboration. How To Bolster Your Presence If You Do Choose To Exhibit. What Is Lost In The Virtual Format.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

5W PR

NOVEMBER 23, 2021

If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content. That doesn’t mean investing in a ton of equipment.

Instagram 158

Instagram Publicity How To Social Media 158

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. Originally, a new mom would go to Babies R Us or another retailer and put a breast pump on their baby registry for someone to buy for them.

Agency 54

Agency Healthcare Interviews Insurance 54

MaccaPR

DECEMBER 10, 2014

One interesting lesson from our Regis work: one of the brands we worked with had new creative branding that we tested first online, and then Regis carried the branding messages over to the retail environment of their salons. Any advice for brands wrestling with how to optimize their content for search via Google?

SEO 98

SEO Interviews Blogging Engineering 98

PR in High Definition

OCTOBER 28, 2021

There’s potential for meetings to become more creative if the metaverse allows for employees to create their own avatars or characters in the metaverse, which could completely change the perception and culture of your company, and how you communicate with your stakeholders. I didn’t know how to connect with the people there.

Communications 62

Communications Wikipedia Meeting Technology 62

Waxing UnLyrical

MAY 13, 2019

In this post, I’ll be sharing tips on how to win customer attention for keeps. Fast Retailing. Let us know how this has worked for you. Image via Pixabay , Creative Commons CC0. BlackBerry and Nokia are currently playing catch up because they failed to listen. They go straight from deaf to dead. Align Technology.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Beyond PR

SEPTEMBER 2, 2016

To compete with big name brands, you need to get creative. Back-to-school is the second biggest retail holiday, with many families stocking up on new textbooks, electronics, and of course – backpacks. AAOS seized the opportunity with their press release Back-to-school: How to keep kids’ spines healthy and happy.

Banking 62

Banking Retail B2B Writing 62

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 49

Brand Branding YouTube Survey 49