Prowly

FEBRUARY 2, 2021

Let’s face it: nobody cares if your company is the “largest homegrown retailer in the region” or the “best employer in the world”. The post PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage appeared first on Prowly Magazine.

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Data-Driven PR Storytelling Data How To 180

5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. To secure a spot, start the preparations well in advance.

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How To Retail Pitching SEO 78

Agility PR Solutions

NOVEMBER 14, 2019

They just want retailers to figure out how to properly market to them, according to engagement tech firm RedPoint Global, which recently announced new research examining consumer opinions about the current state of holiday shopping. What do consumers want for Christmas this year?

Retail 94

Retail Consumer Study Brand 94

Agility PR Solutions

AUGUST 1, 2019

In a new survey from price optimization firm ActiveViam, 71 percent of retailers said they were concerned about being outpriced by the etail giant—with 41 percent saying they are “very concerned.” The post Nearly 3/4s of retailers worry about being outpriced by Amazon—how to ease your mind appeared first on Agility PR Solutions.

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Retail How To Survey Trends 60

Agility PR Solutions

SEPTEMBER 10, 2018

While 96 percent of retailers say customer experience is a core priority, 75 percent believe their organization has room for improvement, according to new research from enterprise software firm Square Root. The post The black holes of retail customer experience—and how to keep your brand in orbit appeared first on Agility PR Solutions.

Retail 60

Retail Enterprise Brand Branding 60

Cision

MAY 1, 2017

Facebook identifies three categories of tools that are initially integrated into Facebook Live: Consumer Friendly Cameras (mobile device cameras) • Samsung Gear 360 – Retail $349.99 • Giroptic IO – Retail $249.99 • Insta360 – Nano (iOS) retail $199, Air (Android) Retail $129.99 • ALLie Camera – Retail $499.00

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Video Facebook Retail How To 197

Business Wire

AUGUST 11, 2020

Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." More than anything, it increased my respect for a retailer I haven’t thought of in years because it shows they understand how to address these concerns.

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Retail Communications Blogging Employee 231

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). The post How to Improve Your Social Media Targeting appeared first on Cision.

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Social Media How To Insurance Insurance 233

Shift Communications

JULY 10, 2017

For example, suppose we want to reach retail executives. A public relations program that incorporates public speaking opportunities will help us reach executives and decision-makers when they’re in a mindset to learn about how to solve key retail industry problems by obtaining speaking slots at retail industry conferences.

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Publicity How To Retail Engineering 132

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.”

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Agency How To Survey Employee 100

Shift Communications

JANUARY 25, 2023

Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. Described alongside Amazon, Zara and Nike for revolutionizing retail, their approach remains in stark contrast to the growing number of brands displaying their inclusivity.

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Strategy Brand Branding How To 78

Agility PR Solutions

NOVEMBER 16, 2023

Figuring out how to engage Gen Z consumers has been a puzzle for brands and retailers since the sector emerged, and if anything, it’s becoming more complicated.

Consumer 100

Consumer Retail Brand Branding 100

Agility PR Solutions

NOVEMBER 26, 2018

Consumers now start and stop their shopping journey on different channels, including online marketplaces and social media, and then frequently shop for the same product across different retailers, both online and in-store. The challenge for brands is to lure these consumers in at every touchpoint […].

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How To Brand Branding Retail 102

ImPRessions - Crenshaw Communications

MAY 10, 2023

We’ve held training session s for the entire team on how to write better prompts for better outcomes. Cooler Screens (the world’s largest in-store digital media and merchandising platform for retail) is a great example.

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Publicity Retail Tools B2B 410

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

Yet after the first and second waves of coverage, the challenge is how to continue the momentum. Retail and restaurant partnerships. Some of our most fruitful relationships have been with retail establishments – particularly restaurants.

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How To Wireless Retail B2C 120

Onclusive

JANUARY 20, 2020

The team at online retailer Overstock experienced this firsthand when they amplified a relatively dry article from a tiny blog with little readership. The post Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own appeared first on Onclusive.

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Marketing How To Measurement Advertising 195

Agility PR Solutions

SEPTEMBER 19, 2018

Brand and retailer trust is top of mind for consumers, with more than 9 out of 10 saying they consider whether they can trust an organization before they give the company their business. The post How to avoid a customer exodus—rebuilding trust after a data crisis appeared first on Agility PR Solutions.

Crisis 87

Crisis Data How To Retail 87

Cision

JULY 31, 2017

Email and social media have become two of the most important channels, and more than 60 percent of retailers already have integrated both into their marketing campaigns. The post How to Create a Coordinated Email and Social Strategy appeared first on Cision.

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Strategy How To Social Media Consumer 215

Cision

JUNE 3, 2016

Research your audiences to decide which platforms to use and how to include them in your social strategy. By understanding where your audiences are, how they’re using social and who they’re engaging with, you’ll make more informed choices about where your brand spends its time and resources. Check out the full 9-step guide today!

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How To Retail Measurement Tools 120

Agility PR Solutions

JULY 23, 2018

Back-to-school is the second largest consumer spending season for retailers, according to the National Retail Federation (NRF)—consumer spend is projected at $82.8 New research from intelligent media delivery firm Valassis offers insights to help retailers capture critical consumer spend. billion and $55.3 billion respectively.

Retail 60

Retail How To Consumer Media 60

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

But how to ensure the interview goes well? . If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . Even if the conversation doesn’t result in immediate coverage, showcasing expertise often yields future opportunities.

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Interviews Media Retail Course 308

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

If they really knew how to enforce the rules, they’d be doing it.) As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. CES boosts brick-and-mortar retail. It’s no secret that brick-and-mortar retailers are struggling.

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B2B Trends Retail Privacy 208

Shift Communications

JULY 29, 2020

Brick and mortar retailers have transformed overnight into omnichannel power houses. The post Return, Rebuild, Reimagine: How to Live Fully in Our New World appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco. There are businesses that have proven we can be stronger in a post-COVID-19 world.

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How To Retail Employee Community 78

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: . Want more blogs like this?

Pitching 98

Pitching Consumer How To Education 98

Cision

MAY 6, 2015

What this retailer is saying is that it is worth 10 percent of their retail cost to understand the referral channel that your order came from. Many retailers, restaurants and grocery stores offer post-purchase incentives to offer feedback about goods or services that they receive. to explore some of the tools that are out there.

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Engineering How To Measurement Analytics 120

NewsWhip

DECEMBER 7, 2023

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

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Brand Branding Retail Viral 78

PR News

MARCH 13, 2017

But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog.

Customer Service 84

Customer Service Brand Branding Retail 84

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the past few years, we’ve reported to a lawyer-turned-retail-company COO (with amazing publicity instincts); a style entrepreneur who always took our lead; and a marketing MBA who struggled to understand why sales promotions weren’t mediaworthy.

Agency 120

Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

In the past, we’ve recommended top retail podcasts PR pros should know for clients in relevant sectors. This is the ideal podcast for those looking to start their own company, seeking strategies on how to improve their business or who just want to stay on top of tech industry and startup news.

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Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

MAY 13, 2021

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) The SAE is understanding how to develop communication plans, handle complex situations with clients and other stakeholders, and act as a strategic counselor. . The ideal team member will have worked with various B2B tech companies (e.g.,

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B2B Policies Case Study Enterprise 291

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. With that data, they know to continue investing in coverage from key sponsors.

Data 70

Data Retail How To Sports 70

Shift Communications

DECEMBER 9, 2014

The question then becomes, how do you know that you’ve got the right audience? Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

wiredPRworks

APRIL 6, 2022

A world-class audio engineering consultant, Ted designs sound systems that broadcast and connect messages, events, music, and business for conferences, churches, schools, museums, retail stores, restaurants, municipalities, and universities. How did they meet? Connect with Ted on LinkedIn. Barbara Rozgonyi on Instagram. wiredPRworks.

How To 52

How To Engineering System Insurance 52

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

Consumer 74

Consumer Publicity Marketing How To 74

Beyond PR

MAY 1, 2017

Facebook identifies three categories of tools that are initially integrated into Facebook Live: Consumer Friendly Cameras (mobile device cameras) • Samsung Gear 360 – Retail $349.99 • Giroptic IO – Retail $249.99 • Insta360 – Nano (iOS) retail $199, Air (Android) Retail $129.99 • ALLie Camera – Retail $499.00

Facebook 63

Facebook Video How To Retail 63

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. Tech tools for staying connected .

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Agency B2B B2C Pitching 310

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Successful PR Topic : How to help the elderly keep their finances organized easily. It’s really a workbook for how to manage important documents and accounts and so much more. Good morning.

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Financial Pitching Banking Retail 130