5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. For example, brands could create a video that shows how to create a certain hairstyle using a product. They can also provide a step-by-step tutorial on how to use the product for maximum results.

Creativity 88

Creativity Video Social Media Education 88

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. The post How To Set Expectations In Public Relations appeared first on Crenshaw Communications. Explain what is required . Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Karen Freberg

MARCH 12, 2022

I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Brainstorm ideas for how to showcase the brand in Louisville. I liked how the students were able to choose which brand they wanted to focus on for the assignment.

Creativity 99

Creativity Social Media Groups Video 99

Agility PR Solutions

SEPTEMBER 6, 2022

The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively. The post How to use Instagram videos effectively on your business’s page appeared first on Agility PR Solutions.

Instagram 164

Instagram Video How To Creativity 164

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

Creativity 174

Creativity Exercises Survey Writing 174

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

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Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address. Go for “quick wins”. Show your spirit.

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How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address. Go for “quick wins”. Show your spirit.

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How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

Inevitably there are ideas or content that can be repurposed or that may inspire creative thinking by multiple parties, and when that happens, everyone wins. . The post How To Manage A PR Team: 5 Tips appeared first on Crenshaw Communications. Don’t be shy.

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How To Agency Internal International 266

Onclusive

DECEMBER 20, 2021

In addition, we partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the platform. The post How to select a long-term PR technology partner appeared first on Onclusive. User in Public Relations and Communications. Enterprise (> 1000 emp.).

Technology 195

Technology Comparison How To Software 195

Communications Conversations

JUNE 9, 2022

You assisted them in learning how to listen and engage. And you’re at a loss for how to get them to be more active. The post 5 creative tactics to get your executives posting more consistently on LinkedIn first appeared on Arik Hanson. You helped them brush up (or create) their profiles. And they even made a couple posts.

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LinkedIn Creativity Employee Case Study 152

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. If you have any questions about Creative PR or thoughts you would like to share in advance of the session, please tweet or DM us.

Creativity 0

Creativity Community Storytelling Agency 0

Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. How To Sell Value – Demystified is now available to pre-order here.

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How To Case Study Financial Agency 124

ImPRessions - Crenshaw Communications

JULY 20, 2020

Weshould get creative with tactics. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Vendors that set up programs with their clients encouraging them to participate in media opportunities earn greater share of voice and more placements in higher-tier publications. . Think outside the B2B box.

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How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Refresh with formal creative sessions. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications. Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided.

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How To Social Media Product Launch Construction 259

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

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How To Interviews Measurement Storytelling 257

Prohibition

JULY 18, 2023

It involves reflecting on our persona and how we present ourselves to the world. By identifying our character, we gain a clearer picture of our strengths and weaknesses, which helps us understand how to better leverage our abilities. The episode also shed light on the importance of creativity in discovering our purpose.

Creativity 62

Creativity Tools Communications Publicity 62

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected.

Creativity 150

Creativity Healthcare Fashion Travel 150

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

PRSay

FEBRUARY 28, 2024

It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. There’s enough people doubting you that you don’t need to put that on yourself, too.” [ Photo credit: alfa27 ] The post Advice From Black Comms Pros on How to Advance in the Profession first appeared on PRsay.

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How To Nonprofit Resources Groups 100

HMA Public Relations

MARCH 5, 2021

How can you make your story pitch stand out among the thousand of pitches editors and reporters receive every day? Sure, it starts with having a good relationship with the editor. But also having a killer subject line followed by an attention-grabbing pitch can ensure your email doesn’t go directly to the trash folder. When […].

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Pitching Creativity How To Report 54

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. How to find your muse.

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How To Creativity Storytelling Writing 137

Agility PR Solutions

FEBRUARY 6, 2022

The post AI-powered language is fueling customer engagement—here’s how to make it work for you appeared first on Agility PR Solutions. “The survey results clearly point […].

Privacy 146

Privacy How To Survey Creativity 146

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

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How To YouTube Software Creativity 240

Prowly

NOVEMBER 15, 2017

This text is going to come in two parts—the first one is about gaining a new perspective on the issues at hand and how to make them look more bearable, while the second one will equip you with an efficient tool to come up with solutions. The post Breaking Out Of The Creativity Crisis appeared first on Prowly Magazine.

Creativity 91

Creativity Crisis Tools How To 91

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

Remote PR Jobs

SEPTEMBER 25, 2023

HOW TO SUBMIT Submitted articles must be 600–900 words. We cannot offer to pay for contributed stories, but if they’re engaging to read and useful to our audience, we will energetically promote them, just like any other story that runs on our site.

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Company How To Leadership Pitching 100

5W PR

JANUARY 4, 2020

Get Creative Juices Flowing. Rebranding is the perfect opportunity to get more creative, and bring something new and improved to the table. To do this, the brand may benefit from hiring a new creative team, or a few people on a contract basis to stir things up and get creative juices flowing.

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Brand Branding How To Employee 148

Onclusive

JANUARY 4, 2017

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

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How To Creativity Publicity Report 285

Prowly

AUGUST 24, 2017

The post 3 Tips for Creative Marketing That Beats Fake News appeared first on Prowly Magazine. As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral. Without getting too political, there are number of lessons marketers can use for their own campaigns.

Creativity 99

Creativity Viral Marketing How To 99

ImPRessions - Crenshaw Communications

JULY 26, 2019

Where does the disparity come from, and how can agencies correct it? The stat above is from a survey of ad agencies, but mismanaged expectations can happen in public relations , digital marketing, or other creative services. The post How To Manage Expectations For A PR Campaign appeared first on Crenshaw Communications.

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How To Agency Survey Education 225

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Be creative and keep an open mind.

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How To Media Pitching Creativity 279

5W PR

AUGUST 21, 2023

By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. Create videos that demonstrate how to style different jewelry pieces or provide insights into the creation process.

Industry 78

Industry How To Fashion Creativity 78

5W PR

SEPTEMBER 27, 2023

Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. The post How to Leverage Influencer Partnerships for Skincare Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Brand Branding How To Analytics 78

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Lengthy approval times can stifle creativity and miss opportunities, so if at all possible, limit the number of individuals who need to sign off on ordinary deliverables like press statements, partner releases, or quarterly plans. Even an inspired agency team likes to be challenged in a constructive and creative way.

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Agency How To Construction Advertising 223

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

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Creativity Software Exercises Video 54