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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work.

Report 119
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Data-Driven PR Campaign Planning: Part 2

Onclusive

Set your messaging, write the story. To determine the right creative angle, ask yourself—why would my audiences care about this topic? It’s also useful to find out which reporters write for your competitors but not for your brand. . Your messaging and your story are the heart of your PR campaign. What’s in it for them?

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20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

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Why AI won’t Replace PR

Flack's Revenge

The demos were pretty incredible (you can check them out in the video link above). After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? Success means mastering a diverse set of skills , creativity and out-of-the-box thinking.

Insurance 234
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. This is why we always recommend that clients present either an in-depth deck or a product demo as part of an analyst briefing.

Wireless 309
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You’re out of your Bleeping PR Head – or Should be

Flack's Revenge

Realize you have to be smart and creative, and work hard to earn their attention. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. Take in demos, attend conferences. How to do better?