ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. It’s a way to earn media attention for your brand and gain better visibility in the market. Call to Action.

How To 103

How To Writing Video Fashion 103

Deirdre Breakenridge

SEPTEMBER 25, 2017

Recess Fellows are provided a structured work day, demo days, collaboration sessions, and a strong culture that supports the curiosity and experimentation of its members to build their passion project, even if it isn’t a venture-backed startup. As a digital nomad, I often find myself in a brand new city. I write more about that here.

Writing 171

Writing Journalism Travel Meeting 171

Critical Mention

OCTOBER 18, 2019

In essence, implementing the following social media strategies with SEO in mind can indirectly amplify your brand visibility and bring more prospects to your website. . First, enhance your social presence by providing consistent branding across your social media pages. Craft Creative Social Posts. SCHEDULE A DEMO.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

DECEMBER 6, 2019

Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. Create Quality Social Media Content.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

SEPTEMBER 25, 2018

Every piece of content, from a brief Instagram blurb to a lengthy blog post represents your company’s brand to the public. There are many types of writing styles. You can do this by providing a topic during the interview to have them write. When you receive their piece, you evaluate their work through creativity and accuracy.

Writing 66

Writing Interviews Creativity Small Business 66

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. Today, its core remains with celebrities as the faces of major brands. SCHEDULE A DEMO. Selling PR’s value. Paid vs. owned media.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

OCTOBER 14, 2018

The agency’s diverse team has won some of the most prestigious awards in the world for creative, innovative approaches. Edelman , a pioneer in “evolving PR into a mix of communications marketing, advisory and digital to advance businesses and brands of tomorrow” is one of the most well-known communications marketing firms in the world.

Agency 72

Agency Twitter Conference Financial 72

Critical Mention

NOVEMBER 26, 2018

We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. They build your brand’s credibility. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Critical Mention

AUGUST 8, 2018

How did you manage the fine line between writing for CEOs and the general marketing population? I’d like to think of CEOs and marketers as two very different groups: CEOs are all about numbers and processes and creative people want visuals without the heavy reading. A good process also means creatives are given good direction.

Marketing 61

Marketing Creativity Groups Media Relations 61

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Critical Mention

OCTOBER 4, 2018

Let’s think about it: if you were shopping for a backpack, would you buy from a company that constantly tells you the number of bags they’ve sold in the past five years or would you buy from a brand that shows how your investment in its products helps those displaced by war? Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Contently - Strategy

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. But after browsing hundreds of postings, I quickly saw similar positions at brands. You can learn the difference between demo videos, how-to clips, brand overviews, etc.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Critical Mention

OCTOBER 1, 2018

Again, internationally recognized brands oftentimes don’t need to alter their logos, even if the colors are a bit offensive because they’ve already established credibility. Erica Sunarjo graduated from South Texas College majoring in marketing and creative writing. SCHEDULE A DEMO. The colors. Until next time!

Local 65

Local How To Internal International 65

Critical Mention

SEPTEMBER 19, 2018

With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits. During a crisis, responsiveness is key to protecting your brand’s reputation. SCHEDULE A DEMO. They’re prepared for a crisis to go viral.

How To 61

How To Media Crisis Crisis Management 61

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. AI Tech Showcase product demos. We're writing a book with BenBella (June 2022 release), published the State of Marketing AI Report with Drift in February 2021, and recently released The Marketing AI Show podcast. and Exceed.

Education 52

Education Marketing Conference Agriculture 52

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Owned Media Oasis.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 145

B2B Trends Video Course 145

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 85

B2B Content Marketing Trends Marketing 85

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Believe it or not, financial content for a bank can be fertile ground for creativity. Believe it or not, financial content for a bank can be fertile ground for creativity.

Financial 52

Financial Content Marketing Examples Banking 52

Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. For all your monitoring needs, request a demo to see how we can help. To connect with Katie, you can follow her on Twitter.

Tools 75

Tools System How To Software 75

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. Instead, show your company’s culture by using culture shots, or if you’re large enough, you can hire brand ambassadors to represent your organization. Write for your target audience.

Social Media 65

Social Media Media Writing Infographics 65

Cision

SEPTEMBER 9, 2016

When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. Use language your audience will clearly understand and ensure your voice is consistent with your brand and industry. Be compelling and creative, but get to the point quickly. Call to Action. Multimedia.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Contently - Strategy

JANUARY 17, 2024

Legal professionals’ invaluable input not only safeguards the brand’s legal standing but also fosters a culture of accountability and trust, reassuring clients and stakeholders that the content they encounter is reliable and compliant. Be sure to review any changes with your content team in ongoing editorial meetings.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Sword and the Script

MARCH 5, 2019

Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and.

Survey 60

Survey Trends Marketing B2B 60

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

JULY 14, 2016

When it comes to creative undertakings, these two obstacles most often prevent content projects from seeing completion. However, the visibility that video marketing provides brands is worth the investment. And don’t forget Snapchat, whose new Memories feature holds potential for brands. Time and money.

Video 40

Video How To Instagram Facebook 40

Sword and the Script

JUNE 19, 2018

There’s a perception that if you write a check, suddenly the analysts are your new best friends. On-demand demo videos. Looking for an agency partner that can both bring creative ideas. The upside is, most analysts will readily agree to keep names and brands in confidence. It just doesn’t work that way. Customer wins.

Enterprise 66

Enterprise Technology Report Company 66

Beyond PR

JUNE 16, 2016

“The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. Formatting your press release to be reader friendly plays an important part in telling your brand story effectively. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40