ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

This isn’t really the case, of course, or at least it’s not nearly that simple. PR-generated content offers a depth that helps educate customers about a complex product or a new category. This is particularly true for B2B categories where products or services need explanation and customers face a learning curve.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. It’s also helpful to keep up with reporters on Twitter , to see what they are interested in right now and which industry events they plan to cover. Act quickly . Be quotable.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

MAY 11, 2022

It’s where top execs and journalists come together to preview what the year may hold for the category. As everyone in adtech or any kind of advertising knows, Advertising Week hosts multiple major events across the globe, in New York, Europe, Asia, APAC, and Latin America. Advertising Week. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Deirdre Breakenridge

FEBRUARY 1, 2022

The way time and the events of the world around us can alter the desires, aspirations, values, and fears of a population for decades to come is both invigorating and terrifying. Working to master the “FEEL First” model is, of course, the big priority here. By no means is this a recent phenomenon, curiously. Well, I’m glad you asked.

Blogging 213

Blogging Ethics Leadership Course 213

Cision

JULY 26, 2017

In any event, most likely you cannot consistently reach most of your followers and fans on Instagram either, but your targeted reach is greater than Facebook because of a less restrictive algorithm, and its content and contextual advantages. More Categories -> Facebook Categories. Financial -> (Income, Net Wealth).

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. It’s also helpful to keep up with reporters on Twitter , to see what they are interested in right now and which industry events they plan to cover. Act quickly . Be quotable.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. The second way analysts affect a category or industry is more informal. Many have paid relationships, of course. This can occur in two ways.

Meeting 168

Meeting B2B Technology Resources 168

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Award submission opens mid-June with new categories! For example, in the food category, consider ethnic staple ingredients and multi-generational household habits.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

MAY 15, 2019

All subsequent actions flowed from that broad framing of the deadly event. Of course, an executive’s framing of a situation is naturally colored by his own interests, and those of the organization. Why expand the problem if it’s not necessary? A B2B Company’s Faulty Radar. It’s in the DNA.

Reputation 245

Reputation Airlines Automotive Software 245

NewsWhip

MARCH 15, 2024

I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. The breadth of experiences we offer means that I need to be fully immersed with trends in all of those categories.

Data 78

Data Social Media Consumer Trends 78

The Awards Blog

FEBRUARY 7, 2020

Of course, not all awards programs are created equal. In some awards programs, there are actually people who perform research and write reports choosing companies as the leaders in a particular category. The fee to attend an event, which is run independently from the publication, is fully disclosed and agreed upon by all companies.

Course 87

Course Conference Journalism Writing 87

Cision

OCTOBER 11, 2017

Of course, PR pros want to get coverage for their clients but they’ve historically provided a reliable and valuable service to journalists in terms of identifying and cultivating potential story angles and approaches. But that relationship may be starting to fray. And that’s a problem. That’s not good.

Video 210

Video Journalism Study Survey 210

Melissa Agnes

DECEMBER 11, 2014

Of course they are closely related. In other words, it would make no sense at all to be changing course to avoid icebergs if the ship is already sinking and people are drowning. The 8 key categories of issue management vs. crisis management. By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. Metrics should, of course, prove how the program is improving brand perception, reaching new prospects and driving leads, or breaking into new markets.].

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

What happened, and what are the mid-course corrections necessary? B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. Here are some of the most likely mistakes.

How To 257

How To Interviews Measurement Storytelling 257

Solo PR Pro

MARCH 29, 2022

Many of these events offer options to attend virtually at a lower price point, which often includes recordings and notes. Or, if the idea of spending two-to-three days at such massive events does not appeal to you, search for smaller, more cost-effective opportunities, in person and online. Look at your local Chambers of Commerce.

Conference 80

Conference Reddit Local Course 80

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Social will evolve both as an organic and paid channel and of course, new social networks will arise. Business event attendance is at record highs and many B2B brands consider events their best source of leads.

Social Media 149

Social Media Marketing Media B2B 149

The Awards Blog

MAY 15, 2019

The catch, of course, is that you cannot openly promote this news; you must pay that company a “licensing fee” for the right to promote the award. We’ve uncovered close to 8,000 awards categories. Events and Conferences. Many awards programs are simply extensions to live events. Contact us today.

Analytics 57

Analytics Google Course Web 57

Melissa Agnes

DECEMBER 11, 2014

Of course they are closely related. In other words, it would make no sense at all to be changing course to avoid icebergs if the ship is already sinking and people are drowning. The 8 key categories of issue management vs. crisis management. By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Journalists (and influencers with journalistic ambitions) fall into this category.

Publicity 52

Publicity Marketing eBook Public Affairs 52

NewsWhip

OCTOBER 26, 2021

I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. The breadth of experiences we offer means that I need to be fully immersed with trends in all of those categories.

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Any smart PR person knows that when launching a new product into a crowded category, for example, it’s important to know what differentiates this product from the rest of the field. It’s also important to examine what didn’t work and course-correct for the future.

Local 159

Local Pitching Interviews B2B 159

Cision

OCTOBER 10, 2016

There are ancillary tools to find “trends,” and there are trending tools on sites like Facebook (whose primary limitation in this regard is that people don’t search or discuss topical events as they do on Google or Twitter ). By category (arts and entertainment, sports, health, et cetera).

Trends 120

Trends How To Google Software 120

Katie Paine's Measurement Blog

JULY 20, 2023

In earlier, simpler times typical stakeholders for a risk communicator might include a few basic categories such as: the population that might be affected, government officials, and emergency personnel. They list nearly 50 specific stakeholder categories to reflect changing demographics. For example, the U.S.

Chemicals 52

Chemicals Brand Branding Survey 52

5W PR

SEPTEMBER 13, 2018

Over the course of several months, the team worked tirelessly to build buzz and excitement for the week long New York City show, building on efforts from the year prior to make #IBE2018 a huge success! We spoke with our IBE team to get their takes on the event, the indie beauty landscape and trends within beauty products and beauty marketing.

Trends 94

Trends Trade Shows Community Instagram 94

Cision

NOVEMBER 28, 2016

Of course, the statistics that I cite will not be accurate for every business, but there are some important aspects of different Twitter users that we often overlook when discussing the platform. Considering robots and autoresponders also fall within this category, it is likely that the number of superusers is well below 10% of all users.

Twitter 0

Twitter How To Social Media YouTube 0

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. The Basic Plan comes with access to: Dozens of on-demand courses from industry experts. Chances are, if you’re reading this, you’re one of them.

Education 52

Education Marketing Conference Agriculture 52

Mindful Marketing

MAY 22, 2022

Of course, not every real problem is a matter of life and death, but could some seemingly frivolous lawsuits challenging fast food promotions portray broader communication concerns? ’ Likewise, no one reviewing resumes expects to see those self-deprecating categories.

Consumer 105

Consumer Advertising Advertising Corporate 105

5W PR

AUGUST 31, 2017

Vibrant colors, incredible aromas, ingredient innovation and beauty talk with category pioneers filled the room. 22 at Skylight Modern NYC and focused on education for emerging beauty entrepreneurs with programming that included Indie Essentials structured learning courses in the areas of finance, retail and media.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Practical Law Construction

MAY 19, 2020

The two limbs are: Limb 1: damages that arise naturally from the breach, in the ordinary course of things (direct losses). Hadley v Baxendale is an old and well-known case that established the remoteness test for recoverability of damages for breach of contract. Sony argued that the combination of clause 10.1,

Construction 52

Construction Financial Video Course 52

Cision

APRIL 5, 2016

Facebook, of course, now knows the web visitor history over a huge swath of the Internet. Of course, Facebook won’t let you reach them for free. Targeting options fall in the broad categories of Demographics and Events, Location, Mobile, Facebook Connections, Interests, Behaviors, Education and Workplace and Advanced Demographics.

Advertising 120

Advertising Advertising Facebook B2C 120

Beyond PR

OCTOBER 12, 2017

Of course, PR pros want to get coverage for their clients but they’ve historically provided a reliable and valuable service to journalists in terms of identifying and cultivating potential story angles and approaches. But that relationship may be starting to fray. And that’s a problem. That’s not good.

Video 54

Video Journalism Survey Study 54

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. The story blew up, of course.

Airlines 120

Airlines Exercises Fashion Print 120

Solo PR Pro

NOVEMBER 17, 2020

Of course, you told your clients and subcontractors that you were traveling for a few days. Provide guidance to contact you in the event of an emergency. Take the time to create and produce an informative, warm and professional message in each category. I have one for general use and one for my law firm contacts.

Real Estate 80

Real Estate Case Study LinkedIn Social Media 80

Prohibition

JULY 15, 2020

Of course, it’s no secret that COVID-19 has been one of the biggest crises we’ve all faced in a very long time. Morrisons launched a service that allowed anyone in these categories to place orders over the phone for delivery – meaning they didn’t need to visit a supermarket at all to get everything they need!

Brand 71

Brand Branding Healthcare Community 71

PR 20/20

MAY 8, 2019

And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Register by June 3, 2019 to save $400 off the full event price.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. When the purpose of the event shifts from selling software to profiting from the event, it becomes a distraction to selling software. Red Bull, Johnson & Johnson). Every kid broke their board.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67