PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Transcript of the Interview: Keep seniors safe, and safe during the pandemic of course, but our next guest says there's an important difference between physical and social distancing. “Physical Distancing” is what we have to do, not social distance.

Case Study 100

Case Study Study Media Local 100

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. She joined the Condé Nast Italia team in 2013, and explains how NewsWhip has helped to tackle the challenges of journalism in the digital age. “As Trend spotting in journalism.

Data 68

Data Trends Journalism Print 68

Deirdre Breakenridge

DECEMBER 18, 2018

Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese. She is focusing on a career in Public Relations and has already gained experience working with a client and creating press materials through her public relations courses.

Infographics 177

Infographics Internal International Journalism 177

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Melissa Agnes

OCTOBER 8, 2014

When a crisis event is “over” it is very natural to focus on operational recovery and business continuity. Of course business continuity is very important, but it is a major mistake to imagine that a return to “business as usual” means the danger is over. By Tony Jaques. Some of the greatest risk lingers post-crisis.

Crisis 199

Crisis Crisis Management Journalism Reputation 199

Stephen Waddington

MARCH 26, 2020

However, as psychological studies show, memory tends to twist events as they happened to us – we might remember things as if real although they never happened to us, or we forget things that are essential at the time. The more we minimise the time between the events and recall, the more accurate account of events we are likely to get.

Policies 109

Policies Government Study Crisis Communications 109

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done.

Corporate 272

Corporate Reputation Policies Employee 272

Maxim Behar

SEPTEMBER 13, 2022

And so, Maxim turned out to be the first Bulgarian correspondent at the site of the most tragic events in small Lithuania, hungry for independence. And the only eye and heart of Bulgarian journalism - there, on the spot - to report on complex relationships and critical situations. And the biggest professional opportunity, of course.

Television 52

Television Radio Newspapers Journalism 52

Business Wire

MARCH 31, 2017

The event was moderated by Bryan Cohen , Owner/Partner of Colehour+Cohen. Rachel Lerman, Emily Parkhurst, Lauren Foster, Anika Anand, Michelle Li, Bryan Cohen, Taylor Soper, Matt Allinson Over 70 attendees gathered for the event and all took away many useful tips from these journalists over the course of an hour.

Local 150

Local Media Pitching Report 150

Presspage

MAY 29, 2017

Of course, you can only warn management about PR risks if you are aware of them yourself. At United, a lack of conviction and agreement resulted in mixed messages with incomplete and contradicting information. The flight attendants at United Airlines already hated the involuntary removals, so HR probably knew about it.

Journalism 79

Journalism Airlines Brand Branding 79

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. As noted I enjoy the educational side of journalism.

Meeting 93

Meeting Media Journalism Education 93

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal ‘s John Carreyrou, yet Carreyrou was originally tipped off to irregularities by a company insider. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. Anonymity helps, of course.

Corporate 156

Corporate Reputation Policies Employee 156

Flack's Revenge

OCTOBER 17, 2014

PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a moment. A funny thing happened on the way to the LinkedIn forum.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Solo PR Pro

AUGUST 2, 2022

“In addition, instructors who can teach specialty courses are in high demand. Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. There are so many ways to get involved in associations from events to the networking and the sharing that advances all of our career interests.

Skype 150

Skype Industry Storytelling Interviews 150

Doctor Spin

DECEMBER 3, 2023

Priming subtly shapes the audience’s perceptions, attitudes, and expectations even before the main message is delivered by carefully sequencing various PR actions, such as media releases, social media engagement, and public events. Source: European Journal of Social Psychology 2 Bargh, J. What have we been priming all these years?

eBook 52

eBook Journalism Examples Resources 52

Journalistics

NOVEMBER 20, 2014

Over the course of the past couple of years, I’ve heard from a dozen or so other professors who have done the same thing – encouraged their students to read Journalistics. Meet Alumni – most colleges bring in guest speakers and alumni over the course of the school year. I believe they had to take a quiz about one of my recent posts.

Journalism 52

Journalism Sports Writing Meeting 52

PRSay

FEBRUARY 15, 2018

But for many of the issues and events we’re tasked to promote, even for the Fortune 500 clients I work with, the Times and The Wall Street Journal don’t present encouraging effort-to-reward ratios. Check out his Secrets of Media Relations Masters workshop or his Crafting the Perfect Pitch online course.

Media Relations 120

Media Relations Media Web Pitching 120

The Awards Blog

FEBRUARY 7, 2020

Of course, not all awards programs are created equal. You wouldn’t expect Forbes, Fortune, or the Wall Street Journal to give you free advertising, would you? As a result, all participants wishing to attend and present at the regional Top 100 Forums are required to purchase a membership to the event. Talk to us.

Course 87

Course Conference Journalism Writing 87

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Does your organization host events? Student loan grace periods are coming to an end, you may be wondering at what point will you be able to finally put your degree into practice.

Communications 171

Communications Nonprofit Training Study 171

Critical Mention

APRIL 13, 2020

It seems almost silly at this point to say that we are living through an event with no precedent in the last past century. Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. The nature of this pandemic is such that there is no shortage of frightening news.

Media 111

Media Analytics Healthcare Crisis 111

Ishmael's Corner

AUGUST 24, 2014

Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

NewsWhip

NOVEMBER 3, 2022

This type of tracking is especially useful for assessing coverage related to holidays, other recurring events and seasonal topics. “If If there’s an event coming, we’ll look back at what worked for us last year and see what we can learn from that,” she explains.

Reddit 158

Reddit Viral Analytics Social Media 158

Bianchi Biz Blog

APRIL 5, 2021

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. This event serves as an excellent way for automakers, suppliers, dealers and others to give back to the community. And it’s a fun event coming up on 41 years.

Automotive 66

Automotive Web Meeting Media 66

Melissa Agnes

OCTOBER 8, 2014

When a crisis event is “over” it is very natural to focus on operational recovery and business continuity. Of course business continuity is very important, but it is a major mistake to imagine that a return to “business as usual” means the danger is over. By Tony Jaques. Some of the greatest risk lingers post-crisis.

Crisis 100

Crisis Crisis Management Journalism Reputation 100

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion. Despite being different from journalism, PR press releases are often the foundation for news stories.

Journalism 52

Journalism Corporate Software Analytics 52

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event. And maybe you will!

Automotive 75

Automotive Mobile Technology Resources 75

Maxim Behar

FEBRUARY 18, 2024

He said many things about many topics, including, "You can achieve a lot with journalism, but you need to know exactly when to give it up." The memories are distant, of course, but I remember waiting. It could be an event or an occurrence outside of my business that enriches my life. And many others, of course.

Newspapers 59

Newspapers Travel Course Meeting 59

Karen Freberg

AUGUST 9, 2020

There were so many opportunities to change course to avoid this, but I am afraid that some of these academic organizations are too stuck in their ways to make a change. However, as each year that has gone by, I have not gotten the same value from these events as I have previously done in the past. That’s a lot.

Conference 96

Conference Education Groups Community 96

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects.

Social Media 252

Social Media Crisis Media Viral 252

Barokas

NOVEMBER 1, 2017

Until I took my first college course on it, I didn’t even know what PR was. In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. In college, I filled my time with journalism classes.

Report 68

Report Fashion Pitching Journalism 68

Cision

JUNE 15, 2017

For example, bicultural Hispanics that may prefer English would likely choose Spanish-language when relating to certain topics such as financial services, depending of course on age and other variables. I like all kinds of music from classic rock to country, pop and of course Latin music.

Automotive 245

Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 78

Automotive Mobile Technology Resources 78

Bianchi Biz Blog

MAY 2, 2022

We EV owners hear some of the same silly questions over and over, so this was about how I might like to answer (but in real life of course, I always try to be patient and helpful). How long have you been in journalism and how did you get started? I recently did a humorous piece called Snarky Answers to Stupid EV Questions.

Meeting 82

Meeting Media Travel Interviews 82

Critical Mention

JULY 16, 2019

Estimated audience is another effective way to measure the reach of an earned media event. Mentions is a broad indicator of brand presence in the marketplace, as opposed to publicity value and estimated audience which focus specifically on one earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76