How To Pull Together A PR Event – Fast

ImPRessions - Crenshaw Communications

In PR , we often create client events to generate brand visibility. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. It’s normally not very difficult.

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4 PR tactics to support your event marketing

PR Daily

Event marketing is on the rise. A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals.

How PR can boost your event

Ronn Torossian

If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. The post How PR can boost your event appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership.

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers.

What Are Ceremonial Special Events?

HMA Public Relations

We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. The post What Are Ceremonial Special Events?

Why Attend Professional Networking Events?

HMA Public Relations

To piggyback off of Scott’s post from earlier this week, we'll be talking about the importance of attending networking events. The post Why Attend Professional Networking Events?

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. Events can be utilized for more than gathering sales leads and meeting with clients.

5 essentials for livestreaming employee events

PR Daily

Livestreaming an employee event requires collaboration, careful preparation and, of course, solid technical infrastructure from a trusted partner. At a live event, a camera set right in front of the stage will obstruct audience sight lines.

7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. Must-haves of the effective PR event. It is often after the event that the real PR push comes.

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5 Steps to Marketing at an Event Outside of Your Industry

Cision

Trade shows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event.

Event Marketing Done Right

The Stalwart Blog

The event was attended by nearly 500 individuals and underwritten by a host of national and global companies. Without question, it was one of the best events I’ve attended in some time. A good event is not predicated on your organization taking center stage.

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. I think live, face-to-face events should rank at top of the marketing food chain.

Why event promotion should use influencers

PR Daily

This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics. Muehlbauer shared a live stream on Twitter that let his 2,400+ followers experience some of the event’s magic: Live from #SXSWestworld #sxsw [link].

#FollowMeTo???? 7 Social Media Events and Projects

Social PR Chat

Here is a list of events and projects I said “YES” to. This groundbreaking event will discuss how domains, branding, and IT can impact your core business strategy. Meet up with me (on or off the yoga mat) at this world renown event.

Why Your Event Needs a Crisis Communications Plan

Cision

Events equal opportunity. conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. When hosting or participating in an event, you can’t just hope for the best.

The Future of Media: Key Trends for 2019 and Beyond

Business Wire

education events

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[Event Info] Announcing the #SocialPRbootiecamp

Waxing UnLyrical

Twitter Facebook Google+ LinkedIn [Event Info] Announcing the #SocialPRbootiecamp. Career Development Events Public Relations #socialpr #SocialPRbootiecamp professional development The Social PR VirtuosoI cannot believe it’s already December. Where did the year go?!

Infographic: Key 2016 Events That Shaped the Media Industry

Cision

Below are some of the major events and announcements that shaped the current state of the media. In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

How to Make a Networking Event Count

Critical Mention

With LinkedIn and Facebook groups, texting, Slack chats and videoconferencing, who needs to spend two hours at a networking event? We’ve outlined tips below on how to make your next networking event count! Going to a networking event can be nerve-wracking.

How to Succeed at Networking Events

Solo PR Pro

Janet's post offers practical, timeless tips on how to succeed at your next networking event. Most discussions of networking focus on how to act at the event and follow-up afterwards. With this pre-event marketing approach, you will start your networking BEFORE you go to the event.

Al Roker Visits Business Wire for BizWireTV Event

Business Wire

To celebrate, Business Wire put together an event giving some of today’s leading communicators the chance to meet and learn from Al Roker as BizWireTV host Jordyn Rolling led a livestreamed fireside chat. Al then touched upon an event that entered him into the record books, Rokerthon.

7 actionable ways to build hype for your brand’s next event

Agility PR Solutions

When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful.

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SXSW Recap: PR takeaways from this year’s event

Media Bullseye

Although it’s been more than a week since visitors packed up and left this year’s festival, the event has lots of useful takeaways for communicators to consider. Event wrap-up . The event featured different activities to advance women’s personal, professional, and romantic life.

4 event branding ideas to get on your prospects’ radar

Agility PR Solutions

There are many different corporate events that businesses have a vested interest in either attending or hosting. The post 4 event branding ideas to get on your prospects’ radar appeared first on Agility PR Solutions.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

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Involve Influencers in Real-Time Events

Cision

If you ask your influencer to share any of your brand’s content related to the event at hand, be sure to provide them with tracking links so you can measure their impact. So you’ve used social listening tools to identify a conversation your brand wants to join. Now what?

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Why marketers should turn to event marketing

PR Daily

Ultimately, I purchase everything these ladies and gentlemen offer me, but I buy enough of it to know that I am susceptible to event marketing. Grocery store sampling is just one example of event marketing—and perhaps one of American brands’ most common.

7 tips for covering events and conferences

PR Daily

When I first started covering major conferences and events, we would cross our fingers and hope to nail down a few blog posts and some quick-hit videos on the expo floor. Now, social media platforms offer a whole new level to conference and event coverage.

6 tips for planning outstanding events

PR Daily

Why is it that confident PR superstars—who can flawlessly write, tweet and dazzle editors each day—seem to shake in their boots at the phrase “event coordination?” PR events are a different beast from having friends over for beers and a beanbag toss.

The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand.

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How to Create a Signature Event

HMA Public Relations

Creating a signature event that eventually becomes a tradition is no small feat. The post How to Create a Signature Event appeared first on HMA Public Relations. PR and HMA PR Create a Signature Event public relations for events Scott Hanson

Free Resource to Help Your Team Assess and Escalate (or not) a Negative Event

Melissa Agnes

You want to ensure prompt escalation in the event of a potential crisis while also ensuring that you do not call leadership out of their busy schedules when a situation does not merit their attention.

How to turn an event into several months’ worth of content for your business

PR Warrior

But don’t forget the power of ‘old school’ physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker. Events such as these are in themselves content, and therefore have… MORE. The post How to turn an event into several months’ worth of content for your business appeared first on PR Warrior | Trevor Young.

Six tips for marketers on how to host a successful influencer relations event

Agility PR Solutions

The post Six tips for marketers on how to host a successful influencer relations event appeared first on Agility PR Solutions.

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Tip Sheet! Drive Results at Events With Social Correspondents

Cision

In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. It’s not as if live events are a PR secret.

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Event Recap: My/Mo x Color Factory

5W PR

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers).

Business Wire Miami “Playing Ball With the Media” Event

Business Wire

This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami. The format for this event went as follows: all of the comm pros had one minute to share their pitches and receive feedback from their matched journalist.

3 rules for crafting a stellar event for your organization

PR Daily

According to the Bureau of Labor Statistics , by 2024, jobs for meeting, convention and event planners will increase by 10 percent. This coincides with another BLS prediction that the event industry will grow by 44 percent by 2020, with much of that growth coming from branded events.

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How to include far-flung and off-shift staff in company events

PR Daily

Employee events can build engagement and signal a shift in culture. You might hold such events for the rollout of a leadership vision, a company transformation or an employer brand launch. After all, how can you create an event for one person?