INDUSTRY INSIGHTS YOUR PEERS ARE READING
Reputation events such as cyber attacks and PR crises can have a direct impact on share price—and that cost has gotten far worse in the social media age, according to a new report from Pentland Analytics and professional services firm Aon plc. MORE
Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. We picked a catchy name which made it possible to turn the event into a series. MORE
This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami. The format for this event went as follows: all of the comm pros had one minute to share their pitches and receive feedback from their matched journalist. MORE
When I first started covering major conferences and events, we would cross our fingers and hope to nail down a few blog posts and some quick-hit videos on the expo floor. Now, social media platforms offer a whole new level to conference and event coverage. MORE
This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics. Muehlbauer shared a live stream on Twitter that let his 2,400+ followers experience some of the event’s magic: Live from #SXSWestworld #sxsw [link]. MORE
The post Does a Startup Raising Over $100M in Venture Funding Sound Like a Newsworthy Event? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. In this era of mega venture rounds — think SoftBank feeding $535M to DoorDash to make sure you can receive that dish of soft-serve yogurt without ever leaving your lazy boy chair — one can become cavalier about a startup securing a measly $100M in venture funding. MORE
To piggyback off of Scott’s post from earlier this week, we'll be talking about the importance of attending networking events. The post Why Attend Professional Networking Events? MORE
On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. Events can be utilized for more than gathering sales leads and meeting with clients. MORE
Here is a list of events and projects I said “YES” to. This groundbreaking event will discuss how domains, branding, and IT can impact your core business strategy. Meet up with me (on or off the yoga mat) at this world renown event. MORE
Bre attended her first-ever AZIMA (Arizona Innovation Marketing Association) event called “Get Engaged! (No The post Arizona Innovation Marketing Association Event Recap appeared first on HMA Public Relations. MORE
One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand. MORE
To celebrate, Business Wire put together an event giving some of today’s leading communicators the chance to meet and learn from Al Roker as BizWireTV host Jordyn Rolling led a livestreamed fireside chat. Al then touched upon an event that entered him into the record books, Rokerthon. MORE
But don’t forget the power of ‘old school’ physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker. Events such as these are in themselves content, and therefore have… MORE. The post How to turn an event into several months’ worth of content for your business appeared first on PR Warrior | Trevor Young. MORE
Events equal opportunity. conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. When hosting or participating in an event, you can’t just hope for the best. MORE
Below are some of the major events and announcements that shaped the current state of the media. In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust. MORE
The event was attended by nearly 500 individuals and underwritten by a host of national and global companies. Without question, it was one of the best events I’ve attended in some time. A good event is not predicated on your organization taking center stage. MORE
According to the Bureau of Labor Statistics , by 2024, jobs for meeting, convention and event planners will increase by 10 percent. This coincides with another BLS prediction that the event industry will grow by 44 percent by 2020, with much of that growth coming from branded events. MORE
Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, […]. The post Building Brand Loyalty Through Annual Special Events appeared first on HMA Public Relations. Featured PR and Sports bikes Brand Loyalty kids players Special Events Tradition training camp MORE
Ultimately, I purchase everything these ladies and gentlemen offer me, but I buy enough of it to know that I am susceptible to event marketing. Grocery store sampling is just one example of event marketing—and perhaps one of American brands’ most common. MORE
Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. MORE
You leave these disappointing events feeling dissatisfied, especially if the speaker shows up late or is disorganised. How can you make the most out of these ho hum events and get the most out of your money and time? Networking connections contacts Events from unknown to expert MORE
In the course of your career, you’ll have attended dozens if not hundreds of industry events where – if you’re like most human attendees – you’ve exchanged business cards as if by rote, refilled your coffee cup endless times and listened to experts tell you something new as you take notes, tweet and daydream about… Continued. The post Next Time You’re at an Industry Event, Apply These 5 Simple Rules appeared first on PR News Blog. MORE
Creating a signature event that eventually becomes a tradition is no small feat. The post How to Create a Signature Event appeared first on HMA Public Relations. PR and HMA PR Create a Signature Event public relations for events Scott Hanson MORE
In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well. MORE
As a PR pro, no matter how long you've been in the business, misjudging event media attendance is always a possibility. The post Public Relations and Event Media Attendance appeared first on HMA Public Relations. MORE
In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. It’s not as if live events are a PR secret. MORE
If you ask your influencer to share any of your brand’s content related to the event at hand, be sure to provide them with tracking links so you can measure their impact. So you’ve used social listening tools to identify a conversation your brand wants to join. Now what? MORE
This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers. MORE
Why is it that confident PR superstars—who can flawlessly write, tweet and dazzle editors each day—seem to shake in their boots at the phrase “event coordination?” PR events are a different beast from having friends over for beers and a beanbag toss. MORE
With LinkedIn and Facebook groups, texting, Slack chats and videoconferencing, who needs to spend two hours at a networking event? We’ve outlined tips below on how to make your next networking event count! Going to a networking event can be nerve-wracking. MORE
Trade shows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event. MORE
Twitter Facebook Google+ LinkedIn [Event Info] Announcing the #SocialPRbootiecamp. Career Development Events Public Relations #socialpr #SocialPRbootiecamp professional development The Social PR VirtuosoI cannot believe it’s already December. Where did the year go?! MORE
The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. Must-haves of the effective PR event. It is often after the event that the real PR push comes. MORE
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. MORE
I have recently brought Michelle Joyce on my team as my Director of Events! Together, Michelle and I hope to create the most memorable events for you and your audiences. The post Introducing Michelle Joyce, My New Director of Events! MORE
Connecting one on one with readers at live events is one of the best ways to build relationships and reader loyalty. The post Tips for Promoting an Event appeared first on | The PR Maven Decide how much time you want to spend on the road for your book tour. Be sure to contact local media to generate publicity for each of your stops! Advance Publicity Create a most-wanted-media list, including newspapers, […]. MORE
We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. The post What Are Ceremonial Special Events? MORE
You want to ensure prompt escalation in the event of a potential crisis while also ensuring that you do not call leadership out of their busy schedules when a situation does not merit their attention. MORE
Janet's post offers practical, timeless tips on how to succeed at your next networking event. Most discussions of networking focus on how to act at the event and follow-up afterwards. With this pre-event marketing approach, you will start your networking BEFORE you go to the event. MORE
Although it’s been more than a week since visitors packed up and left this year’s festival, the event has lots of useful takeaways for communicators to consider. Event wrap-up . The event featured different activities to advance women’s personal, professional, and romantic life. MORE
The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. I think live, face-to-face events should rank at top of the marketing food chain. MORE
Measurement Month operates as a series of events that focus on the significance and functionality of PR measurement. These events, which take place both digitally and physically on a global scale, include seminars, webinars, podcasts, workshops, and panel discussions. MORE
Prior to every event, I not only worked to obtain the media list in an effort to make outreach efforts to press attending the event to organize interviews, but I also aimed to capture all relevant hashtags to ensure we’re including the appropriate content in our social media posts. MORE
Events Related Topics PR Expanded
FEBRUARY 6, 2017
This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers.
HMA Public Relations
MARCH 22, 2018
To piggyback off of Scott’s post from earlier this week, we'll be talking about the importance of attending networking events. The post Why Attend Professional Networking Events?
HMA Public Relations
JANUARY 16, 2018
We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. The post What Are Ceremonial Special Events?
Critical Mention
SEPTEMBER 6, 2018
With LinkedIn and Facebook groups, texting, Slack chats and videoconferencing, who needs to spend two hours at a networking event? We’ve outlined tips below on how to make your next networking event count! Going to a networking event can be nerve-wracking.
Cision
JANUARY 8, 2018
On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. Events can be utilized for more than gathering sales leads and meeting with clients.
ImPRessions - Crenshaw Communications
OCTOBER 19, 2017
The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. Must-haves of the effective PR event. It is often after the event that the real PR push comes.
Sword and the Script
MARCH 20, 2018
The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. I think live, face-to-face events should rank at top of the marketing food chain.
The Stalwart Blog
APRIL 15, 2016
The event was attended by nearly 500 individuals and underwritten by a host of national and global companies. Without question, it was one of the best events I’ve attended in some time. A good event is not predicated on your organization taking center stage.
Social PR Chat
OCTOBER 13, 2017
Here is a list of events and projects I said “YES” to. This groundbreaking event will discuss how domains, branding, and IT can impact your core business strategy. Meet up with me (on or off the yoga mat) at this world renown event.
PR Warrior
MAY 12, 2018
But don’t forget the power of ‘old school’ physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker. Events such as these are in themselves content, and therefore have… MORE. The post How to turn an event into several months’ worth of content for your business appeared first on PR Warrior | Trevor Young.
Cision
AUGUST 25, 2016
Events equal opportunity. conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. When hosting or participating in an event, you can’t just hope for the best.
Solo PR Pro
APRIL 3, 2018
Janet's post offers practical, timeless tips on how to succeed at your next networking event. Most discussions of networking focus on how to act at the event and follow-up afterwards. With this pre-event marketing approach, you will start your networking BEFORE you go to the event.
Waxing UnLyrical
DECEMBER 2, 2016
Twitter Facebook Google+ LinkedIn [Event Info] Announcing the #SocialPRbootiecamp. Career Development Events Public Relations #socialpr #SocialPRbootiecamp professional development The Social PR VirtuosoI cannot believe it’s already December. Where did the year go?!
Cision
MARCH 21, 2017
Below are some of the major events and announcements that shaped the current state of the media. In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.
PR Daily
JULY 9, 2018
This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics. Muehlbauer shared a live stream on Twitter that let his 2,400+ followers experience some of the event’s magic: Live from #SXSWestworld #sxsw [link].
Media Bullseye
MARCH 27, 2018
Although it’s been more than a week since visitors packed up and left this year’s festival, the event has lots of useful takeaways for communicators to consider. Event wrap-up . The event featured different activities to advance women’s personal, professional, and romantic life.
HMA Public Relations
JANUARY 2, 2018
Creating a signature event that eventually becomes a tradition is no small feat. The post How to Create a Signature Event appeared first on HMA Public Relations. PR and HMA PR Create a Signature Event public relations for events Scott Hanson
HMA Public Relations
AUGUST 7, 2018
Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, […]. The post Building Brand Loyalty Through Annual Special Events appeared first on HMA Public Relations. Featured PR and Sports bikes Brand Loyalty kids players Special Events Tradition training camp
Cision
APRIL 12, 2016
If you ask your influencer to share any of your brand’s content related to the event at hand, be sure to provide them with tracking links so you can measure their impact. So you’ve used social listening tools to identify a conversation your brand wants to join. Now what?
Waxing UnLyrical
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.
ImPRessions - Crenshaw Communications
MARCH 23, 2017
One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand.
Melissa Agnes
APRIL 9, 2018
You want to ensure prompt escalation in the event of a potential crisis while also ensuring that you do not call leadership out of their busy schedules when a situation does not merit their attention.
Cision
APRIL 14, 2015
In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. It’s not as if live events are a PR secret.
Ishmael's Corner
NOVEMBER 4, 2018
The post Does a Startup Raising Over $100M in Venture Funding Sound Like a Newsworthy Event? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. In this era of mega venture rounds — think SoftBank feeding $535M to DoorDash to make sure you can receive that dish of soft-serve yogurt without ever leaving your lazy boy chair — one can become cavalier about a startup securing a measly $100M in venture funding.
Melissa Agnes
NOVEMBER 29, 2016
I have recently brought Michelle Joyce on my team as my Director of Events! Together, Michelle and I hope to create the most memorable events for you and your audiences. The post Introducing Michelle Joyce, My New Director of Events!
Beyond PR
SEPTEMBER 27, 2016
Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content.
PR Daily
JANUARY 25, 2017
Ultimately, I purchase everything these ladies and gentlemen offer me, but I buy enough of it to know that I am susceptible to event marketing. Grocery store sampling is just one example of event marketing—and perhaps one of American brands’ most common.
Agility PR Solutions
AUGUST 23, 2018
Reputation events such as cyber attacks and PR crises can have a direct impact on share price—and that cost has gotten far worse in the social media age, according to a new report from Pentland Analytics and professional services firm Aon plc.
Waxing UnLyrical
AUGUST 28, 2013
Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. We picked a catchy name which made it possible to turn the event into a series.
Business Wire
APRIL 20, 2017
To celebrate, Business Wire put together an event giving some of today’s leading communicators the chance to meet and learn from Al Roker as BizWireTV host Jordyn Rolling led a livestreamed fireside chat. Al then touched upon an event that entered him into the record books, Rokerthon.
PR 20/20
FEBRUARY 26, 2015
In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well.
PR Daily
JANUARY 5, 2017
Why is it that confident PR superstars—who can flawlessly write, tweet and dazzle editors each day—seem to shake in their boots at the phrase “event coordination?” PR events are a different beast from having friends over for beers and a beanbag toss.
PR Daily
MARCH 5, 2015
When I first started covering major conferences and events, we would cross our fingers and hope to nail down a few blog posts and some quick-hit videos on the expo floor. Now, social media platforms offer a whole new level to conference and event coverage.
HMA Public Relations
NOVEMBER 30, 2017
As a PR pro, no matter how long you've been in the business, misjudging event media attendance is always a possibility. The post Public Relations and Event Media Attendance appeared first on HMA Public Relations.
PR Daily
FEBRUARY 16, 2018
According to the Bureau of Labor Statistics , by 2024, jobs for meeting, convention and event planners will increase by 10 percent. This coincides with another BLS prediction that the event industry will grow by 44 percent by 2020, with much of that growth coming from branded events.
Maine PR Maven
NOVEMBER 15, 2016
Connecting one on one with readers at live events is one of the best ways to build relationships and reader loyalty. The post Tips for Promoting an Event appeared first on | The PR Maven Decide how much time you want to spend on the road for your book tour. Be sure to contact local media to generate publicity for each of your stops! Advance Publicity Create a most-wanted-media list, including newspapers, […].
HMA Public Relations
MARCH 6, 2018
Bre attended her first-ever AZIMA (Arizona Innovation Marketing Association) event called “Get Engaged! (No The post Arizona Innovation Marketing Association Event Recap appeared first on HMA Public Relations.
Media Bullseye
SEPTEMBER 6, 2016
Measurement Month operates as a series of events that focus on the significance and functionality of PR measurement. These events, which take place both digitally and physically on a global scale, include seminars, webinars, podcasts, workshops, and panel discussions.
The Stalwart Blog
MAY 31, 2016
Prior to every event, I not only worked to obtain the media list in an effort to make outreach efforts to press attending the event to organize interviews, but I also aimed to capture all relevant hashtags to ensure we’re including the appropriate content in our social media posts.
Public Relations Sydney
OCTOBER 10, 2017
You leave these disappointing events feeling dissatisfied, especially if the speaker shows up late or is disorganised. How can you make the most out of these ho hum events and get the most out of your money and time? Networking connections contacts Events from unknown to expert
Business Wire
JULY 26, 2017
This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami. The format for this event went as follows: all of the comm pros had one minute to share their pitches and receive feedback from their matched journalist.
PR News
JUNE 12, 2017
In the course of your career, you’ll have attended dozens if not hundreds of industry events where – if you’re like most human attendees – you’ve exchanged business cards as if by rote, refilled your coffee cup endless times and listened to experts tell you something new as you take notes, tweet and daydream about… Continued. The post Next Time You’re at an Industry Event, Apply These 5 Simple Rules appeared first on PR News Blog.
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