Virtual Event Marketing

Ronn Torossian

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. The post Virtual Event Marketing appeared first on.

Business Wire’s Event Spotlight Increases the Reach and Impact of Live and Virtual Event Participation | Business Wire Blog

Business Wire

Events, large and small, are an integral part of many marketing programs. Marketing teams rely on conferences and events to educate and connect with target audiences. While events modernized, event communication did not. public relations events

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Celebrating Success: How Canadian Online Publishing Awards Created an Innovative Virtual Event Experience | Business Wire Blog

Business Wire

I spoke with Marty Seto, Producer for COPA , regarding the success of the event, the highlights and what’s to come for the organization. events media relations

Lockdown Unconference comms event

Stephen Waddington

You’re invited to join a new Unconference learning and development event. Several people suggested one-off events and discussions. Please use this form Agenda published a fortnight in advance The first event will be 1pm-2pm GMT, 26 February. events

Making The Most Of Virtual Event Experiences

ImPRessions - Crenshaw Communications

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

The Future Of Conferences And Events: A PR Planner’s View

ImPRessions - Crenshaw Communications

I recall the first big event to cancel was South By South West (SXSW). Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall.

13 smart, affordable ways to promote events

PR Daily

Nearly 90% of executives believe in the power of events, and 30% of marketers say events are the single most effective marketing channel, according to the Bizzabo Event Marketing Benchmarks and Trends report. Of course, people must know about the event for it succeed.

April Event Calendar for Journalists and Bloggers

Cision

As we head into the second quarter, check out these upcoming events for journalists and bloggers. Media Blog

7 Virtual Events for Journalists and Bloggers in May 2021

Cision

The coming weeks offer several unique events for journalists and bloggers, covering solutions journalism, food writing, and more. Media Blog

Tips for launching a great virtual event

PR Daily

While efforts are underway to reopen portions of society like offices and schools, large in-person events are going to be among the last functions to receive the green light to return. Here are four tips to guide you through a successful virtual event: 1.

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How To Pull Together A PR Event – Fast

ImPRessions - Crenshaw Communications

In PR , we often create client events to generate brand visibility. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. We sprang into action and pulled off the event with a marquee journalist as moderator, attended by over 35 journalists, and attracting over 100 attendees in a packed venue. Here are five best practices for planning an event on a tight turnaround.

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Exploring Virtual Events: 6 Benefits of Going Virtual

Cision

Worried about taking your event virtual? 6 benefits that you might not have considered. Comms Best Practices

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Ragan acquires Communications Week with premier event Nov. 15-19

PR Daily

The event and content brand solidifies Ragan’s position as the leader of news, ideas and professional development for the communications industry. This year’s flagship event will take place November 15-19, and I am hoping you and your team will join us.

Creating a Digital Event

5W PR

One of the most effective ways to do this in the past was through in-person events such as product or brand launches, but with everyone staying at home, companies have had to shift their events to a digital format. What seperates a Digital Event from an in person event?

8 Tips for Creating a Virtual PR Event

Critical Mention

Virtual events have become increasingly popular through the pandemic. Many PR pros have had to reallocate their event budgets and plans to adhere to stay-at-home orders and social distancing protocols. Once you have chosen the best platform to use, next decide on how the event will run.

6 Actionable Ways B2B Marketers Can Improve Virtual Events

Sword and the Script

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic.

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Showcase your captivating visuals and virtual events

PR Daily

Ragan’s Video, Visual & Virtual Awards will recognize the visual content that engaged audiences, as well as the most innovative virtual events. The post Showcase your captivating visuals and virtual events appeared first on PR Daily.

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5 lessons from The Preakness’ virtual press event

PR Daily

When you can’t hold a presser or traditional media event because of public health concerns, you have to get creative. Instead, the team at The Brand Guild produced a unique experience to bring reporters into the event and give them something to write about: a virtual press event.

Showcase your captivating visuals and virtual events

PR Daily

Ragan’s Video, Visual & Virtual Awards will recognize the visual content that engaged audiences, as well as the most innovative virtual events. The post Showcase your captivating visuals and virtual events appeared first on PR Daily.

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How to Plan PR Events?

Prowly

We’re all looking forward to the day when events, conferences, and professional get-togethers of every size and purpose can get back to the way they were before the spring of 2020. The post How to Plan PR Events?

Are Virtual Events the Future?

HMA Public Relations

Are virtual events here to stay? After attending a virtual award ceremony, Autumn shares her thoughts on the benefits of remote events. The post Are Virtual Events the Future? Featured Networking and Professional Development 40 under 40 Are Virtual Events the Future?

How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices.

Event: Reuters Next Virtual Forum

Cision

Leadership summit Reuters Next will bring together 25,000 executives over four days to hear from leading names in business, finance, politics, tech and media on the most pressing issues of our age. Media Blog

Showcase your comms campaigns, publications and events

PR Daily

The post Showcase your comms campaigns, publications and events appeared first on PR Daily. Ragan’s PR Daily Awards will recognize the best work in PR, marketing and communications. The deadline for entries is Friday, June 19.

Showcase your comms campaigns, publications and events

PR Daily

The post Showcase your comms campaigns, publications and events appeared first on PR Daily. Ragan’s PR Daily Awards will recognize the best work in PR, marketing and communications. The deadline for entries is Friday, June 19.

What Does the Future Look Like for Event Marketing?

HMA Public Relations

Event-planning is a big part of public relations and here at HMA, part of what we do lies in hosting successful events for clients whether they are large-scale or intimate. Featured What is.Wednesday event marketing

Take your Virtual Events to the Next Level

Cision

If you’re sitting on a big event you’d like to take in a new or different direction, let Cision's MultiVu help! They're just a short form away from customizing your next virtual live webcast. Best Practices

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First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers. Following the kick-off event, the Museum of Public Relations will exhibit rare artifacts and writings recounting black public relations history. This event and exhibit intend to inspire the industry’s growing diverse generation of young professionals.

Maslow’s Hierarchy of Needs for Producing Better Virtual Events

Contently - Strategy

For almost a decade, webinars have been the go-to choice for digital events. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. Strategy coronavirus events

4 essential steps for marketing your event

Agility PR Solutions

There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem.

Are virtual events worth the effort?

HMA Public Relations

Have you hosted a virtual event during the pandemic? Marissa thinks that virtual events have the capacity to be just as successful as an in-person event. The post Are virtual events worth the effort? Featured virtual events

4 PR tactics to support your event marketing

PR Daily

Event marketing is on the rise. A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals. Two-thirds surveyed say they plan to increase spending on live events in 2019. Given this rise in live events, how can PR pros help brands make the most of these opportunities?

Virtual Events for Bloggers and Journalists in January 2021

Cision

Mark your calendar for some of these unique events for journalists and bloggers in the new year. Media Blog

How PR can boost your event

Ronn Torossian

If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. The post How PR can boost your event appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media.

Motorola’s comms leader shares virtual events tips

PR Daily

For Motorola, the pandemic posed an acute problem: How can big events that used to generate excitement for new products be recreated without in-person gatherings? Attention spans are short, so events must cater to that.”. What can a virtual event audience stomach these days?

How to think about events during the rest of 2020

PR Daily

Today, the saying is used to describe the current state of the events industry. It seems like we can’t go a week, or even a day, without hearing about another event’s plans to cancel or postpone. The COVID-19 pandemic has turned the events industry on its head.

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How to Move A Live Event Online

Solo PR Pro

What do you do when a global pandemic forces the cancellation of a signature live event? In this post, Kelly Kirkendoll of Thrive Public Relations , shares the lessons learned from helping clients to move large scale events online. Recreating a live event online is not an easy task.

Canceling over coronavirus: Should your event go on?

PR Daily

Many organizations worldwide are canceling trade shows, internal events and media happenings. With coronavirus spreading, should you cancel that big event your organization is planning, or press ahead with it? We’ve opted to have the event online rather than in person,” he says.

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3 Surefire Ways to Make Seasonal Events Shine

Cision

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans. Best Practices

Four Easy Tips to Make Your Virtual Event Stand Out

Cision

How can you make your virtual event stand out, especially when there’s an unprecedented amount of them? Tips from our Field Marketing Manager. Best Practices