The Perfect Pair: How to Use Events to Amplify Major Company Announcements


On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. Events can be utilized for more than gathering sales leads and meeting with clients.

Infographic: Key 2016 Events That Shaped the Media Industry


Below are some of the major events and announcements that shaped the current state of the media. In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers.

Next Time You’re at an Industry Event, Apply These 5 Simple Rules

PR News

In the course of your career, you’ll have attended dozens if not hundreds of industry events where – if you’re like most human attendees – you’ve exchanged business cards as if by rote, refilled your coffee cup endless times and listened to experts tell you something new as you take notes, tweet and daydream about… Continued. The post Next Time You’re at an Industry Event, Apply These 5 Simple Rules appeared first on PR News Blog.

Why marketers should turn to event marketing

PR Daily

Ultimately, I purchase everything these ladies and gentlemen offer me, but I buy enough of it to know that I am susceptible to event marketing. Grocery store sampling is just one example of event marketing—and perhaps one of American brands’ most common.

The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand.

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7 tips for covering events and conferences

PR Daily

When I first started covering major conferences and events, we would cross our fingers and hope to nail down a few blog posts and some quick-hit videos on the expo floor. Now, social media platforms offer a whole new level to conference and event coverage.

5 Steps to Marketing at an Event Outside of Your Industry


Trade shows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event.

How to Create a Signature Event

HMA Public Relations

Creating a signature event that eventually becomes a tradition is no small feat. The post How to Create a Signature Event appeared first on HMA Public Relations. PR and HMA PR Create a Signature Event public relations for events Scott Hanson

How should you respond online to a tragic event?

PR Daily

Orlando, Nice, Dallas are just a few tragic events that recently rocked our world. Or is it better not to post at all in the wake of a tragic event? Perhaps many make mistakes because they truly don’t know how to manage social media during these events.

7 Tips to Creating an All-Star Event

Waxing UnLyrical

Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. We picked a catchy name which made it possible to turn the event into a series.

Involve Influencers in Real-Time Events


If you ask your influencer to share any of your brand’s content related to the event at hand, be sure to provide them with tracking links so you can measure their impact. So you’ve used social listening tools to identify a conversation your brand wants to join. Now what?

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Hair-raising events promote men’s health in ‘Movember’

PR Daily

Seeing more mustaches lately? Happy Movember. Organizations around the world are encouraging men (and women) to sport their mustaches.

The core events of shareholder communications

Beyond PR

One of the most obvious differentiators between Investor Relations and its CorpComm brethren is that IR has highly defined “seasons” and annual occasions.

The Two Sides of Events (and how to rock them both)

Shift Communications

Just as there are two sides to every story, there are also two sides to every event. In the past six months, I’ve worked both sides of two very large events and am here to share my tips and tricks for how to not only survive but actually rock whatever role you’re in/event you’re at.

4 ways PR pros can react to tragic events

PR Daily

Remember, news media members will actively be looking for sources, too—we all have a responsibility to play amidst tragic events. EVENT: Learn to find your leader's real voice at the 2016 Leadership and Executive Communications Conference.

7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. Must-haves of the effective PR event. It is often after the event that the real PR push comes.

Using Twitter for PR events

PR Conversations

How should you use Twitter for public relations events? Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. We’ve used Twitter at events, and participated remotely in real world activities and those that only exist online. Let’s start at the beginning; the preparation and planning of an event. Publicising an event. Post-event.

Why Your Event Needs a Crisis Communications Plan


Events equal opportunity. conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. When hosting or participating in an event, you can’t just hope for the best.

Measurement Month: a History and Outline of Events

Media Bullseye

Measurement Month operates as a series of events that focus on the significance and functionality of PR measurement. These events, which take place both digitally and physically on a global scale, include seminars, webinars, podcasts, workshops, and panel discussions.

A Quick Guide to Getting Comfortable at a Networking Event

Shift Communications

I find even the best networking events are kind of like high school, most people don’t want to be there and are extremely self-conscious about the whole affair. (Go Here are a few tips to make you feel a little more comfortable at your next networking event: Don’t have a strict agenda.

Networking Doesn’t End When an Event Does

Shift Communications

You went into a networking event and you killed it! Here are three tips for making sure the time you spent at those networking events doesn’t go to waste: Leverage your social networks. Next time you attend an event, don’t forget the follow up.

4 ways PR pros can network at events

PR Daily

Attending hundreds of events and exchanging countless business cards may lead to a few fortuitous connections, but networking with a plan will result in more meaningful business relationships. To extract the most value from an event, take a systematic approach to networking.

A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

A couple weeks ago, I was invited to a small, unique event at the Verizon “Concept Store” at the Mall of America. I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets.

Facebook ads are out, hand-picked events are in

PR Daily

For social media managers who rely on users to share their Facebook content, the platform has a better idea— Live Events. The individually selected Featured Events will appear on top of users’ upcoming events lists across 10 U.S. Private events are not included.

The Inbound Marketer’s Comprehensive Event Checklist

PR 20/20

In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well.

The success of your press event depends on the details

PR Daily


10 ways PR pros can throw a winning event

PR Daily

Throwing events might seem like the glamorous side of PR work, but the task involves a lot of hard work. After years of working at the Toronto Stock Exchange developing and executing corporate events, I’ve learned how to ensure the event process goes off without a hitch.

8 ways to make your Facebook Live event a success

PR Daily

Planning a Facebook Live event for your executive? Still, even a spontaneous-looking live event will probably be more successful if it's well-planned and targeted. Understand your target audience," says Dave Magnia, director of broadcast event and production solutions at Wal-Mart.

How To Use Social Media At An Event

Beyond PR

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content.

Have you produced a must-attend PR event?

PR Daily


3 ways PR pros can boost event marketing opportunities

PR Daily

A lot goes into successful event marketing. It can be easy to get so wrapped up in the details of a successful event that you miss the PR benefits. Inviting journalists and providing exclusive executive access are essential to benefitting from an event marketing plan.

Event Marketing Done Right

The Stalwart Blog

The event was attended by nearly 500 individuals and underwritten by a host of national and global companies. Without question, it was one of the best events I’ve attended in some time. A good event is not predicated on your organization taking center stage.

How to Manage Media Relations at a High-Profile Event

Beyond PR

The bigger the event, the greater the competition for attention. As the official newswire service for these two major events, we’ve had the wonderful opportunity to engage with journalists and bloggers covering the nominations and to assist in signing them up for convention newsfeeds.

5 ways to avoid botching your press event

PR Daily

Because drumming up interest—any interest—can be the toughest part of a press event, it’s tempting for PR pros to declare victory after receiving a few “yes” replies from reporters. A few oversights or glitches leading up to the event can alienate even the most interested journalists.

Talking Points Event Series: 4 Ways Companies can Bolster Brand Awareness during the “Big Football Game” next February

Communications Conversations

” After three events, we decided to part ways (for a variety of reasons). The Talking Points event series was conceivably kaput. We held our first event last week at Bellmont Partners headquarters in Edina.

How to boost coverage of your PR event—even after it’s over

PR Daily

It’s a splendid thing to snag TV, magazine or newspaper coverage for a one-day event. Bonus points, however, go to those who tell stories that have legs, drawing further articles and social media sharing long after the event is over.

Registration is Open for the Solo PR PRO 2016 Main Event

Solo PR Pro

We are thrilled to announce that once again, Solo PR Pro has teamed up with with the Florida Public Relations Association (FPRA) Conference for our main event activity for 2016 and registration is now open!

Talking Points Event Series: How fake news is already impacting the corporate and media worlds

Communications Conversations

Remember, we limit attendance to the first 50 people who sign up in an effort to keep the event more intimate and discussion-based. Time: 5:30-Registration/Networking; 6-7:15–Event. Can fake news negatively impact your company’s reputation and stock price?

Why you should target potential clients at a Ragan event

PR Daily

The Ragan event audience is a targeted market. Check out the Ragan event lineup, and let us know you’re interested.