First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers.

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. Events can be utilized for more than gathering sales leads and meeting with clients.

7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. Must-haves of the effective PR event. It is often after the event that the real PR push comes.

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. I think live, face-to-face events should rank at top of the marketing food chain.

5 Steps to Marketing at an Event Outside of Your Industry

Cision

Trade shows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event.

Why event promotion should use influencers

PR Daily

This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics. Muehlbauer shared a live stream on Twitter that let his 2,400+ followers experience some of the event’s magic: Live from #SXSWestworld #sxsw [link].

#FollowMeTo???? 7 Social Media Events and Projects

Social PR Chat

Here is a list of events and projects I said “YES” to. This groundbreaking event will discuss how domains, branding, and IT can impact your core business strategy. Meet up with me (on or off the yoga mat) at this world renown event.

How to Succeed at Networking Events

Solo PR Pro

Janet's post offers practical, timeless tips on how to succeed at your next networking event. Most discussions of networking focus on how to act at the event and follow-up afterwards. With this pre-event marketing approach, you will start your networking BEFORE you go to the event.

How to turn an event into several months’ worth of content for your business

PR Warrior

But don’t forget the power of ‘old school’ physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker. Events such as these are in themselves content, and therefore have… MORE. The post How to turn an event into several months’ worth of content for your business appeared first on PR Warrior | Trevor Young.

Why Your Event Needs a Crisis Communications Plan

Cision

Events equal opportunity. conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. When hosting or participating in an event, you can’t just hope for the best.

Infographic: Key 2016 Events That Shaped the Media Industry

Cision

Below are some of the major events and announcements that shaped the current state of the media. In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

[Event Info] Announcing the #SocialPRbootiecamp

Waxing UnLyrical

Twitter Facebook Google+ LinkedIn [Event Info] Announcing the #SocialPRbootiecamp. Career Development Events Public Relations #socialpr #SocialPRbootiecamp professional development The Social PR VirtuosoI cannot believe it’s already December. Where did the year go?!

SXSW Recap: PR takeaways from this year’s event

Media Bullseye

Although it’s been more than a week since visitors packed up and left this year’s festival, the event has lots of useful takeaways for communicators to consider. Event wrap-up . The event featured different activities to advance women’s personal, professional, and romantic life.

Al Roker Visits Business Wire for BizWireTV Event

Business Wire

To celebrate, Business Wire put together an event giving some of today’s leading communicators the chance to meet and learn from Al Roker as BizWireTV host Jordyn Rolling led a livestreamed fireside chat. Al then touched upon an event that entered him into the record books, Rokerthon.

The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand.

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Involve Influencers in Real-Time Events

Cision

If you ask your influencer to share any of your brand’s content related to the event at hand, be sure to provide them with tracking links so you can measure their impact. So you’ve used social listening tools to identify a conversation your brand wants to join. Now what?

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Building Brand Loyalty Through Annual Special Events

HMA Public Relations

Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, […]. The post Building Brand Loyalty Through Annual Special Events appeared first on HMA Public Relations. Featured PR and Sports bikes Brand Loyalty kids players Special Events Tradition training camp

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Business Wire Miami “Playing Ball With the Media” Event

Business Wire

This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami. The format for this event went as follows: all of the comm pros had one minute to share their pitches and receive feedback from their matched journalist.

How to Create a Signature Event

HMA Public Relations

Creating a signature event that eventually becomes a tradition is no small feat. The post How to Create a Signature Event appeared first on HMA Public Relations. PR and HMA PR Create a Signature Event public relations for events Scott Hanson

Introducing Michelle Joyce, My New Director of Events!

Melissa Agnes

I have recently brought Michelle Joyce on my team as my Director of Events! Together, Michelle and I hope to create the most memorable events for you and your audiences. The post Introducing Michelle Joyce, My New Director of Events!

6 tips for planning outstanding events

PR Daily

Why is it that confident PR superstars—who can flawlessly write, tweet and dazzle editors each day—seem to shake in their boots at the phrase “event coordination?” PR events are a different beast from having friends over for beers and a beanbag toss.

Free Resource to Help Your Team Assess and Escalate (or not) a Negative Event

Melissa Agnes

You want to ensure prompt escalation in the event of a potential crisis while also ensuring that you do not call leadership out of their busy schedules when a situation does not merit their attention.

How To Use Social Media At An Event

Beyond PR

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content.

Why marketers should turn to event marketing

PR Daily

Ultimately, I purchase everything these ladies and gentlemen offer me, but I buy enough of it to know that I am susceptible to event marketing. Grocery store sampling is just one example of event marketing—and perhaps one of American brands’ most common.

3 rules for crafting a stellar event for your organization

PR Daily

According to the Bureau of Labor Statistics , by 2024, jobs for meeting, convention and event planners will increase by 10 percent. This coincides with another BLS prediction that the event industry will grow by 44 percent by 2020, with much of that growth coming from branded events.

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Tips for Promoting an Event

Maine PR Maven

Connecting one on one with readers at live events is one of the best ways to build relationships and reader loyalty. The post Tips for Promoting an Event appeared first on | The PR Maven Decide how much time you want to spend on the road for your book tour. Be sure to contact local media to generate publicity for each of your stops! Advance Publicity Create a most-wanted-media list, including newspapers, […].

Tip Sheet! Drive Results at Events With Social Correspondents

Cision

In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. It’s not as if live events are a PR secret.

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Measurement Month: a History and Outline of Events

Media Bullseye

Measurement Month operates as a series of events that focus on the significance and functionality of PR measurement. These events, which take place both digitally and physically on a global scale, include seminars, webinars, podcasts, workshops, and panel discussions.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

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Prove you’re a PR powerhouse and bring this iconic event to your organization

PR Daily

If you have an office in New York City, you can get free training for your team and establish your organization as a PR powerhouse by hosting this exciting event.

3 ways PR pros can boost event marketing opportunities

PR Daily

A lot goes into successful event marketing. It can be easy to get so wrapped up in the details of a successful event that you miss the PR benefits. Inviting journalists and providing exclusive executive access are essential to benefitting from an event marketing plan.

5 ways to get the most out of a disappointing event

Public Relations Sydney

You leave these disappointing events feeling dissatisfied, especially if the speaker shows up late or is disorganised. How can you make the most out of these ho hum events and get the most out of your money and time? Networking connections contacts Events from unknown to expert

Why Influencer Marketing is Crucial to Event Promotion

Beyond PR

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. SweetJohn shared a live stream on Twitter that let his 2,400+ followers experience some of the event’s magic: Live from #SXSWestworld #sxsw [link].

Next Time You’re at an Industry Event, Apply These 5 Simple Rules

PR News

In the course of your career, you’ll have attended dozens if not hundreds of industry events where – if you’re like most human attendees – you’ve exchanged business cards as if by rote, refilled your coffee cup endless times and listened to experts tell you something new as you take notes, tweet and daydream about… Continued. The post Next Time You’re at an Industry Event, Apply These 5 Simple Rules appeared first on PR News Blog.

#NRAShow: A Food or Gun Event?

The Stalwart Blog

Prior to every event, I not only worked to obtain the media list in an effort to make outreach efforts to press attending the event to organize interviews, but I also aimed to capture all relevant hashtags to ensure we’re including the appropriate content in our social media posts.

The core events of shareholder communications

Beyond PR

One of the most obvious differentiators between Investor Relations and its CorpComm brethren is that IR has highly defined “seasons” and annual occasions.

Ketchum Event: There’s no such thing as a public relations crisis

Stephen Waddington

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. We’ll cover competency and preparedness, addressing multiple stakeholders during a crisis, and post-event communication.

Public Relations and Event Media Attendance

HMA Public Relations

As a PR pro, no matter how long you've been in the business, misjudging event media attendance is always a possibility. The post Public Relations and Event Media Attendance appeared first on HMA Public Relations.

How to Manage Media Relations at a High-Profile Event

Beyond PR

The bigger the event, the greater the competition for attention. As the official newswire service for these two major events, we’ve had the wonderful opportunity to engage with journalists and bloggers covering the nominations and to assist in signing them up for convention newsfeeds.

Why you should target potential clients at a Ragan event

PR Daily

The Ragan event audience is a targeted market. Check out the Ragan event lineup, and let us know you’re interested.