How To Pull Together A PR Event – Fast
ImPRessions - Crenshaw Communications
FEBRUARY 12, 2019
In PR , we often create client events to generate brand visibility. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. We sprang into action and pulled off the event with a marquee journalist as moderator, attended by over 35 journalists, and attracting over 100 attendees in a packed venue. Here are five best practices for planning an event on a tight turnaround.