INDUSTRY INSIGHTS YOUR PEERS ARE READING
This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami. The format for this event went as follows: all of the comm pros had one minute to share their pitches and receive feedback from their matched journalist. MORE
When I first started covering major conferences and events, we would cross our fingers and hope to nail down a few blog posts and some quick-hit videos on the expo floor. Now, social media platforms offer a whole new level to conference and event coverage. MORE
This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics. Muehlbauer shared a live stream on Twitter that let his 2,400+ followers experience some of the event’s magic: Live from #SXSWestworld #sxsw [link]. MORE
To piggyback off of Scott’s post from earlier this week, we'll be talking about the importance of attending networking events. The post Why Attend Professional Networking Events? MORE
On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. Events can be utilized for more than gathering sales leads and meeting with clients. MORE
Here is a list of events and projects I said “YES” to. This groundbreaking event will discuss how domains, branding, and IT can impact your core business strategy. Meet up with me (on or off the yoga mat) at this world renown event. MORE
education events MORE
To celebrate, Business Wire put together an event giving some of today’s leading communicators the chance to meet and learn from Al Roker as BizWireTV host Jordyn Rolling led a livestreamed fireside chat. Al then touched upon an event that entered him into the record books, Rokerthon. MORE
One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand. MORE
But don’t forget the power of ‘old school’ physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker. Events such as these are in themselves content, and therefore have… MORE. The post How to turn an event into several months’ worth of content for your business appeared first on PR Warrior | Trevor Young. MORE
Events equal opportunity. conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. When hosting or participating in an event, you can’t just hope for the best. MORE
Below are some of the major events and announcements that shaped the current state of the media. In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust. MORE
The event was attended by nearly 500 individuals and underwritten by a host of national and global companies. Without question, it was one of the best events I’ve attended in some time. A good event is not predicated on your organization taking center stage. MORE
According to the Bureau of Labor Statistics , by 2024, jobs for meeting, convention and event planners will increase by 10 percent. This coincides with another BLS prediction that the event industry will grow by 44 percent by 2020, with much of that growth coming from branded events. MORE
Ultimately, I purchase everything these ladies and gentlemen offer me, but I buy enough of it to know that I am susceptible to event marketing. Grocery store sampling is just one example of event marketing—and perhaps one of American brands’ most common. MORE
Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, […]. The post Building Brand Loyalty Through Annual Special Events appeared first on HMA Public Relations. Featured PR and Sports bikes Brand Loyalty kids players Special Events Tradition training camp MORE
Creating a signature event that eventually becomes a tradition is no small feat. The post How to Create a Signature Event appeared first on HMA Public Relations. PR and HMA PR Create a Signature Event public relations for events Scott Hanson MORE
In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. It’s not as if live events are a PR secret. MORE
If you ask your influencer to share any of your brand’s content related to the event at hand, be sure to provide them with tracking links so you can measure their impact. So you’ve used social listening tools to identify a conversation your brand wants to join. Now what? MORE
A Bizzabo survey reveals that more organizations are planning to attend, sponsor and/or host events over the next year, allocating budget dollars and focusing on proving ROI. Marketers’ event goals. More events means more budget dollars. MORE
This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers. MORE
Why is it that confident PR superstars—who can flawlessly write, tweet and dazzle editors each day—seem to shake in their boots at the phrase “event coordination?” PR events are a different beast from having friends over for beers and a beanbag toss. MORE
Employee events can build engagement and signal a shift in culture. You might hold such events for the rollout of a leadership vision, a company transformation or an employer brand launch. After all, how can you create an event for one person? MORE
With LinkedIn and Facebook groups, texting, Slack chats and videoconferencing, who needs to spend two hours at a networking event? We’ve outlined tips below on how to make your next networking event count! Going to a networking event can be nerve-wracking. MORE
Trade shows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event. MORE
Twitter Facebook Google+ LinkedIn [Event Info] Announcing the #SocialPRbootiecamp. Career Development Events Public Relations #socialpr #SocialPRbootiecamp professional development The Social PR VirtuosoI cannot believe it’s already December. Where did the year go?! MORE
Because drumming up interest—any interest—can be the toughest part of a press event, it’s tempting for PR pros to declare victory after receiving a few “yes” replies from reporters. A few oversights or glitches leading up to the event can alienate even the most interested journalists. MORE
Livestreaming an employee event requires collaboration, careful preparation and, of course, solid technical infrastructure from a trusted partner. At a live event, a camera set right in front of the stage will obstruct audience sight lines. MORE
The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. Must-haves of the effective PR event. It is often after the event that the real PR push comes. MORE
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. MORE
Good events don’t just happen. PR will help increase the awareness of the event and, when properly targeted, will get that message to the people best positioned to help you generate the buzz you need to fill the venue. One of the best ways to build buzz for an upcoming event, is to create and nurture an online community. Your community can be a huge source of developing event buzz if you give them the tools they need to help you. MORE
A lot goes into successful event marketing. It can be easy to get so wrapped up in the details of a successful event that you miss the PR benefits. Inviting journalists and providing exclusive executive access are essential to benefitting from an event marketing plan. MORE
I have recently brought Michelle Joyce on my team as my Director of Events! Together, Michelle and I hope to create the most memorable events for you and your audiences. The post Introducing Michelle Joyce, My New Director of Events! MORE
When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful. MORE
We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. The post What Are Ceremonial Special Events? MORE
As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). MORE
You want to ensure prompt escalation in the event of a potential crisis while also ensuring that you do not call leadership out of their busy schedules when a situation does not merit their attention. MORE
Janet's post offers practical, timeless tips on how to succeed at your next networking event. Most discussions of networking focus on how to act at the event and follow-up afterwards. With this pre-event marketing approach, you will start your networking BEFORE you go to the event. MORE
Although it’s been more than a week since visitors packed up and left this year’s festival, the event has lots of useful takeaways for communicators to consider. Event wrap-up . The event featured different activities to advance women’s personal, professional, and romantic life. MORE
The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. I think live, face-to-face events should rank at top of the marketing food chain. MORE
Events Related Topics PR Daily
JANUARY 9, 2019
Livestreaming an employee event requires collaboration, careful preparation and, of course, solid technical infrastructure from a trusted partner. At a live event, a camera set right in front of the stage will obstruct audience sight lines.
PR Expanded
FEBRUARY 6, 2017
This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers.
HMA Public Relations
JANUARY 16, 2018
We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. The post What Are Ceremonial Special Events?
HMA Public Relations
MARCH 22, 2018
To piggyback off of Scott’s post from earlier this week, we'll be talking about the importance of attending networking events. The post Why Attend Professional Networking Events?
Cision
JANUARY 8, 2018
On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. Events can be utilized for more than gathering sales leads and meeting with clients.
Critical Mention
SEPTEMBER 6, 2018
With LinkedIn and Facebook groups, texting, Slack chats and videoconferencing, who needs to spend two hours at a networking event? We’ve outlined tips below on how to make your next networking event count! Going to a networking event can be nerve-wracking.
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ImPRessions - Crenshaw Communications
OCTOBER 19, 2017
The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. Must-haves of the effective PR event. It is often after the event that the real PR push comes.
PR Daily
JULY 9, 2018
This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics. Muehlbauer shared a live stream on Twitter that let his 2,400+ followers experience some of the event’s magic: Live from #SXSWestworld #sxsw [link].
Agility PR Solutions
JANUARY 15, 2019
When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful.
Cision
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event.
The Stalwart Blog
APRIL 15, 2016
The event was attended by nearly 500 individuals and underwritten by a host of national and global companies. Without question, it was one of the best events I’ve attended in some time. A good event is not predicated on your organization taking center stage.
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Sword and the Script
MARCH 20, 2018
The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. I think live, face-to-face events should rank at top of the marketing food chain.
Social PR Chat
OCTOBER 13, 2017
Here is a list of events and projects I said “YES” to. This groundbreaking event will discuss how domains, branding, and IT can impact your core business strategy. Meet up with me (on or off the yoga mat) at this world renown event.
Cision
AUGUST 25, 2016
Events equal opportunity. conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. When hosting or participating in an event, you can’t just hope for the best.
Waxing UnLyrical
DECEMBER 2, 2016
Twitter Facebook Google+ LinkedIn [Event Info] Announcing the #SocialPRbootiecamp. Career Development Events Public Relations #socialpr #SocialPRbootiecamp professional development The Social PR VirtuosoI cannot believe it’s already December. Where did the year go?!
Cision
MARCH 21, 2017
Below are some of the major events and announcements that shaped the current state of the media. In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.
Solo PR Pro
APRIL 3, 2018
Janet's post offers practical, timeless tips on how to succeed at your next networking event. Most discussions of networking focus on how to act at the event and follow-up afterwards. With this pre-event marketing approach, you will start your networking BEFORE you go to the event.
Business Wire
APRIL 20, 2017
To celebrate, Business Wire put together an event giving some of today’s leading communicators the chance to meet and learn from Al Roker as BizWireTV host Jordyn Rolling led a livestreamed fireside chat. Al then touched upon an event that entered him into the record books, Rokerthon.
Media Bullseye
MARCH 27, 2018
Although it’s been more than a week since visitors packed up and left this year’s festival, the event has lots of useful takeaways for communicators to consider. Event wrap-up . The event featured different activities to advance women’s personal, professional, and romantic life.
HMA Public Relations
JANUARY 2, 2018
Creating a signature event that eventually becomes a tradition is no small feat. The post How to Create a Signature Event appeared first on HMA Public Relations. PR and HMA PR Create a Signature Event public relations for events Scott Hanson
PR Daily
DECEMBER 19, 2018
Employee events can build engagement and signal a shift in culture. You might hold such events for the rollout of a leadership vision, a company transformation or an employer brand launch. After all, how can you create an event for one person?
Waxing UnLyrical
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.
PR Daily
JANUARY 25, 2017
Ultimately, I purchase everything these ladies and gentlemen offer me, but I buy enough of it to know that I am susceptible to event marketing. Grocery store sampling is just one example of event marketing—and perhaps one of American brands’ most common.
Cision
APRIL 12, 2016
If you ask your influencer to share any of your brand’s content related to the event at hand, be sure to provide them with tracking links so you can measure their impact. So you’ve used social listening tools to identify a conversation your brand wants to join. Now what?
5W PR
NOVEMBER 14, 2018
As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers).
PR Daily
JANUARY 5, 2017
Why is it that confident PR superstars—who can flawlessly write, tweet and dazzle editors each day—seem to shake in their boots at the phrase “event coordination?” PR events are a different beast from having friends over for beers and a beanbag toss.
PR Daily
MARCH 5, 2015
When I first started covering major conferences and events, we would cross our fingers and hope to nail down a few blog posts and some quick-hit videos on the expo floor. Now, social media platforms offer a whole new level to conference and event coverage.
ImPRessions - Crenshaw Communications
MARCH 23, 2017
One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand.
Melissa Agnes
APRIL 9, 2018
You want to ensure prompt escalation in the event of a potential crisis while also ensuring that you do not call leadership out of their busy schedules when a situation does not merit their attention.
PR Daily
DECEMBER 14, 2018
A Bizzabo survey reveals that more organizations are planning to attend, sponsor and/or host events over the next year, allocating budget dollars and focusing on proving ROI. Marketers’ event goals. More events means more budget dollars.
PR Warrior
MAY 12, 2018
But don’t forget the power of ‘old school’ physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker. Events such as these are in themselves content, and therefore have… MORE. The post How to turn an event into several months’ worth of content for your business appeared first on PR Warrior | Trevor Young.
HMA Public Relations
AUGUST 7, 2018
Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, […]. The post Building Brand Loyalty Through Annual Special Events appeared first on HMA Public Relations. Featured PR and Sports bikes Brand Loyalty kids players Special Events Tradition training camp
PR Daily
FEBRUARY 16, 2018
According to the Bureau of Labor Statistics , by 2024, jobs for meeting, convention and event planners will increase by 10 percent. This coincides with another BLS prediction that the event industry will grow by 44 percent by 2020, with much of that growth coming from branded events.
Cision
APRIL 14, 2015
In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. It’s not as if live events are a PR secret.
Business Wire
JULY 26, 2017
This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami. The format for this event went as follows: all of the comm pros had one minute to share their pitches and receive feedback from their matched journalist.
PR Daily
JUNE 8, 2017
A lot goes into successful event marketing. It can be easy to get so wrapped up in the details of a successful event that you miss the PR benefits. Inviting journalists and providing exclusive executive access are essential to benefitting from an event marketing plan.
5W PR
JANUARY 7, 2019
Good events don’t just happen. PR will help increase the awareness of the event and, when properly targeted, will get that message to the people best positioned to help you generate the buzz you need to fill the venue. One of the best ways to build buzz for an upcoming event, is to create and nurture an online community. Your community can be a huge source of developing event buzz if you give them the tools they need to help you.
PR Daily
SEPTEMBER 29, 2015
Because drumming up interest—any interest—can be the toughest part of a press event, it’s tempting for PR pros to declare victory after receiving a few “yes” replies from reporters. A few oversights or glitches leading up to the event can alienate even the most interested journalists.
Melissa Agnes
NOVEMBER 29, 2016
I have recently brought Michelle Joyce on my team as my Director of Events! Together, Michelle and I hope to create the most memorable events for you and your audiences. The post Introducing Michelle Joyce, My New Director of Events!
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