5W PR

DECEMBER 18, 2019

There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Live Events. When thinking about PR strategies, you should not overlook the value of doing live, offline events.

Strategy 133

Strategy Marketing Trade Shows Video 133

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. For example, if you’re looking to generate awareness about a new event, your influencer search will look a lot different than if your goal is to sell tickets quickly. How Can Influencers Shape Events?

Marketing 45

Marketing Trade Shows Local B2B 45

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events? A virtual event just can’t replicate that experience of dynamic human interaction.

B2B 71

B2B Interviews Crisis Trade Shows 71

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Follow these tips and you’ll experience the magic of an event long after it’s over.

Trade Shows 72

Trade Shows Video Writing Conference 72

Solo PR Pro

NOVEMBER 15, 2022

The new year is right around the corner, and, of course, you know what that means. I also look at the external landscape to see if there are any sort of macro themes, trends or events that will impact storylines or pitch angles for a particular client,” she says. Susan advises PR pros to think macro, not micro.

How To 58

How To Trade Shows Product Launch Course 58

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

PR 20/20

JUNE 22, 2022

In our latest Cleveland HubSpot User Group (HUG) virtual event, we connected with HubSpot senior inbound sales professor, Kyle Jepson , to get answers to some of the most commonly asked Sales Hub questions. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Owned Media Oasis.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event.

Automotive 75

Automotive Mobile Technology Resources 75

Bianchi Biz Blog

FEBRUARY 18, 2021

And of course, like most runners who participate in races, I want to get faster. To succeed in PR long term, you need to create, grow and sustain genuine relationships with the right journalists, event organizers, influencers and bloggers covering your industry. Attend industry events – trade shows, webinars, conferences, etc. –

Publicity 106

Publicity Automotive Transportation Trade Shows 106

PR 20/20

MARCH 2, 2023

Of course, you do. Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. Do you need more blog subscribers? Subscribers are loyal contacts that raised their hands, saying they want to read your content. Reengage with top visitors.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. Read on for their insights!

Trends 94

Trends Trade Shows Community Instagram 94

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. With in-person events, trade shows and conferences non-existent in 2020 Clubhouse has allowed humans to connect on a level that was no longer possible in a COVID world.

Marketing 52

Marketing Instagram Facebook Consumer 52

Sword and the Script

MARCH 27, 2018

How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Last week I got a list of media registered to attend a popular trade show. Which leads me to the second problem. The alternative?

Media Relations 76

Media Relations Media Trade Shows Journalism 76

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. OF COURSE!!

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. OF COURSE!!

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Shift Communications

APRIL 1, 2015

Once you’ve found an influencer, simply choose the action you want to take to subtly attract their attention, such as retweeting their last tweet: The SHIFT AIR will revolutionize influencer management, especially in rich interaction environments such as conferences, trade shows, cultural events, and other high-density places.

Trade Shows 60

Trade Shows Technology Mobile Google 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. In addition to annual time periods like back-to-school and summer vacation, look at popular awards shows, annual sports events or other important pop culture milestones.

Airlines 120

Airlines Exercises Fashion Print 120

Contently - Strategy

SEPTEMBER 10, 2020

We create these destination pages where our sales and account management teams can get updated on our different solutions as well as being able to take them through courses so they know how to speak about our solutions properly in the marketplace. We can’t do trade shows, can’t do in person events.

Brand 118

Brand Branding Marketing Facebook 118

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

David PR Group

JULY 3, 2015

Attendance at industry, trade or professional society meetings. Events and Seminars. CLE courses. Of course, these are just suggestions and there are many other marketing-related items that can also be included. Law firms should also plan on including funding for the following: Alumni programs. Client costs.

Marketing 40

Marketing How To Web Trade Shows 40

Sword and the Script

JANUARY 8, 2019

In the course of doing this, you’ll get whole new level of smart about the market in the process. 5) Network at tradeshows and events. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). At tradeshows , good PR people network – online and offline at the same time.

B2B 78

B2B Media eBook Interviews 78

Sword and the Script

MAY 14, 2016

In the course of my networking this week, I’ve had a number of conversations about leads. A cloud technology vendor told me that trade shows were the number one source of leads for his company. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

MAY 22, 2018

1) What has changed the most about marketing over the course of your career? And one more key element – the importance of live events. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. The Evolution of Event Marketing; Off Script #27: Mark Granovsky.

Marketing 62

Marketing B2B Print Technology 62

PR Fuel

AUGUST 23, 2020

Let’s go through all the ways that a PR newswire can be a great thing for any news organization or news distribution business to utilize and help the world learn about many different news events all over the world. Of course, there are many other categories you can choose to receive press releases about.

Biotechnology 63

Biotechnology Agriculture Sports Local 63

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 80

Automotive Mobile Transportation Trade Shows 80

Bianchi Biz Blog

JANUARY 19, 2023

ZF showed everything from a heated seat belt (“Heat Belt”) to its new, autonomous SAE Level 4 Shuttle and its ZF ProConnect connectivity platform which securely connects vehicles with cloud and infrastructure CES2023 and the Media In addition to an overall sense of connection and excitement, this year’s version of CES (which was the largest U.S.

Automotive 83

Automotive Transportation Technology System 83

Sword and the Script

JANUARY 9, 2018

For example, you can target readers of a trade publication, an association in your industry, or even fans of competitors by checking the right boxes at set up. Generally, you should pay to promote content only after the organic distribution has run its course. How B2B Marketing Can Get More out of Trade Shows.

Media 102

Media B2B Groups Conference 102

Landis PR

JANUARY 3, 2022

We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. We will witness a growing trend of offering digitally advanced tools on different levels and different fields within public relations, such as hybrid events and customized virtual services”.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. The bigger the event, the greater the competition for attention. At an event like a political or industry convention, it’s important to put yourself out there early in the process. Of course, there are perks for us.

Media Relations 40

Media Relations How To Media Conference 40