PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. He explains that while not all influencers are blatantly posing in a uniform while holding a commercial product, the influencer profits from monetized YouTube videos, sponsored posts and affiliate marketing deals.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Millions of blog posts are written every day.

Brand 246

Brand Branding eBook Leadership 246

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 155

Television Instagram Consumer Newspapers 155

Critical Mention

APRIL 17, 2019

Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Brands should also remember that YouTube and WhatsApp are projected to launch their own stories in the near future. Organize quizzes. Thumbnail unification.

Social Media 156

Social Media Trends Media Instagram 156

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Perhaps the most trending social marketing and PR tool for two-way engagement is live streaming video, which can be done on Facebook, Instagram, and even LinkedIn with YouTube. Recognize employees.

B2B 170

B2B Social Media Media Education 170

Cision

DECEMBER 4, 2017

GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Prohibition

FEBRUARY 10, 2020

Every video needs a beginning, middle, and end as well as some form of conflict, a resolution (your product and service) and of course, a hero (the consumer). Creating an emotional connection between a brand and the consumer means they are much more likely to engage with and share your content. Ensure you optimise all videos for SEO.

Video 62

Video YouTube Social Media Storytelling 62

PR in High Definition

JANUARY 8, 2018

We are not far off a major breakdown between consumer-business relationships at the rate we’re going. Last year Uber was hacked and hid it, YouTube allowed sexualised remarks to be left alongside content featuring children, Google was sued for gender discrimination and that’s only a handful of last year’s scandals in the tech sector.

Privacy 82

Privacy Brand Branding YouTube 82

Critical Mention

APRIL 17, 2019

Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Brands should also remember that YouTube and WhatsApp are projected to launch their own stories in the near future. Organize quizzes. Thumbnail unification.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

A strong social position may not be as useful for attracting new customers as it is for deepening existing relationships with employees, partners, and existing customers. Just as consumers have learned to exercise their buying clout, so have large advertisers. Successful corporate advocates also look to align with like-minded leaders.

Corporate 149

Corporate Policies Privacy Construction 149

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. This holds true for new employees and post-college graduates entering the workforce.

How To 120

How To Marketing YouTube Study 120

Bianchi Biz Blog

APRIL 4, 2022

Additionally, we have two full-time employees currently. We’re working on expanding a YouTube channel so story angles that can include that are preferred. Volkswagen Unveils Electric ‘Hippie Bus’ Consumer Guide Car Stuff Podcast: EV Ownership Issues, Car Tattoos. Autoline: EV Battery Cost Falling to $50-60/kWh.

Groups 97

Groups Meeting Automotive Media 97

Maxim Behar

FEBRUARY 18, 2024

Still, consumers who use smartphones, for example, see them in the same way — like smartphones. They go to YouTube and find out that ninety out of a hundred comments about the product are harmful. They are scaring a corporate employee out of considering whether to approach another. You tell someone that a product is superb.

Corporate 59

Corporate Advertising Advertising Government 59

Solo PR Pro

APRIL 13, 2021

If the channels your audience responds to most include LinkedIn, YouTube and Instagram, that’s where you should aim your influencer marketing efforts. You've got to consume their content,” advises Jason. “Do You have a wealth of influencers right in front of you, but you don’t tap into them: your employees. Is it good?

Marketing 89

Marketing Employee Local Community 89

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Start by making a list of your employees who’ll be out of the office during the holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Express Your Unique Persona.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Hsu paraphrases Ms. Aina: “…Ms.

Brand 91

Brand Branding Fashion YouTube 91

Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”.

Software 152

Software Tools Print Technology 152

Presspage

AUGUST 7, 2018

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. It’s the eight-second elevator pitch employees rattle off at professional networking events. Finally, brands must engage and contribute with their audiences.

Case Study 97

Case Study Storytelling Study Social Media 97

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. According to the presenters, only one-third of employees have been trained by their companies on official social media policies.

Social Media 97

Social Media Conference Media Corporate 97

PRSay

JUNE 26, 2016

It’s not just the corporate communications department who does the talking; every department with employees across the company have a voice. Identify important media contacts and new influencers including: bloggers, YouTubers, Instagrammers, Twitter personalities, etc., Know what you want to achieve from the onset.

Social Media 113

Social Media Media Infographics Community 113

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. .”

Travel 144

Travel Video Industry Tourism 144

Stephen Waddington

DECEMBER 30, 2019

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Good employers can support the mental health and wellbeing of employees through good management and a progressive workplace, but the organisation needs to deliver its commercial goals. What we do 5.

Government 103

Government Education Print Ethics 103

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. One of the most important public relations elements is communicating with media outlets as well as journalists.

Trends 88

Trends Data SEO Consumer 88

Cision

JUNE 3, 2015

We know it’s really important as a brand to be present on all those channels: Twitter, Facebook, Instagram and YouTube. Turn employees into social advocates. There’s a lot of response to the “peak behind the curtain” method that consumers like from ad shoots. Q: How do use YouTube to help promote your campaign?

Instagram 120

Instagram YouTube Twitter Social Media 120

Mindful Marketing

MAY 8, 2021

” GSK’s promotional mix includes several similar short spots as well as banner ads and sponsored posts on Facebook, Twitter, and YouTube. The health tips will create goodwill and trust: Consumers appreciate when companies do things for them without asking for anything in return.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. ” Yet the rebuttal was swiftly challenged by ProPublica, which produced evidence from McKinsey powerpoint presentations that was presumably obtained from employees. But there’s no excuse.

Real Estate 156

Real Estate Reputation System Sports 156

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. The UK marketing trade publication, The Drum summed it up as follows: “HP today introduced a new series in its efforts to elevate awareness of the security risks facing businesses and consumers. Have you seen good examples of storytelling in action?

Storytelling 117

Storytelling Examples B2B Chemicals 117

Shift Communications

OCTOBER 31, 2016

During that time, I met exactly four PR professionals, all of them IBM employees. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Clients and consumers need new ways to interpret insights, to fit them to their own uses and journeys.

Analytics 60

Analytics Data Analysis Technology 60

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. Source: XXL YouTube ). million views on YouTube, it feels forced - as if intellectual property attorneys guided its humor. Comedy is hard."

Travel 89

Travel Airlines Hotels Marketing 89

MaccaPR

FEBRUARY 19, 2018

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. A final lesson for our MaccaPR blog readers?

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48