Theory: Boomers in PR don’t trust influencers or influencer culture
Communications Conversations
JANUARY 8, 2021
When asked which group had the single biggest impact on consumer behavior, 26% said mainstream media while just 6% said bloggers and 6% said micro-influencers. newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day. Less than half!
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