Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. We’ve published the fifth edition of the book this week.

Reputation 201

Reputation Publicity Case Study Communications 201

Wadds Inc.

JANUARY 26, 2023

Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. These books predicted almost everything that we now know about the impact of social media on organisational or corporate communications. But ultimately this is a zero sum game.

Pitching 118

Pitching Media Social Media Media Relations 118

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020.

Crisis 131

Crisis Healthcare Storytelling Communications 131

Karen Freberg

AUGUST 12, 2018

Official launching of my book. This was the first time I was able to see my book in print, and I felt like it was my academic baby! I had a lot of emotions when I first saw my book (my good friend and collaborator Carolyn got me into the exhibit hall early so I could see it in person!). This is REAL!

Meeting 50

Meeting Social Media Conference Media 50

Stephen Waddington

OCTOBER 16, 2018

It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. It’s my eighth book. I say my book but it’s not really my book at all nor is it the CIPR’s. It’s their book. It reflects what the community considers to be important. She’s also my partner.

Handbook 114

Handbook Community Writing Pitching 114

Stuart Bruce

OCTOBER 1, 2015

I’m privileged to be a member of the PRstack community created by Stephen Waddington, past president of the Chartered Institute of Public Relations and chief engagement officer at Ketchum. Like the first PRstack #1 book the content was sourced from volunteers working in public relations each of whom contributed a different chapter.

Strategy 60

Strategy How To Publicity Print 60

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 105

Communications Crisis Social Media Crisis Communications 105

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. The New York Times printed the article in full. This is my CommsHero presentation. Good afternoon.

Publicity 153

Publicity Industry Agency Media 153

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books. Sign Up Now. #1:

Writing 84

Writing Social Media Google Digital PR 84

Waxing UnLyrical

JUNE 15, 2016

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Facebook 40

Facebook Social Media Community Writing 40

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

Stephen Waddington

NOVEMBER 15, 2018

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The book includes contributions from a mix of academics, teachers and practitioners; young and old; agency, public, private and third sector; and both regional and national contributors. The CIPR exists because of the commitment of its volunteer community.

Agency 76

Agency Publicity Pitching Community 76

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 81

Communications Crisis Social Media Crisis Communications 81

Stephen Waddington

MAY 9, 2020

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Most outdoor, experiential, events, meetings and print simply don’t work. It’s a theme at the heart of Douglas Rushkoff’s new book Team Human. It’s led to a saturation and brands struggling to cut through.

Brand 157

Brand Branding Crisis Social Media 157

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Twitter Creativity Print 40

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. Janet Falk, Falk Communications and Research. There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. Anne Isenhower, Anne Isenhower Communications.

Pitching 98

Pitching Writing Social Media Media Relations 98

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. It includes 13 strategies marketers need to employ now. Download it free today.

Writing 72

Writing Brand Branding Content Marketing 72

Stephen Waddington

DECEMBER 6, 2017

Today we’ve published a list of contributions to Platinum, the book that will be published next year. We needn’t have worried when we crowdsourced contributions from CIPR members in October for Platinum , a book that will form part of the CIPR’s 70th Anniversary celebrations next year. They rose magnificently to the challenge.

Publicity 0

Publicity Pitching Community Print 0

Victorious PR

FEBRUARY 6, 2023

The pop-up ads on social media are ever-changing, just like the billboards, TV, and radio commercials, and ads in print. Community relations. Being active in your community, both local and industry-wide, is going to increase your chances of recognition, not to mention organically create a pretty solid reputation.

Small Business 52

Small Business Real Estate Publicity Reputation 52

Shift Communications

APRIL 27, 2018

Flash forward a decade, I leafed through Seventeen and took note of teen lit book recommendations, Farah Fawcett shampoo, Kissing Potion rollerball lip glosses and Lee overalls. It was all there in print – and if Jennifer Connelly was using it, I should be too! Oprah’s book club gone community access cable.

Television 68

Television Consumer Brand Branding 68

PRSay

SEPTEMBER 7, 2023

With a distinguished decade-long tenure as the host of National Public Radio’s “All Things Considered” and a thought-provoking role as a Washington Post Opinions columnist, Norris helps unravel entrenched beliefs on race, diversity, and bias while empowering her audiences to engage in difficult conversations within their communities.

Community 110

Community Exercises Print Communications 110

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.

Content Marketing 76

Content Marketing Marketing Case Study B2B 76

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. People who (hopefully) care about the community they live in. Or, it might mean sifting through the book reviews. Now, I know the print newspaper has its downsides. I love holding the paper in my hand and reading it.

Newspapers 152

Newspapers Print Local Instagram 152

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. In fact, it’s not an editorial placement at all. ESG outlook.

Software 133

Software Case Study Advertising Advertising 133

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. The book is a multi-author project led by Dr Martina Topi?

Social Media 103

Social Media Media Publicity Ethics 103

Deirdre Breakenridge

FEBRUARY 2, 2015

The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”. My answer was, “No. The conditions for success have changed.”.

Social Media 150

Social Media Brand Branding YouTube 150

Stephen Waddington

MAY 8, 2018

There are 25 chapters in the book. Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2 There’s widespread recognition that the NHS is on a knife edge. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Publicity Crisis 63

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Communications 52

Communications Ethics Print Television 52

wiredPRworks

OCTOBER 28, 2016

That's the question I wanted to ask Ann Patchett co-owner of Parnassus Books and bestselling author, at her Chicago event on the Commonwealth book tour. She also loves recommending books, even when she’s on her own book tour. Out of print since 1950, Ann’s editor at Harper Collins loved the book.

Print 40

Print Writing Community Groups 40

Stephen Waddington

MARCH 17, 2019

Over the course of an hour we discussed online echo chambers, the impact of artificial intelligence and The Cluetrain Manifesto, a prophetic book that examined the impact of the internet on communication long before the invention of Facebook, LinkedIn and Twitter. ?? Both articles are so good you’ll want to print them out. ??

Communications 68

Communications Instagram Twitter Facebook 68

Cision

MARCH 24, 2017

I led the PR team that worked on the arrival of the Space Shuttle Enterprise to the Intrepid Sea, Air & Space Museum in New York — a huge story, on its own — and the final campaign clip report was spread over several successive PDFs and a single printed report used nearly 10 reams of paper packed into enormous binders.

Agency 227

Agency Brand Branding Newspapers 227

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. They wanted print coverage and would regularly frame and display significant coverage. There has also been a massive change in the influence of web-based outlets.

Brand 122

Brand Branding Reputation Crisis Communications 122

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively.

Communications 40

Communications Crisis Crisis Communications Community 40

NewsWhip

FEBRUARY 19, 2021

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. ” -William Shakespeare, Othello. Imagine explaining trying to explain that to a time traveller from 2010.

Social Media 88

Social Media Reputation Media Reddit 88

PRSay

OCTOBER 1, 2018

The closure affected both the park and the surrounding communities during the height of the summer visitor season. If I said, “We’ll open next Friday,” and hotels started taking reservations or tours started booking and then we didn’t open, people would say, “Why did you say it would open and it did not?”. 22 about his experiences.

Public Affairs 85

Public Affairs Publicity Social Media Hotels 85

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.

Media 75

Media B2C B2B Community 75

Cision

JUNE 14, 2016

It has the added benefit of letting you know how your competition is communicating with and marketing to its customers. If you think that print journalism is dead, I’ll share that I learned about a specific tech tool this weekend not from a Google Alerts or from an RSS feed, but from The New York Times. Google Trends.

Newspapers 120

Newspapers Google Trends Twitter 120