NewsWhip

FEBRUARY 19, 2021

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. Traditionally, marketers gave audiences simple stories, delivered through advertising. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.

Media 75

Media B2C B2B Nonprofit 75

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Since PR has traditionally focused on earned media.

B2B 81

B2B Social Media Company Marketing 81

PRSay

JUNE 6, 2017

In addition to delivering the news each day, you also recently wrote a children’s book, “Good Morning, City.” Well, I’ll tell you one lesson from the book — and children’s book authors have to be ridiculously disciplined with this — is that I had 153 words to tell my story. And the other lesson in that is: Know your audience.

Wireless 102

Wireless Storytelling Radio Analysis 102

Waxing UnLyrical

OCTOBER 28, 2016

A4 Inches in a print mag. If no engagement from the community, numbers mean nothing #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Engagement matters, empty likes are just that.

Measurement 40

Measurement Comparison Banking Print 40

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients. Lloyd of Chicago wrote the definitive book of jury selection in Illinois.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Speak to your community resources, such as historical societies, libraries and newspapers. Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Notified adds coverage books.

Software 119

Software Case Study Advertising Advertising 119

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Wanna Subscribe?

Blogging 73

Blogging Twitter Facebook Measurement 73

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. My favorite book is…. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers. Image credit: Pixabay.

Technology 12

Technology Software Company Marketing 12

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. We recommend that our clients advertise on at least one of their social channels to their target market. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

JUNE 17, 2011

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. Many of these advertising veterans are completely dumbfounded by the massive change in the industry. Guest post by Joe Witte. Mind blowing.

Advertising 87

Advertising Advertising Travel Social Media 87

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. This program does for podcasts, what native ads have done for online print. For me, it doubles as a break from news and the long format is something I’d liken to the meditative concentration I find from reading a book.

Radio 60

Radio Content Marketing Marketing Education 60

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. And for God’s Sake, Podcasts are Not Advertising.

Company 113

Company Interviews Print Pitching 113

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. In the fifties, Toyota wrote the book on production systems and continuous improvement. It is a challenge to keep up.

How To 60

How To Software System Employee 60

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Chris Lynch: My favorite book was, Boys on the Bus , an interesting read about the difference between truth, objectivity and facts. John Avlon: Great book.

Report 225

Report Media Advertising Advertising 225