Sat.Jun 29, 2024 - Fri.Jul 05, 2024

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Balancing Scientific and Technical Copywriting in Life Sciences Communications

Business Wire

Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.

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Silence Speaks Volumes: Surge in Nonresponses Signals Shift in Media Relations

PRSay

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries. “It’s the job of spokespeople to tell the best story about the companies they represent.

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Is media relations the new marketing? A new measurement method on the rise

Agility PR Solutions

The pressure for communicators to deliver results continues to rise. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. With the competition for budgets, it’s no wonder that […] The post Is media relations the new marketing?

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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. While the company is still technically operating – it’ll monitor bid opportunities – it’s a shell of its former self. Burrelles was founded in 1888. That’s 136 years ago and about 18 years before Ivy Lee would send the first-ever press release.

Print 127
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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10 New Link Building Statistics To Change How You Think in 2024

Buzzstream

Link building has undergone a lot these days. One day, Google says it doesn’t matter as much, and the next day, someone leaks their algorithm, which clearly shows otherwise. Looking at Google Trends to check its popularity shows that link building is almost the same, if not slightly up, from five years ago. What has changed is the effectiveness of different link building strategies and tactics.

SEO 118

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9 of 10 B2B marketing leaders report content budget increases—global study finds nearly half will spend $500,000 or more in 2024

Agility PR Solutions

After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and B2B2C marketing in which content has become a central driver of sales success with […] The post 9 of 10 B2B marketing leaders report content budget increases—global study finds nearly half will spend $500,000 or more in 2024 appea

B2B 113
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This Independence Day, Declare Independence From These Media Relations Tactics

Stern + Associates

Independence Day in the United States commemorates an event that entailed jettisoning the old for the new, and declaring a separation from past ideas. That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.

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What’s in a Name[tag]?

Culpwrit

By Jill O’Mahony Stewart Special events are wonderful. And a lot of work. Special events showcase your organization and provide networking opportunities for hosts and guests alike. Whether you are deep into your first job or your first internship, there’s a good chance you’ll be responsible for the organizing those name tags. As a… Continue reading What’s in a Name[tag]?

Tools 109
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Key Learnings and Actionable Tips from "Millionaire Success Habits"

Inbound PR

Is there anyone who doesn't want to be a millionaire? I doubt it. We all want financial security but achieving financial freedom is far more desired by many because it provides the ultimate flexibility and peace of mind, allowing individuals to live life on their own terms without being constrained by financial limitations. I stumbled across the book "Millionaire Success Habits" by Dean Graziosi and wanted to share today some of the key learnings and tips from it.

Financial 103
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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5 tips to amplify your brand’s trust and authenticity on social media

Agility PR Solutions

Did you know that 68 percent of consumers follow brands on social media? Imagine all those people scrolling through their feeds, looking for brands they can trust and connect with. But if your brand is already out there and hasn’t built that trust and authenticity yet, you’re missing out on many opportunities. Think about it: […] The post 5 tips to amplify your brand’s trust and authenticity on social media appeared first on Agility PR Solutions.

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View-Only Dashboards: Enabling scalable dashboard sharing across your organization

NewsWhip

Our new view-only dashboards provide real-time insights that can be shared across your company. This new feature will boost your team’s ability to monitor, respond, and strategize effectively, keeping everyone up to date. Unlock insights across your organization with NewsWhip’s shareable dashboards Today, NewsWhip is introducing shareable View-Only Dashboards to the Spike platform.

Data 88
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Uplink Expo New York 2024 Beauty Trend Report

5W PR

Panelists Anncy Rowe, Global CMO, StriVectin, Lauren Edelman, Global CMO, Victoria Beckham Beauty, Sochima Mbadugha, VP of Strategy & Business Ops, Topicals New York City’s emerging beauty scene was buzzing last week following Uplink Expo New York 2024, the first fully cross-functional industry trade show connecting all key components in the emerging beauty and wellness space.

Trends 88
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Bianchi PR’s Summer 2024 Meet the Media Recap

Bianchi Biz Blog

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles. Tim Culverhouse, Editorial Director of Robotics 24/7 Alex Keenan, Associate Editor of Fleet Maintenance Sebastian Blanco, Editor-in-Chief of Automotive Engineering Jeremy Wolfe, Editor for FleetOwner Kevin Linger, Managing Editor & Producer at Fleet Equipment Laura Harris, News Anchor & Automotive Reporter for NEWSnet Tim Levin, Senior Reporter at InsideEVs Jennifer Ramsay, Editor-at-Large at Endeavor B

Meeting 95
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 ways to boost brand reputation through employee marketing

Agility PR Solutions

Employee marketing has been around in some form or another for a while, but it’s taken a new and interesting turn with the advent of social media. Now, everyone can share company events and promotions easily with 300+ friends online, broadening the reach of the company organically. In this article, we’ll cover what employee marketing […] The post 10 ways to boost brand reputation through employee marketing appeared first on Agility PR Solutions.

Employee 101
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You’ve Written a Press Release. Now What?

Notified

Press releases play an important role in an effective public relations program. They provide a way for companies to get the word out about their latest news. Journalists also look to press releases as a trusted way to glean accurate information from the company itself, while other audiences (such as investors) view them as a credible source of information.

Company 89
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Cannes Lions 2024: Embracing Humanity and Humor in Creativity

5W PR

The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. With notable speakers and thought leaders, the festival provided a platform for discussing emerging trends, innovative approaches, and the power of diverse perspectives in the creative industry.

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Smaller pitch lists drive significantly higher journalist engagement

Axia PR

Targeting only 1-50 recipients per pitch can maximize your open and clickthrough rates. When it comes to media pitching, many PR pros wonder how many journalists they should email to get maximal engagement with their pitch. New data from an analysis of over 14 million pitches provides a clear answer: Pitching to a highly targeted list of 1-50 journalists yields significantly higher open and clickthrough rates than pitching to larger groups does.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Cannes Lions 2024 in review: A communicator’s outlook on a big year for PR

Agility PR Solutions

As the curtains fell on another successful Cannes Lions International Festival of Creativity, the global advertising and marketing community left the French Riviera with a wealth of inspiration and insights. While many noteworthy themes and trends were discussed throughout the week, three areas stood out in particular: artificial intelligence (AI), sustainability, and PR lead campaigns. […] The post Cannes Lions 2024 in review: A communicator’s outlook on a big year for PR appeared first

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Making Money from People Who Talk Funny

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “Don’t make fun of the way others talk.” It’s a rule most of us learn early in life, but apparently not all advertisers have adopted it. Humorous ads can be interesting and effective, but is it okay for them to poke fun at the speech patterns of specific people groups?

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Top Trends from the Summer Fancy Foods Show 2024

5W PR

The Summer Fancy Foods Show 2024 was a vibrant display of innovation, tradition, and conscious consumerism. Here’s a recap of the top trends we observed: Innovative Packaging and Shelf-Stable Alternatives One of the standout highlights of the show was the innovation in packaging. Brands showcased sustainable and visually appealing designs, particularly in the snack and plant-based sectors.

Trends 78
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Richard Edelman reflects on Cannes and regrouping after a tough year

Steve Barrett on PR

Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.

Agency 97
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Global comms: Understanding China’s PR, marketing and accounting practices

Agility PR Solutions

Globally, business practices differ, and China is no exception. The nation’s economy has grown significantly in recent years, and it is now a prominent player in the world market. Therefore, for professionals and companies doing business in China, it is crucial to comprehend Chinese business and accounting practices, which rely heavily on marketing and public […] The post Global comms: Understanding China’s PR, marketing and accounting practices appeared first on Agility PR Sol

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Building a Team of Thought Leaders: A How-To Guide

Stern + Associates

Creating thought leadership isn’t just about website content; it’s about fostering a culture where sharing expertise is integral to a company’s identity and its efforts to standout and grow. Based on our work with global corporations, top consulting firms and individual experts, here are six interconnected ways we’ve seen successful thought leadership cultures thrive.

How To 77
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The Human Touch in a Tech-Driven World: Why PR Matters in Media and AI

5W PR

The quick rise of artificial intelligence (AI) use and the shifting media landscape might suggest a future devoid of human interaction. However, this couldn’t be further from the truth. In this dynamic environment, the need for the human touch becomes even more important. This is especially true when it comes to public relations. PR acts as a bridge, fostering understanding and connection between people and the often-complex worlds of media and AI.

Ethics 78
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Abbie Celebrates 31 Years at HMA

HMA Public Relations

With Abbie Fink celebrating a milestone 31 years at HMA Public Relations, and the first as agency president, we are revisiting some of her insightful blog posts from over the years on public relations, communications, education, branding, community relations, networking, social media, and much more. Happy Anniversary, Abbie!

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Combating election disinformation in the workplace: New IPR research reveals strategies for managing content and inoculating stakeholders

Agility PR Solutions

The scenario is ripe for chaos in the coming months as the presidential-election battle heats up, along with the vitriol of a divided nation—we have the already out-of-control spread of disinformation, sure to be intensified by the malicious use of generative AI, which is also roaming the web uncontrolled, easily taking the form of still-new […] The post Combating election disinformation in the workplace: New IPR research reveals strategies for managing content and inoculating stakeholders

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Journalist Spotlight | Interview with Sean Slatter, Journalist for IF Magazine

Medianet Australia

Today, Medianet is joined by Sean Slatter. Sean shares some key differences in the roles of Journalists from over a decade ago, as well as a glimpse into the career highlights of his role at IF Magazine thus far.

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The Role of Influencer Relationships in Strengthening PR Efforts

5W PR

In today’s digital landscape, marketing messages bombard consumers from every direction. Traditional PR tactics, while valuable, often need an extra push to break through the noise and truly resonate with target audiences with the help of an influencer marketing agency. Influencer relationships provide this essential enhancement. Influencer relationships in PR strategies This article delves into the significant role that influencer relationships play in strengthening PR strategies.