June, 2024

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How & Why to Include Multimedia in Press Releases & Earnings Updates

Business Wire

Are you relying on plain text press releases to communicate your news? Multimedia has the power to transform your releases, capturing audience attention at a time when this is increasingly more challenging. Traditional text-based news releases are giving way to dynamic, multi-dimensional messages enriched with multimedia.

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Key Insights from Onclusive’s Latest Webinar: Navigating the Election Narrative

Onclusive

The post Key Insights from Onclusive’s Latest Webinar: Navigating the Election Narrative appeared first on Onclusive.

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3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning

The Resolution Blog

“That is so awesome. I didn’t even know this Coverage Vault feature existed and I’ve been a customer for years!” No exaggeration. That’s the third comment from recent customer training calls where they had no idea there was this in-built coverage tracker feature as part of CoverageBook. They had no clue it existed! But loved […] The post 3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning appeared first on PR Resolution — by CoverageBook.

Training 207
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Pride Month in a Year of Loathing: Allies Needed

PRSay

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. Check them out here. Is this the year that Pride Month becomes an afterthought? I hope not: We all need Pride now more than ever. And we need it year-round, not just in one performative month when some people and organizations decide to pay attention.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Is media relations the new marketing? A new measurement method on the rise

Agility PR Solutions

The pressure for communicators to deliver results continues to rise. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. With the competition for budgets, it’s no wonder that […] The post Is media relations the new marketing?

More Trending

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Takeaways from NIRI & CIRI: Maximizing ROI in Investor Relations

Business Wire

Business Wire recently attended the 2024 annual NIRI and CIRI conferences in San Francisco and Calgary, where we had the opportunity to engage with the investor relations community. We left both exhilarating events full of invaluable insights. Here’s a recap of what resonated with us most.

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“Election Year”: Trend Analysis in Media and Social Media

Onclusive

See how media is influencing public opinion and generating conversations in our 2024 Election Media and Social Trend Analysis.

Analysis 195
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3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning

The Resolution Blog

“That is so awesome. I didn’t even know this Coverage Vault feature existed and I’ve been a customer for years!” No exaggeration. That’s the third comment from recent customer training calls where they had no idea there was this in-built coverage tracker feature as part of CoverageBook. They had no clue it existed! But loved […] The post 3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning appeared first on PR Resolution — by CoverageBook.

Training 156
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Breaking: Burrelles to close after 130 years; the venerable newspaper clipping service shutters

Sword and the Script

Lights go out on June 30, 2024; existing Burrelles customers may choose to transfer media monitoring services to Agility PR Solutions I heard rumors today that the venerable clipping service Burrelles is shutting down. Moments ago I called the company to confirm this is in fact true. Here’s what I know so far: The lights go out and the doors will shut forever June 30, 2024; The company has been in business for 130 years; It’s most famous for employees in Maine, who for years, would read through

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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PR mental health: Stress management techniques for digital PR professionals

Agility PR Solutions

Public relations is one of the most socially demanding professions a person can have. The job is fast-paced, the environment competitive, and the creative solutions vary from day to day. From writing curiosity-inducing pitches and client reports to networking with influencers on social media, it’s fair to say PR is pretty full-on. The stress of […] The post PR mental health: Stress management techniques for digital PR professionals appeared first on Agility PR Solutions.

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4 Headline Mistakes to Avoid

PRSay

Headlines get twice as much readership as body copy, according to a study by The Poynter Institute. To write headlines that boost clickthrough rates and get the word out, even to people who won’t read your text, here are four headline “don’ts.” Avoid vague heads. These are actual headlines that have appeared recently in my clients’ communications: Help me cope Keeping it together Prepare for the worst These headlines are so vague, they could all apply equally to stories about my sister getting i

Chemicals 168
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Dig Deeper Using Audience Analytics and AI Keyword Search

Prowly

If you think about it, creating and constantly updating media lists can be classified as a “Sisyphean Task.” After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on. You know you spend a lot of time on it, but it’s never […] The post Dig Deeper Using Audience Analytics and AI Keyword Search appeared first on Prowly Blog.

Analytics 118
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How to pitch so reporters don't hate your company

Axia PR

When pitching, find the balance between consistent and irritating to appeal to busy reporters. You probably know just how bothersome spam or sales calls can be in and outside of the workday. The frustration you feel receiving these calls is comparable to how a news reporter may feel receiving pitches that don’t always pertain to their beat, for example.

Pitching 133
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PR finally gets its flowers at Cannes Lions

Steve Barrett on PR

Golin UK’s The Misheard Version for Specsavers featuring singer Rick Astley took home the PR Lions Grand Prix, its second of the week; Edelman and Weber Shandwick also struck Gold.

Blogging 121
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Too many discussions in B2B marketing begin with: “You’re doing it wrong”

Sword and the Script

And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation Does B2B marketing feel harder today? If so, there are many valid reasons why this might be true: SaaS went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ ; Marketing differentiation is missing; B2B tech is a ‘sea of sameness’; We don’t measure our work well and so sometimes focus on the wrong tactics; B2B marketing budgets are paltry and way off the

B2B 149
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Announcing the Winners of the 2024 Bulldog PR Awards: Congrats, Top ‘Dogs!

Agility PR Solutions

Bulldog Reporter is proud to announce the 2024 Bulldog PR Awards winners, celbrating outstanding achievements in the PR and communications industry over the past year. Esteemed as the only PR awards program judged exclusively by journalists, the Bulldog PR Awards offer a unique perspective on the most exceptional work within the industry. For more than […] The post Announcing the Winners of the 2024 Bulldog PR Awards: Congrats, Top ‘Dogs!

Industry 187
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Study Shows Top Concerns, Common Tasks, Average Salaries for PR Professionals

PRSay

Muck Rack’s latest State of PR report finds that most public relations professionals feel valued, with 88% saying their company leaders understand their work at least somewhat well. According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals.

Study 138
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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30+ Best Media Measurement Tools for PR Pros in 2024

Prowly

Have you been diligently working on your client’s PR campaigns but have no idea what your results are? Without valuable insights, you won’t know what to do next, and it’s hard to prove the ROI of your hard work. The media measurement tools mentioned in this article can provide valuable media analytics and insights that […] The post 30+ Best Media Measurement Tools for PR Pros in 2024 appeared first on Prowly Blog.

Tools 118
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Should your company send out newsletters to your clients?

Axia PR

How to know if newsletter marketing is the right content marketing strategy for your company and tips to get you started. Newsletter marketing is an effective way to move the needle on business development objectives such as finding new clients, growing relationships with existing ones, securing new partnerships in the space or credentialing yourself as a stronger thought leader in the industry.

Company 127
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Optimizing Subject Lines with Helena Maniglia

Buzzstream

I met Reboot Online’s Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. So, I wanted to know more. Oliver told me I needed to talk to Helena because she had put together this excellent subject-line study.

Study 125
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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script

Too many B2B SaaS companies went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with these other trends – is the cliff notes on what’s thwarting sales and marketing in the tech sector In the years following the dot-com bubble, I had the good fortune of representing a $180 million venture capital (VC) fund (they are much bigger now).

B2B 142
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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4 reasons why a crisis communication plan is so important

Agility PR Solutions

As negative headlines begin to dominate news outlets, social media buzzes with speculation, and phones ring incessantly with concerned stakeholders from an organization engulfed in crisis. The situation starts threatening the company’s reputation, financial stability, and employee morale. Amidst such turbulence, one way exists to navigate these choppy waters and steer towards calmer seas.

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Juneteenth 2024: The Enduring Fight for Equality and Justice

PRSay

As we approach Juneteenth, a holiday of profound historical significance, it is crucial to reflect on its importance and the continued necessity for brands to support the Black community. In the current socio-economic, political and cultural climate, it is more important than ever for organizations to stand firm in their Diversity, Equity and Inclusion (DEI) commitments.

Community 137
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Top Media Outlets for Your News - The 2023 List

Prowly

When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets. These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients. Keep in mind that getting covered by the top-tier media is really challenging.

Fashion 104
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Should you capitalize words in email subject lines?

Axia PR

Shouting doesn’t make you stand out — the content of the subject line does. When crafting the perfect email pitch, your subject line is key to getting recipients to open your message. With writers putting so much thought into creating compelling, effective subject lines, many ask: Should you capitalize words for emphasis? The short answer is that it doesn't really matter.

Pitching 125
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Do Email Outreach in 5 Simple Steps

Buzzstream

If you’ve ever popped into your spam folder, you’ve seen what a lousy outreach email looks like. You may have even seen one creep into your main folder. Because of this spam, email outreach has gotten a bad reputation. But not all outreach is spam. Blogger outreach, link building outreach, digital PR outreach, and affiliate partnership outreach all have their place in the marketing mix.

How To 123
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PRWeek continues to celebrate Pride in PR

Steve Barrett on PR

Some brands may be dialing back their support of the LGBTQ+ community in the febrile atmosphere of 2024, but PRWeek will not be one of them.

Community 130
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Innovative branding: 6 unconventional strategies for brand recognition and promotion

Agility PR Solutions

With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. The market is saturated with brands all vying for the same fleeting attention. Traditional branding techniques often fail to create the lasting impressions needed to cultivate loyal customers. For public relations professionals, this presents a […] The post Innovative branding: 6 unconventional strategies for brand recognition and promotion appeared first

Brand 177