Sat.Jun 15, 2024 - Fri.Jun 21, 2024

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Takeaways from NIRI & CIRI: Maximizing ROI in Investor Relations

Business Wire

Business Wire recently attended the 2024 annual NIRI and CIRI conferences in San Francisco and Calgary, where we had the opportunity to engage with the investor relations community. We left both exhilarating events full of invaluable insights. Here’s a recap of what resonated with us most.

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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script

Too many B2B SaaS companies went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with these other trends – is the cliff notes on what’s thwarting sales and marketing in the tech sector In the years following the dot-com bubble, I had the good fortune of representing a $180 million venture capital (VC) fund (they are much bigger now).

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30+ Best Media Measurement Tools for PR Pros in 2024

Prowly

Have you been diligently working on your client’s PR campaigns but have no idea what your results are? Without valuable insights, you won’t know what to do next, and it’s hard to prove the ROI of your hard work. The media measurement tools mentioned in this article can provide valuable media analytics and insights that […] The post 30+ Best Media Measurement Tools for PR Pros in 2024 appeared first on Prowly Blog.

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PR finally gets its flowers at Cannes Lions

Steve Barrett on PR

Golin UK’s The Misheard Version for Specsavers featuring singer Rick Astley took home the PR Lions Grand Prix, its second of the week; Edelman and Weber Shandwick also struck Gold.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Why does your company need an effective announcement timeline?

Axia PR

To maintain client and consumer trust, your company must establish a timeline and game plan for making announcements. For executives, seamless company news announcements are imperative for success, whether about company acquisitions or key new hires. A misstep in a news announcement can make clients and employees feel frustrated and lose trust. Here are some of our stories and recommendations for creating successful company announcement timelines.

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Social media content strategy for PR agencies: 5 tactics to win new clients

Agility PR Solutions

Is your PR agency winning at social media, or nowhere near the race? While a fantastic website serves as a base, it is insufficient today. Social media must be included in a successful PR plan to foster connections and new clients. But how do you stand out and make your audience aware of your work? […] The post Social media content strategy for PR agencies: 5 tactics to win new clients appeared first on Agility PR Solutions.

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15 Fascinating Page Turners to Level Up Your Summer Reading List

Stern + Associates

Looking for the perfect summer read? Relax next to the pool, beach or on your couch with this collection of entertaining and enlightening books by some of the world’s top thought leaders. Whether you’re interested in breaking bad habits and replacing them with helpful routines or looking for strategies for supercharging your team at work, these fifteen books have you covered all season long.

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Journalist Spotlight | Interview with Mawunyo Gbogbo, Pop Culture Journalist at the ABC

Medianet Australia

Medianet is joined by ABC Pop Culture Journalist, Mawunyo Gbogbo. Here, Mawunyo talks about the importance of representation in the media and shares her expertise and insight on what makes a compelling story.

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How Communicators Can Help Manage Election Disinformation in the Workplace

Institute for Public Relations

Download the Full Report (PDF): How Communicators can Help Manage Disinformation in the WorkplaceDownload the Press Release: The Institute for Public Relations Unveils Research Findings on how Communicators can Combat Election Disinformation Download Social Graphics (PDF) This is an IPR signature study in partnership with the IPR Behavioral Insights Research Center.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Corporate climate commitment: Although consumers have their doubts, 96% of workers say their firms now have or soon will have a climate action plan

Agility PR Solutions

Sustainability and associated ESG company initiatives such as climate action are at the top of consumers’ list of expectations, and brands and businesses have largely agreed that their companies must commit to and demonstrate their support as well. Although virtually all businesses have made this commitment, consumers are skeptical about many of those claims because […] The post Corporate climate commitment: Although consumers have their doubts, 96% of workers say their firms now have or s

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Top Crisis Communication Plan Examples for Your Business

PR Fuel

You know how important it is to be prepared for anything in business. Unexpected crises can strike at any time, and if you’re not ready, they can seriously damage your company’s reputation and bottom line. That’s why having a solid. Read More The post Top Crisis Communication Plan Examples for Your Business appeared first on eReleases.

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2024 Vuelio Pricing – How Much is Vuelio?

Prowly

Vuelio is popular PR and communications software used by companies that want to amplify their media relations, monitor their media coverage, and engage with key stakeholders such as journalists and content creators. This PR tool is primarily used in the UK and Ireland but it can also be used by organizations with a global reach. […] The post 2024 Vuelio Pricing – How Much is Vuelio?

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How NewsWhip is making it easier for newsrooms to spot breaking stories

NewsWhip

Tracking and reporting on breaking news is hard enough even without limitations, which is why we’re trying to remove barriers wherever possible for our partners. Here’s an intro to some recent advancements NewsWhip has made that will help make your life easier in the newsroom, including enhancements to our Heads-up Display, mobile updates, and long-term analysis.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How AI-driven tools can enhance media monitoring in PR campaigns

Agility PR Solutions

With artificial intelligence eating up more column inches than almost anything else in recent history, its arrival as a tool that can itself revamp the way PR campaigns function is probably not much of a shock for those with their ears to the ground. What is intriguing is how AI’s influence over media monitoring shapes […] The post How AI-driven tools can enhance media monitoring in PR campaigns appeared first on Agility PR Solutions.

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How PR Shapes Defense Tech’s Influence and Impact

5W PR

Defense tech has an incredible influence on how we live our lives. For starters, it gives us a piece of mind knowing that we are safe and enhances military operations. On the other hand, we can marvel at how far technology has come. The goal of public relations for defense sector companies is to help them carry their message to the right ears and build trust by affirming the public that their innovations are responsible and could save lives.

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How to Create a Data-Driven PR Strategy in 2024

Prowly

You can’t improve on what you don’t measure. In public relations, it’s easy to get sidetracked and claim that a press release received extensive media coverage. However, facts and figures are crucial for any PR strategy—whether you’re working in a PR agency or as part of an in-house PR team. Adopting a data-driven PR strategy […] The post How to Create a Data-Driven PR Strategy in 2024 appeared first on Prowly Blog.

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How NewsWhip makes your life easier

NewsWhip

Tracking and reporting on breaking news is hard enough even without limitations, which is why we’re trying to remove barriers wherever possible for our partners. Here’s an intro to some recent advancements NewsWhip has made that will help make your life easier in the newsroom, including enhancements to our Heads-up Display, mobile updates, and long-term analysis.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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B2B marketing gets personal: New study shows how emotional connections are key success drivers—4 in 5 will turn focus to human-centric strategies

Agility PR Solutions

B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done. Now, according to new research from creative branding ad agency Triptent, they’re discovering that authentic storytelling and empathy are key to customer engagement and long-term brand […] The post B2B marketing gets personal: New study shows how emotional connections are key success drivers—4 in 5 will turn focus t

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How PR Shields Cyber Tech Companies from Reputation Risks

5W PR

Cybersecurity has become an incredibly valuable field, and so is the reputation of companies that safeguard the data of both big and small companies. Cyber tech companies operate in a field fraught with potential threats and vulnerabilities. The nature of the area can sometimes lead to unforeseen incidents that can negatively impact their reputation and it can even impede the company from achieving set business objectives.

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5 Things PR People Do That Irk Journalists

Bianchi Biz Blog

While the earned media landscape is evolving, one thing remains clear: credible media coverage is a valuable component to any company’s communication effort. Fostering relationships with your key media so they know you as a trusted, reliable source of information goes long way in making … or breaking … your media relationships. Let’s look at 5 things the irk journalists and hinder your chances of earned media coverage: 1.

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#MediaMonday – Erin Thorburn

HMA Public Relations

Check out our latest #MediaMonday update on Erin Thorburn, who shares the news about the launch of her media outlet, The Best of the Southwest! Find out what readers can expect from Erin's outlet in this post. Take a look!

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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15 essential tools every modern PR professional should use in 2024

Agility PR Solutions

The number of software platforms that the average PR uses from day to day has risen significantly in recent years, and so long as the most suitable tools are selected, that’s no bad thing. If you’re looking for ways to take even more sharp edges off your workflows and processes, take stock of the following […] The post 15 essential tools every modern PR professional should use in 2024 appeared first on Agility PR Solutions.

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How Travel PR Drives Engagement and Customer Loyalty

5W PR

Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. However, having a solid public relations plan alongside a well-researched marketing strategy is an excellent way to stand out. Here is what an effective PR strategy should look like.

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The Impact of AI in Journalism

PR in High Definition

I seem to talk about trust a lot—whether with friends, my husband, colleagues, or pretty much everyone else. Trust is the anchor of many important relationships in life, so it’s no surprise that it was the main takeaway from a fantastic session at the AI Summit London. The topic? The future of journalism in the age of AI. Jane Barrett, Global Editor of Media News Strategy at Reuters, shared the organisation’s AI strategy, aimed at enhancing and empowering journalists.

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Do Visuals Really Matter?

HMA Public Relations

Dive into a new blog post on the impact of visuals in storytelling, as Alison Bailin shares how the stunning scenes from the U.S. Olympic swimming trials on an NFL football field kept her hooked. Read more!

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How to delight your customers in 2024: 5 tips for B2B brands

Agility PR Solutions

Gone are the days when simply meeting customer expectations was enough to secure their loyalty. In today’s competitive B2B landscape, where every interaction and touchpoint can make or break a relationship, the key to thriving lies in going above and beyond—in delighting your customers at every turn. What does it mean to delight customers? It […] The post How to delight your customers in 2024: 5 tips for B2B brands appeared first on Agility PR Solutions.

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Turning Early Career Detriments into Success

Culpwrit

Even before the balloons were dropped and the tassels were shifted to the left side of graduation caps, the Class of 2024 was laser focused on their careers. Some already landed jobs, while others anxiously awaited responses to their multiple applications. At DePaul University last week, graduates of the PRAD MA program heard from… Continue reading Turning Early Career Detriments into Success The post Turning Early Career Detriments into Success appeared first on Culpwrit.

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Overheard in NYC: 8 PRos on Meeting Online or IRL

OnePitch

Even though we’re four years out from the pandemic, many of us are still working remotely and looking to build community and connections with PR and media peers. During our recent OnePitch Summer Tour stop in New York City where we brought our signature Coffee with Publicists event to our friends in the Big Apple, we wanted to know…”do you like meeting in person or online and why?

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