Sat.Jun 22, 2024 - Fri.Jun 28, 2024

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3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning

The Resolution Blog

“That is so awesome. I didn’t even know this Coverage Vault feature existed and I’ve been a customer for years!” No exaggeration. That’s the third comment from recent customer training calls where they had no idea there was this in-built coverage tracker feature as part of CoverageBook. They had no clue it existed! But loved […] The post 3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning appeared first on PR Resolution — by CoverageBook.

Training 207
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Announcing the Winners of the 2024 Bulldog PR Awards: Congrats, Top ‘Dogs!

Agility PR Solutions

Bulldog Reporter is proud to announce the 2024 Bulldog PR Awards winners, celbrating outstanding achievements in the PR and communications industry over the past year. Esteemed as the only PR awards program judged exclusively by journalists, the Bulldog PR Awards offer a unique perspective on the most exceptional work within the industry. For more than […] The post Announcing the Winners of the 2024 Bulldog PR Awards: Congrats, Top ‘Dogs!

Industry 187
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Study Shows Top Concerns, Common Tasks, Average Salaries for PR Professionals

PRSay

Muck Rack’s latest State of PR report finds that most public relations professionals feel valued, with 88% saying their company leaders understand their work at least somewhat well. According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals.

Study 138
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Too many discussions in B2B marketing begin with: “You’re doing it wrong”

Sword and the Script

And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation Does B2B marketing feel harder today? If so, there are many valid reasons why this might be true: SaaS went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ ; Marketing differentiation is missing; B2B tech is a ‘sea of sameness’; We don’t measure our work well and so sometimes focus on the wrong tactics; B2B marketing budgets are paltry and way off the

B2B 149
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning

The Resolution Blog

“That is so awesome. I didn’t even know this Coverage Vault feature existed and I’ve been a customer for years!” No exaggeration. That’s the third comment from recent customer training calls where they had no idea there was this in-built coverage tracker feature as part of CoverageBook. They had no clue it existed! But loved […] The post 3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning appeared first on PR Resolution — by CoverageBook.

Training 156

More Trending

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Dig Deeper Using Audience Analytics and AI Keyword Search

Prowly

If you think about it, creating and constantly updating media lists can be classified as a “Sisyphean Task.” After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on. You know you spend a lot of time on it, but it’s never […] The post Dig Deeper Using Audience Analytics and AI Keyword Search appeared first on Prowly Blog.

Analytics 118
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Should your company send out newsletters to your clients?

Axia PR

How to know if newsletter marketing is the right content marketing strategy for your company and tips to get you started. Newsletter marketing is an effective way to move the needle on business development objectives such as finding new clients, growing relationships with existing ones, securing new partnerships in the space or credentialing yourself as a stronger thought leader in the industry.

Company 127
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Takeaways From FEMA’s Summit With Climate and Crisis Communicators

PRSay

On June 10, FEMA’s Office of External Affairs held its inaugural “Risk Communications, Crisis Communications + Community Engagement Summit” at the National Academy of Sciences in Washington, D.C. The Summit addressed the growing challenges brought about by climate change, which is worsening current community problems and generating new international threats, organizers said.

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4 reasons why a crisis communication plan is so important

Agility PR Solutions

As negative headlines begin to dominate news outlets, social media buzzes with speculation, and phones ring incessantly with concerned stakeholders from an organization engulfed in crisis. The situation starts threatening the company’s reputation, financial stability, and employee morale. Amidst such turbulence, one way exists to navigate these choppy waters and steer towards calmer seas.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Top Media Outlets for Your News - The 2023 List

Prowly

When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets. These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients. Keep in mind that getting covered by the top-tier media is really challenging.

Fashion 104
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Should you capitalize words in email subject lines?

Axia PR

Shouting doesn’t make you stand out — the content of the subject line does. When crafting the perfect email pitch, your subject line is key to getting recipients to open your message. With writers putting so much thought into creating compelling, effective subject lines, many ask: Should you capitalize words for emphasis? The short answer is that it doesn't really matter.

Pitching 125
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Mastering Generative AI Assisted Search for Thought Leadership Marketing

Stern + Associates

In the rapidly evolving digital landscape, mastering the art of digital thought leadership marketing is no longer a nice to have—it’s a necessity. Staying ahead of the curve requires not only a deep understanding of the latest trends but also the ability to leverage them effectively. One such trend currently transforming the digital marketing sphere is optimizing web content and social media for generative AI assisted search results.

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Human sustainability demand reaches critical level—and a disconnect: 4 of 5 CEOs feel pressured to improve efforts, but employees have doubts

Agility PR Solutions

Demand for human sustainability in the workplace—where an organization actionably creates value for people as human beings—has never been higher, with the majority of the C-suite, including around 8 out of 10 CEOs, saying they’re feeling pressured to make public commitments of support and action planning, according to new research from Deloitte.

Employee 110
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Faces & Markets of PRGN: India – Where Diversity Meets Dynamic Growth

Bianchi Biz Blog

Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Meeting 91
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Building Trust in Healthcare: Why PR is Essential for Engagement

5W PR

In the intricate world of healthcare, well-being relies heavily on trust and informed decision-making. Public relations stands as a pivotal element in this domain. While advancements in medical technology and innovative treatments are undeniably vital, building strong connections with patients and the broader public takes precedence. Healthcare PR agencies and strategies bridge the gap between healthcare providers and the communities they serve, nurturing trust, fostering engagement, and ultimat

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Lead with AI: Building Skills for a Future-Ready Workforce

Stern + Associates

Fifty-two percent of knowledge workers are now using AI tools in their work on a weekly basis, according to research released by Asana. These astonishing numbers mean employers need to take the lead on getting their workforce the right AI skills for their organization, or risk falling behind their competition. Read on to discover 10 of the world’s top AI experts who offer practical guidance as well as upskilling and reskilling tips that will equip teams with everything they need to win in the AI

System 94
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How public relations helps your brand achieve stardom in your market

Agility PR Solutions

Have you ever felt like your brand is struggling to get noticed, despite having an exceptional product or service? You’re not alone. With every brand, person, and business present online, standing out is dauntingly challenging. The frustration of pouring your heart and soul into your brand, only to see it fade into the background while […] The post How public relations helps your brand achieve stardom in your market appeared first on Agility PR Solutions.

Brand 110
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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3 Things to Know to Be a PR Measurement Maven

OnePitch

As a new month begins, and a new quarter, you might have PR measurement and reporting on the brain. Reporting can feel like a hard task, but it’s a great way to show clients your value and to stay on the same page with them regarding your program and your goals. For today’s blog, we’re walking through a few things you need to keep in mind so you can be a PR measurement maven for your team and for your clients.

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Beyond Borders: How PR Strengthens Global Trust in Defense Tech Innovations

5W PR

The world of defense technology is a paradox. It thrives on cutting-edge innovation, pushing the boundaries of what’s possible. Yet, it operates under a veil of secrecy, burdened by concerns about weaponization, ethical considerations, and a lack of transparency. This inherent tension creates a critical challenge. That challenge is gaining global trust in advancements designed to protect, but whose true nature can be easily misunderstood.

Ethics 78
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Actions to Take Before, During and After an M&A to Safeguard Reputation

Reputation Us

Article published by the Indiana Technology & Innovation Association (ITIA) on June 21, 2024 [link] “To merge, or not to merge.” That is the question that companies often discreetly ask in today’s business environment. These undisclosed, perhaps even taboo conversations, being done in the back room or over glasses of wine seem to be happening—especially in the technology industry—at a steady clip in 2024.

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Ethical marketing in the digital age: Strategies, challenges, tools and trends

Agility PR Solutions

In the contemporary digital age, ethical marketing is an imperative aspect of brand identity and consumer engagement. Ethical marketing refers to conducting business operations and promotional activities while upholding morality, transparency, and social responsibility principles. As the digital landscape evolves, so do the ethical considerations in marketing strategies, necessitating a deep understanding of the intersection […] The post Ethical marketing in the digital age: Strategies, ch

Ethics 106
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Broaden B2B Reach with Public Relations

HMA Public Relations

Boost your B2B credibility and create new business opportunities through strategic public relations efforts. Learn more as Justin Liggin discusses the value of engaging LinkedIn content, external communications, and more on B2B growth in a new blog post.

B2B 88
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Navigating the World of Working in Public Relations: Insights from Panel of Industry Experts at NYU

5W PR

New York University hosted a panel discussion for current students on the intricacies of working in public relations. The event, moderated by John O’Dwyer, Publisher of O’Dwyer’s Inside News of PR, featured a lineup of speakers: Adeena Fried, Executive Vice President at Evolve MKD, Erin Kaplan, VP Communications at Condé Nast, and Ashley Barton, Senior Vice President & Group Director, Lifestyle & Multicultural at 5WPR.

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Do You Need a Media Alert Template for Effective PR?

PR Fuel

As a brand, having an effective media outreach strategy is essential. It allows you to communicate key messages to your target audience in a compelling yet professional manner. While press releases are great, sometimes you’ll need something more. Read More The post Do You Need a Media Alert Template for Effective PR? appeared first on eReleases.

Media 104
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Smart storytelling tips for crafting compelling B2B narratives

Agility PR Solutions

In the bustling world of B2B marketing for PR agencies, cutting through the noise often resembles an uphill battle. Facts and figures are plentiful, yet engagement frequently remains elusive. The secret weapon here is storytelling. However, not just any story will do. It needs to be a narrative woven with real-world insights, specifically designed to […] The post Smart storytelling tips for crafting compelling B2B narratives appeared first on Agility PR Solutions.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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#MediaMonday – Michelle Talsma

HMA Public Relations

After a decade-plus for Michelle “Shelly” Talsma on the media scene, we are catching up with the editor of the City Sun Times in a #MediaMonday update. Discover the stories Shelly is looking for, her favorite things to do, and more in this post.

Media 83
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AI analysis of CIPR Excellence Awards provides insights for success

Wadds Inc.

Clear objectives, research, creativity and authentic storytelling are key elements of award-winning public relations campaigns. These should be underpinned by planning and measurement. The CIPR has published the winning entries from its Excellence Awards, which celebrated its 40th anniversary this week. You can check out the winners and download the entries on the CIPR website.

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S&T Live Recap: Organizations Can Engage With LGBTQ+ Community Year-Round

PRSay

Why does Pride Month feel different this year? Ben Finzel says the upcoming presidential election has created a sense of dread for people regardless of their political affiliations. At the same time, the pall of the COVID pandemic has yet to clear entirely. These developments have affected the culture in general, he said. “The other big thing we have to acknowledge is the concerted attack on our community, almost from all sides, legislatively and regulatorily in some states,” said Finzel, presid