Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company promises to “build and deliver your site within 30 mins.” Both Falcon.io

Technology 119

Technology System Tools Government 119

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Some clients require category or competitive monitoring reports as early as 8:00 a.m. Automated monitoring not only flags coverage, but also puts the most topical news on our radar. It helps us stay on top of breaking news as well as the personal chat from journalists and influencers we want to reach. Social content is simple.

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. A company can set itself apart by speaking in a distinct brand voice. A company can set itself apart by speaking in a distinct brand voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Many companies, perhaps well-intentioned at the outset, go through the motions of hiring a firm, only to disappear after collecting proposals and interviewing teams.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. Reports and long-form content would never see the light of day. The process was painful.

Marketing 86

Marketing Guidelines Social Media Conference 86

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

DECEMBER 8, 2015

I’ve made up these examples (didn’t want to call any companies out and embarrass them by pointing out their lousy headlines) to fit some of the bigger categories of bad headlines I’ve seen. If you read many blog posts about marketing, you’ve come across the phrase, “What’s in it for me?” The “Why Should I Give a Darn” Headline.

Examples 120

Examples Writing Small Business Industry 120

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. Images: Loco Steve , viZZZual.com , Kassandra Bay Resort & SPA ( Creative Commons ). Here are five key takeaways from the study : 1. What You Wear May Open Doors.

Travel 120

Travel Technology Consumer Hotels 120

Presspage

NOVEMBER 20, 2018

And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. New Era, New Responsibilities. But that’s no longer the case in today’s online-driven, hyper media-consuming world.

Brand 60

Brand Branding Journalism Product Launch 60

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 105

Survey Report Media B2B 105

Cision

JUNE 16, 2015

You want quality sites like Google News, Yahoo! and well-respected industry websites to host your press release, because you know that real people read news there. Here are the analytics for one of my press releases for my company. The release was about my company being a finalist in a competition for home-based businesses.

Measurement 120

Measurement Software Nonprofit Analytics 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Next, where do you get pop culture news? Publications like Inc.

Writing 149

Writing Education Pinterest Creativity 149

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Is your company ready? And, the great news is that you don’t need to go from all manual to fully autonomous to see massive returns. Are you ready? 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. Alas, the issue is even stickier for bloggers than it is for companies.

Blogging 73

Blogging Twitter Facebook Measurement 73

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

Ishmael's Corner

MAY 27, 2015

No university invited me to deliver a commencement speech on this topic — I suppose it’s doesn’t nicely fit under the “make a difference” and the “follow your passion” categories — but in the spirit of public service, I offer this letter. In other words, don’t tell me you’re creative. Check out the blog posts. You can do it.

Handbook 60

Handbook Writing Creativity Company 60

Barokas

DECEMBER 22, 2017

From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR. Check out the possible reach in your target industry, especially if it’s a niche category.

Media 60

Media Hotels Social Media YouTube 60

Sword and the Script

FEBRUARY 11, 2017

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. The latter is a chance for both the company and publishers to monetize content.

Tools 60

Tools Pinterest Marketing Media 60

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.” Information subsidies and influence.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

SEPTEMBER 17, 2019

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. 2020 TBA (September 3 - 6, 2019 | Boston, MA).

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. New York and Miami.

Insurance 74

Insurance Insurance Interviews Marketing 74

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Buzzstream

NOVEMBER 7, 2017

We organise our outreach into three main categories, each one requiring a specific approach. The categories we normally target are: Business and digital marketing journalists. Because of the ever-changing nature of their field, these guys are always looking for the latest news and are really great to work with.

Fashion 48

Fashion Pitching Tools Twitter 48

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

NOVEMBER 14, 2010

While I try to keep it updated, it certainly does not reflect all the blogs I subscribe to in my Reader. Part of this is because some of the blogs I Read (yes, that’s a capital “R&# ) have nothing to do with public relations… but I love them any way. Image: Arturo Sotillo via Flickr , Creative Commons How about you?

Blogging 85

Blogging Facebook Twitter Measurement 85

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

NewsWhip

MARCH 31, 2021

We know that news probably does get even more viewership because it goes viral on social and it gets shared that way, people aren’t typing those URLs, but when it comes to that overall value of content, we can start to measure those things, right? ” Paul: That’s interesting. How are people finding this content?

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Buzzstream

MAY 2, 2024

In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? They own properties like.

Internal 118

Internal International Insurance Insurance 118

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Even if Fast Company tries to tell you so. Now you see it, now you don’t. Campaigns will come and go. Thatll be totally cool."

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Shift Communications

MAY 25, 2017

Don’t miss all the great posts on our partner network, NATIONAL PR’s Bold Thinking blog, where this post originally appeared. Machine learning technologies fit into two broad categories today: supervised and unsupervised learning. Consider how these two categories of machine learning will impact public relations.

Publicity 130

Publicity Instagram Customer Service Software 130

PR 20/20

MAY 12, 2016

The traditionalists that are unable or unwilling to evolve will eventually fade, and the new category of disruptive agencies will rise to prominence. Evaluate the strength of their website, the power of their staff’s personal brands, the value and frequency of content on their blog, and their reach and engagement in social networks.

Agency 40

Agency Marketing Financial System 40

ImPRessions - Crenshaw Communications

JULY 18, 2017

As the company was preparing to launch its own Chat Bot, we undertook a study focusing on the popularity of Chat Bots , which set the brand up nicely with data points that made the launch announcement all the more interesting for press. The company queried shoppers on their opinions about Amazon’s acquisition of Whole Foods.

Survey 136

Survey How To Construction Data 136