Expert insights. Personalized for you.
If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Granted, it’s not quite the same as a brainstorm in the boardroom with frisbees and jelly beans but there are many ways to creatively get around your current challenges – whether work, or life in general. Brainstorming can be a brilliant way to boost creativity. MORE
Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. Then, I followed a conversation thread on a private solo PR group I’m a part of where many folks were talking about why they really don’t consider blogging a great tool in terms of new business and inbound marketing. MORE
This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction. If you're following the trend, you know that artificial intelligence has been used to write basic news briefs for a couple of years now. Does prolific writing equal bad writing? MORE
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about? MORE
There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today? list, the elite designees would be all tech blogs. MORE
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about? MORE
Many people believe they don’t have enough time to write. Almost always they’re wrong, and if you dislike writing, you won’t be particularly motivated to make more time for it. . FREE GUIDE: 10 ways to improve your writing today ]. Writing & Editing MORE
The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. If I’m writing a press release, I like to start with the headline, subhead and first sentence of the intro paragraph. The key is to find an outside reader that you trust with your writing. MORE
There’s no secret formula for great writing. Before typing anything, spend at least 10 minutes thinking about the topic you want to cover—and what you hope to accomplish through blogging. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. MORE
This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting. MORE
Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing. MORE
Why angle your writing? My previous blog post said …. First-person-singular framing is usually superfluous for a business blog or other professional writing; it can also seem self-serving. Writing & Editing MORE
Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be? MORE
Writing can be a therapeutic, relaxing way to share ideas and express yourself. Writer’s block is frustrating, especially when you’re unable to even think of an interesting topic about which to write. With the prevalence of content marketing, blogging, and social media posting, PR professionals and communicators are expected to generate interesting content from a fresh perspective to drive traffic to their organization’s site and build stronger relationships with a growing audience. MORE
If writing is part of your job, you know the nonstop struggle to produce inspired ideas. Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. If you’re stuck in a 500-word, five-bullet blog post rut, consider creating: A how-to guide. For inspiration, check out the Travel Channel blog, which features a lovely mix of topics and formats. Try co-authoring an article or swapping guest posts on your respective blogs. MORE
Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline. MORE
Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline. MORE
I crave creative collaboration. Creative collaboration is my No. Aside from making work more fun, creative collaboration is a tremendous way to unlock new ideas, solve problems, engage employees and fire up productivity. Here are 10 fun challenges to spark your crowd’s creativity—whether you’re a team of two, 12, 20 or 200: 1. Write a collection of creative (possibly hilarious) out-of-office messages for the various things that keep your team from answering emails. MORE
Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. I will make sure to explore this idea further, both in my professional life and right here on the blog. MORE
At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. MORE
Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Some of these included a) contact the writer b) contact the editor c) write a letter to the editor in response. 6 Creative PR Ideas for Blended Media. MORE
Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. I will make sure to explore this idea further, both in my professional life and right here on the blog. MORE
I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. I’ve nothing against the big idea, and the creative thinking that goes into it. Tips for structuring a creative PR programme. MORE
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. MORE
Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. and then some, before I got my started on my blogging journey. And I also recalled how I might never have actually started that journey had it not been for Kami Huyse asking me to guest blog for her back in 2008. Image: Jeremy Brooks via Flickr, Creative Commons. ” Many of them had been blogging for years, and weren’t shy of telling you so. MORE
Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. Use those 15 minutes as a creative pick-me-up, not an assignment. MORE
It’s common dismiss blogging as a bygone phenomenon. And in terms of how everyone used to have a blog, they’re not wrong. Most forms of blogging have slowed down and almost disappeared from the media landscape. Step 4: Writing headlines and subheads for scanning. MORE
Blogging is so passé, don’t you think? Blogging is a bit faux pas. And then you have the greasy abundance of formulaic SEO -type blog posts, written to capture your attention and your clicks, not your heart or your imagination. In many ways, I agree. MORE
If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news. MORE
I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. MORE
Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. I will make sure to explore this idea further, both in my professional life and right here on the blog. MORE
When you write for a living, it can be easy to forget that you enjoy doing it for fun. You compose so many press releases, executive speeches and blog posts that writing becomes monotonous and uninspiring. Though writing is your job, that doesn't mean it has to be boring—it shouldn't be anywhere close. You can't do that, however, if you're in a creative rut. November is National Novel Writing Month— NaNoWriMo for short. Don't be afraid to "write ugly.". MORE
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. MORE
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Bulk Blog Topic Generation. MORE
How do you find the muse when your creative energy is zapped, sapped or tapped out? Try these 20 tips to escape the doldrums and start writing again: 1. A bit of brisk exercise can snap you out of a sluggish funk—and provide a jolt of creative writing energy. If you’re stalled on a piece of writing or feeling uninspired, try reading a well-written article from a publication that inspires you. This post first appeared on the The Publication Coach blog. . MORE
In a writing-heavy job, it’s common to encounter serious writer’s block that stops you in your tracks. Here are five tricks for fighting stagnation and fostering creativity in your work. According to a recent study , there’s a reason why creative folks often huddle over their laptops in coffee shops. The caffeine doesn’t hurt, but what actually seems to spark creativity is the noise level. Environments that are too loud tend to stifle creativity. Just write. MORE
Writing sells. You don’t have to be the world’s foremost wordsmith to produce effective content, but improving your writing will make you more successful at work. You’re not just writing for yourself, are you? You should be creating content for others, and it’s imperative to understand the people you’re writing for. It’s the best way to maintain a coherent mix of monthly themes and avoid writing about the same material repeatedly. MORE
Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. You become hyperaware of writing styles and learn how create your own. By Jennifer Yoder, Account Coordinator. MORE
He writes not of love but of lust, of defeats in which nobody loses anything of value, and victories without hope and worst of all, without pity or compassion. He writes not of the heart but of the glands. Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. MORE
Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. According to research , the more your business blogs, the more visitors you’ll attract to your site … and the more possibilities there are of generating leads and customers. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. MORE
When writing a press release, even experienced PR pros can get tripped up. proven tip for writing a press release headline? On the other hand, creative and attention-grabbing headers prove to get longer reads and in turn, more engagement and coverage. ” Steve Cody is the co-founder and CEO of New York-based Peppercomm, and is the author of the popular PR blog Rep Man. The post 9 expert tips for writing press release headlines appeared first on PR Daily. MORE
ImPRessions - Crenshaw Communications
JANUARY 11, 2022
I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes.
PR Daily
JUNE 29, 2019
How do you find the muse when your creative energy is zapped, sapped or tapped out? Try these 20 tips to escape the doldrums and start writing again: 1. A bit of brisk exercise can snap you out of a sluggish funk—and provide a jolt of creative writing energy. If you’re stalled on a piece of writing or feeling uninspired, try reading a well-written article from a publication that inspires you. This post first appeared on the The Publication Coach blog. .
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PR Daily
MAY 9, 2019
Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline.
PR Daily
NOVEMBER 5, 2019
Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. Use those 15 minutes as a creative pick-me-up, not an assignment.
PR Daily
NOVEMBER 11, 2020
If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news.
The Hoffman Agency
FEBRUARY 16, 2021
Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. You become hyperaware of writing styles and learn how create your own. By Jennifer Yoder, Account Coordinator.
Polaris
APRIL 14, 2015
Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. According to research , the more your business blogs, the more visitors you’ll attract to your site … and the more possibilities there are of generating leads and customers. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners.
PR Daily
MARCH 16, 2020
There’s no secret formula for great writing. Before typing anything, spend at least 10 minutes thinking about the topic you want to cover—and what you hope to accomplish through blogging. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].
Doctor Spin
MAY 21, 2020
He writes not of love but of lust, of defeats in which nobody loses anything of value, and victories without hope and worst of all, without pity or compassion. He writes not of the heart but of the glands. Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations.
PR Daily
OCTOBER 27, 2016
When you write for a living, it can be easy to forget that you enjoy doing it for fun. You compose so many press releases, executive speeches and blog posts that writing becomes monotonous and uninspiring. Though writing is your job, that doesn't mean it has to be boring—it shouldn't be anywhere close. You can't do that, however, if you're in a creative rut. November is National Novel Writing Month— NaNoWriMo for short. Don't be afraid to "write ugly.".
Sword and the Script
NOVEMBER 4, 2014
Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Some of these included a) contact the writer b) contact the editor c) write a letter to the editor in response. 6 Creative PR Ideas for Blended Media.
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Media Bullseye
JUNE 8, 2017
Writing can be a therapeutic, relaxing way to share ideas and express yourself. Writer’s block is frustrating, especially when you’re unable to even think of an interesting topic about which to write. With the prevalence of content marketing, blogging, and social media posting, PR professionals and communicators are expected to generate interesting content from a fresh perspective to drive traffic to their organization’s site and build stronger relationships with a growing audience.
Sword and the Script
FEBRUARY 13, 2018
This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting.
PR Daily
MAY 8, 2018
Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline.
PR in High Definition
MARCH 26, 2020
If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Granted, it’s not quite the same as a brainstorm in the boardroom with frisbees and jelly beans but there are many ways to creatively get around your current challenges – whether work, or life in general. Brainstorming can be a brilliant way to boost creativity.
Doctor Spin
JUNE 28, 2019
Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. I will make sure to explore this idea further, both in my professional life and right here on the blog.
Communications Conversations
DECEMBER 3, 2014
Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. Then, I followed a conversation thread on a private solo PR group I’m a part of where many folks were talking about why they really don’t consider blogging a great tool in terms of new business and inbound marketing.
Shift Communications
OCTOBER 16, 2017
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about?
Waxing UnLyrical
FEBRUARY 6, 2013
Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. and then some, before I got my started on my blogging journey. And I also recalled how I might never have actually started that journey had it not been for Kami Huyse asking me to guest blog for her back in 2008. Image: Jeremy Brooks via Flickr, Creative Commons. ” Many of them had been blogging for years, and weren’t shy of telling you so.
Sword and the Script
JANUARY 29, 2019
At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book.
PR Daily
NOVEMBER 25, 2019
Why angle your writing? My previous blog post said …. First-person-singular framing is usually superfluous for a business blog or other professional writing; it can also seem self-serving. Writing & Editing
Shift Communications
NOVEMBER 2, 2015
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Bulk Blog Topic Generation.
PR Daily
JULY 30, 2018
If writing is part of your job, you know the nonstop struggle to produce inspired ideas. Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. If you’re stuck in a 500-word, five-bullet blog post rut, consider creating: A how-to guide. For inspiration, check out the Travel Channel blog, which features a lovely mix of topics and formats. Try co-authoring an article or swapping guest posts on your respective blogs.
Doctor Spin
FEBRUARY 17, 2020
It’s common dismiss blogging as a bygone phenomenon. And in terms of how everyone used to have a blog, they’re not wrong. Most forms of blogging have slowed down and almost disappeared from the media landscape. Step 4: Writing headlines and subheads for scanning.
Social PR Chat
JULY 24, 2019
Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.
Shift Communications
OCTOBER 26, 2015
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.
Doctor Spin
JUNE 28, 2019
Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. I will make sure to explore this idea further, both in my professional life and right here on the blog.
PR Daily
JUNE 11, 2019
I crave creative collaboration. Creative collaboration is my No. Aside from making work more fun, creative collaboration is a tremendous way to unlock new ideas, solve problems, engage employees and fire up productivity. Here are 10 fun challenges to spark your crowd’s creativity—whether you’re a team of two, 12, 20 or 200: 1. Write a collection of creative (possibly hilarious) out-of-office messages for the various things that keep your team from answering emails.
ImPRessions - Crenshaw Communications
JANUARY 30, 2018
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.
Sword and the Script
FEBRUARY 12, 2019
Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be?
Doctor Spin
JUNE 28, 2019
Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. I will make sure to explore this idea further, both in my professional life and right here on the blog.
PR Daily
JANUARY 16, 2020
Many people believe they don’t have enough time to write. Almost always they’re wrong, and if you dislike writing, you won’t be particularly motivated to make more time for it. . FREE GUIDE: 10 ways to improve your writing today ]. Writing & Editing
Shift Communications
OCTOBER 16, 2017
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about?
PR Daily
JANUARY 28, 2015
There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today? list, the elite designees would be all tech blogs.
PR Daily
SEPTEMBER 5, 2015
This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction. If you're following the trend, you know that artificial intelligence has been used to write basic news briefs for a couple of years now. Does prolific writing equal bad writing?
The Hoffman Agency
JULY 16, 2019
I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. I’ve nothing against the big idea, and the creative thinking that goes into it. Tips for structuring a creative PR programme.
PR Daily
SEPTEMBER 6, 2015
In a writing-heavy job, it’s common to encounter serious writer’s block that stops you in your tracks. Here are five tricks for fighting stagnation and fostering creativity in your work. According to a recent study , there’s a reason why creative folks often huddle over their laptops in coffee shops. The caffeine doesn’t hurt, but what actually seems to spark creativity is the noise level. Environments that are too loud tend to stifle creativity. Just write.
Doctor Spin
JUNE 6, 2021
Blogging is so passé, don’t you think? Blogging is a bit faux pas. And then you have the greasy abundance of formulaic SEO -type blog posts, written to capture your attention and your clicks, not your heart or your imagination. In many ways, I agree.
PR Daily
JANUARY 2, 2019
Writing sells. You don’t have to be the world’s foremost wordsmith to produce effective content, but improving your writing will make you more successful at work. You’re not just writing for yourself, are you? You should be creating content for others, and it’s imperative to understand the people you’re writing for. It’s the best way to maintain a coherent mix of monthly themes and avoid writing about the same material repeatedly.
PR Daily
FEBRUARY 13, 2019
When writing a press release, even experienced PR pros can get tripped up. proven tip for writing a press release headline? On the other hand, creative and attention-grabbing headers prove to get longer reads and in turn, more engagement and coverage. ” Steve Cody is the co-founder and CEO of New York-based Peppercomm, and is the author of the popular PR blog Rep Man. The post 9 expert tips for writing press release headlines appeared first on PR Daily.
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