PR Daily

JUNE 29, 2019

How do you find the muse when your creative energy is zapped, sapped or tapped out? Try these 20 tips to escape the doldrums and start writing again: 1. A bit of brisk exercise can snap you out of a sluggish funk—and provide a jolt of creative writing energy. If you’re stalled on a piece of writing or feeling uninspired, try reading a well-written article from a publication that inspires you. This post first appeared on the The Publication Coach blog. .

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PR Daily

NOVEMBER 5, 2019

Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. Use those 15 minutes as a creative pick-me-up, not an assignment.

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PR Daily

MAY 9, 2019

Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline.

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PR Daily

NOVEMBER 11, 2020

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news.

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The Hoffman Agency

FEBRUARY 16, 2021

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. You become hyperaware of writing styles and learn how create your own. By Jennifer Yoder, Account Coordinator.

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Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. If I’m writing a press release, I like to start with the headline, subhead and first sentence of the intro paragraph. The key is to find an outside reader that you trust with your writing.

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PR Daily

OCTOBER 27, 2016

When you write for a living, it can be easy to forget that you enjoy doing it for fun. You compose so many press releases, executive speeches and blog posts that writing becomes monotonous and uninspiring. Though writing is your job, that doesn't mean it has to be boring—it shouldn't be anywhere close. You can't do that, however, if you're in a creative rut. November is National Novel Writing Month— NaNoWriMo for short. Don't be afraid to "write ugly.".

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PR Daily

MAY 8, 2018

Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline.

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PR Daily

MARCH 16, 2020

There’s no secret formula for great writing. Before typing anything, spend at least 10 minutes thinking about the topic you want to cover—and what you hope to accomplish through blogging. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Once you’ve selected a topic and defined your specific objective, start jotting down headline ideas and writing quick bullet points of key ideas you want to cover. Step 3: Write your bad first draft.

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Doctor Spin

MAY 21, 2020

This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature: “ […] the young man or woman writing today has forgotten the problems of the human heart in conflict with itself which alone can make good writing because only that is worth writing about, worth the agony and the sweat. He writes not of the heart but of the glands. How do you make people care about what you have to say?

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Media Bullseye

JUNE 8, 2017

Writing can be a therapeutic, relaxing way to share ideas and express yourself. Writer’s block is frustrating, especially when you’re unable to even think of an interesting topic about which to write. With the prevalence of content marketing, blogging, and social media posting, PR professionals and communicators are expected to generate interesting content from a fresh perspective to drive traffic to their organization’s site and build stronger relationships with a growing audience.

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Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting.

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Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Some of these included a) contact the writer b) contact the editor c) write a letter to the editor in response. 6 Creative PR Ideas for Blended Media.

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Doctor Spin

JUNE 28, 2019

Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. I will make sure to explore this idea further, both in my professional life and right here on the blog.

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PR Daily

JULY 30, 2018

If writing is part of your job, you know the nonstop struggle to produce inspired ideas. Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. If you’re stuck in a 500-word, five-bullet blog post rut, consider creating: A how-to guide. For inspiration, check out the Travel Channel blog, which features a lovely mix of topics and formats. Try co-authoring an article or swapping guest posts on your respective blogs.

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Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about?

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ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

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Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book.

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Waxing UnLyrical

FEBRUARY 6, 2013

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. and then some, before I got my started on my blogging journey. And I also recalled how I might never have actually started that journey had it not been for Kami Huyse asking me to guest blog for her back in 2008. Image: Jeremy Brooks via Flickr, Creative Commons. ” Many of them had been blogging for years, and weren’t shy of telling you so.

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ImPRessions - Crenshaw Communications

MAY 31, 2016

Because writing is such an integral part of public relations , those in the field often make terrific bloggers. But good, crisp writing is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a blog that “talks to itself” and one that is a must-read. Take a look at the tips below and see if you can’t take your blog to the next level. Do blog with a purpose.

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Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Bulk Blog Topic Generation.

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Doctor Spin

JUNE 28, 2019

Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. I will make sure to explore this idea further, both in my professional life and right here on the blog.

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PR Daily

FEBRUARY 8, 2019

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

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Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be?

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PR Daily

JUNE 11, 2019

I crave creative collaboration. Creative collaboration is my No. Aside from making work more fun, creative collaboration is a tremendous way to unlock new ideas, solve problems, engage employees and fire up productivity. Here are 10 fun challenges to spark your crowd’s creativity—whether you’re a team of two, 12, 20 or 200: 1. Write a collection of creative (possibly hilarious) out-of-office messages for the various things that keep your team from answering emails.

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Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

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PR Daily

NOVEMBER 25, 2019

Why angle your writing? My previous blog post said …. First-person-singular framing is usually superfluous for a business blog or other professional writing; it can also seem self-serving. In 1970, The Beatles were on the verge of breaking up, and egos were superseding—and undermining—the extraordinary collaboration that had skyrocketed them to fame, fortune and dizzying creative heights. Writing & Editing

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Doctor Spin

JUNE 28, 2019

Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. I will make sure to explore this idea further, both in my professional life and right here on the blog.

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PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Granted, it’s not quite the same as a brainstorm in the boardroom with frisbees and jelly beans but there are many ways to creatively get around your current challenges – whether work, or life in general. Brainstorming can be a brilliant way to boost creativity.

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PR Daily

SEPTEMBER 5, 2015

This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction. If you're following the trend, you know that artificial intelligence has been used to write basic news briefs for a couple of years now. Does prolific writing equal bad writing?

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Social PR Chat

JULY 24, 2019

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

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The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. I’ve nothing against the big idea, and the creative thinking that goes into it. Tips for structuring a creative PR programme.

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PR Daily

JANUARY 28, 2015

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today? list, the elite designees would be all tech blogs.

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PR Daily

JANUARY 2, 2019

Writing sells. You don’t have to be the world’s foremost wordsmith to produce effective content, but improving your writing will make you more successful at work. You’re not just writing for yourself, are you? You should be creating content for others, and it’s imperative to understand the people you’re writing for. It’s the best way to maintain a coherent mix of monthly themes and avoid writing about the same material repeatedly.

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Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about?

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Creativity Energy Product Launch Examples 69

PR Daily

APRIL 24, 2018

If you write, it’s an epic, daily struggle to keep pumping out fresh ideas. Amid a steady stream of bland assignments, finicky readers (and executives) and the constant search for inspiration, what’s the best way to keep the creative wick lit? Here are six outside-the-box ways to spark the creative pistons and get the mental wheels turning: 1. Pick a project, watch a how-to video, and rejuvenate your creativity. ( If you’re feeling creatively dry or depleted, let C.S.

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PR Daily

FEBRUARY 13, 2019

When writing a press release, even experienced PR pros can get tripped up. proven tip for writing a press release headline? On the other hand, creative and attention-grabbing headers prove to get longer reads and in turn, more engagement and coverage. ” Steve Cody is the co-founder and CEO of New York-based Peppercomm, and is the author of the popular PR blog Rep Man. The post 9 expert tips for writing press release headlines appeared first on PR Daily.

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ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen. To improve writing. Bad Pitch Blog. But instead of fearing that a pitch may end up in a post, use the blog for good!

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PR Daily

JANUARY 16, 2020

Many people believe they don’t have enough time to write. Almost always they’re wrong, and if you dislike writing, you won’t be particularly motivated to make more time for it. . FREE GUIDE: 10 ways to improve your writing today ]. Here are seven ways you can portion off time to write, no matter how busy you might be, and make the best use of your allotment: 1. If writing is important to you, then make the time for it. Writing & Editing

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PR Daily

DECEMBER 11, 2018

Because marketing content for general readers should aim for a Flesch-Kincaid writing level between grades 7–9, many of those fancy multisyllabic words we picked up in college can probably stay nestled between Webster’s covers. People who don’t pay attention to their topic can’t write about it very well, but there are plenty of good observers who don’t know how to convert their notes into compelling reading material. To write well is to think clearly.

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